Hi, I'm Dean Jackson
I fell in love with Marketing as a young boy when I first realized that selling stuff on commission was way easier than renting myself out by the hour for a regular job... and I've never looked back.
I've carried that distaste for real work into my adult life and have focused on a lifestyle centered approach to business using marketing as the ultimate lever to a life of freedom and fun.
BreakthroughDNA: The 8 Profit Activators
BreakthroughDNA brings all my best ideas together into a framework you can use to accelerate your business. By thinking about your business as a Before, During & After unit, we can look for multipliers to take you to the next level.
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Discover the 8 Profit Activators that can transform your business.
The Ferrari Mind Tuneup
One of the most interesting things I found in my 1997 journals is a two-page exercise from my friend Jerry Ballinger called the Ferrari Mind Tune-Up. At firs...
Words that lead to “yes”
August 7, 2026 · 2 min read
One of the greatest marketing lessons I ever learned came from four simple words: You get benefit now. I first learned that idea from Jeffrey Lant’s book Cas...
Creativity is a process…not a gift.
August 6, 2026 · 2 min read
Yesterday I stumbled onto the earliest beginnings of what eventually became the 8 Profit Activators. Today I can’t stop thinking about why they’ve been so va...
Where ideas come from
August 5, 2026 · 2 min read
Thirty years ago, I was sitting around a pool in Encinitas with Eben Pagan and Joe Stumpf, trying to work out an idea. Looking back at my journal today remin...
What do I want?
August 4, 2026 · 2 min read
Yesterday, I talked about how it’s okay to want what you want. But there’s a second part to that: You have to know what you want. As I’ve been going through ...
What's Coming Up
From the free Friday call through to three days in the boardroom.
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50-Minute Profit Finder
Friday, August 14
Next Friday, 1:00pm ET -
Breakthrough Blueprint Online
Creditable against any other program within 12 months
Evergreen -
The Prospect Vending Machine
4 sessions on Zoom, 3:00–5:00pm ET
4 Tuesdays: August 4, 11, 18, 25, 2026 -
Breakthrough Blueprint Live
3 days in person, Orlando FL
September 14–16, 2026
BreakthroughDNA
Framework using 8 Profit Activators to accelerate business growth.
Profit Activator Score
Assessment tool providing insights into your business breakthroughs.
Breakthrough Live
Join me in our next small group coaching session.
Leads & Conversion Workshop
Join our next live leads and conversion workshop.
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90 Minute Books
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