Ideas versus execution

Hey, this is Dean. I'm in Toronto and I was looking on my feed and it's been a while since I've done any thinking out loud. I've been doing a lot of thinking on the inside. And this is the, I've got this tool and I can't believe that I haven't built it into my habit routine yet.

That's really been the thing. And so here's what I was thinking about today. I'm in Toronto right now starting a breakthrough blueprint today and over coffee with Ross o', Laughlin, we were talking about the idea of ideas versus execution. And one of the things that I've always been an advocate for is the value of ideas.

You know, I've stood by in a world where we've seen the fetishizing of, of execution as the thing. You hear people say, well, ideas without execution are worthless. Which is true that you know, you can't, if you don't execute an idea, it's worthless. But the corollary to that is that you can't execute nothing.

They're paired, they're paired together. You can't, whenever you're executing, you're executing an idea, so they go together. And I always grant people the idea that you can flawlessly execute something, you know, if you can execute it to the best possible way that it can be executed. And the only thing that can improve flawless execution is executing a better idea.

And so I posted up on my Facebook today an illustration, a picture that's a screen cap that illustrates this idea perfectly. Ross was sharing with me a campaign that they were doing for opt ins that was humming along, getting opt ins at a really acceptable rate consistently day after day after day after day. And then he had a brainstorm. He had a great idea and executed that idea and exploded the number of opt ins.

I mean, it's. I'm not going to reveal in the confidence of what the idea was or what it was, but let's just say that it is astounding. It's an amazing idea and it's executed with the same precision that the idea that they were executing before is. And the opt ins have exploded to a level that my mouth drops.

I mean it's like that, that good and it's that good of an idea. So there's a good illustration when you look at that picture that ideas can make such a difference. And so don't let people downplay the value of ideas. Ideas are the trump card.

And if you listen to, I did an earlier episode about execution arbitrage we're really at a point right now where execution is becoming the commodity. Execution and AI and machine learning and all these things. We can get any idea executed. But where we're going to win over the machines is we're going to be able to come up with the ideas.

Somebody has to program the machine to execute the ideas that we come up with. That's our trump card. So fight the machine. That's Dean Jackson signing off.