Hi, I'm Dean Jackson
I fell in love with Marketing as a young boy when I first realized that selling stuff on commission was way easier than renting myself out by the hour for a regular job... and I've never looked back.
I've carried that distaste for real work into my adult life and have focused on a lifestyle centered approach to business using marketing as the ultimate lever to a life of freedom and fun.
BreakthroughDNA: The 8 Profit Activators
BreakthroughDNA brings all my best ideas together into a framework you can use to accelerate your business. By thinking about your business as a Before, During & After unit, we can look for multipliers to take you to the next level.
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Discover the 8 Profit Activators that can transform your business.
What a Guarantee Really Does
Most people think the purpose of a guarantee is to give someone their money back if something goes wrong. That's certainly what it does. But I don't think th...
People Don't Want to Make a Mistake
November 11, 2026 · 2 min read
Here's something worth thinking about: Your customers aren't necessarily trying to spend the least amount of money. They're trying to avoid making a mistake....
Expensive and Risky Are Not the Same
November 10, 2026 · 2 min read
Here's something I've learned about price: Expensive and risky aren't the same thing. We often treat them like they are. A $10,000 decision feels riskier tha...
Don't Reduce the Price. Increase the Certainty.
November 9, 2026 · 2 min read
When people hesitate to buy, there's a natural instinct: Reduce the price. Maybe we can make it cheaper. Take something out. Create a smaller version. Find a...
Sometimes Serving Means Charging More
November 8, 2026 · 2 min read
One of the most interesting lessons I learned from Claude Hopkins is that you have to care more about serving than selling. That sounds obvious. Until servin...
What's Coming Up
From the free Friday call through to three days in the boardroom.
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50-Minute Profit Finder
Friday, November 13
Next Friday, 1:00pm ET -
Breakthrough Blueprint Online
Creditable against any other program within 12 months
Evergreen -
Breakthrough Blueprint Live
3 days in person, Orlando FL
December 7–9, 2026 -
The Prospect Vending Machine
4 sessions on Zoom, 3:00–5:00pm ET
4 Mondays: November 16, 23, 30, December 14, 2026
BreakthroughDNA
Framework using 8 Profit Activators to accelerate business growth.
Profit Activator Score
Assessment tool providing insights into your business breakthroughs.
Breakthrough Live
Join me in our next small group coaching session.
Leads & Conversion Workshop
Join our next live leads and conversion workshop.
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90 Minute Books
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