Hi, I'm Dean Jackson
I fell in love with Marketing as a young boy when I first realized that selling stuff on commission was way easier than renting myself out by the hour for a regular job... and I've never looked back.
I've carried that distaste for real work into my adult life and have focused on a lifestyle centered approach to business using marketing as the ultimate lever to a life of freedom and fun.
BreakthroughDNA: The 8 Profit Activators
BreakthroughDNA brings all my best ideas together into a framework you can use to accelerate your business. By thinking about your business as a Before, During & After unit, we can look for multipliers to take you to the next level.
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Discover the 8 Profit Activators that can transform your business.
Where ideas come from
Thirty years ago, I was sitting around a pool in Encinitas with Eben Pagan and Joe Stumpf, trying to work out an idea. Looking back at my journal today remin...
What do I want?
August 4, 2026 · 2 min read
Yesterday, I talked about how it’s okay to want what you want. But there’s a second part to that: You have to know what you want. As I’ve been going through ...
Design Your Days
August 3, 2026 · 2 min read
One thing I wish I’d done differently in my early journals… I wish I’d written the date, time, and place every single day. Now I always do. It’s amazing how ...
Referral multiplying idea inside
August 2, 2026 · 2 min read
Most businesses ask for referrals at exactly the wrong time. They wait until the job is finished. In one of my 1997 journals I had a page titled, “How to get...
Not a diary
August 1, 2026 · 2 min read
One of the unexpected gifts of looking back through 30 years of journals isn’t just remembering what happened. It’s seeing how I used them. People often ask ...
What's Coming Up
From the free Friday call through to three days in the boardroom.
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50-Minute Profit Finder
Friday, August 7
Next Friday, 1:00pm ET -
Breakthrough Blueprint Online
Creditable against any other program within 12 months
Evergreen -
The Prospect Vending Machine
4 sessions on Zoom, 3:00–5:00pm ET
4 Tuesdays: August 4, 11, 18, 25, 2026 -
Breakthrough Blueprint Live
3 days in person, Orlando FL
September 14–16, 2026
BreakthroughDNA
Framework using 8 Profit Activators to accelerate business growth.
Profit Activator Score
Assessment tool providing insights into your business breakthroughs.
Breakthrough Live
Join me in our next small group coaching session.
Leads & Conversion Workshop
Join our next live leads and conversion workshop.
Work With Me 1:1
Every year I work with a handful of people 1:1.
90 Minute Books
The fastest way to your best lead generation tool.