Hi, I'm Dean Jackson
I fell in love with Marketing as a young boy when I first realized that selling stuff on commission was way easier than renting myself out by the hour for a regular job... and I've never looked back.
I've carried that distaste for real work into my adult life and have focused on a lifestyle centered approach to business using marketing as the ultimate lever to a life of freedom and fun.
BreakthroughDNA: The 8 Profit Activators
BreakthroughDNA brings all my best ideas together into a framework you can use to accelerate your business. By thinking about your business as a Before, During & After unit, we can look for multipliers to take you to the next level.
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Discover the 8 Profit Activators that can transform your business.
Who will they tell?
When somebody buys a new house, something pretty predictable happens. They tell people. “We got the house!” “When are you going to come over?” The same thing...
Are you in the reorder business?
November 14, 2026 · 2 min read
John Paul DeJoria said something at the Genius Network annual event that I loved. He was talking about building Paul Mitchell and Patrón, and how he intentio...
Where Irresistible Offers Come From
November 13, 2026 · 2 min read
There's a lot of talk these days about creating irresistible offers. Add this. Bundle that. Include some bonuses. Create urgency. Add a guarantee. And all of...
What a Guarantee Really Does
November 12, 2026 · 2 min read
Most people think the purpose of a guarantee is to give someone their money back if something goes wrong. That's certainly what it does. But I don't think th...
People Don't Want to Make a Mistake
November 11, 2026 · 2 min read
Here's something worth thinking about: Your customers aren't necessarily trying to spend the least amount of money. They're trying to avoid making a mistake....
What's Coming Up
From the free Friday call through to three days in the boardroom.
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50-Minute Profit Finder
Friday, November 20
Next Friday, 1:00pm ET -
Breakthrough Blueprint Online
Creditable against any other program within 12 months
Evergreen -
Breakthrough Blueprint Live
3 days in person, Orlando FL
December 7–9, 2026 -
The Prospect Vending Machine
4 sessions on Zoom, 3:00–5:00pm ET
4 Mondays: November 16, 23, 30, December 14, 2026
BreakthroughDNA
Framework using 8 Profit Activators to accelerate business growth.
Profit Activator Score
Assessment tool providing insights into your business breakthroughs.
Breakthrough Live
Join me in our next small group coaching session.
Leads & Conversion Workshop
Join our next live leads and conversion workshop.
Work With Me 1:1
Every year I work with a handful of people 1:1.
90 Minute Books
The fastest way to your best lead generation tool.