The $30 million inevitabilty
Imagine a neighborhood where 2,000 homes were built within the same three-year period. Each one has a shingle roof. And those roofs are now approaching their...
Somebody is next
September 16, 2026 · 2 min read
There are just over 2,000 lakefront homes in Winter Haven. And every year, somewhere between 80 and 100 of those homes will sell. We don’t know exactly which...
Where to shine your light
September 15, 2026 · 3 min read
Most marketing shines the spotlight in one of two places. The first is on the business: “I’m the number-one lakefront realtor.” “I’ve sold more homes than an...
Compelling before convincing
September 14, 2026 · 2 min read
One of the most important distinctions in marketing is separating compelling from convincing. Most people try to make one ad do both. They want it to get som...
An unfair head start
September 13, 2026 · 3 min read
Imagine you could travel back in time two years… But before you left, you were given a list of everyone who was going to have an outdoor wedding during the n...
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