Hi, I'm Dean Jackson
I fell in love with Marketing as a young boy when I first realized that selling stuff on commission was way easier than renting myself out by the hour for a regular job... and I've never looked back.
I've carried that distaste for real work into my adult life and have focused on a lifestyle centered approach to business using marketing as the ultimate lever to a life of freedom and fun.
BreakthroughDNA: The 8 Profit Activators
BreakthroughDNA brings all my best ideas together into a framework you can use to accelerate your business. By thinking about your business as a Before, During & After unit, we can look for multipliers to take you to the next level.
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Discover the 8 Profit Activators that can transform your business.
Compelling before convincing
One of the most important distinctions in marketing is separating compelling from convincing. Most people try to make one ad do both. They want it to get som...
An unfair head start
September 13, 2026 · 3 min read
Imagine you could travel back in time two years… But before you left, you were given a list of everyone who was going to have an outdoor wedding during the n...
The same pill in a different box
September 12, 2026 · 2 min read
A friend of mine from Canada used to come down to Florida to play golf. Whenever he visited, he would stock up on Excedrin Migraine because they didn’t sell ...
Don’t just participate. Dominate.
September 11, 2026 · 3 min read
There are certain words that change the way you think simply by saying them. Here are three of them: Plan to dominate. I first came across those words in The...
Clarity beats convenience
September 10, 2026 · 2 min read
One of the biggest mistakes people make in business is choosing a broad description of who they serve. “Central Florida home buyers and sellers.” “Small busi...
What's Coming Up
From the free Friday call through to three days in the boardroom.
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50-Minute Profit Finder
Friday, September 18
Next Friday, 1:00pm ET -
Breakthrough Blueprint Online
Creditable against any other program within 12 months
Evergreen -
The Prospect Vending Machine
4 sessions on Zoom, 3:00–5:00pm ET
4 Tuesdays: September 22, 29, October 6, 13, 2026 -
Breakthrough Blueprint Live
3 days in person, Orlando FL
October 19–21, 2026
BreakthroughDNA
Framework using 8 Profit Activators to accelerate business growth.
Profit Activator Score
Assessment tool providing insights into your business breakthroughs.
Breakthrough Live
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Leads & Conversion Workshop
Join our next live leads and conversion workshop.
Work With Me 1:1
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90 Minute Books
The fastest way to your best lead generation tool.