Hi, I'm Dean Jackson
I fell in love with Marketing as a young boy when I first realized that selling stuff on commission was way easier than renting myself out by the hour for a regular job... and I've never looked back.
I've carried that distaste for real work into my adult life and have focused on a lifestyle centered approach to business using marketing as the ultimate lever to a life of freedom and fun.
BreakthroughDNA: The 8 Profit Activators
BreakthroughDNA brings all my best ideas together into a framework you can use to accelerate your business. By thinking about your business as a Before, During & After unit, we can look for multipliers to take you to the next level.
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Discover the 8 Profit Activators that can transform your business.
The dividends of JOY
My friend Stacey Hurley used to have apple crisp and Trivial Pursuit parties. She would make this legendary apple crisp, invite everyone over to her beautifu...
Your JOY calendar
October 7, 2026 · 2 min read
I’ve always liked putting things into two-hour blocks. A movie fits into a two-hour block. So does an afternoon reading by the fire in a beautiful hotel lobb...
The JOY list
October 6, 2026 · 2 min read
One of the things that made me smile as I looked back through journal number six from 1997 was a page that started with this prompt: “Let’s make a list of al...
The smartest offer
October 5, 2026 · 3 min read
There’s a wonderful question you can ask your clients: “What would you definitely buy from me if I were smart enough to offer it?” I wish I could remember wh...
No new customers allowed
October 4, 2026 · 2 min read
What would happen if a law were suddenly passed that said you were no longer allowed to get any new customers? You couldn’t advertise. You couldn’t generate ...
What's Coming Up
From the free Friday call through to three days in the boardroom.
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50-Minute Profit Finder
Friday, October 9
Next Friday, 1:00pm ET -
Breakthrough Blueprint Online
Creditable against any other program within 12 months
Evergreen -
Breakthrough Blueprint Live
3 days in person, Orlando FL
October 19–21, 2026 -
The Prospect Vending Machine
Dates to be announced
To Be Announced
BreakthroughDNA
Framework using 8 Profit Activators to accelerate business growth.
Profit Activator Score
Assessment tool providing insights into your business breakthroughs.
Breakthrough Live
Join me in our next small group coaching session.
Leads & Conversion Workshop
Join our next live leads and conversion workshop.
Work With Me 1:1
Every year I work with a handful of people 1:1.
90 Minute Books
The fastest way to your best lead generation tool.