Daily Dashboard
Archive posts from Dean Jackson's Daily Dashboard blog (2003-2009).
229 posts
The power of Facebook
Okay, you're going to love today's post... it's a little like eavesdropping on my IM conversation with David Waters... He was telling me that a Status update...
You've been asking about Bing...
Hi there, We've begin a discussion about Bing as a viable option for Pay Per Click (ppc) advertising - like Google and Yahoo. So I "googled" it! :) Essential...
The Truth about Meta Tags
Want to get a top ranking in search engines? No problem! All you need to do is add a few magical "meta tags" to your web pages, and you'll skyrocket to the t...
Twitter message ideas...
Who do you know that's moving to the CT shore in the next 90 days? LivingOnTheCTShore.com 40 homes PERFECT for first-time homebuyers PLUS: Find out how to ge...
Have I mentioned that I love CHUCK in Milton?
Subject: From Chuck In Milton -- We've got a problem here! Body: Hi [firstname], Before I make my big apology, there's still time to register for the Buyer C...
Home Loan Broadcast Message
Here are the stats on the the message... Ron already had someone make an appointment based on this message. Message below: Subject: [firstname], does the tho...
Drumming up business for NOW buyers...
Georgetown -- Rainy and a chilly 64F I was looking for something else and came across this broadcast again... and remember how effective it was at the time.....
Are You Ready For The Great Boom Ahead?
****From: Dean Jackson Winter Haven, FL If you’re seeing what I’m seeing…you know the next six months is shaping up to be one of the biggest opportunities yo...
How to literally "think" and grow rich...
I think you're going to like this one. It's the most impactful free way I know to grow your business this year. http://marketingmonday.com/think-and-grow-ric...
Have you tapped the power of Get Response for your Listings?
Tuesday, I finally finished a Blog for Marketing Your Listings Online -- I personally think it's helpful... and here's why... Denise Carlson generously allow...
Check the pulse of your website
Click the image above to see a short video on "checking the pulse" of your website 3 things we're looking for: Number of Clicks (Google Adwords and Yahoo!) N...
Recap of Academy Call 4/2/09 - Super Signature
SOCIAL NETWORKING SUPER SIGNATURE TWITTER SOCIAL NETWORKING (Sorry, I was on another call for this portion) THE SUPER SIGNATURE The idea is to sneak in below...
Marketing Monday!
!(http://www.moneymakingwebsites.com/images/mmw90.jpg) From: Winter Haven, FL Sunny and perfect 82 I don't know if you've noticed - but things are starting t...
Persistence pays off!
**You know, I don't want to hear that people who don't leave phone numbers aren't 5-stars! Here's my evidence... The prospect, Nathan, responded to the 1st a...
Happy President's Day (Thankful for Obama's GIFT)
Happy President's Day! I've got a few things for you to take a look at today. First, Thursday is the start of the GettingListings.com Live Teleclass...and th...
An Inside Look at a $360,000 Listing-Getting system
![book(http://gettinglistings.com/marketingmonday/images/chuckcover2.jpg)] Last week I was talking with Chuck Charlton...and he was sharing his results with ...
How to use Facebook Targeted Ads to get your message in front of EXACTLY the right people
You've probably seen the little ads on the right side of your Facebook profile, and in other places on the site. They kind of look like this: Well, the good ...
Marketing Monday!
This week I've got a super easy strategy for you to try on Facebook to announce your new listings in less than 5-minutes. Last week I showed you how to "PIMP...
The 50-Minute Focus Finder!
Let's kick off the New Year with a focus on FOCUS. Watch this video. It's 50 minutes long. Can you focus for 50 minutes straight? Your FOCUS muscle is the mo...
Breaking News!!
] This just in... Chuck and Melissa Charlton just gave birth to a beautiful (*according to Chuck -- who claims to be completely unbiased), baby girl. News an...
How to Link an Image to a URL in Typepad - using Typelist
Click here to see watch the video I made using Jing -- (thanks Nanci and Dean!) !(http://content.screencast.com/users/MoneyMakingWebsites/folders/Jing/media/...
Marketing Monday!
Get the Flash Player to see this player. Here is a video I shot with my good buddy Joe Polish recently. I was in Phoenix for a Main Event, and we decided to ...
Happy Thanksgiving!
Dean and I are heading over to my parents' new condo at Cape Canaveral! It's a beautiful, sunny day, and we're both thankful for that! Even more so, we are t...
MarketingMonday - Productivity Month Continues...
!(http://marketingmonday.com/images/logo1.jpg) This week: ** Special Interview with Tim Ferriss, author of 4 Hour Work Week. ** Dear Friend, My friend Tim Fe...
Seth Godin - Wise words about Connecting to make money...
I'm just going to say it. Seth Godin's a genius. Dean Jackson's not far behind... what's the 2nd business that we talk about within your website? CONNECTING!...
Marketing Monday! (cool new productivity tools)
This week, I've got some cool online productivity tools to help keep you on track. Watch this video, and I'll walk you through... Here are the links: TadaLis...
How much time do you spend online? (really)
Jesse turned me on to this FREE tracking site that shows how much time you spend online...and which categories you spend the most time on. It's amazing. Ever...
Marketing Monday! (November is productivity month)
We kicked off Productivity Month with a 50-Minute video from the Bankable Results Summit in Las Vegas. If you didn't get a chance to watch it...take the time...
Marketing Monday!
Writing powerful headlines is a killer marketing skill. A great headline has the ability to stop people in their tracks, and win their most valuable (and sca...
Marketing Monday!
The single biggest question I've been getting this season is "What do I do with these listings that just aren't selling?" Here's what I'd do: http://www.mark...
It just keeps getting better!
Hey there! I just spent a little quality time with my buddy Jennifer Elmslie here in Georgetown. She wanted to take her Marketwatch Blog "Up a notch" -- sinc...
How Approachable ARE you?
Can you think of the last time someone just approached you out of the blue and started a conversation? I was thinking about it myself, and in my experience i...
Marketing Monday!
I don't mean to alarm you...but I believe summer is almost over, and it's back to school time :) To me, the fall always feels like a fresh start -- and what ...
Personalitization and Simplicity Really Pays Off!
One of my favorite examples of personalitization and a simple idea really paid off big today for Daily Candy founder Dany Levy. She sold the company to Comca...
Revitalize your Marketwatch -- Using a blog
Background story -- We set up a new MarketwatchBlog here in Georgetown -- and decided to strategically go after 5-star prospects to access it. So, we sent th...
**It's come to my attention that several people have received this, or a similar message from "google" lately. =========================== Subject:** Reactiv...
Can You Spot The Weasel?
Have you ever heard the term "weasel words"? They are words designed to give a marketer wiggle room on a claim. They're easy to spot...and when you spot them...
Did you know?
I've been working away on the new 30 Referrals in 30 Touchpoints program, and found some interesting stats in my research. For instance...did you know women ...
How To Figure Out What To Do First
One of the things that I have to constantly overcome is the desire to multi-task. For me, the multi-tasking temptation takes the form of wanting to work on s...
When You EXCUSE yourself...you ACCUSE yourself
I heard that thought a few weeks ago and I've been trying to find a situation where that statement isn't true. I can't. It's becoming crystal clear to me tha...
Can Happiness Be a Habit?
I was very interested to see the results of our survey this week. A simple question. "Are you happy?" I voted "yes". I don't know why I was surprised, but wh...
Duncan's Ugly Yellow Signs
Okay, well, this is my modification of one of John's Ugly Yellow Signs... I've finally got these publisher files loaded, so that you can use the templates, h...
My notes & thoughts from the Academy...
Remember how Tiger Woods wrote a book called ***How I play golf... ***? This is kind of like that -- What I took away from the academy... now the details of ...
How To Skyrocket Your Productivity and Get The Most Out Of Your Day
This week we’re going to talk about a concept that has the potential to skyrocket your productivity and really help you get the most out of each day. I almos...
Are You Ready For a Change?
Sometimes I struggle with people who are not getting the results they want in their business. I know exactly how to help them...but it seems to be an uphill ...
MiltonMarketwatch BLOG - Chuck Charlton 3/20/08
Chuck was faithfully mailing the Marketwatch every 2 weeks and found that he was falling short in the bonding process because he didn't have an internet base...
This could get interesting...
I just read an article about a woman in California who is suing her real estate agent because her house went down in value. She says he deliberately didn't t...
Entertainment vs. Sustainment
] Do you look at your business as something to entertain you, or sustain you? A lot of people act like the purpose of their business is to entertain them. "I...
Marketing Monday
Do You have what it takes to be a MAVEN? The rewards for being the Go-To-Source for your niche are HUGE...but it's not for everyone. This week, I'd like to i...
Marketing Monday!
Do you know why we always know whose "turn" it is to buy at Starbucks? Or, why we can never seem to turn down aunt Bertha's offer of a second piece of pie? I...
Is There A Story Hidden In Your Business?
Have you ever seen the J. Peterman Catalog? It's perhaps the most interesting Catalog you'll ever see. The don't even call it a Catalog....they call it an "O...
Learning from the Masters...
Our good friends at Proctor and Gamble have done it again. They've created a content site for pet owners called PetSide.com This site is a killer example of ...
Seth is on a roll...
Here's something interesting Seth Godin had to say on his blog today. It was a post titled "The 7% Solution" Okay, it's a simple idea: If you're a real estat...
Marketing Monday!
Greetings from Las Vegas. Marketing Monday is up and ready to listen. This week is a second interview with Dean Graziosi, and this time he's sharing some kil...
Joe Torre and the Psychology of Persuasion
G'day DailyDashboarders, On my walk this morning I came across a great refresher on my iPod from the "60-Second Science" podcast at Scientific American where...
SEO Tip of the Month: Blogging is Key
So this was in my inbox today -- thought you'd enjoy taking a look. !Blog Tips(http://nfpromotions.netfirms.com/newsletter/seo-blog-tips.gif) Blogging is key...
The Core is the CORE
Lately, I've been thinking about what the essence of the real estate business is. At it's CORE it's really about doing two things. It's about helping buyers ...
Referrals are LEADS too...
Take a close look at the two identical 5-Star Prospects represented here. Can you tell which one was referred by Mary...and which one was referred by a Publi...
How APPROACHABLE Are You?
Can you think of the last time someone just approached you out of the blue and started a conversation? I was thinking about it myself, and in my experience i...
John Duncan & Sharon's step 8 -- handwritten note
Hi Bob, Seems we had a hard time connecting this week and I wanted to get in touch with you so I could send relevant information for your situation. Could yo...
The VERY BEST of Marketing Monday Season One
It's official. The Fall Market is here....and that means a brand new season of the MarketingMonday.com Live Podcast. Next week is the big Season 2 premiere.....
YES!
Are you giving your prospects an opportunity to say yes? Or, are you hoping they'll give YOU an opportunity to say yes? When you make a direct suggestion to ...
NewInformation!:
Welcome to the second in a three part series on optimizing your website marketing. Last week we talked about converting leads into clients, and this week we’...
NewInformation!:
This week we’re going to start our first in a three-week series about optimizing your results with your website. By far, my number one request for help is ab...
How do I get RIGHT NOW business?
**Call your past clients. ** That's the most surefire way to find someone who is ready to buy right now. One of our members told me that she called a past cl...
Seriously folks... about those summer doldrums...
August comes along and I start getting the calls... If the market slows in August, it slows in August. You can check and see if this is an anomaly or if it i...
Desire vs. Decision
I heard a great distinction today. Desire vs. Decision Lots of people have DESIRE -- Desire to change, to make more money, to lose weight, to build a referra...
NewInformation!:
This week: Five Important Lessons You Can Learn From The Biggest Brand Building Companies In The World… Over the past several months, I’ve been doing a lot o...
Jump Start Your Brain...
Do you ever have a hard time deciding what to work on next? I mean, you've got all these ideas of things you want to do, and a seemingly endless supply of ev...
How To Write Killer Headlines...
One of my favorite things in the world is to come up with a great headline. I put a lot of time and energy into making sure that each headline I write is goi...
Weekend Reading...
Here are three great blog posts I found this week: Why do people refer? What If You Only Sold One Thing? How To Create A Personal Productivity Scafold Enjoy...
Weekend Reading...
Meet Gamal Aziz. He's head of the MGM Grand in Las Vegas. He's got a fascinating way of looking at constant improvement, by really asking a better question. ...
Today is DECISION day...
OR Today is going to be a madhouse at the Apple store near you. Millions of people are going to walk out of an apple store with the most connectd device in h...
Hello, My Name Is Scott...
Made a new friend this weekend. Meet Scott Ginsberg. He's been wearing a nametag 24/7 since November 2000. He says it makes people friendlier. I've been catc...
YouTube is coming to iPhone
If there's ever been a reason for you to really get a handle on this YouTube thing...this could be it. June 29 is going to usher in a new era of marketing op...
How I Get Things Done
I showed this video at Strategic Forum, as an example of how to creat simple videos using the video function on your digital camera. The thing everyone wants...
One more reason to get Video Savvy...quickly
Just read an article about Google's new plans to start displaying "universal search results" -- which means video will be coming up on the main-page search r...
Questions for today's call
First of all, I want to thank you all for coming on the call and having such a lively discussion. Your input is what makes this group so very great!**** **1....
How Much Is a $100 Bill Worth?
Joe and I were doing some situational coaching last night at the Chicago Main Event, and a common theme seemed to be "how can I sell this listing?" This morn...
Top Google Ranking in 48 Hours?
Is it possible? Check this out. Do a quick Google Video search on "Evil Schemes"...and tell me why you're waiting to get a video on YouTube. Take THAT Evil Z...
Another modification to email 1
ps -- What is your time frame for moving? Here's a good comment I just pulled off the Dashboard Light from Doug MacDonald -- for those who are hesitant to co...
Suggestions from today's call
TOP PRODUCER Set up Follow-up Plans in Top Producer for leads that come in... MW with phone MW without phone Home Loan With Phone Home Loan Without Phone Sel...
Links of the Day
Just a couple of cool things I came across today... My friend Josh Hallet is blogging the WOMMA* conference in New Orleans this week. There is lots of good s...
Last week - getresponse
Last week getresponse was having issues with the removal link code -- it was showing in html format. You may <a size="3">unsubscribe< /font> or <a size="3">c...
IT'S MOVING DAY!!!
GUESS WHAT? We bought a building and today is moving day at World Headquarter... We're just going from 900 to 302 Martinique Drive -- into a great 2-story bu...
I think you're going to love me (even more)
I had a great session in the Evil Scheme Hatchery today. It was quiet, and I was thinking...about you. I was thinking, "what would I do right now, if I were ...
Happy Monday
I just went through a very interesting exercise for Marketing Monday this week. It's amazing to me how many people have websites that are completely focused ...
Academy Discussion about Free Posting Sites
From Bob Ranger of Scottsdale-Paradise Valley, AZ Hello All: Attached are the free sites we discussed in Orlando. I have found a few more that are for the lo...
Great True Story
My friend David Wecker, just sent me a new video he just posted on YouTube. It's the first in a series of "True Story" videos he'll be posting in the next li...
THIS is my Crystal Ball
Last week, if you were on our Internet Academy call, you would have heard me prognosticate about the number of people who are (even out of curiosity) searchi...
Logic or Logistics?
Something just became very clear for me today. I've been talking (and talking...and talking) about the value of MAIL vs Email for your Bonding business. Toda...
9,826,099
That's how many times this video has been viewed on YouTube so far. Go ahead and watch it. I'll wait. There is a marketing lesson here. This demonstrates the...
How To Learn From Other Industries...
Just read about an article published in the January issue of Investment Advisor magazine several points in an article called Stepping Up - How the best advis...
Greetings From Palm Springs
This is probably the 12th time I've done a Main Event in Palm Springs...but I never get tired of the scenery. There's something relaxing about the palm trees...
Even MORE Good News!
I don't know what to say. More good news in my inbox...not even 2 hours after I apparently won the lottery. They say good things come in 3's...so I can't wai...
Wahoooo!!
Well...according to an official email in my inbox this morning, it looks like I've come in to some good luck. I'll just let the email explain it: ** ** Dear ...
Greetings from Seattle (the coldest, rainiest place on earth)
Quite the contrast for me over the last few days. Started out in non-stop-sunny Phoenix at Desert Mountain (beautiful by the way) for a few days of golf -- a...
Cold Calling and Success
Is cold-calling a success training ground? I know that call reluctance is a success deterent. Terry Hunefeld and I were talking about this between sessions a...
Know Your Numbers (part 2)
If all the "hard" numbers are working..and you're getting leads in an acceptable range, for an acceptable amount of money, it's time to look at the "soft" nu...
Seth Godin's advice...
"Focusing obsessively on one niche, one feature and one market is almost always a better idea than trying to satisfy everyone." Does this sound like somethin...
NewInformation!:
I've been feeling out of touch lately. I'm in the middle of an unusually hectic travel schedule. The Academy in Toronto set in motion a whirlwind tour where ...
Sunny and 45 at 9:33am!
Gorgeous autumn day in the big T.O.! So we've geared up for the big day. For those of you not hear, we beg your patience, as we've been overrun with people w...
Sony's Soapbox of the Week
Hi Guys and Gals... Tell me something. Do you have more than one town in your market (served by the website) that's over 30,000 people? Over the past week, i...
Are you an Enthusiast?
Your prospects are. The're ENTHUSIASTIC in their pursuit of the perfect house for their family. They think about it ALL the time. They're searching online. T...
This just in...
Just found these interesting stats...and I thought I'd share them: 31.4% of Americans don't have internet access. 90% of the people in France have not create...
Bonding. Bonding. Bonding.
Just saw this on the Dashboard Light...and I didn't want you to miss it; Connecting and Bonding...I remember from Orlando last March that they seemed to be d...
The Big Summer Offline Traffic Challenge
How are you doing in the race to get non-google/yahoo search traffic? Are you doing things like Classified ads Infobox Fliers Display Ads Ugly yellow signs S...
What would your life look like if...?
Just saw that great question today. "What would your life look like if..." as a thought stimulant to take some new action. What would your life look like if ...
Are You Polishing the Beads All The Way?
!(http://www.harmonia-jewelry.com/medias/collections/gemstones/sets/black_onyx_silver_8mm_full/set.jpg) At the Internet Academy in Orlando, we talked about D...
What Would You Do If There Was No Google?
If you check in the Dashboard Light, you'll see a post wondering about all the google rumors. It reminded me of how much I talk about using alternatives to g...
Continuing with FUTURE week...
!(http://www.rocketboom.net/images/archive/rb_06_feb_28.jpg) Do you know Amanda Congdon? She's become the most famous woman on the internet, through a daily ...
Tool of the Day
Just checking out some of the posts in the Dashboard Light, and it reminded me of this simple postcard you can send to the people who inquire about moving to...
"But That Would Take Too Long..."
**....And OTHER thoughts that lead to mediocrity. **Writing personal, bonding emails that come from a real person every week or two does indeed take longer t...
June Is Bonding Month
In June we continue our march through the 4 Big Businesses you're running. The Lead Getting Business The Connecting Business The Bonding Business The Showing...
My Brand New Sneakers
Got some new sneakers this weekend. Went in to a pretty busy running store in Georgetown and heard the guy ask a couple of people before me if he could help ...
Academy CD's Have Arrived!!
Here they are sitting on my dining room table. If you havent already indicated that you'd like a copy on a message board just go there now and find the post ...
One Purpose (at a time)
Let's take our PRECISION discussion to the next step. The purpose of the 7-Step Connection Process is to CONNECT with a prospect. It's not to convince him to...
Precision
I woke up today with the word PRECISION on my mind. It's been floating around all day..and has been flavoring some of my phone conversations. This is sort of...
What's the FIRST thing you say?
When you're talking to a MarketWatch prospect for the first time, what are the first words out of your mouth? How do you start the conversation? I've been th...
Personalitization...
Here's a great example of a bonding message from Chuck Charlton: Hi John, As we make our way towards the long weekend, my wife Melissa and I just wanted to w...
How about a Connecting and Bonding Intensive in Toronto?
I've been thinking about the Academy in Toronto this September, and how it might be a great idea to focus exclusively on the Connecting business and the Bond...
What a Weekend!
Wow! what a great weekend ! It was great to see everybody, and it really did my heart good to see how many people came in "early" to get together in small gr...
Google Content Search
Apparently Google is out "pushing" their Content Search program. You may be getting an email from them that says, Greetings from Google AdWords: We notice yo...
Could you grow your business by 1500% this year?
I'm working on my newsletter for this month, and I'm writing about that INVESTMENT mindset. What spurred it on was the big gain in Starbucks on Thursday. It ...
Fixing Outgoing Mail
One of the new features of our server is that you're now able to send mail using your own domain (as to where before some of you had to use your own service ...
Let's see what we can delegate!
I've been thinking it might be a good idea to post up a step-by-step automate-your-MarketWatch system. I'm going to post up one step at a time. The first ste...
More Thoughts on Delegation...
Just had dinner with Ken Buck and his new wife Erin, and Jan Cotten last night in Palm Springs. We were talking about MarketWatch and lead follow up, and buy...
More Thoughts on Delegation...
Just had dinner with Ken Buck and his new wife Erin, and Jan Cotten last night in Palm Springs. We were talking about MarketWatch and lead follow up, and buy...
So that means...
] Go ahead and start your google and overture back up ] "Twas the night before Christmas... Wow! I can't believe how quickly the holidays have come. Sony and...
Year End Numbers
Well. It's getting close to the end of the year. Have you done your numbers for the year? The big thing is to at least look at the BIG 4: How many leads did ...
How Tom Sawyer Would Do MarketWatch
At the Academy in Toronto this fall...I shared how I prepared an entire MarketWatch mailing without leaving my comfy chair...and brought one for every person...
OK...Time to get back to work!
I hope you had a GREAT Thanksgiving! I really needed a break. It seems like I was really been on the go for the last couple of months....Toronto to Chicago.....
Crockpotting some good ideas
Just a quck note to let you know I made it to Monterey. I was listening to Gerry Spences new book on CD on the way down...and I'm crockpotting some really co...
Information Isn't Enough
The internet is getting better. People are getting better at using the internet. Information is becoming easier and easier to find...and less and less scarce...
Saturday Tour Success
Talked with Tom Cook yesterday in Toronto, and he shared with me that so far this month they've had over 20 people sign up for a Saturday Tour of homes. I've...
Listing Teleseminar Update
It's 2:30 right now. As I write this there are 34 spaces remaining for the Listing Teleseminar. My Newsletter is going to go out to 13,764 subscribers at 3:0...
PIMP my MarketWatch!
Have you ever seen that show "PIMP my Ride" on MTV where they take old beat up cars and fix them up so they're spectacular? One of the things we talked about...
Wow! What a Weekend..
Well, we had a GREAT weekend at the Internet Academy in Toronto. Jesse, and Sony, organized an incredible location for us, and some really cool activities. T...
An Inside Look with Ken Montville
Ken Montville discovered 3 ½ years ago that the key to having a successful website is to have a follow up system in place, that's when he decided to impleme...
Back To School...Time to focus on the BIG three
I can't believe how fast the summer wet by...but it's back to school time now, and time to focus on the BIG THREE skills that will make you the most money be...
Little Hinges Open BIG Doors
How much more money would you make if you could increase your conversion rate by 2 out of 100? 2 additional people out of every 100 leads? If you're generati...
An Inside Look with Katie McCabe
SearchVancouverHomes.com was Katie's first real estate advertising that she implemented 2 years ago and has since become one of our rising stars. Working wit...
Thought of the day...
People do what they WANT to do....not what YOU want them to do. Don't fight it. Align your behavior with their wants. They want to communicate by email inste...
When is a diet pill worth $153?
Have you ever seen that commercial? The one for Leptoprin....the weight loss suplement specially formulated for people who need to lose 20, 30, 40 pounds or ...
Are You Focused On What You Can Control?
One of the things I've been working on for the Fall Internet Academy is the concept of Control. There are certain things you CAN control...and certain things...
Fall Internet Academy - Platinum Edition
Saturday, September 24th 2005 Pantages Hotel & Spa - Downtown Toronto This year's Internet Academy is going to be about options. We're going to look at some ...
Puppetry of the Prospect...
I had this vision yesterday of what it's like sometimes in the initial moments of a telephone conversation with a new prospect. It's more like two puppets ta...
3 Key Success Ingredients...
I've been working on a new QuickStart program to help people get started with their websites, and I discovered the REAL keys to success. It takes 3 things to...
Minimum Service?
A new bill that outlines the MINIMUM service requirements for real estate transactions in Texas will become law on September 1st. Discount brokers are oppose...
Consumption = Connection
As soon as you can get someone CONSUMING your information. ie Reading your MarketWatch Newsletters and updates of new listings, looking forward to your new u...
More Proof that trying (a little) harder works wonders...
**So, I get this message from Paula Wright yesterday: ** *Hi Dean, *Well I read your entry about personalization on the bulleting board and decided to kick i...
Focus on ROI
Here's the simple way to think about your Return on Investment. How much does it cost you for 100 leads? Let's say $2000 ( 100 leads x $20/lead) How much do ...
The 10 Most Important Numbers You can Track (and what they mean)
At the internet Academy in Florida this year, we talkied a lot about AWARENESS and what it means to know your numbers. Here are the definitions of the most i...
Attraction Isn't A Choice...
One of my best friends develops informaiton products for Men who want to be more successful in dating. It's a VERY successful business. One of the foundation...
Bond Like Your Life Depended On it...
I can divide my year cleanly into two parts. Florida in the winter...and Georgetown in the summer. For some reason, Georgetown seems to be the more productiv...
The $179,000,000 Voice Mail...
I read the most amazing thing in Wednesday's USA Today. A stock promoter near Orlando was charged in an elaborate Voice Mail Scam to raise investments in thi...
Cream Skimming...
Have you ever thought about what it would be like if you just decided to "skim the cream" with your MarketWatch leads? Now it seems odd for me to be even sug...
Personalitization
I just made up a word. Personalitization. It's much more important than personalization....which can be faked. (Do you really think people fall for those "ha...
More on Meaningful Conversations...
Every time I get Jennifer Elmslie's Halton Hills MarketWatch Update I smile. I smile because she is consistently having a meaningful conversation with her Ma...
The Purpose Of Advertising...
I just came up with my clearest ever definition of advertising. The Purpose of Advertising is to MULTIPLY MONEY! It's not to get or keep your name out there....
"Meaningful Conversations"
I've been thinking about those words for some time now. It's clear to me that meaningful conversations are what build relationships. And it's also clear to m...
Don't Be Afraid To Ask...
I was talking to someone yesterday about the 5-Star Prospect dialogue, and I realized the one thing that most people do not do is ASK the most important ques...
HowRemarkableAre You?
** Are you and your service remarkable...or do you do what MOST Realtors and Lenders do? There is lots of opportunity to be remarkable, if you're willing to ...
More On Remote Control...
It seems that this Remote Control Real Estate idea is a big hit in the Dashboard Light. I was sharing on the Academy call yesterday afternoon that my vision ...
Who Is On Your Top 10 List?
April is a great time to stop and take a look at your progress so far. In most areas of the country, we're moving in to the busiest time of the year for home...
How Valuable Is What You're Doing All Day?
There's a great discussion going on inside the Dashboard Light about Virtual Assistants, and the merits thereof. I posted my hierarchy of Valuable Activities...
There Are NO Shortcuts...
Well, I'm just starting to come to life again. It was BAD for the last 4 days. There are a lot of doctors in my little neighborhood, and one of them stopped ...
Intensification, Expansion...and CHOCOLATE CAKE!
Our natural tendency when we want to grow our business is to start thinking about EXPANDING out into other areas. Mistakenly thinking that fishing in a bigge...
Persuasion Architecture
I've been thinking about something. It seems to me, that Hearts = Faces is a pretty big leap. The = sign is really meant to be the transition out of the CYBE...
March Checklist and Spring Cleaning
March is a great time to start checking in with everyone who is on your MarketWatch newsletter to find out what their plans are for the spring. It's also a g...
Internet Academy Notes...
We had another really great Academy Weekend in Orlando, and if you missed it...start planning NOW to join us in Toronto in September. The focus this time was...
Word of the day: S-I-M-P-L-I-C-I-T-Y
John Duncan stumbled on the word of the day today...and I like it. Simplicity is such a good thing. Most of the problems that come up in your business, can p...
Internet Academy Homework...
If you're coming to the Academy Workshop, one of the things we're going to do is a few in depth business analysis...analyses...analysises....um..we're going ...
Very Nice MarketWatch Message...
Here's a great example of a weekly MarketWatch update...from Jen and Tony in Georgetown. Jen is naturally "sassy" and I encouraged her to put her personality...
This Does My Heart Good...
John Duncan is on his way to winning friends and influencing people. Here's his latest MarketWatch update message: **Subject: Clear Lake MarketWatch UPDATE -...
What I learned Yesterday Afternoon....
I spent yesterday afternoon talking to people about their website...it was very fun. Thanks to all who played. The spots filled up very quickly and I'm sorry...
Too Sore To Golf -- Want to talk about your website?
In case you noticed my absence from the Daily Dashboard,I've literally been on my back since Friday. Hurt my back like I've never hurt it before. (I can only...
New Year's Resolutions...(suggested) :)
Happy New Year! I'm really excited about this year...it's going to be awesome! I hope you made some New Year's Resolutions...and set some Goals for yourself ...
CWS Power Zone #2:
] The First 7 Days! Once or twice a year, we run a little test to see who's doing what in follow up. We set up a "mystery identity" and go into 100 websites ...
CWS Power Zone #2:
The First 7 Days! Once or twice a year, we run a little test to see who's doing what in follow up. We set up a "mystery identity" and go into 100 websites an...
The Psychology of "Bonding"
John Duncan shared a pretty cool experience on the Dashboard Light message board, and I wrote a pretty long response about the psychology of why he got that ...
CWS Power Zone #1:
The First 24 Hours The Certified WoW! Specialist is focused on what I'm going to call the Power Zones -- where little efforts can make a BIG impact. The firs...
Could You Replace Yourself Completely?
Writing that last post...I remembered what got me hooked on delegation. Or at least thinking in that direction. It was Tom Peter's book "The Pursuit of Wow!"...
Who Says It Has To Be YOU?
Don't complain (or compromise)...DELEGATE! Who says YOU have to be the one to do MarketWatch? What if you could concentrate on wrting the nice personal bondi...
"But That Would Take Too Long...."
....And OTHER thoughts that lead to mediocrity. Writing personal, bonding emails that come from a real person every week or two does indeed take longer than ...
Personality Beats Sterility
I've been watching conversion processes in action for the past few weeks, and I'm more amazed than ever! For several weeks I have been getting the EXACT SAME...
Buying "Direct Keywords" Does Not Work
A few people have been asking me about this new offer going around, where you can buy a "direct keyword" and whenever someone types that word in to google it...
Top 10 Ways To Get More Leads #7:
InfoBox Fliers! I believe that dollar for dollar, nothing is more powerful than a flier in the hands of a person who's interested enough in a particular hous...
Forget the CRS -- Become a CWS
I'm always amazed at how much time Realtors invest in getting designations like CRS, FRI, CRB and all kinds of other alphabet designations. I question whethe...
One More Google Tip!
I almost forgot... Another thing you want to monitor on your google account are FLUFFY keywords. By that I mean, keywords that are not VERY specifically mean...
Top 10 Ways To Get More Leads #6:
Maximize Your Google Acount! For most of you, Google is the number one source of traffic, and the number one expense you have each month. It's a good idea fo...
Big Chamber Of Commerce Win For Jan Burton!
Jan Burton just sent me an email about her experience calling the Chamber of Commerce in Gilbert Ariizona. Here's what she says: Hi Dean I took your suggesti...
What To Email Chamber Of Commerce Inquirers
Here's a few ideas you can use with the chamber of commerce: If they offer you an ad in their publications...use one of the display ads in the Academy Librar...
Top 10 Ways To Get More Leads #5:
Shake The Tree More Often! I'm always amazed at results that people get when they send messages to their GetResponse.com list. Take a look at the message eve...
Top 10 Ways To Get More Leads #4:
The Chamber Of Commerce List! I disovered this about 12 years ago when I was developing the "Guide To Halton Hills" system. In every town I've checked, the C...
News from the Academy...
We always learn something new at the academy... As the week goes on & I work through the 931 requests that the academy generated, I'll post them. First thing...
Info from calls
Hi guys, Apparently during Jackie's call about Top Producer, there were some requests on how to do some things. She's sent the info to me -- and I've posted ...
Summer School!
For August and September, leading up to the Fall Academy in Toronto, I want to work on the things you need the most help with. What is the one thing you'd li...
First In The Mind Wins...
I'm re-reading one of my favorite marketing books of all time...it's called Positioning. The book talks about the fact that the mind can only hold a few thin...
Focus On The First Experience
What drives the success or failure of your internet marketing is your prospect's FIRST experience with you. That's why I put so much emphasis on encouraging ...
The problem with search engine optimization
I just found a great article about search engine optimization that summarizes exactly how I feel about it. here Check it out. The key point of all of it, is ...
"How do I get more visitors?"
What should you do if you want to get more visitors to your site? Here's my list...in order of what I would do if I were you. 1. I would MAXIMIZE the total n...
10 Minute Listing Maintenance
Hi, Some of you have noticed issues with the 10 minute listings lately -- items in particular were creation of nonsensical listing names, erasing previous li...
Referral Guide
Hi, I just had an email from someone who was missing from her state. My original intent was to ensure that the MAJOR markets were covered - which they are. I...
Content Vs. Search : Instant Improvement
I just finished checking the numbers for one of our sites, and what I found confirms once again the difference in search vs. content matching. When using sea...
What's The Big Lesson?
I was just thinking... What's the biggest lesson you've learned, or the key to your success with your website. Was there one thing you finally "got" on a dee...
Numbers Check Up...
It seems like a lot of people wonder if they're "doing it right" or if their numbers are ok...so here's a quick review of how the numbers should work: EYEBAL...
Thinking outside the Box...
This is a little bit old, but is a great example of thinking outside of the box. Gina Martinelli - out in Sonoma County California - got her site up & runnin...
A Great MarketWatch Example
If you have the ability to save searches on your MLS to a page where people can go and visit them, you may be able to do MarketWatch like this... Some of you...
Traffic Merchants...
I'm starting to get calls that start like this: "Hey Dean, have you ever heard of these guys? They say they can get me lots of visitors to my website..." I'v...
All About Home Buyer Workshops...
Are you using homebuyer workshops as a pillar of your business? If you are, I've got some helpful ideas for you. I'll start by posting a homebuyer workshop f...
The Envelope Please...
After much deliberation and discussion, we have narrowed down the field of Name-The-Messageboard entries to three finalists. a) The Dashboard Light -- Erick ...
The Party Is On Inside...
I think this messageboard is catching on! If you're missing the party...it's easy to get started. Step 1: Click on the big blue message board banner to the l...
Lead Conversion Multiplier #5
Think of FINDING a 5-star prospect as the beginning...not the end. Finding 5-star prospects is NOT lead conversion. It's just the start of the lead conversio...
Greetings from Atlanta...
Hi guys, I'm in Atlanta (Callaway Gardens actually) at The Main Event. I just ran into Miles Long from www.livinginpeachtreecity.com and he's very excited si...
Lead Conversion Multiplier #4
**Have LONGER Conversations ** There are two keys to this. First, it's important to have a conversation with people instead of an interrogation. The more con...
Lead Conversion Multiplier #2
Make ALL Seven Contact Attempts In 7 - 10 Days If you increase the speed of starting the connection process, and decrease the amount of time it takes you to ...
Lead Conversion Multiplier #3
Treat Everyone Like a 5-Star Prospect! One of the big mistakes I see...or sense...when I'm talking to people who are having trouble with conversion, is that ...
What a Weekend!
Wow! We had a GREAT time this weekend in Winter Haven! We had 63 people at the internet Academy on Saturday where we spent the whole day talking about ways t...
The Art Of Lead Conversion
People always ask me what the most important element for being a successful internet marketer is. Far and away the biggest factor for success is lead convers...
The Year In Review...
Do you ever wonder how you're doing compared to other people who are using the same website as you? Me too. Here's what I know for sure. For every 100 people...
The Year In Review...
] Do you ever wonder how you're doing compared to other people who are using the same website as you? Me too. Here's what I know for sure. For every 100 peop...
New Upgrades on 10MinuteListings!
You might have noticed an early Christmas gift in your 10MinuteListing stocking this weekend. We've been working on a few improvements here to make the progr...
NewInformation! Letter
Are you getting the NewInformation! Marketing Letter every month? If not...go to NewInformationLetter.com and get on the list! While you're there, you can re...
February Academy News
Here's what we know so far... The February Academy will be Saturday Feb 7th, 2004. We're going to schedule some golf -- Dean's in charge of the real stuff - ...
My Little Google Secret
I have a little trick to share with you today. Not too long ago Google launched a new tool called News Alerts. This tool allows you to specify keywords and l...
How to Set Up Your Listings on 10MinuteListing
Here's an updated version of 'How to Set Up Your Listings'. This guide will show you step by step how to: -Create an Agent Listings Site -How to Create a New...
10MinuteListings.com
Join Jesse tomorrow (Thursday) at 1:30pm Eastern for a walk-through of our newest addition to your web-marketing system...10minutelistings.com He'll explain ...
Magic Autoresponder Words
Here's a quick tip for broadcasting to your GetResponse.com prospect list. The most powerful words I've discoverd for getting a great response to your broadc...