Entrepreneurship

More structure. More Freedom.

Dean Jackson 2 min read

More Structure. More Freedom.

For the longest time, I thought freedom meant having no constraints.

No schedule. No routines. No rules.

Just the ability to wake up and do whatever I felt like doing.

Then I started noticing something.

Whenever I removed structure, I didn’t create more freedom. I created more decisions. More friction. More opportunities to drift.

Thirty years ago, after reading W. Edwards Deming, I started experimenting with a different idea: reduce variation.

At first, I thought it was a manufacturing concept.

Now I think it’s a life strategy.

The goal isn’t to make every day exciting. The goal is to make the important things automatic.

Sleep happens at the same time.

The morning follows the same rhythm.

Breakfast. Journal. Record the daily video. Coffee. Two hours of focused creative work.

Appointments all live in one part of the week.

Meals are simple enough that I don’t have to negotiate with myself every day.

None of that sounds particularly exciting.

But that’s the point.

When you remove variation from the things that don’t matter, you create more energy for the things that do.

I’ve lost almost twenty pounds over the last couple of months, not because I found a magical diet, but because I stopped making hundreds of tiny food decisions every day.

The same thing is true of writing.

The only reason I have a stack of more than 160 journals sitting in my dining room is because I reduced the variation. I didn’t wait for inspiration. I made journaling part of the rhythm.

Here’s the paradox I’ve discovered:

The more structure I give my days, the more freedom I have inside them.

The more structure I give my days, the more freedom I have inside them.

Freedom isn’t the absence of constraints.

Freedom is knowing the important things are already taken care of, so your mind is free to create.

Maybe that’s the real lesson from Deming.

Reduce the variation in the ordinary parts of your life, and you’ll create extraordinary consistency where it matters most.

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