Copy This Plug & Play System To Sell More Of Almost Anything Quickly!

Good morning. The moment we've been waiting for is here. We're moving into journal number seven, episode 90. And in all these other journals you started seeing me presencing this idea of a Porsche 911. That was my, my dream in there.

And journal number seven is where it all happens. And I met a gentleman who had a really unique business because all he did was sell 4 and 5 year old Porsche 911s exclusively that were coming off of lease or on trade in and he would buy them from the dealer. And he had a really neat business set up. He had a private investor who had given him a half a million dollar line of credit that he would pay 1% a month on the, on the money. So he would have eight to ten Porsches at any given time and his goal was to buy them and sell them within 30 or 40 days and flip them and make three or $4,000 per car on the, on the thing.

Now he had been, I asked him about advertising, you know, pretty neat guy. When I went to see the place he had this warehous in a, you know, industrial plaza that had one of those, you know, garage, metal garage door things that open up and you go in and it's this warehouse just packed like wall to wall with 9 11s. And it was like going to a candy store. It was straight out of like a gangster movie or something, right. But I asked him like what if he had done any advertising or how he did marketing to find it because he had, you know, his, his branding and his stuff.

And he said I, you know, I've tried running ads in the, in the newspapers and nothing would happen. And I was fresh off the experience of playing around with this horse for sale model. And we did the condos in the loft condos in San Francisco as I mentioned with just selling one of something. And that's been the most reliable playbook that acts quickly and is something that I would apply to many, many things. So I'm going to show you, I'm going to talk about exactly how we did this with the Porsche situation but with an eye towards how you could apply it to anything that you're selling one of to one person.

So we ran a little classified ad that was the classified ad said 93 like you know, 1993 Porsche 911 low miles, excellent condition zero down. Assume monthly payments. Low monthly payments must be sold. 24 hour recorded message and we switched to, you know, info on voicemail and had the, the phone number there. Then you know, we went from him, never Getting people to call on his ads to using the recorded message.

I started writing down all the people in one insertion. Had all these people calling and leaving their info about his 911 that was for sale because he found one person looking for one car now. So as we evolved this, we set up the recorded message. I'll read this for you. And again, it's like you have their undivided attention for a short period of time that you can convey exactly what you want.

So when people called, they would hear a recorded message that said, hi, this is Steve Cohn. Thanks for calling on my 93 Porsche 911. My specialty is finding low mileage 9 11s from 1991 to 1993 and getting them for even below wholesale prices. I've been doing this for 15 years and I know where to get the best deals. Most Porsche dealers are all over the map selling cars from the 70s, 80s and 90s.

But I specialize. I can show you how to get a 93911 coupe with low miles, no down payment, and monthly payments of less than $500. In fact, I have four cars right now that you can get with this arrangement. I've written a book called how to get the Best deal ever on a used 911, which I'll send to you for free if you leave your name, address and telephone number. Oh.

Send you along with pictures and all the information on the car you called on. Leave your name, address and daytime phone number after the beep and your book will be mailed today. And that was it. And then we experimented with the messaging and we had a second version of it where we would say, I'll tell you about four cars you can see this weekend on Saturday afternoon. And that was.

That became like a weekly cadence is you find people this week who are looking for one thing and that's, you know, we did this. We did it certainly with the, with the loft condos in San Francisco. We did it with harborfront condos in Toronto. And most recently we did it with an electrician that does sells generators. And the whole idea was we were instead of like, get your generators here, we're the generator specialists.

We put in Facebook a picture, just a candid picture of a generator and had the horse for sale model of Generac whole house generator for sale and just listed the main things, the kilowatts or whatever the stuff was, and then click, learn more and generated lead ad leads for people who were looking for a generator. So I think that if I were somebody, if I were selling used cars Or I had a car dealership, I would definitely look for the category of what people are looking for. So if somebody's looking for minivans or somebody's looking for, you know, SUVs or pickup trucks or whatever, the thing was having a thing that would be exactly the one thing that that one person is looking for and use that as a way to get their attention and then give them options of different things that they could, that they could buy. And you know, we've used this same thing with franchise sales. Instead of selling a franchise system as the thing we have been offering one business for sale in one market.

That is the business that it is that we're representing. So that horse for sale, attached to a repeatable audience and attached to a recorded message or a, you know, book or download a catalog that somebody can get, that's the win. I'm excited to have come across this in this journal and I think there's so many ways to apply it. So let me know in the comments if this is something that you think you could use. Every idea that I've had, every dollar that I've made over the last 30 years has gone through my brain, through my pen, onto a piece of paper in my journal before it went out into the real world.

And if I can turn people onto that activity as a driver for what to do, what to think about, what to ask yourself to draw out, what the next most valuable action is for you and how to find the most profitable things that you can install in your business, I'm all for it. So this Friday at 1pm I'm going to do for the first time a 50 minute profit finder workshop. And you're going to join me live on Zoom. And we're going to go through a 50 minute exercise. Bring your pen, bring a notebook or piece of paper and I'm going to guide you through a thinking process that will help you identify where the lowest hanging fruit is in your business.

And maybe some fruit that you didn't even know was there. But, but I'm going to show you where to look for it. So it's free. It's for you. It's Friday at 1pm this Friday.

Just watch. Go to. What did we call the website, Josh?

Just go to 50minuteprofitfinder.com and I'll get you all the details and hopefully you can join us then. Friday 1pM.