Hi, I'm Dean Jackson
I fell in love with Marketing as a young boy when I first realized that selling stuff on commission was way easier than renting myself out by the hour for a regular job... and I've never looked back.
I've carried that distaste for real work into my adult life and have focused on a lifestyle centered approach to business using marketing as the ultimate lever to a life of freedom and fun.
BreakthroughDNA: The 8 Profit Activators
BreakthroughDNA brings all my best ideas together into a framework you can use to accelerate your business. By thinking about your business as a Before, During & After unit, we can look for multipliers to take you to the next level.
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Discover the 8 Profit Activators that can transform your business.
A Guarantee Changes Who You Sell To
Most people think a guarantee is something you add to an offer to make it easier to buy. But something interesting happens when you create a real guarantee. ...
Take a Chance on Them
November 6, 2026 · 2 min read
There's a big difference between asking someone to take a chance on you... ...and offering to take a chance on them. I learned that from Claude Hopkins. He s...
I could get used to this
November 5, 2026 · 2 min read
The first free facial lets someone say, “That was wonderful.” The second one lets them say, “I could get used to this.” That’s a bigger shift than it might s...
Let them feel the result
November 4, 2026 · 2 min read
Claude Hopkins said, “A good article is its own best salesman.” He was talking about samples. If you were sending a salesperson door to door to sell a produc...
One person at a time
November 2, 2026 · 2 min read
I think one of the greatest lessons I learned from Claude Hopkins is that people buy things as individuals. It sounds obvious. But look at how much advertisi...
What's Coming Up
From the free Friday call through to three days in the boardroom.
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50-Minute Profit Finder
Friday, November 13
Next Friday, 1:00pm ET -
Breakthrough Blueprint Online
Creditable against any other program within 12 months
Evergreen -
Breakthrough Blueprint Live
3 days in person, Orlando FL
December 7–9, 2026 -
The Prospect Vending Machine
4 sessions on Zoom, 3:00–5:00pm ET
4 Mondays: November 16, 23, 30, December 14, 2026
BreakthroughDNA
Framework using 8 Profit Activators to accelerate business growth.
Profit Activator Score
Assessment tool providing insights into your business breakthroughs.
Breakthrough Live
Join me in our next small group coaching session.
Leads & Conversion Workshop
Join our next live leads and conversion workshop.
Work With Me 1:1
Every year I work with a handful of people 1:1.
90 Minute Books
The fastest way to your best lead generation tool.