Hi, I'm Dean Jackson
I fell in love with Marketing as a young boy when I first realized that selling stuff on commission was way easier than renting myself out by the hour for a regular job... and I've never looked back.
I've carried that distaste for real work into my adult life and have focused on a lifestyle centered approach to business using marketing as the ultimate lever to a life of freedom and fun.
BreakthroughDNA: The 8 Profit Activators
BreakthroughDNA brings all my best ideas together into a framework you can use to accelerate your business. By thinking about your business as a Before, During & After unit, we can look for multipliers to take you to the next level.
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Discover the 8 Profit Activators that can transform your business.
The $70,000 mistake
Every once in a while, someone will come to me and say something that makes me cringe. “We spent $70,000 on Meta ads, YouTube ads, and direct mail... And it ...
The hundred-dollar test
October 25, 2026 · 2 min read
One of the most dangerous things that can happen to an entrepreneur is becoming successful. Because the more money you have... The easier it becomes to make ...
Copy. Paste. Repeat.
October 24, 2026 · 2 min read
Every time you successfully help somebody, there’s a question you should ask: Who else is just like them? Let’s say you’re a real estate agent and you help a...
Better than 5-star reviews
October 23, 2026 · 2 min read
Six months ago, we were living in the River Lake Apartments just like you. I never thought we would be able to own a home. Imagine getting a letter that star...
Compounding lead value
October 22, 2026 · 2 min read
How long should you follow up with a lead? I found that question written in Journal #6 from 1997. My answer was basically: Never. At the time, I was guessing...
What's Coming Up
From the free Friday call through to three days in the boardroom.
BreakthroughDNA
Framework using 8 Profit Activators to accelerate business growth.
Profit Activator Score
Assessment tool providing insights into your business breakthroughs.
Breakthrough Live
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