We’re at a point in our society where collaboration has never been easier.
For example, look at Kylie Jenner...
About a year ago, Kylie was on the cover of Forbes magazine. She was featured as “almost a billionaire.” Her net worth was $900 million.
But the amazing thing about her story is this: In less than three years she went from zero to a billionaire…
On the back of a very carefully orchestrated collaboration.
In fact, Kylie's story is the ultimate “Who Not How” case study. She’s only got seven people on her team but they generate $350 million in sales per year.
How does she do it? By thinking “who not how."
See, what most entrepreneurs do when they want to start a say, cosmetics business is…
They first go and try to find a recipe for making the best lip liners. They order up all the ingredients... they close themselves up in their kitchen and they cook these lip liners up... they start putting them in tubes in their garage… and so on.
Most people spend so much time just to bootstrap things that it takes years before they start making any money.
But not Kylie.
Instead, what she did was…
She partnered with a white label company to manufacture her lip kits. She partnered with Shopify to do all the e-commerce for her. She partnered with a distributor for fulfillment. Her mom’s company does all the administration for the business…
While she and her little team of seven people do all the creative stuff. All the things they really enjoy doing and they’re the best at doing them.
All the things they really enjoy doing and they’re the best at doing them.
But here’s the thing…
Whenever I tell her story, the most common reaction I get from people is, "Yeah, but she had 110 million Instagram followers. She's Kylie Jenner. She's not self-made.”
In other words, most people get blinded by the appearances of it. And they forget that the reason for her fast success is not her Instagram followers. Or her name…
The main reason for Kylie going from zero to a billion dollars in net worth in three years is…
Thinking “Who not How.”
Many people have millions of Instagram followers. But most of them aren’t billionaires.
The future is in collaboration. There’s never been easier than right now to find people with skills and make something happen quickly.