Entrepreneurship

This goes on your permanent record

Dean Jackson 2 min read

Every morning we wake up with the same daily allowance.

About a thousand minutes.

The question isn’t where those minutes go.

It’s what remains after they’re gone.

Lately I’ve been thinking about what goes on the permanent record.

A journal page. A video. A chapter.

A conversation that changes someone’s thinking.

Those are the things that are still here tomorrow.

It’s surprisingly easy to spend a morning deciding what the highest-value thing is to work on instead of simply working on something valuable.

I know that feeling well.

So I’ve been trying a different question.

Instead of asking, “What should I do today?”

I ask, “What would I like to have did today?”

It’s an odd way to say it, but it shifts my thinking.

Tomorrow doesn’t inherit my intentions.

It only inherits what I actually did.

The only thing I can carry into tomorrow is today’s permanent record.

One page. One video. One finished idea.

It doesn’t have to be perfect.

It just has to exist.

Maybe that’s enough.

Feels like a good life is simply a long string of days where you leave behind something that wasn’t there when you woke up.

I’m finding that to be a much more enjoyable game.

Breakthrough Blueprint Live

June 15–17, 2026 Orlando, FL in-person

We're going to do a LIVE Breakthrough Blueprint here in Orlando.
We'll spend 3 days, in person, in the boardroom, applying the 8 Profit Activators to your business.
Would you like to join us?

Get BreakthroughDNA Free

Discover the 8 Profit Activators that can transform your business. Get the complete framework — free.