Hi, I'm Dean Jackson
I fell in love with Marketing as a young boy when I first realized that selling stuff on commission was way easier than renting myself out by the hour for a regular job... and I've never looked back.
I've carried that distaste for real work into my adult life and have focused on a lifestyle centered approach to business using marketing as the ultimate lever to a life of freedom and fun.
BreakthroughDNA: The 8 Profit Activators
BreakthroughDNA brings all my best ideas together into a framework you can use to accelerate your business. By thinking about your business as a Before, During & After unit, we can look for multipliers to take you to the next level.
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Discover the 8 Profit Activators that can transform your business.
Sometimes Serving Means Charging More
One of the most interesting lessons I learned from Claude Hopkins is that you have to care more about serving than selling. That sounds obvious. Until servin...
A Guarantee Changes Who You Sell To
November 7, 2026 · 2 min read
Most people think a guarantee is something you add to an offer to make it easier to buy. But something interesting happens when you create a real guarantee. ...
Take a Chance on Them
November 6, 2026 · 2 min read
There's a big difference between asking someone to take a chance on you... ...and offering to take a chance on them. I learned that from Claude Hopkins. He s...
I could get used to this
November 5, 2026 · 2 min read
The first free facial lets someone say, “That was wonderful.” The second one lets them say, “I could get used to this.” That’s a bigger shift than it might s...
Let them feel the result
November 4, 2026 · 2 min read
Claude Hopkins said, “A good article is its own best salesman.” He was talking about samples. If you were sending a salesperson door to door to sell a produc...
What's Coming Up
From the free Friday call through to three days in the boardroom.
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50-Minute Profit Finder
Friday, November 13
Next Friday, 1:00pm ET -
Breakthrough Blueprint Online
Creditable against any other program within 12 months
Evergreen -
Breakthrough Blueprint Live
3 days in person, Orlando FL
December 7–9, 2026 -
The Prospect Vending Machine
4 sessions on Zoom, 3:00–5:00pm ET
4 Mondays: November 16, 23, 30, December 14, 2026
BreakthroughDNA
Framework using 8 Profit Activators to accelerate business growth.
Profit Activator Score
Assessment tool providing insights into your business breakthroughs.
Breakthrough Live
Join me in our next small group coaching session.
Leads & Conversion Workshop
Join our next live leads and conversion workshop.
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90 Minute Books
The fastest way to your best lead generation tool.