Hi, I'm Dean Jackson
I fell in love with Marketing as a young boy when I first realized that selling stuff on commission was way easier than renting myself out by the hour for a regular job... and I've never looked back.
I've carried that distaste for real work into my adult life and have focused on a lifestyle centered approach to business using marketing as the ultimate lever to a life of freedom and fun.
BreakthroughDNA: The 8 Profit Activators
BreakthroughDNA brings all my best ideas together into a framework you can use to accelerate your business. By thinking about your business as a Before, During & After unit, we can look for multipliers to take you to the next level.
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Discover the 8 Profit Activators that can transform your business.
Diamond Cutters vs. Diamond Miners
Diamond Cutters vs. Diamond Miners There are two ways to make money in the diamond business. You can spend your life looking for diamonds. Or you can become ...
What’s not going to change?
July 14, 2026 · 2 min read
One of the questions I ask myself whenever I see a new trend is: What's not going to change? Everyone wants to know what's next. What's the next technology…p...
It all started in my journal
July 13, 2026 · 2 min read
This year I turned sixty. I'm re-reading my journals from the beginning… The ones I started writing nearly thirty years ago. As I turn the pages, I'm noticin...
The good old days
July 12, 2026 · 2 min read
One of the unexpected gifts of going back through 30 years of journals is realizing something I never noticed while I was living it: These are the good old d...
The paradox of choice
July 11, 2026 · 2 min read
I’ve been thinking about something lately that feels like a paradox. For most of my life, I’ve optimized for freedom. No boss. No commute. Nobody telling me ...
BreakthroughDNA
Framework using 8 Profit Activators to accelerate business growth.
Profit Activator Score
Assessment tool providing insights into your business breakthroughs.
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