Hi, I'm Dean Jackson
I fell in love with Marketing as a young boy when I first realized that selling stuff on commission was way easier than renting myself out by the hour for a regular job... and I've never looked back.
I've carried that distaste for real work into my adult life and have focused on a lifestyle centered approach to business using marketing as the ultimate lever to a life of freedom and fun.
BreakthroughDNA: The 8 Profit Activators
BreakthroughDNA brings all my best ideas together into a framework you can use to accelerate your business. By thinking about your business as a Before, During & After unit, we can look for multipliers to take you to the next level.
Get Your Free Copy
Discover the 8 Profit Activators that can transform your business.
Where Irresistible Offers Come From
There's a lot of talk these days about creating irresistible offers. Add this. Bundle that. Include some bonuses. Create urgency. Add a guarantee. And all of...
What a Guarantee Really Does
November 12, 2026 · 2 min read
Most people think the purpose of a guarantee is to give someone their money back if something goes wrong. That's certainly what it does. But I don't think th...
People Don't Want to Make a Mistake
November 11, 2026 · 2 min read
Here's something worth thinking about: Your customers aren't necessarily trying to spend the least amount of money. They're trying to avoid making a mistake....
Expensive and Risky Are Not the Same
November 10, 2026 · 2 min read
Here's something I've learned about price: Expensive and risky aren't the same thing. We often treat them like they are. A $10,000 decision feels riskier tha...
Don't Reduce the Price. Increase the Certainty.
November 9, 2026 · 2 min read
When people hesitate to buy, there's a natural instinct: Reduce the price. Maybe we can make it cheaper. Take something out. Create a smaller version. Find a...
What's Coming Up
From the free Friday call through to three days in the boardroom.
-
50-Minute Profit Finder
Friday, November 13
Next Friday, 1:00pm ET -
Breakthrough Blueprint Online
Creditable against any other program within 12 months
Evergreen -
Breakthrough Blueprint Live
3 days in person, Orlando FL
December 7–9, 2026 -
The Prospect Vending Machine
4 sessions on Zoom, 3:00–5:00pm ET
4 Mondays: November 16, 23, 30, December 14, 2026
BreakthroughDNA
Framework using 8 Profit Activators to accelerate business growth.
Profit Activator Score
Assessment tool providing insights into your business breakthroughs.
Breakthrough Live
Join me in our next small group coaching session.
Leads & Conversion Workshop
Join our next live leads and conversion workshop.
Work With Me 1:1
Every year I work with a handful of people 1:1.
90 Minute Books
The fastest way to your best lead generation tool.