My secret delight
I have a secret delight. I love finding the leads someone else has given up on. Here’s what happens… A realtor starts running our ads offering the “Sell Your...
The abandoned goldmine
September 18, 2026 · 2 min read
Most businesses don’t have a lead-generation problem. They have a lead-abandonment problem. Back in 1997, when I was learning how to generate leads, I came a...
The $30 million inevitabilty
September 17, 2026 · 3 min read
Imagine a neighborhood where 2,000 homes were built within the same three-year period. Each one has a shingle roof. And those roofs are now approaching their...
Somebody is next
September 16, 2026 · 2 min read
There are just over 2,000 lakefront homes in Winter Haven. And every year, somewhere between 80 and 100 of those homes will sell. We don’t know exactly which...
Where to shine your light
September 15, 2026 · 3 min read
Most marketing shines the spotlight in one of two places. The first is on the business: “I’m the number-one lakefront realtor.” “I’ve sold more homes than an...
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50-Minute Profit Finder
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3 days in person, Orlando FL
October 19–21, 2026
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