Hi, I'm Dean Jackson
I fell in love with Marketing as a young boy when I first realized that selling stuff on commission was way easier than renting myself out by the hour for a regular job... and I've never looked back.
I've carried that distaste for real work into my adult life and have focused on a lifestyle centered approach to business using marketing as the ultimate lever to a life of freedom and fun.
BreakthroughDNA: The 8 Profit Activators
BreakthroughDNA brings all my best ideas together into a framework you can use to accelerate your business. By thinking about your business as a Before, During & After unit, we can look for multipliers to take you to the next level.
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Discover the 8 Profit Activators that can transform your business.
How high is high?
In 2006, I read an article about a guy named Gamal Aziz. He had just taken over as GM of the MGM Grand in Las Vegas, and he had an interesting way of looking...
Fast acting and simple
August 19, 2026 · 2 min read
One of the most valuable ideas I learned from Dan Kennedy in 1997 was something he called intensification. Instead of sending someone one message and hoping ...
Message. Market. Media.
August 18, 2026 · 2 min read
In 1997, I met Dan Kennedy for the first time. If you’ve ever had the pleasure of meeting Dan, you know what a lovable, approachable, huggable kind of guy he...
Freedom to say no
August 17, 2026 · 2 min read
In 1997, I wrote a page in my journal called: Rules for Good Listings. I had ten of them. Geographic limits. The house had to be at least neutral in conditio...
25 headlines
August 16, 2026 · 2 min read
One of the things I’ve done for more than 30 years is write headlines. Thousands of them. I was looking through my journals from 1997 this morning and found ...
What's Coming Up
From the free Friday call through to three days in the boardroom.
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50-Minute Profit Finder
Friday, August 21
Next Friday, 1:00pm ET -
Breakthrough Blueprint Online
Creditable against any other program within 12 months
Evergreen -
Breakthrough Blueprint Live
3 days in person, Orlando FL
September 14–16, 2026 -
The Prospect Vending Machine
Dates to be announced
To Be Announced
BreakthroughDNA
Framework using 8 Profit Activators to accelerate business growth.
Profit Activator Score
Assessment tool providing insights into your business breakthroughs.
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