Hi, I'm Dean Jackson
I fell in love with Marketing as a young boy when I first realized that selling stuff on commission was way easier than renting myself out by the hour for a regular job... and I've never looked back.
I've carried that distaste for real work into my adult life and have focused on a lifestyle centered approach to business using marketing as the ultimate lever to a life of freedom and fun.
BreakthroughDNA: The 8 Profit Activators
BreakthroughDNA brings all my best ideas together into a framework you can use to accelerate your business. By thinking about your business as a Before, During & After unit, we can look for multipliers to take you to the next level.
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Discover the 8 Profit Activators that can transform your business.
The paradox of choice
I’ve been thinking about something lately that feels like a paradox. For most of my life, I’ve optimized for freedom. No boss. No commute. Nobody telling me ...
This goes on your permanent record
July 10, 2026 · 2 min read
Every morning we wake up with the same daily allowance. About a thousand minutes. The question isn’t where those minutes go. It’s what remains after they’re ...
Stop trying to convince people...
July 6, 2026 · 3 min read
Stop trying to convince people. Just tell the TRUTH and watch what happens. In the summer of 1996, I learned one of the most important lessons of my career. ...
The 9-Word Email: The Complete Guide by Its Creator
June 9, 2026 · 16 min read
I've sent thousands of 9-word emails over the last few years, and I've never seen anything as effective. People use them in every kind of business you can im...
Groundhog Day
April 23, 2026 · 2 min read
Ever notice the subtle patterns in your daily life? I like to start my day with breakfast at my favorite Honeycomb Bakery. Today, I realized a lot of other p...
BreakthroughDNA
Framework using 8 Profit Activators to accelerate business growth.
Profit Activator Score
Assessment tool providing insights into your business breakthroughs.
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