I take great delight in my growing collection of screen captures of ads declaring "The Death of Email."
I take a picture of the ad, then I click on it to find out more… until I get to the page where they're offering to send me a report, a book, or a masterclass revealing the antidote to this "dead" problem.
I always smile when the first thing they ask for is my "best" email address.
Dead indeed.
One of the most recent was an ad from HubSpot declaring inbound marketing dead.
Without a hint of irony, they promised to send me a report on what I should be doing instead.
They all do it.
Email is very much alive and well.
Just try to join any of the tools or social media sites…or anything, for that matter without an email.
Not to overstate the obvious, but you and I proving them wrong right now.
Imagine if Claude could see me now: I send almost daily emails to enough people to fill a stadium—for free.
Email has been the constant through-line since the earliest days of those exciting "You've got mail!" announcements.
I'm old enough (forty-nineteen) to remember a marketing world before email.
I remember studying the great classic marketing books and hearing Claude Hopkins and others talk of mailing penny letters.
I would think of how rich I would be if I could mail letters for a penny!
Those guys were so lucky.
Imagine if Claude could see me now: I send almost daily emails to enough people to fill a stadium—for free.
And they can email me back instantly.
These are the good old days.
I'm so happy to be here to see it.
Do you feel the same?
I worry about "them" filling your head with silly thoughts.