Did you know…
There are 5 billion characters in our genetic code. But only 5 million of them is what makes you, YOU. The rest are “standard issue human…”
Isn’t that incredible?
We all think we’re special when in reality we’re 99% the same.
But that’s a good thing when it comes to business...
You see, rule number one for a successful business is to bring value to people. And your job as a business owner is to figure out what that value is…
But the way you come to that conclusion matters.
It’s counterproductive to start out by thinking about everyone you could help. Because it quickly becomes overwhelming...
And just the thought of doing things at such a massive scale… when you’re not even at step one… will start tempering your vision of what that business could be.
If you want to scale you need to build your scale ready algorithm. But if you want to build your scale ready algorithm...
If you want to scale you need to build your scale ready algorithm.
You have to start with a test of one.
And so, when you’re at a stage where you don’t have your mechanism in place yet… focus on that one-off outcome you could create for somebody specific.
A real-life person.
Even if you think, “Yeah, but one person is just one person. Everybody’s case is different and I can help them in so many ways depending on X…”
The contextual similarities are the same. The transformation people want and are looking for… the results they’d love you to help them get…
Those are going to be the same for everyone in your target market.
Anyway.
If you want to have a meaningful impact on a large group of people…
Figure out the best outcome you can create for just one.
Because remember, we’re 99% alike ;)