Hi, I'm Dean Jackson
I fell in love with Marketing as a young boy when I first realized that selling stuff on commission was way easier than renting myself out by the hour for a regular job... and I've never looked back.
I've carried that distaste for real work into my adult life and have focused on a lifestyle centered approach to business using marketing as the ultimate lever to a life of freedom and fun.
BreakthroughDNA: The 8 Profit Activators
BreakthroughDNA brings all my best ideas together into a framework you can use to accelerate your business. By thinking about your business as a Before, During & After unit, we can look for multipliers to take you to the next level.
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Discover the 8 Profit Activators that can transform your business.
My Canadian mother
One of my favorite opening lines from Claude Hopkins appears on the very first page of My Life in Advertising: “The greatest event in my career occurred a ye...
The winners will be winners
October 28, 2026 · 2 min read
One of the most expensive things you can do in advertising is fall in love with your own idea. You create a clever campaign. Everyone on the team likes it. T...
Advertising clinical trials
October 27, 2026 · 2 min read
I've started thinking about developing new advertising the same way pharmaceutical companies develop new drugs. You don't invent something in the laboratory ...
The $70,000 mistake
October 26, 2026 · 2 min read
Every once in a while, someone will come to me and say something that makes me cringe. “We spent $70,000 on Meta ads, YouTube ads, and direct mail... And it ...
The hundred-dollar test
October 25, 2026 · 2 min read
One of the most dangerous things that can happen to an entrepreneur is becoming successful. Because the more money you have... The easier it becomes to make ...
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From the free Friday call through to three days in the boardroom.
BreakthroughDNA
Framework using 8 Profit Activators to accelerate business growth.
Profit Activator Score
Assessment tool providing insights into your business breakthroughs.
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