How do you build the bridge between “People don’t know you” and “Now they’re working with you”…?
Here’s the bad news: You don’t…
There’s no one bridge that can take you there instantly. Because going from “people don’t know you” to “now they're working with you” is a four step process.
And it goes like this...
Step one: You take them from “They don’t know you” to “Now they know you.” Step two: You take them from “They know you” to “Now they like you.” Step three: You take them from “They like you” to “Now they trust you.” And step four: You take them from “They trust you” to “Now they’re working with you.”
You’ve got to take your prospects through all four steps. You can’t skip any of them. And they have to be In the right order…
And the easiest “Step One" of all - taking people from not knowing you to know you - is to offer them a free book. All you have to do is make sure the title of the book resonates with the person you really want to be in conversation with.
Once they leave their name and email address in exchange for your free book, you can proceed on to step two: Making them like you.
How do you do that?
By educating and motivating them with your valuable content. This is the place where you start building a relationship with them. It’s where you introduce them to your world, to everything you’ve got set up to help them.
And here’s the thing…
The more you educate and motivate them, the more they like you. And the more they like you, the more they realize you really have the answers they’re looking for. And then they start trusting you...
So now, and only now, you can start directing your prospects’ attention and trust towards the final step:
Wanting them to start working with you.