Every entrepreneur has a reason WHY they do what they do…
It might be, you have a specific knowledge and want to help people with it. Maybe you want to do a revolutionary product. Or you just simply want to make an extra million…
Whatever your why is, it sets the context for what you’re going to do next. And that is...
You go out looking for ideas to help you reach your why. And all of these ideas present themselves to you in the form of WHAT you could do.
For example…
You could do a book funnel. You could do a webinar. You could do a live event or Facebook ads… and so on.
And here’s where the frustration starts…
Because as soon as you’re presented with an idea of WHAT you’d like to do… and you see it’s a good idea... and you’d like it to become a reality…
You’re faced with two choices.
Option one is to go down the path called HOW. (Most people pick that one.)
Here you say, “How do I do that...?”
And you start figuring out how to run Facebook ads… or how to write a book… or how to get people to sign up to a webinar… and all of these things.
In other words, the HOW path leads you to look for details of how to execute something.
In a way, going down the “how” path is the equivalent of writing a blank check, in an unknown amount, payable with the only thing you have that’s non renewable…
Your time.
You don’t know how long it’s going to take you to learn how to do it. You don’t know how long it's going to take you to then actually do it. And you’ll probably do it poorly anyway… because it’s going to be the first time you do it.
On top of that, you don’t even know what’s going to be the outcome before you get to done...
In other words, the HOW path is a long, winding, circuitous path through a black forest… that maybe, hopefully, leads to done. And usually it doesn’t.
But there’s an alternative path you can choose. One that is short, easy and cheap. What’s more, this alternative path comes with 100% certainty...
You see, here, instead of asking how…
You ask WHO.
And here’s the best part: When you find somebody who’s a right WHO, they bring the how with them.
They’ve already figured out how to do things. So they can immediately tell you how long it’s going to take, what’s going to be involved and how much it’s going to cost.
Which means, you can write that check with the only thing you have that’s completely renewable…
Your money.
You write that check - and you’re done.
So now, you can go on doing what you love the most: Looking for ideas, finding WHATs you want to do…
And identifying the right WHOs to do them.