Orchestrating Referrals
Systems and strategies for generating consistent, predictable referrals.
11 posts
Penetrating the Prayer Chain
If you provide a product or service that isn't needed or used regularly, what do you do? I have a friend who's a personal injury attorney specializing in veh...
Referrals
You should know two things about referrals: The first is why a referral happens. People refer anything, from a movie to a restaurant, a dentist, etc., becaus...
Orchestrating Referrals
Most people don’t know how to orchestrate referrals. And there’s two reasons for that: First, most people think that asking clients for more business is begg...
Writing Without Writing
If you’re contemplating using a book for your lead generation, there are only three absolute musts you need to put into place. First, you have to have a book...
Return on Communities
The one thing you should very consciously measure is the return on investment of everything you do because it will fundamentally change the way you approach ...
Coronation Ceremony
It’s always fun when we crown a new mayor of a category… And if you’ve been listening to More Cheese Less Whiskers podcast for a while, you can witness it ha...
Market Maker Advantage
Many businesses have the potential to become market makers... and they don’t know it. Think about it: Any time you connect people, you’re enabling two partie...
Patterns and Repetition
The "low hanging fruit" of your After Unit is what I call "orchestrated referrals" It's when you deliberately do things and communicate i...
Leads
How do you feel about the word LEADS? Me, I don't like it. And here's why: It depersonalizes people, and it automatically turns them into numbers and statist...
Magnetic Book Titles
I always say the best lead magnet is a book. After all these years of experimenting, nothing ever comes close to how well books and reports convert. But here...
The Bullseye Conversion Booster
If your current lead generation strategy offers a free workshop for people, your conversion rates are not that great. Say you’re a financial advisor offering...