Hi, I'm Dean Jackson
I fell in love with Marketing as a young boy when I first realized that selling stuff on commission was way easier than renting myself out by the hour for a regular job... and I've never looked back.
I've carried that distaste for real work into my adult life and have focused on a lifestyle centered approach to business using marketing as the ultimate lever to a life of freedom and fun.
BreakthroughDNA: The 8 Profit Activators
BreakthroughDNA brings all my best ideas together into a framework you can use to accelerate your business. By thinking about your business as a Before, During & After unit, we can look for multipliers to take you to the next level.
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Discover the 8 Profit Activators that can transform your business.
Better than 5-star reviews
Six months ago, we were living in the River Lake Apartments just like you. I never thought we would be able to own a home. Imagine getting a letter that star...
Compounding lead value
October 22, 2026 · 2 min read
How long should you follow up with a lead? I found that question written in Journal #6 from 1997. My answer was basically: Never. At the time, I was guessing...
Incoming calls only
October 21, 2026 · 2 min read
What if your phone could only accept incoming calls? You could answer it. But you couldn’t call anybody. No cold calls. No “just following up.” No checking i...
Lead conversion detective work
October 20, 2026 · 2 min read
The best lead converters are detectives. Not salespeople. I was looking through Journal #6 from 1997 this morning, and I found pages where I was designing th...
Nobody applauds the greased wheel
October 19, 2026 · 2 min read
Nobody ever applauded because the wheel didn’t fall off. That’s another lesson I’ve been thinking about from my little circus book from 1997. One of the seve...
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From the free Friday call through to three days in the boardroom.
BreakthroughDNA
Framework using 8 Profit Activators to accelerate business growth.
Profit Activator Score
Assessment tool providing insights into your business breakthroughs.
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