One of the most exciting ways to bring in new business is to go after new leads.
Everyone loves and focuses on the Before Unit.
However, you may have noticed we’re in the middle of a pandemic right now. And depending on the business you’re in… the demand for what you offer may have dropped. And with it, new leads coming in.
We’re surrounded by a lot of uncertainty. And the most common questions on everyone’s minds are…
How long is this going to last? Are we going to get back to normal? How soon? Is it going to be three months, 6 months… a gradual progression?
Nobody knows the answers. But one thing’s for sure…
At some point, we will get through this. And things will get back to normal again.
So the real question is…
What do you do right now to adjust and keep your business afloat - until this pandemic has passed us by?
To start with, you need to put your own oxygen mask on first…
To start with, you need to put your own oxygen mask on first…
Meaning, you’ve got to solidify your bottom line and make sure your business can survive. So you can operate from a position of security.
How do you do that?
Here’s the thing…
One of the biggest assets you have… your oxygen mask… is your base of people who have bought from you in the past. All your current clients...
Because for them, you are the incumbent provider of whatever is it that you do.
They already know you, they like you, and they trust you. You don’t have to convince them of anything. No money needed for ads… They come to you on their own.
So now’s the best time to start thinking about how you can maximize the relationships you already have. How to make yourself (and your business) even more valuable...
Because once this crisis is over…
The money you spend in the Before Unit to acquire new people will become a multiplier. And every new person that you add to your list is going to be worth that much more.