Sometimes, you see ads that ask prospects for a big commitment upfront…
Like filling out a form, calling in for more information, scheduling a consultation… all of that just to turn invisible prospects into visible ones.
But by doing that, you’re limiting yourself.
Because this way, you only get prospects who, first, need to be interested in what you’re offering. Second, they need to have time to fill out a form. And third, they have to be willing to talk to somebody.
But that's a huge commitment and a big step forward for somebody who doesn’t even know you yet.
However, there’s a much bigger pool of people who are equally interested in what you’re offering. And they’d like to get more information about it.
But they’re not ready to talk to somebody right now. And they don’t have time to fill out a form… or do something else that feels like a big commitment.
But if they could just download a book… or a report… or a guide… something that feels and looks like neutral data…
You’d have a much higher number of prospects raising their hand.
“But Dean,“ people usually say, “I’m getting much higher quality prospects by making them fill out a form or an application… because they’ve got more skin in the game.”
But here’s the thing...
For every one of those “qualified” applications you’re getting right now, there’s probably at least five times more of them willing to take the next step with you over the next 18 months….
If you nurture your relationship with them...
And patiently email them every week, educating and motivating them… and keep reminding them that, "Whenever you're ready, here's three ways I can help you..."
But guess what? To be able to do that…
You have to know who they are, first ??