Hi there,
We've begin a discussion about Bing as a viable option for Pay Per Click (ppc) advertising - like Google and Yahoo. So I "googled" it! :) Essentially Microsoft has come up with a little twist on the search engine, supposed to get better (meaning more accurate) search results. Thing is - according to the few articles I read... people are going for curiosity's sake... but not clicking through on the ads. And truthfully, it has about 8% of the search market already, but not of the advertising market. Interesting. Google still has 72.4%.
I'm doing an informal survey on my facebook to see how many of my friends are using Bing. I heard about it from an 8 year old. Then 16-year old Sierra (John Duncan's daughter) mentioned using it. That was it. You can see what my friends are saying -- http://www.facebook.com/sonyjackson?v=feed&story_fbid=108030119183
They're in discussions with Yahoo about partnering through their search marketing program (probably like Goto/Overture used to have with AOL back in the day). We'll keep an eye on it. I know John Duncan has been testing it -- check out the thread - BING? on the Dashboard Light... Here are some articles I found about it...
http://www.reuters.com/article/ousiv/idUSTRE56027F20090701
Wed Jul 1, 2009 8:17am EDT
Bing, launched on June 3 but available to some users a few days earlier, took 8.23 percent of U.S. Web searches in June, up from 7.81 percent for Microsoft search just prior to its rollout and 7.21 percent in April, said Internet data firm StatCounter.Google lost share slightly, dipping to 78.48 percent from 78.72 percent before Bing. Yahoo Inc, the perennial No. 2 in the market, rose to 11.04 percent from 10.99 percent.Bing's share peaked in the first week of June at 9.21 percent, falling away in the middle two weeks before coming back at 8.45 percent in the last week of June.
http://adage.com/digital/article?article_id=138138
The deal won't make it a bigger seller of online advertising but it would allow it to eliminate a search-technology competitor in Yahoo and consolidate roughly 30% of the search marketplace on its own platform -- a large enough share, CEO Steve Ballmer seems to believe, to dent Google's dominance.
Please continue the discussion on the Dashboard Light! Click here...