I had a major breakthrough in lead conversions this year.
It’s this: There are only two-time frames when it comes to converting your prospects - Now and Not Now.
And what we actually do when we try to convert people to buy is we’re pursuing the Now.
However, “Now” is not the same for everybody. But that’s OK. As long as they’re on your email list.
See, the real asset… in fact, the only asset you have… is the number of people on your email list. And the more people you have that pay attention to you and read your emails…
The better your odds are that, at some point, it’s going to be “Now” for some of them.
And when that happens - they’ll think of you.
Now, consider this...
Everyone says that if you want to be on top of people’s minds, you've got to build a BRAND. But, did you notice how nobody can really explain what a brand is?
Well, for me, a BRAND is an acronym. And it means...
Buying Reflex Affecting Now Decisions.
In other words, when you establish a BRAND, what you actually do is...
You create a buying reflex in somebody’s mind... so they think of YOU when they’re faced with a NOW decision.
Let me give you an example: Coca-Cola.
People say Coca-Cola has one of the strongest global brands. Which is true.
When you ask somebody, “What would you like to drink?” odds are pretty high they're going to say, “A Coke,” without spending a minute thinking about it.
Which means, Coca-Cola has a monopoly on the buying reflexes when it comes to soft drinks.
That’s why it’s so difficult to unseat a market leader...
Because once you create this reflex in people’s minds, there’s no way anyone can compete with you.
But here’s the good news…
Establishing a BRAND is not rocket science. And it doesn’t have to be expensive either.
All you need is an email list. So you can patiently communicate with your prospects on a regular basis…
Until it becomes NOW for them.
And when it happens, their “Buying Reflex Affecting Now Decisions” will kick in and make them buy from you.