Foundation Building
Setting up the systems, processes, and infrastructure for business success.
13 posts
The Problem with Checklists
There are 2 basic types of people in the world. People who like to follow checklists — and people who like to make checklists. The problem is when you expect...
The Psychology of Scorecards
Profit Activator 3 is about educating and motivating your prospects to get started with you. While people generally understand the educating part, most are a...
Novelty and Security
Fundamentally, people can be divided into two groups. In the first group, some people are interested in novelty. They’re the ones who want to figure stuff ou...
Clear Outcomes
In business, everything comes down to economics. What I mean by that is Whatever it is you can provide for your customers in exchange for their money, it sho...
Three Steps
There are three steps to a sustainable business. You have to: Make it up, Make it real, And make it recur. That’s the basic progression of it. Making it up c...
Free Results
It seems to me there’s a recurring theme on my More Cheese Less Whiskers podcast and every time I hatch "Evil Schemes" with people. And it is this....
''Evil Scheme'' Foundation
Do you know what’s the foundation of an “evil scheme”? Picking a single target market. But do you know what the foundation of a GREAT “evil scheme” is? Picki...
Winning Avatars
A big part of having a successful business is getting crystal clear on who your target market is. Unfortunately, it’s also the hardest thing to do… because t...
Capital Investment Mindset
It seems to me; The more I’m playing this marketing game, the more I document everything. It has become crystal clear that all the money is in the long game....
Your Next 25 Years
Sometimes you find yourself in a situation where you’ve got all this specialized knowledge acquired over a lifetime in your industry, and you’ve realized you...
Deadlines
Deadlines are an interesting "beast". Nobody likes them, yet nothing gets done without deadlines. A quote (I forgot by whom) says, "No book ha...
The Hamburg Years
I saw a great documentary about The Beatles recently. It was about their early years up to the point where they stopped performing live. One thing that’s rea...
Connecting The Dots
Do you know what the real beauty of 8-Profit Activators is? They are universally present. They’re in every business. Whether you consciously recognize them a...