Hi, I'm Dean Jackson
I fell in love with Marketing as a young boy when I first realized that selling stuff on commission was way easier than renting myself out by the hour for a regular job... and I've never looked back.
I've carried that distaste for real work into my adult life and have focused on a lifestyle centered approach to business using marketing as the ultimate lever to a life of freedom and fun.
BreakthroughDNA: The 8 Profit Activators
BreakthroughDNA brings all my best ideas together into a framework you can use to accelerate your business. By thinking about your business as a Before, During & After unit, we can look for multipliers to take you to the next level.
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Discover the 8 Profit Activators that can transform your business.
One person at a time
I think one of the greatest lessons I learned from Claude Hopkins is that people buy things as individuals. It sounds obvious. But look at how much advertisi...
Treat it like your own
October 31, 2026 · 2 min read
Something changes when you're spending someone else's money. Or at least, it should. When a business owner gives you an advertising budget, they're not handi...
You don’t need more courage
October 30, 2026 · 2 min read
We've created a mythology around entrepreneurs. They're supposed to be fearless. Risk-takers. People willing to bet everything on a bold idea and leap withou...
My Canadian mother
October 29, 2026 · 2 min read
One of my favorite opening lines from Claude Hopkins appears on the very first page of My Life in Advertising: “The greatest event in my career occurred a ye...
The winners will be winners
October 28, 2026 · 2 min read
One of the most expensive things you can do in advertising is fall in love with your own idea. You create a clever campaign. Everyone on the team likes it. T...
What's Coming Up
From the free Friday call through to three days in the boardroom.
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50-Minute Profit Finder
Friday, November 6
Next Friday, 1:00pm ET -
Breakthrough Blueprint Online
Creditable against any other program within 12 months
Evergreen -
Breakthrough Blueprint Live
3 days in person, Orlando FL
December 7–9, 2026 -
The Prospect Vending Machine
4 sessions on Zoom, 3:00–5:00pm ET
4 Mondays: November 16, 23, 30, December 14, 2026
BreakthroughDNA
Framework using 8 Profit Activators to accelerate business growth.
Profit Activator Score
Assessment tool providing insights into your business breakthroughs.
Breakthrough Live
Join me in our next small group coaching session.
Leads & Conversion Workshop
Join our next live leads and conversion workshop.
Work With Me 1:1
Every year I work with a handful of people 1:1.
90 Minute Books
The fastest way to your best lead generation tool.