It’s been a few years now that marketers keep saying, “Email is dead!’
But all I’m seeing is evidence of the contrary…
People use email more than ever before. For everything.
Just think about how much you’re attached to your inbox. How many times do you check your email during the day?
If anything, email is the ultimate “killer app.” And it’s the very most powerful marketing tool that you have in your toolkit.
If you said to me I could only use one thing in my marketing, email would be it.
But here’s the thing...
If you want your emails to work their magic, you have to stop using them as a hammer. And bang on your prospects’ heads with non-stop sales sequences.
If you want your emails to work their magic, you have to stop using them as a hammer.
Sure, you can sell with email.
But in order to do it, you first need to connect with the people you have on your list. You have to be interested. And personal. And show that you care. Because it’s those things that make your open rate go up.
I always say emails from your mom get a 100% open rate. Your mom doesn’t have deliverability problems.
You know why? Because you know your mom’s emails are personal to you. And that’s exactly what you need to go for in the emails you send to your list...
Stop broadcasting to the forest and speak to the individual tree.
You see, even though your emails are read and received by thousands of people when they read it, they read it alone.
Your subscribers don’t have the concept of “the list.” In fact, they don't even care that they're on your list. And they certainly don't know any of the other people on that list. The only person who has any frame of reference for the list is you...
That’s why it’s so hard to remember that email is one-to-one communication.
But it’s worth it…
Because every chance you get to really hone your ability to write conversational emails that speak to one person...
That's where you're going to get the highest results.