Hi, I'm Dean Jackson
I fell in love with Marketing as a young boy when I first realized that selling stuff on commission was way easier than renting myself out by the hour for a regular job... and I've never looked back.
I've carried that distaste for real work into my adult life and have focused on a lifestyle centered approach to business using marketing as the ultimate lever to a life of freedom and fun.
BreakthroughDNA: The 8 Profit Activators
BreakthroughDNA brings all my best ideas together into a framework you can use to accelerate your business. By thinking about your business as a Before, During & After unit, we can look for multipliers to take you to the next level.
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Discover the 8 Profit Activators that can transform your business.
Preparing your case
What if you prepared your marketing the way an attorney prepares a case? In 1997, I was studying Gerry Spence’s How to Argue and Win Every Time, and I can se...
Horse for sale. (Details inside)
August 11, 2026 · 2 min read
Sometimes the easiest way to sell a horse is with a sign that says: HORSE FOR SALE. I learned this lesson in 1997 from a woman who lived between my condo and...
The speed of reality
August 10, 2026 · 2 min read
I had a realization going through my old journals this morning: Time moves at the speed of reality. Our minds don’t. You can sit with a journal and imagine a...
Ideas don’t compound
August 9, 2026 · 2 min read
I just recorded my 50th daily video going back through 30 years of journals. And something has become really obvious. Ideas don’t compound. Implemented ideas...
The Ferrari Mind Tuneup
August 8, 2026 · 2 min read
One of the most interesting things I found in my 1997 journals is a two-page exercise from my friend Jerry Ballinger called the Ferrari Mind Tune-Up. At firs...
What's Coming Up
From the free Friday call through to three days in the boardroom.
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50-Minute Profit Finder
Friday, August 14
Next Friday, 1:00pm ET -
Breakthrough Blueprint Online
Creditable against any other program within 12 months
Evergreen -
Breakthrough Blueprint Live
3 days in person, Orlando FL
September 14–16, 2026 -
The Prospect Vending Machine
Dates to be announced
To Be Announced
BreakthroughDNA
Framework using 8 Profit Activators to accelerate business growth.
Profit Activator Score
Assessment tool providing insights into your business breakthroughs.
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