Remember how I always say that the best-performing lead magnet is a free book or report?
Well, for the right kind of business, there’s something else that works even better.
You know what that is?
A gift card.
Listen to this: My girlfriend has a studio here in Winter Haven called Amazing Brows and Lashes. She does things like micro blading, brow henna and eyelash lifts.
She started this venture from scratch not too long ago… and within a very short period of time, she’s built up a list of 2,500 ladies who are all interested in her products.
How did she do it? By offering a gift card.
In fact, all the ladies on her email list have downloaded a $100 gift card from an offer on Facebook. And her lead-gen offer is so compelling, we now get the gift card downloads for under $2.
But here’s the best part. Over the course of time, all the people who've come in and done their eyebrows, brow henna, or eyelash lifts…
They’ve all been driven by that simple gift card.
Think about it…
Normally, you see similar ads offering a discount or coupon offers of 20% or 50% off. But these kind of incentives only encourage people to do something RIGHT NOW.
On the other hand, a gift card is indicating to you that whoever downloads it… they’re interested in doing something IN THE FUTURE.
And you know what?
There’s a bigger pool of people interested in doing something in the future, then there are people wanting to do something right now.
That’s why you get better conversion rates and lower advertisement cost.
On top of that, the gift card cements the idea in people's mind that “I might like to do this at some point.”
And all they’re thinking now is, “I've got this currency, this $50 here, burning a hole in my pocket and I'm just going to be waiting for the right opportunity.”