One of the biggest misconceptions people have about Profit Activator One is… They think they can only ever have ONE single target market.
But that’s not the case. You can (and should) have as many target markets as you can come up with. But what I’m saying is, you should focus only on one at a time...
And you know why?
Because when you’re trying to market to multiple target markets at the same time, the message becomes diluted and vague. Especially when you lump them all together under an umbrella term like… “solopreneurs”… or… “small business owners”…
It's hard to compel anyone when you’re talking to everyone...
A “solopreneur” or a “small business owner” might seem like a single target market to you but it’s not. Different small business owners want different things. And based on what they want (and the outcome they’re looking for)… they’re going to respond to your marketing in very different ways.
You know how they say that specificity is king?
Well, you should get very specific not only who your product or service is for… But also, what outcome can you generate for people. And who’s already out there, looking for that outcome.
Now, that will give you an idea who your single target market really is. And you know you’re onto something when you have a real, specific outcome you can deliver...
And you know you’re onto something when you have a real, specific outcome you can deliver...
There’s a difference between saying, “I help solopreneurs and small business owners with clarity and productivity and focus,”…. And saying, “I help photographers build a million dollar practice.”
One message is vague and doesn’t mean anything, while the later is super specific. It’s a promise of a benefit. And it’s focused on the outcome people are already looking for...
In other words…
Getting to understand what people you’re trying to sell are going through, what is it that they need and want… will help you identify the intersection of what they’re looking for and what you can offer.
And that “dream come true scenario” is what separates one single target market from another...