50-Minute Profit Finder Free live call next Friday at 1:00pm ET Save your spot →
Episode 139

Why do you make your life complicated?

12:16

Watch

Listen

Why do you make your life complicated?
0:00 / 12:16
Episode 139 at a glance: Why do you make your life complicated?. Key ideas illustrated as stick figures

A question I wrote in November 1997: why do you make your life complicated? What ADHD, hit songs, and the scale ready algorithm taught me.

Good morning. Much, much sunnier today here in Celebration, Florida.

I've got the journal with me again. We're in November of 1997.

And I love that in this phase, I was using questions as journal prompts.

Yesterday's was... how can I set up my life to be prolific?

Today's is a different one.

Why do you make your life complicated?

And reading that now, 30 years later, from my view here in 2026... it hits different.

Because even back then, I already had this pull toward ideas that were multi step.

I could see how things fit together. I could see them at scale.

But I was starting to notice I didn't have the capability to carry them all the way to their potential.

And I had this real hunger for new. I loved to see how something could be.

For years I treated that like a shortcoming.

Why can't I be more focused on execution? Why can't I see things through?

Here's what I eventually saw.

Once I solved the puzzle, the thing lost its novelty for me.

And novelty is the word. I know now that's the ADHD. That's what drives me.

So instead of fighting it, I've come to treat it as a superpower.

Think about a construction project.

I'm the architect. I love the vision. I love the conceptual drawings, all the way to the renderings of what this could look like finished.

But the line item blueprints? Wielding the hammer? Seeing it built?

That's a different skill set. And it's not mine.

We all have our own skill set.

Mine, I've learned, is figuring out what I call the scale ready algorithm.

I crack the code. I see how it could all work out. I prove the thing works.

And then somebody else does the scaling.

Because there's a very different skill between making something scale ready... and actually scaling it.

Society rewards the rolled up sleeves. The discipline. The seeing something all the way through.

And I applaud that. I admire it.

It's just not me.

And here's the elegant parallel, sitting right there in fall 1997.

A hit song is a scale ready algorithm.

There's a gentleman named Max Martin. One of my heroes.

If you rank the people who've written the most number one songs in Billboard history, the list goes Paul McCartney, Max Martin, John Lennon.

And his first big modern hit? Backstreet Boys, Quit Playing Games. Fall of 1997. Same pages I'm reading.

Here's what Max does. He has a knack for writing songs that are going to be hits.

He goes in the studio with Britney, with Katy Perry, with Taylor Swift. He makes the songs.

And then those artists spend the next two years scaling them. Touring. Playing them every night. Doing all the work it takes to break a record.

Meanwhile Max is already back in the studio with the next person. Making the next songs.

Taylor's last album? He did all 12 songs with her.

And for the first time in Billboard history, an album launched and took the top 12 spots at once.

That's the whole picture.

So my answer to the question... why do I complicate my life?

Just simplify. Focus on the one thing only I can do. Build a support system around everything I find complicated.

So here's your turn.

If it feels like you're complicating things, go through it and ask why.

Why does this feel complicated?

And you might find that your gift, the thing that would simplify everything, is finally letting yourself do only the thing that only you can do.

Give yourself permission. Do just that little part.

And find the right people to pair up with for all the rest.

Join me live on the next free 50-Minute Profit Finder call, Friday, October 23 at 1:00pm ET. Save your spot →

Breakthrough Blueprint Live

To Be Announced Orlando, FL in-person

We're going to do a LIVE Breakthrough Blueprint here in Orlando.
We'll spend 3 days, in person, in the boardroom, applying the 8 Profit Activators to your business.
Would you like to join us?

Transcript

Auto-generated transcript, provided as supporting material. It may contain errors, and speaker labels are occasionally mis-attributed.

Good morning. Okay. It's a much, much sunnier day today here in Celebration, Florida. I had a nice. It was interesting as I'm reading through these journals we are in now, November of 1997. And this was a very interesting page. I love that in this phase of journaling, I was kind of focused on asking questions as journal prompts. So one of the, like the other day yesterday was, how can I set up my life to be prolific? And today's is that what. Why do you make your life complicated? And that's a really interesting thing because as I look now from my view here in 2026, you know, 30 years back, I look and I see that I already had a predilection, you know, an attraction to ideas that were multi.

Sort of step. I had this ability to see how things could fit together and see them at scale. But I was starting to realize that I don't have. Didn't have the capability to manage to. To make things reach the potential that they could. And I had a real desire for. For new. I loved to see new things. I love to see how they could be. And so as I've evolved here, instead of really looking at these things as shortcomings or kind of trying to figure out, like, why can't I be more focused on execution, on. On seeing things through? To me, I was starting to see that once I solved the puzzle, that it sort of lost novelty for me.

And that's a word that I've learned now as adhd, that the. That's what drives me is novelty. And so I've come to embrace it as a superpower. I don't have to take one idea and take it all the way through and, you know, disciplined execution on the same thing. I was admiring that in people, and I was seeing that that was kind of the. The measure of a successful entrepreneur, the ability to take something and go all the way with it, but it never really fit for me. I really love the idea of cracking the code and, you know, seeing how something could work out.

And I've learned, like, over these 30 years, the evolution of the. The metaphors that you set up for yourself or the. The kind of lens that you're looking at things through. So if we're thinking about, you know, a construction situation, I would be the. An architect. And I like to see the vision of what something could be. I like to draw the conceptual drawings and get all the way to the renderings of, you know, what this could look like in its finished form. But the disciplined execution of creating the line item blueprints for something to actually make it that you could build from or wielding the hammer and doing it.

That's a, you know, that's a different skill set. And I've learned that we're all, you know, we're all, we all have our own skill sets. And I love just the. I've come now, 29 years later. I've kind of learned that this is my thing is figuring out what I've called the scale ready algorithm. I like to crack the code, see how it could all work out, what needs to happen to prove that this works and, and then have somebody else do the scaling of something. There's a very different skill set between making something scale ready and making it scale actually scaling it. And so there's, you know, society kind of rewards the, you know, the rolled up sleeves, the work, the discipline and dedication to see something all the way.

And it's great. I applaud that myself. It's just not me. And there's some elegance in this that at this point in time, an analog like it's kind of, it's fun for me to look back at these things and see how, see how the evolution of it because now my understanding of this is completely different and the more that I embrace it, the more successful I become. Right. Realizing this is what I do is I create these scale ready algorithms. I can't be, you know, I don't want to say bogged down, but to me that's what it would feel like in my ADHD brain to be focused on one thing every single day.

And the elegance of this is, you know, here we are in fall 1997 and the, the perfect parallel to what I have come to see now is writing a hit song. And I've come to see that a hit song is really a scale ready algorithm. That there's a gentleman, Max Martin, who I've mentioned before, he's kind of like a great hero of mine because it's kind of a life analog. And so Max, if you know, Max is the person who has written basically all the songs on the radio in the last 30 years. If you take the list of people who've written the most number one songs in Billboard history, that list goes Paul McCartney, Max Martin, John Lennon, and you know, you.

The, the very elegant thing of this is that in fall of 1997 was Max Martin's first sort of, you know, big modern day hit with Backstreet Boys, Stop Playing Games with My Heart, which got to number two and then his first number in 1998. But every year since then, it's been, you know, this amazing thing. And I realized that what Max does is he has a knack for writing songs that are going to be hits, and that means scaled and, you know, in mass there. So he will work with Britney Spears or Katy Perry or whatever it is and create all the songs with them.

And then they will take the next two years to scale those songs by taking them out on tour, playing them every night, doing all of the things that it takes to break a record, to maximize. To scale the value of a hit song. And meanwhile, he's back in the studio with Justin Timberlake or with Pink or whoever he's in the studio with making all the songs. And as a matter of fact, Taylor Swift's last album that came out, they did all 12 of the songs on. With Taylor Swift on her latest album. And for the first time ever in the history of the Billboard charts, when the album launched, they had the top 12 spots on the Billboard chart all at one time.

So that is my observation here, is why do I complicate my life? Is really just why. My answer to it was, how can I just simplify by focusing on the thing that only I can do, the thing that I love to do, and build all of the. Build a support system around all of the things that I find complicated. So if you're in a situation where you're thinking that you might be complicating your life is go through it and observe and say, why? Why does this feel complicated? And you might realize that your special gift or your. Your purpose, the thing that would simplify your life is allowing yourself to do the thing that only you could do.

Do that. Just that little part. We're at a point right now where it is seamless to integrate with all of the. With other people. And every one of those. Every one of those roles can be filled by a collaborative teamwork. So I enjoyed this one. This was a fun thing. So if it feels like you're complicating things, then maybe it's just allow yourself, give yourself permission to do the thing that is simple for you and find the right people to pair up with to take away all the complication.

Get BreakthroughDNA Free

Discover the 8 Profit Activators that can transform your business. Get the complete framework, free.