I’ve noticed something looking back through these old journals.
So many of the things that became important in my business started as an intuition.
A little curiosity.
I wonder if…
Back in Halton Hills, I read somewhere that public-access cable stations were required to provide airtime to the community.
I’d already been doing homebuyer workshops at the library, so I had a thought:
What if I could put my homebuyer workshop on TV?
I called the local cable station.
Sometimes the best way to pursue an intuition is to throw your hat over the fence.
Sometimes the best way to pursue an intuition is to throw your hat over the fence.
Make the call.
Ask the question.
See what happens.
Turns out, they loved the idea.
For $500 in editing costs, I created a 30-minute program called Six Steps to Home Ownership.
They aired it twice a month for an entire year.
And every time it aired, people called for the free Six Steps to Home Ownership workbook I offered during the show.
But here’s where it got really fun.
I knew exactly when the show was airing.
So on the first and third Thursdays of the month, I’d try to schedule a listing appointment for 7:00.
At 7:30, I’d say to the homeowner:
“Can we go into the living room?”
I’d turn on their TV…
and there I was.
I was standing in their living room talking about selling their house while simultaneously appearing on television talking to potential buyers.
Then I’d play recordings of people who had called asking for my homebuyer book.
They could see that I had a system for finding buyers.
I never lost a listing appointment I did on those Thursdays.
All because of a little intuition I decided to pursue.
And the beautiful thing was, I hadn’t just created a TV show.
I’d created an asset.
Something I could use again and again.
I think there’s a pattern there:
Intuition → Action → Asset → Leverage.
Makes me wonder…
What little “I wonder if…” idea are you sitting on right now?
Maybe the next step is simply to throw your hat over the fence.
Dean