Hi, I'm Dean Jackson
I fell in love with Marketing as a young boy when I first realized that selling stuff on commission was way easier than renting myself out by the hour for a regular job... and I've never looked back.
I've carried that distaste for real work into my adult life and have focused on a lifestyle centered approach to business using marketing as the ultimate lever to a life of freedom and fun.
BreakthroughDNA: The 8 Profit Activators
BreakthroughDNA brings all my best ideas together into a framework you can use to accelerate your business. By thinking about your business as a Before, During & After unit, we can look for multipliers to take you to the next level.
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Discover the 8 Profit Activators that can transform your business.
The speed of reality
I had a realization going through my old journals this morning: Time moves at the speed of reality. Our minds don’t. You can sit with a journal and imagine a...
Ideas don’t compound
August 9, 2026 · 2 min read
I just recorded my 50th daily video going back through 30 years of journals. And something has become really obvious. Ideas don’t compound. Implemented ideas...
The Ferrari Mind Tuneup
August 8, 2026 · 2 min read
One of the most interesting things I found in my 1997 journals is a two-page exercise from my friend Jerry Ballinger called the Ferrari Mind Tune-Up. At firs...
Words that lead to “yes”
August 7, 2026 · 2 min read
One of the greatest marketing lessons I ever learned came from four simple words: You get benefit now. I first learned that idea from Jeffrey Lant’s book Cas...
Creativity is a process…not a gift.
August 6, 2026 · 2 min read
Yesterday I stumbled onto the earliest beginnings of what eventually became the 8 Profit Activators. Today I can’t stop thinking about why they’ve been so va...
What's Coming Up
From the free Friday call through to three days in the boardroom.
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50-Minute Profit Finder
Friday, August 14
Next Friday, 1:00pm ET -
Breakthrough Blueprint Online
Creditable against any other program within 12 months
Evergreen -
The Prospect Vending Machine
4 sessions on Zoom, 3:00–5:00pm ET
4 Tuesdays: August 4, 11, 18, 25, 2026 -
Breakthrough Blueprint Live
3 days in person, Orlando FL
September 14–16, 2026
BreakthroughDNA
Framework using 8 Profit Activators to accelerate business growth.
Profit Activator Score
Assessment tool providing insights into your business breakthroughs.
Breakthrough Live
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Leads & Conversion Workshop
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