Why I Plan My Future Around What Will Never Change

Hey, good morning. I am at Celebration Florida this morning, and this is an amazing community that was built in 1996. So this hotel where I'm at right now, I'm doing one of my breakthrough blueprint events for the next three days. But this hotel probably was built a little bit later than that. But the community where it is is a little town called Celebration, and it's adjacent to Disney World.

It's actually a Walt Disney vision. And it struck me, you know, this one of the pages in this journal. I'd come here to Celebration to go to the movies with my friend Mike Hardwick. And the. It reminded me that when this community was being being built, you would go into the new home sales center, the welcome center, and you would be greeted, put into this room where they had all the topographical map and all the floor plans of the types of homes that were available.

But they had a room where you would go in and they would show you a film that was Walt Disney welcoming you to the community of the future. Now, this is 1996, and your Walt Disney historians will remember that Walt Disney was not alive in 1996. I think he died, like, 25 years before that. But what it shows you is the length of vision. He already had the vision for celebration 25 years before it happened.

And I just. I'm amazed by how your context changes once you. I think Walt Disney was probably in his 60s when he died. Was that right, Joe? Yeah, 60s.

And I recognize that in 1997, I was 31 years old. So to have a context for 30 years, that's my entire life. I didn't have a frame of reference. I distinctly remember how. I think it's proportionate to your age that, you know, I remember in the early 80s in high school that we used to think of 60s music as oldies, right?

And now, you know, here we are. I'm thinking about 80s music as, like, that's my jam. That's just yesterday, right? But I think that part of the thing that I take comfort in, and I do this a lot in my journals today, is I make a list of things that are not going to change in 30 years. Like, if you're going to build a future on, you know, preparing yourself for.

For what's coming, there's no way to really know. We couldn't have seen any of this. I can't Even imagine even 30 years ago telling myself that, you know, what's going to happen is I'm going to get in my car and I'm just going to tell it where I'm going and it's going to drive me all the way here. And then while it's going, I'm just gonna command music to play out of the ether while I'm going. And all of that is exactly what happened with my Tesla and Spotify today.

And you think about, I'm going to record a video and people all over the world are going to see it within, you know, 15 minutes of when I record it. So we can't tell what's, what's coming. But at least when you wrap it towards something that you know is not going to change, it can help you frame your, your vision. I am so glad that I started journaling over 30 years ago because looking at these little time capsules is an amazing, it's an amazing exercise. But I've said it.

The thing that I really see is that this, when I'm reading them doesn't feel like this was 30 years ago. What I realized is that this is today. Every one of these journal entries only happened in the day. So that's a little philosophical. But I think looking, I can imagine that 30 years from now this will still be here.

You start wrapping around like it's still going to be this. The sun is still going to come up, you're still going to have 24 hours in a day, you're still going to need to eat and sleep and do all of the things that you want to do. So why not just start creating that picture of what that could look like? So that's it for today. We'll be at celebration all week, so I'll see you tomorrow.

Every idea that I've had, every dollar that I've made over the last 30 years has gone through my brain, through my pen, onto a piece of paper in my journal before it went out into the real world. And if I can turn people onto that activity as a driver for what to do, what to think about, what to ask yourself to draw out, what the next most valuable action is for you and how to find the most profitable things that you can install in your business, I'm all for it. So this Friday at 1pm, I'm going to do for the first time a 50 minute profit finder workshop. And you're going to join me live on Zoom. And we're going to go through a 50 minute exercise.

Bring your pen, bring a notebook or piece of paper, and I'm going to guide you through a thinking process that will help you identify where the lowest hanging fruit is in your business. And maybe some fruit that you didn't even know was there, but I'm going to show you where to look for it. So it's free. It's for you. It's Friday at 1:00pm this Friday.

Just watch. Go to. What did we call the website, Josh?

Just go to 50 minute profit finder.com and I'll get you all the details and hopefully you can join us then. Friday 1:00pm.