Hi, I'm Dean Jackson
I fell in love with Marketing as a young boy when I first realized that selling stuff on commission was way easier than renting myself out by the hour for a regular job... and I've never looked back.
I've carried that distaste for real work into my adult life and have focused on a lifestyle centered approach to business using marketing as the ultimate lever to a life of freedom and fun.
BreakthroughDNA: The 8 Profit Activators
BreakthroughDNA brings all my best ideas together into a framework you can use to accelerate your business. By thinking about your business as a Before, During & After unit, we can look for multipliers to take you to the next level.
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Discover the 8 Profit Activators that can transform your business.
The problem with seeing the future
I’ve realized that visionaries have a strange relationship with time. We can see the completed thing so clearly that, in our minds, it already exists. That’s...
Make your own show
September 2, 2026 · 2 min read
If you grew up in Toronto in the late ’90s, you may remember Lucy Zilio. She had a television show called Tuned In with Lucy Zilio. These weren’t traditional...
Old school. New tools.
September 1, 2026 · 2 min read
I’ve been looking through my journals from 30 years ago and realizing something: These are the good old days. Right now. Back then, we had all kinds of guerr...
Five cent business cards
August 31, 2026 · 2 min read
Thirty years ago, one of my favorite marketing tools was a little yellow business card. You could get a thousand of them printed for about $50. Five cents ea...
Chocolate + Peanut Butter
August 30, 2026 · 2 min read
Looking at something I created in 1997 this morning, I could see everybody who helped me create it. Even though none of them were actually involved. It was m...
What's Coming Up
From the free Friday call through to three days in the boardroom.
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50-Minute Profit Finder
Friday, September 4
Next Friday, 1:00pm ET -
Breakthrough Blueprint Online
Creditable against any other program within 12 months
Evergreen -
Breakthrough Blueprint Live
3 days in person, Orlando FL
September 14–16, 2026 -
The Prospect Vending Machine
4 sessions on Zoom, 3:00–5:00pm ET
4 Tuesdays: September 22, 29, October 6, 13, 2026
BreakthroughDNA
Framework using 8 Profit Activators to accelerate business growth.
Profit Activator Score
Assessment tool providing insights into your business breakthroughs.
Breakthrough Live
Join me in our next small group coaching session.
Leads & Conversion Workshop
Join our next live leads and conversion workshop.
Work With Me 1:1
Every year I work with a handful of people 1:1.
90 Minute Books
The fastest way to your best lead generation tool.