Hi, I'm Dean Jackson
I fell in love with Marketing as a young boy when I first realized that selling stuff on commission was way easier than renting myself out by the hour for a regular job... and I've never looked back.
I've carried that distaste for real work into my adult life and have focused on a lifestyle centered approach to business using marketing as the ultimate lever to a life of freedom and fun.
BreakthroughDNA: The 8 Profit Activators
BreakthroughDNA brings all my best ideas together into a framework you can use to accelerate your business. By thinking about your business as a Before, During & After unit, we can look for multipliers to take you to the next level.
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Discover the 8 Profit Activators that can transform your business.
Storyboard imagination
Put a pen in your hand. Take out a blank piece of paper. And at the top, write down one specific thing you want to think about. That simple act does somethin...
Clearing time debt
July 29, 2026 · 1 min read
One of the most useful ideas I ever wrote in my journal never made it into any of my books. I called it time debt. You already know what financial debt feels...
10 minutes at a time
July 28, 2026 · 1 min read
One of the biggest mistakes I used to make was thinking too far into the future. I’d think about everything I wanted to accomplish this week. Or this month. ...
Idea tournaments
July 27, 2026 · 2 min read
The biggest lie I believed for years was that I had a time management problem. I didn’t. I had a decision problem. Looking back through my journals, I can se...
Time isn’t the real problem
July 26, 2026 · 2 min read
For years I thought I was bad at time management. Looking back through Journal Number 3, I can see I was trying to solve a problem I didn’t yet have a name f...
BreakthroughDNA
Framework using 8 Profit Activators to accelerate business growth.
Profit Activator Score
Assessment tool providing insights into your business breakthroughs.
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