About Dean
Dean Jackson is a marketing strategist, serial entrepreneur, and the creator of BreakthroughDNA — a framework built around 8 Profit Activators that help business owners find, nurture, and convert their ideal clients.
Over 30+ years, Dean has built and co-founded multiple businesses spanning book publishing, real estate marketing, podcasting, and digital marketing. He's the co-founder of 90 Minute Books, co-host of I Love Marketing with Joe Polish, and creator of the famous 9-word email.
His work centers on one core idea: helping business owners see their business through the lens of the 8 Profit Activators, so they can identify exactly where their biggest breakthroughs are waiting.
The 8 Profit Activators
The BreakthroughDNA framework breaks every business into 8 interconnected profit activators — from selecting a single target market to orchestrating referrals. When you can see your business through this lens, you can pinpoint exactly which activator will create the biggest impact right now.
Get your free copy of BreakthroughDNA to learn the complete framework.