A book is a great conversation starter…
In fact, I’ve found that nothing works better as a lead magnet than a focused, meaningfully titled book.
It's the best tool you can have to compel people to raise their hand and be ready to start a conversation with you.
Because what the book does is...it sets the frame for these conversations for you.
People who opted in to get your book are drastically more receptive to any instructions, guidance, or offers you make to them from that point on.
In other words, a book sets up the frame for commitment and consistency... and “prepares” your prospects to be more open for what comes next.
For example:
If you ask for a “Stop Your Divorce” book and are then presented an opportunity to attend a workshop to go deeper down this path...
You are much more likely to do it than somebody who never expressed the desire to get that book in the first place.
The moment you have self-selected yourself as someone who’s interested in that subject, you’re now committed to staying consistent with your choice. (It’s a subconscious thing, we all do that.)
The moment you have self-selected yourself as someone who’s interested in that subject, you’re now committed to staying consistent with your choice.
The great thing about all this? When people raise their hand and opt-in for your book, they have selected themselves for you.
They are now ready to be influenced in your Profit Activator 3 - your lead conversion process.
But here’s the thing: The title is the key.
A book becomes a conversation starter ONLY if it has a title that triggers an “I want that!” reaction in your prospects.
It’s not the number of pages.
It’s not the amount of time, sweat, and tears you put into it.
It’s not even how beautifully your book is written!
People will raise their hand only when they have a desire for what the TITLE of your book is offering.
Yet another reason why it pays off big time narrowing down your focus...select one single target market… and really understand the conversations in your prospect minds!