I once heard Ben Shapiro describe the back of the napkin pitch he used to raise the $4.8 million dollars they needed to start The Daily Wire.
He drew a circle with a dollar sign and an arrow pointing to the Facebook logo.
He said, “We’re going to take this money and give it to Facebook.”
He drew another arrow to a square representing the daily wire website and said…
“Facebook is going to take our money and drive traffic to the website…where we will turn that traffic into more money — so we can give it to Facebook and create an infinite money loop that will last for years.”
Daily Wire did over $200 million in revenue last year — and that original investment is now worth hundreds of millions.
Without over simplifying it, this is really the goal of any business…and it’s the only thing that’s missing from the struggling ones.
The equation really comes down to two prime directives:
GET more leads and CONVERT more leads.
Getting more leads is different than getting more traffic to your website.
It’s about turning invisible prospects into visible prospects with a name and email so you can start a conversation.
It’s about turning invisible prospects into visible prospects with a name and email so you can start a conversation.
The purpose of the conversation is to turn those conversations into collaborations to help your prospects get an outcome.
Do this well, and you’ve got yourself an infinite money loop.
An infinite money loop that will last for years.
Focus on the conversion engine first and then get or buy as much traffic as you can.
Lather. Rinse. Repeat.