Privacy Policy

1. Information You Give Us

The forms on this site ask for two things: your name and your email address. That's the whole form. We use them to send you what you asked for, such as the BreakthroughDNA book, the Email Mastery material, or your place on the 50-Minute Profit Finder call.

When you submit a form, your name and email are passed to our email and customer relationship management provider, where your subscription is stored and from where our emails are sent. Nothing else from the page is sent with it.

Some of our pages ask you to email us directly, and some send you to our payment processor to pay for an event. When you email us, we have whatever you wrote. When you buy a place on an event, the payment processor collects your payment details under its own privacy policy and we never see your card number.

If you subscribe to updates, we keep your email address until you unsubscribe.

2. Information Collected Automatically

Like almost every website, ours records some technical information when you visit:

• Google Analytics. Every page on this site loads Google Analytics. It tells us which pages get read, how people arrive, roughly where in the world they are, and what device they're on. Google sets cookies to do this and processes the data on its own systems under its own privacy policy.
• Cloudflare. The site runs on Cloudflare, which serves the pages, images, and podcast audio, blocks attacks, and filters automated traffic. Cloudflare's Web Analytics is also enabled at the network level and records page views without cookies. Forms are protected by Cloudflare Turnstile, which checks a submission came from a person rather than a script.
• Podcast and video plays. Described in section 3.

Apart from the aggregate podcast download counts in section 3, we don't run our own visitor logging. There's no database on our side holding a record of who read what.

3. Podcast and Video Measurement

Episode pages embed the video from YouTube and offer the audio in a player we host ourselves. Both are measured through Google Analytics, the same system described above.

The YouTube embed is configured so Google Analytics can see when a video is started, how far through it gets, and whether it finishes. YouTube also receives the request that loads the player and applies its own privacy policy to it. We use the privacy-enhanced YouTube domain, which means YouTube doesn't set its usual tracking cookies unless you actually press play.

The audio player sends Google Analytics an event when you start an episode and another if you listen to the end. Those events carry the show, the episode number, and the page you were on. They don't carry your name, your email, or anything you've typed into a form, because the player doesn't have access to any of that.

We also host the audio files that podcast apps download. When your app fetches an episode, whether that's Apple Podcasts, Spotify, Overcast or anything else, the request reaches our servers, and like any web server ours can see the network address it came from and the name of the app. We use that to count how many times each episode is downloaded. Those counts are aggregate and per episode. We don't keep the network address itself, we don't build a listening history for you, and a download count can't be traced back to a person.

Podcast apps and platforms also do their own measurement, under their own privacy policies rather than ours. Apple and Spotify report listener numbers to us for the shows we publish there, in aggregate.

All of this tells us which episodes people actually listen to, which is what decides what gets made next.

4. Site Search

The search box runs entirely inside your browser. It downloads a prebuilt index from this site and matches against it locally. Your search terms are never sent to us and we don't record them, count them, or store them anywhere.

5. Cookies and Similar Technologies

We use a small number of cookies and similar browser storage:

• Analytics cookies set by Google Analytics, which recognize a returning browser so visits aren't double counted.
• Security cookies set by Cloudflare to keep the site available and to run the Turnstile check on forms.
• Local storage holding one number: the week you dismissed the banner at the top of the page, so it stays closed and then comes back the following week. It stays in your browser, contains no name or email, and is never sent to us.
• Third-party player cookies set by YouTube or Vimeo if you play an embedded video, under their policies rather than ours.

We don't run advertising or remarketing pixels on this site. If that ever changes, we'll say so here and describe your options before we start.

You can block or delete cookies through your browser settings. Blocking them won't stop you using the site, though some things may behave differently.

6. How We Use This Information

• To send you what you asked for and to reply to you
• To send updates and content you've asked to receive
• To work out which articles and episodes are worth making more of
• To keep the site secure, available, and free of automated abuse
• To meet our record-keeping obligations

7. How Information Is Shared

We don't sell your personal information and we don't share it with advertising networks.

We do rely on service providers who process information on our behalf or receive it as part of how the site works, such as:

• Cloudflare for hosting, content delivery, image and audio storage, and security
• Google for website, video, and audio analytics
• Our email and CRM provider for the mailing list and contact records
• Our payment processor for event payments
• YouTube and Vimeo for the videos embedded on some pages
• Podcast platforms such as Apple Podcasts and Spotify, which have their own privacy policies covering what happens when you listen there

We may also disclose information where the law requires it, or to protect our rights, safety, or property.

8. How Long We Keep It

Your name and email stay on our list until you unsubscribe or ask us to delete them. Emails you send us are kept for as long as we need them for our records.

Analytics data is kept for the retention period set inside Google Analytics. We don't hold a separate copy of it.

9. Your Choices

• Email. Every marketing email has an unsubscribe link, and it works immediately.
• Cookies. Control them in your browser settings.
• Analytics. Google publishes a browser add-on that opts you out of Google Analytics on every site that uses it.
• Podcasts. Listening in an app rather than on this site means no Google Analytics event is recorded for you. The episode download is still counted, in aggregate, as described in section 3.
• Search. Nothing to opt out of. It never leaves your browser.

10. Access, Correction, and Deletion

Email us at the address below and we'll tell you what we hold about you, correct it, or delete it. We'll do that for anyone who asks, wherever you live, and we won't treat you differently for asking. We may need to ask a question or two to confirm who you are first.

Analytics data isn't tied to your name, so we usually can't identify your visits within it. If you want out of that, the Google opt-out in section 9 is the reliable route.

11. Children

This site is meant for business owners and professionals. It isn't directed at children under 13 and we don't knowingly collect their information. If you believe a child has given us personal information, email us and we'll delete it.

12. Security

The whole site is served over HTTPS, form submissions are checked by Turnstile before they're accepted, and the parts of the site only we use are behind a separate login. We collect deliberately little, which is the most effective protection available. No website can promise perfect security, but we've tried to limit both what we keep and how long we keep it.

13. Where Information Is Processed

Our service providers are global companies and your information may be stored or processed in the United States and in other countries where they operate. Cloudflare in particular serves this site from whichever of its locations is closest to you.

14. Changes to This Policy

We'll update this page when what we do changes, and we'll move the date at the top when we do. If a change is significant, we'll say so clearly rather than quietly editing a line.

15. Contact Us

Questions about this policy, or want to exercise any of the choices above?

• By email: dean@deanjackson.com