Hi, I'm Dean Jackson
I fell in love with Marketing as a young boy when I first realized that selling stuff on commission was way easier than renting myself out by the hour for a regular job... and I've never looked back.
I've carried that distaste for real work into my adult life and have focused on a lifestyle centered approach to business using marketing as the ultimate lever to a life of freedom and fun.
BreakthroughDNA: The 8 Profit Activators
BreakthroughDNA brings all my best ideas together into a framework you can use to accelerate your business. By thinking about your business as a Before, During & After unit, we can look for multipliers to take you to the next level.
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Discover the 8 Profit Activators that can transform your business.
The abandoned goldmine
Most businesses don’t have a lead-generation problem. They have a lead-abandonment problem. Back in 1997, when I was learning how to generate leads, I came a...
The $30 million inevitabilty
September 17, 2026 · 3 min read
Imagine a neighborhood where 2,000 homes were built within the same three-year period. Each one has a shingle roof. And those roofs are now approaching their...
Somebody is next
September 16, 2026 · 2 min read
There are just over 2,000 lakefront homes in Winter Haven. And every year, somewhere between 80 and 100 of those homes will sell. We don’t know exactly which...
Where to shine your light
September 15, 2026 · 3 min read
Most marketing shines the spotlight in one of two places. The first is on the business: “I’m the number-one lakefront realtor.” “I’ve sold more homes than an...
Compelling before convincing
September 14, 2026 · 2 min read
One of the most important distinctions in marketing is separating compelling from convincing. Most people try to make one ad do both. They want it to get som...
What's Coming Up
From the free Friday call through to three days in the boardroom.
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50-Minute Profit Finder
Friday, September 18
Next Friday, 1:00pm ET -
Breakthrough Blueprint Online
Creditable against any other program within 12 months
Evergreen -
The Prospect Vending Machine
4 sessions on Zoom, 3:00–5:00pm ET
4 Tuesdays: September 22, 29, October 6, 13, 2026 -
Breakthrough Blueprint Live
3 days in person, Orlando FL
October 19–21, 2026
BreakthroughDNA
Framework using 8 Profit Activators to accelerate business growth.
Profit Activator Score
Assessment tool providing insights into your business breakthroughs.
Breakthrough Live
Join me in our next small group coaching session.
Leads & Conversion Workshop
Join our next live leads and conversion workshop.
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90 Minute Books
The fastest way to your best lead generation tool.