When it comes to marketing, there are three things you need to know if you want to boost your conversion rates.
The first one is, close to half of people who inquire about your product or service will do something about what they inquired about in the next two years.
They might not do something with YOU...but they’ll do something.
The other half won’t.
The second thing is…
From that first group of people, the 50% who will do something about their inquiry… only 15% of them are going to do it in the first 90 days. And 85% of them will do it sometime between now and 2 years.
Here’s the problem:
Most business owners have a very front-end loaded system. Meaning, they almost exclusively focus on those 15% of prospects who are ready to buy right away.
But little do they know there’s 5-times more value in the remaining 85% of their prospects.
The ones they classified as “dead leads."
That’s why, your biggest advantage is in figuring out a system that nurtures those 85% of leads beyond the first 90 days.
Which brings me to the third thing you need to know about marketing:
Which brings me to the third thing you need to know about marketing:
In the lead conversion universe, there’s really only two time frames that matter...
It’s either NOW or NOT NOW.
And your goal is to be there - when it’s now for your prospect.
For example, let’s say you’re a Realtor. And your single target market is first-time home buyers in Winter Haven…
When someone is in the market to buy their first home… and they come across your “Free 2019 Winter Haven House Prices Report” … they might be ready to buy a house right away. So they raise their hand, download the report, and immediately take the next step with you.
But some people are renting. They’re not ready to own a house yet...but they’re thinking they’d like to own a home eventually and they’re curious to see how much the houses are going for. So they download your report.
And here’s the thing. Even if they’re not ready to take the next step right now…
You’ve planted a seed.
They’re thinking about it.
And all you need to do now is to be there, in front of them, when that seed grows into “I’m ready right now.”