Hi, I'm Dean Jackson
I fell in love with Marketing as a young boy when I first realized that selling stuff on commission was way easier than renting myself out by the hour for a regular job... and I've never looked back.
I've carried that distaste for real work into my adult life and have focused on a lifestyle centered approach to business using marketing as the ultimate lever to a life of freedom and fun.
BreakthroughDNA: The 8 Profit Activators
BreakthroughDNA brings all my best ideas together into a framework you can use to accelerate your business. By thinking about your business as a Before, During & After unit, we can look for multipliers to take you to the next level.
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Discover the 8 Profit Activators that can transform your business.
Treat it like your own
Something changes when you're spending someone else's money. Or at least, it should. When a business owner gives you an advertising budget, they're not handi...
You don’t need more courage
October 30, 2026 · 2 min read
We've created a mythology around entrepreneurs. They're supposed to be fearless. Risk-takers. People willing to bet everything on a bold idea and leap withou...
My Canadian mother
October 29, 2026 · 2 min read
One of my favorite opening lines from Claude Hopkins appears on the very first page of My Life in Advertising: “The greatest event in my career occurred a ye...
The winners will be winners
October 28, 2026 · 2 min read
One of the most expensive things you can do in advertising is fall in love with your own idea. You create a clever campaign. Everyone on the team likes it. T...
Advertising clinical trials
October 27, 2026 · 2 min read
I've started thinking about developing new advertising the same way pharmaceutical companies develop new drugs. You don't invent something in the laboratory ...
What's Coming Up
From the free Friday call through to three days in the boardroom.
BreakthroughDNA
Framework using 8 Profit Activators to accelerate business growth.
Profit Activator Score
Assessment tool providing insights into your business breakthroughs.
Breakthrough Live
Join me in our next small group coaching session.
Leads & Conversion Workshop
Join our next live leads and conversion workshop.
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90 Minute Books
The fastest way to your best lead generation tool.