Hi, I'm Dean Jackson
I fell in love with Marketing as a young boy when I first realized that selling stuff on commission was way easier than renting myself out by the hour for a regular job... and I've never looked back.
I've carried that distaste for real work into my adult life and have focused on a lifestyle centered approach to business using marketing as the ultimate lever to a life of freedom and fun.
BreakthroughDNA: The 8 Profit Activators
BreakthroughDNA brings all my best ideas together into a framework you can use to accelerate your business. By thinking about your business as a Before, During & After unit, we can look for multipliers to take you to the next level.
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Discover the 8 Profit Activators that can transform your business.
Stop trying to convince people...
Stop trying to convince people. Just tell the TRUTH and watch what happens. In the summer of 1996, I learned one of the most important lessons of my career. ...
The 9-Word Email: The Complete Guide by Its Creator
June 9, 2026 · 16 min read
I've sent thousands of 9-word emails over the last few years, and I've never seen anything as effective. People use them in every kind of business you can im...
Groundhog Day
April 23, 2026 · 2 min read
Ever notice the subtle patterns in your daily life? I like to start my day with breakfast at my favorite Honeycomb Bakery. Today, I realized a lot of other p...
Nobody Opens Email
April 8, 2026 · 2 min read
The danger of blanket declarations is believing them to be true. Nobody opens email anymore. Direct mail is dead. But here's what I would stake my success on...
Penetrating the Prayer Chain
March 24, 2026 · 3 min read
If you provide a product or service that isn't needed or used regularly, what do you do? I have a friend who's a personal injury attorney specializing in veh...
BreakthroughDNA
Framework using 8 Profit Activators to accelerate business growth.
Profit Activator Score
Assessment tool providing insights into your business breakthroughs.
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