Hi, I'm Dean Jackson
I fell in love with Marketing as a young boy when I first realized that selling stuff on commission was way easier than renting myself out by the hour for a regular job... and I've never looked back.
I've carried that distaste for real work into my adult life and have focused on a lifestyle centered approach to business using marketing as the ultimate lever to a life of freedom and fun.
BreakthroughDNA: The 8 Profit Activators
BreakthroughDNA brings all my best ideas together into a framework you can use to accelerate your business. By thinking about your business as a Before, During & After unit, we can look for multipliers to take you to the next level.
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Discover the 8 Profit Activators that can transform your business.
If you could only mail one letter.
What If Your Life Depended on One Letter? One of the biggest influences on my marketing career has been Gary Halbert. I first discovered him as one of the “b...
Nobody’s stopping you
July 19, 2026 · 2 min read
For years, I’ve noticed something that almost every business gets backwards. They spend all their time looking for the tiny percentage of people who need the...
One page. Six months of innovation.
July 18, 2026 · 2 min read
One page in one of my journals changed the way I think about innovation. At the top of the page I’d written one simple prompt: “26 ways to get more buyers.” ...
My best conversation partner
July 17, 2026 · 3 min read
Have you ever noticed that when you’re talking to yourself… you’re actually talking to someone? It’s a funny thought, but it’s true. Some of the best convers...
More structure. More Freedom.
July 16, 2026 · 2 min read
For the longest time, I thought freedom meant having no constraints. No schedule. No routines. No rules. Just the ability to wake up and do whatever I felt l...
BreakthroughDNA
Framework using 8 Profit Activators to accelerate business growth.
Profit Activator Score
Assessment tool providing insights into your business breakthroughs.
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Lead Getting Workshop
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Work With Me 1:1
Every year I work with a handful of people 1:1.