Most people think a guarantee is something you add to an offer to make it easier to buy.
But something interesting happens when you create a real guarantee.
It changes who you're willing to sell to.
When I created the offer for our Money-Making Websites, I knew they worked.
I knew the methodology.
I knew the psychology behind them.
And I knew that if the right real estate agent followed what we outlined, we could produce the result.
So I was willing to take the risk.
But once my money was on the line, I became very interested in making sure we had the right person.
We had requirements.
You had to have been in real estate for at least a year or two.
You had to live in a town with more than 20,000 people.
And you had to personally have time to work with the buyers and sellers we generated.
Here's the interesting part:
The guarantee turned marketing from persuasion into selection.
The guarantee turned marketing from persuasion into selection.
I didn't need to convince everybody that they should buy a Money-Making Website.
I needed to find the people I was willing to bet on.
That's a completely different way of looking at marketing.
And it's one of the reasons Profit Activator #1 is:
Select a single target market.
Not everybody you could sell to.
The people for whom you can create the greatest probability of success.
That's the question I'd ask about your business:
If you had to guarantee the outcome, who would you choose to work with?
Your answer might reveal your perfect target market.