Welcome to Cloudlandia

Dean: Mr. Sullivan.

Dan: Yes, Mr. Jackson. Good to. Good to bridge the divide between the mainland and Cloudlandia with you.

Dean: That is exactly right. Welcome to Cloudlandia. Yes, I saw that Babs posted up some lovely mainland pictures of your walk this morning. I suppose.

Dan: Yeah, yeah, yeah, yeah. It's kind of interesting because we had a. A lot of rain in May and June, and now we've got just, I think, probably one of the hottest summers ever. And every day it's just in the 80s, you know, and unfortunately, humid, you know, really humid. But, you know, it's great. We're near the lake and we always get a bit of a breeze. Yes.

Dean: Well, there you go.

Dan: So what would a breeze be in Cloudlandia? I'm trying to think about that.

Dean: Well, you know what the great thing is that Cloudlandia is always temperature perfect.

Dan: Yes.

Dean: Yeah, that's the interesting thing. You know, I've noticed now that spending, you know, a lot more time in Florida in the summer, I'm not. I'm not typically here in the summer and. But I am inside and you realize all Cloudlandia is always, you know, my zoom room is always the perfect temperature and.

Dan: Yeah. And, you know, it's interesting that, you know, the technology that we utilize for doing zoom and, you know, other. Other forms of Cloudlandia, that air conditioning once was as rare and unusual a thing as what we're doing with communication technologies now. Yeah, you know, the whole notion of air conditioning, air conditioning, you know, and. Yeah, I once put together a little, Little talk on the four things that changed America right after the Second World War, and air conditioning, air conditioning. I remember, that was one of the big ones. Yeah.

Dean: Cooling, refrigeration.

Dan: Well, air conditioning, specifically, because you could move industrial work from the northern states to the southern states and to the far, far west states.

Dean: And wasn't that one of them? Wasn't refrigeration one of them, or.

Dan: Yeah, refrigeration had occurred quite a bit earlier, you know, and people, people, you know, when I was growing up, we didn't have a refrigerator. We had an ice box. And the iceman came around twice a week and delivered big, big blocks of ice. And you put the big block. The existing block of ice would, of course, be gone. Disappear. It would disappear. It would disappear. And then you put another block of ice in. And then probably, I don't know, when it was 52 or so that we got a refrigerator and.

Dean: Wow.

Dan: You know. Yeah, it's a farm. You know, we grew up on farm country and they were, you know, probably later than city folks to adapt certain things.

Dean: Yeah, yeah. So how was your week of workshops?

Dan: Oh, it was good. It was good. Yeah. And we, Yeah, I had two 10 times workshops and of course the free zone workshop, which. Yeah, Mr. Dean Jackson was there.

Dean: That's exactly right.

Dan: Yeah. And how did you feel? How did you feel? How did you feel about it?

Dean: I felt great. It took a life of its own. It was really good.

Dan: Temperature was. Temperature was.

Dean: Temperature was perfect. It really was. Yeah. I found. Now this is an interesting thing. It's a perfect now substitute for or a alternative to the live workshops. I really. You've proven that. You know, I think everybody would agree with that. The really, you know, that it was, it was very valuable. Everybody. The consensus, even in the breakouts was that the breakouts were better than in, in real life. But then. Yeah, but again, what you miss is just the in between stuff. The lunch and the running, talking in the hallways on, on breaks and that kind of thing.

Dan: Yeah, I think, you know, I, I break workshop experiences as we had experienced them over the first 30 years. There's two parts of a workshop that's valuable, that which is taught and that which is caught, you know.

Dean: Yeah.

Dan: And the TODD is what you can plan as workshop organizer. We'll teach this, we'll teach that, and we'll teach that. And then the, you know, the discussions regarding that material, the thinking regarding that material. But then the talk part is it's just chance comments. Usually at break. Yes, usually at lunchtime, before or after. And we try to, you know, with the Free Zone, we try to surround things with social events of Sunday, Sunday night dinner where you'd come many times. And then also the Monday night. Yeah, Monday night party. And so, you know, what we've noticed is that the teaching part of it is actually you can do a superior job with Zoom than you can in person. Okay, there's. I haven't really gotten to the bottom of why that is, but that's been the consensus from our clients that they really get things more precisely or more powerfully in Zoom. But it's the chance remarks. It's the kind of deep dive just with a personal conversation with someone off to the side that you don't have. So it's two worlds. It's a perfect example of the mainland and Cloudlandia.

Dean: Yes. I think that Zoom is going to have an opportunity to evolve, to take some things. Because what I think would be a really great thing is if you could look on the gallery view, see the people and, and you could like Tap, tap, tap and put your own group of four together to go have a little conversation. Or you could almost like cocktail party where you could mingle around and then join in on a conversation or tap somebody and you could be in a connected bubble that way where you're having a, you know, that would, I think, be a really nice thing where you could rotate around kind of thing, you know, almost. Yeah. So that, that I think would make a big difference. That would be, I think, brakes useful.

Dan: Yeah. I think there's all sorts of experiments.

Dean: Yes.

Dan: You know, all sorts of experiments that will come along. I think it'll be. A lot of them won't work, you know, a lot of them won't work at all. Or they'll, you know, they'll be dissatisfying. I mean, one of the things I like about it as a coach is that I was tempted during breakout sessions to take a break, you know, go and talk with my team members, or, you know, I would do something else. But I've been in every single breakout group since we started doing this going back to March.

Dean: You've just been.

Dan: Yeah, and it's been enormously enriching for me because I'm always getting new stories that I can then ask someone in the group to tell everybody in the general session. Right. It's just ideas for new thinking processes for future, for future workshops. So my creation of new material has actually sped up enormously simply because, well, I, you know, generally Speaking, in a 10 times workshop I'm in, I, I meet, interact with 15 people from beginning to end. And. Yeah, and it's been really, really useful for me, you know, and that's great.

Dean: I like.

Dan: Yeah, yeah, yeah. So it's really interesting and it's so funny. Peter Diamantes was in on Thursday for his 10 times workshop and he said that in Silicon Valley now, there's just a spectacular outbreak of virtual companies, you know. Oh, yeah, that, you know, Zoom wannabes, I'll call them. Right, Wannabes, or Zoom enhancers or, you know, sort of, and everything like that. And he says, these will far overcome, you know, Zoom. They'll make Zoom. And I said, yeah, but you know something, Zoom's got 360 million or 370 million daily users.

Dean: Yeah.

Dan: And they're not looking for any innovations, you know, the 80, 80 to 90% of Zoom users, they aren't really going to explore all the other things that you can do with Zoom, because Zoom does enough, you know. So one of the things that's an interesting study when somebody is Just the right thing at the right time, at the right place, they can get a very, very dominant position. And you know, and I'm thinking about for example, Windows and Apple, you know, Apple and you know, I mean, you know, I know everybody you talk to knows that Apple is a superior system to Windows. It's got more elegant features. It's elegant.

Dean: Yeah.

Dan: But the truth, but the truth is the vast majority in the world use some form of Windows.

Dean: Yes.

Dan: Yeah. And the reason is they were the right thing at the right time, at the right place, you know, and so they just get a dominant position. So my sense is that the zoom is now the big gorilla in that era in that area. And, and they'll have to really be clever to screw up their position right now.

Dean: Well, I read an article that they are coming out with some hardware now that will be like a zoom box or a zoom screen that you actually is all in one where you're, the screen, the cameras, the microphones, the. Everything is in one thing. And that's going to be like a, you know, very, very cleverly pointed at the corporate homeworkers. You know that everybody can be connected through the things and you know, that's, it's. Facebook has done something very like that. The portal.

Dan: Yeah.

Dean: That they have. And so I think this, it's going to get better and better at the, the actual experience of it. But now the innovation comes in the uses and.

Dan: Yes.

Dean: Yeah, I am going to, I'm pioneering something next month where instead of doing

Dan: a,

Dean: you know, one workshop in, in a two day, you know, condensed experience, I'm going to do a very specific topic over three workshops over three weeks. So it'll be. Yeah, I'm going to do. Because the thing that I find that can move the needle for people the most is the email lead conversion process. If you already got, you're getting leads and you've got unconverted leads, that's where we can have the biggest impact right away. And there's a lot of people in that situation. And so we're gonna start from the moment somebody opts in. And I've always said like one of the approaches I take to it is, you know, imagine that when somebody opts in for your, your Scary times success manual that as soon as they say, yes, send me my book, they're magically transported to your office and they're knocking on the door, poking their head in and saying, hey, I'm here about the scary times success manual. And what would that conversation look like? Right. That's really the Best way to get into this mindset of the conversational conversion process. So we'll start there and then go all the way through to the long term nurturing of someone who's maybe not ready right now. And that mapping out all of those

Dan: elements for what weeks are those? Because I'm sure I won't be. Because I'm at cottage and everything. But it would be really great if one of my marketing team could take part in all those.

Dean: That would be great. I'm gonna do. Yeah, we're gonna do them on three Tuesdays, Tuesday afternoons where we'll do. So we'll be able to do something and then people get to work on that and then come back and then we can adjust and then work again. So there's progress between the things. Rather than doing a full. A full day, we do it over three after.

Dan: I think that'd be great. And I think a lot of our listeners, you know, who are interested in that. Yeah, any optimum. Any optimum size for this. I mean, but you're, in other words, above the summer. You won't have more than a certain number, right?

Dean: Yeah, no, I don't. Because I'm gonna. We're gonna do some. Yeah. I think this would be similar to my. My breakthrough blueprint events where we'll have, you know, 12 would be probably the ideal. And that's a. So we'll see. And it's gonna be. Well, as I was thinking about.

Dan: Yeah, I would definitely have one of my team do a team do it. And she's. And she's really, really, you know, she's. She sucks the juice out of the learning Lemon, you know,

Dean: Learning Lemon. I love that. That sounds like a great domain name. If that's not taken. I better look into that. Learninglemon.com that's good.

Dan: Yeah.

Dean: Suck the juice right out of it.

Dan: Yeah. And. Yeah. Yeah, because we're, you know, we're doing lots and lots of improvement on our lead conversion right now. And I. That's a great thing. Yeah, perfect.

Dean: So this is the kind of thing

Dan: where you just did low market research on me and.

Dean: Well, that too. That's true. You know, you test on, Test your ideas on check writers, Dan.

Dan: That's. Yeah, you do. And I could definitely write a check for that one.

Dean: So. But that. That thought came from. Let's start thinking about what we can actually do using Zoom now. Because what I've done for the past five workshops is I've essentially used Zoom to create a Cloudlandia version of a mainland workshop. And now, what this is really, is creating a Cloudlandia version of something that would be unfeasible on the mainland.

Dan: Yes. Right.

Dean: Because nobody's gonna fly to Florida for three afternoons. Yeah, exactly.

Dan: And nobody's gonna fly to Florida three times for anything.

Dean: Exactly. And that's the whole. That's the point now. So. And that way, there's.

Dan: That's my. That's my main point, that it's a transportation system.

Dean: That's exactly right. Yeah.

Dan: Yeah.

Dean: So I like that, you know, and so I think that opens up having specific skill sets where we can do a map out your referral blueprint, you know, to look in the after unit and just focus on that. And so I'm. Yeah, I'm very excited about this because that gives us the chance to really go deep on one topic.

Dan: You know, Mr. Jackson, this is all cheese.

Dean: It's all cheese. That's exactly what it is. That's right.

Dan: There's no whisker here whatsoever.

Dean: Yes. So I think. I think that's going to be a fun experiment. I just finalized the idea this morning. So

Dan: August is going to be tested out Already?

Dean: Already, yeah.

Dan: Already you've tested out on one check writer. And. The only problem is I haven't provided you with any raw material between your offer and that's true.

Dean: Raw material. That's right.

Dan: Yeah. Well, you know, it's really. It's really interesting. I, you know, I've been looking two books in great depth, probably for one of them for about six months, you know, one for about four months. And I've read each of them three times. And they're big books. Okay. And I'm a big book reader from Worth. I've read a lot of big books, but these two in particular have really. There's something in them. And I keep going back for more, so. And one of them is the Disunited nations by Peter Zion. And I've read it three times, quickly. And his whole point is that America has been involved with the rest of the world for about a century, and America isn't interested anymore. And America is going to come back and just pay attention to its own affairs. That's thesis number one. The other one is a book called Envy by a German writer who's dead, but his book was written 50 years ago, but it's been translated very recently into English. And he was saying that the two things. One is that all human beings have a capacity for envy, and that on the one hand we try not to show it, and on the other hand, we fear that if we accomplish or achieve in a certain way, that other people will be envious of us. And he says that generally speaking, all humans have this. But he said the best people have learned how to turn what might be an envious thought into actually a form of self transformation where they feel sort of an urge to be negative towards someone else, and they take the negative thought and they transform it into innovation. So he said that the most constructive way of dealing with feelings of envy is actually to become an innovator, to actually innovate new things. And the other thing is that certain countries and certain cultures are better at handling envy than others. And he feels that the US has probably done the best job. And he quotes. He quotes a line from Rodgers and Hammerstein's great musical Oklahoma of the singer who's sort of the star of the play comes out and he sings his song. He says, oh, what a beautiful morning oh, what a beautiful day I've got a wonderful feeling Everything's going my way.

Dan: And he says, only an American, only an American could sing that song. Only an American could write that song. And he said, because elsewhere it would engender such envy and such negativity that the person would knock him down a peg or two. Right. Get harmed by the day. But it's very, very interesting because my read on the present situation that's going on in the States today with, you know, lots of negative, you know, negative movements, goes back to something in his book. And he said, until the 1800s, there. There was no thought system that actually made envy a good thing. And that thought system was socialism. He said, socialism is the first thought system that makes envy virtuous, that you should want other people to lose what they have. You should want people who have to have it taken away. And I was just wondering if our Cloudlandia thing is producing such opportunity for innovation, and it's producing such opportunity right now for the unequality that comes with innovation. In other words, look, zoom. Zoom.

Dean: Yeah.

Dan: You know, four months ago, 10 million users a day. Four months later, 350 million plus users today. That probably creates enormous envy in some minds that produce enormous envy. And also that people who are zoom good, you and I are both zoom good, zoom capable. Zoom, you know, zoom excellent. We've shot far ahead of others who might have been in our own industry. You know, they were doing good at doing mainland work, and suddenly we've shot ahead into a whole new capabilities. And that creates tremendous. I call it unequality. Right. And so there may be part of the anger in the general, you know, in the general political world and the general social world is actually coming from a sense that certain people are just pulling ahead now because of this new technology. I'm putting a lot of thoughts.

Dean: No, I just thought. And there's, there's a lot of evidence. You know, when you look right now, I've been fascinated by the. All of the mainstream television shows that are, that are doing some version of at home shows, like all the, all the late night hosts are doing their shows from home, interviewing celebrities from home by Zoom or Skype. And you realize that it's such an equalizer right now that you and I, we could, technically, we have the technical capability to do exactly what any of those celebrity, you know, mainstream people are doing. We could do exactly that same thing. And now it truly does become who's got the best ideas for them. You know, that's really where the, the innovations. What is going to gather the attention of your other Cloudlandians, you know?

Dan: Yeah, it's. I mean, it's really interesting. You know, I was just thinking of kind of the situation that what used to be the object of envy was visible. You know, it's visible. It was material or it was out in public, or it took place in a social setting, or it took place in a political. Political setting.

Dean: Physical.

Dan: But if I'm in Winter Haven right now, and I've heard there's a guy named Dean Jackson that lives in Winter Haven, Florida, but you know something, I don't think he's doing anything these days. I haven't seen him in four months. You know, I'm walking around, walking around the neighborhood there, and I just don't see him. So I think he's been hit hard during this period.

Dean: I

Dan: used to apply a lot. And you know, if he's having a bad time right now.

Dean: Well, yeah, he was constantly on the

Dan: go because I'm feeling, I'm feeling okay that he might be having a bad time because I, I was heard that, you know, he was kind of getting ahead of himself and this is kind of brought him back, brought him back

Dean: flying around all over the world thinking

Dan: he's better than us. Not that I would ever tell anybody that I'm having these thoughts and feelings, but. Yeah, but I, I just think, you know, he's just disappeared and I, I've noticed a lot of other people disappeared. So here's, here's the big thing. If you're great in Cloudlandia, only the people who probably like you know about it.

Dean: That's true, isn't It. I mean, I like this so much, Dan. I just thought about when you were talking about that. Physical things. Right. Like, so I bet there are a lot of people, Dan, who come through Strategic Coach at some point, go to Chicago or Toronto to your beautiful workshop spaces. Right. Your offices are stunning. For if there be the envy of any coach who wants to do like, boy, I wish I had offices like Strategic Coach. And now, you know, the reality is that in Cloudlandia, everybody's got the same opportunity, same workshop room.

Dan: Mm.

Dean: It's a really, like. You talk about the dematerializing. You know, it's like office workshop rooms, board rooms, workshop space. All of the material things that are required to do a workshop type of business are. Are gone. Mm. I mean, these are. This is amazing times right now. Mm.

Dan: Yeah. Yeah. I mean, it's. It's. It's very, very interesting. And it's like the, you know, and I've really taken a look at a lot of, you know, what I would consider sort of similar breakthroughs. Big things that happened, you know, in the, you know, in history. You know, I've always been very, very interested in history. And, you know, you think about, you know, how printing all of a sudden changed the world. And certain individuals became very adept very early at, you know, being profitable with printing, being persuasive with printing. The others still caught up in a previous way of doing this or not doing it, because it introduced new ways of doing things, but it also introduced things that weren't even being done before. And they. Although they're very different, and I don't think it's really predictable how they're going to turn out. The negativity that comes along with that is predictable because you're, You're, You're. There's one. As you're being, you know, you're feeling negative. It's for three reasons. One is you've just been cut out.

Dean: Yes.

Dan: You've been left out, or you've been left behind. You've been left behind. And your sense of security about the future, your census, sense of status about the future has just been threatened. You know, you're experiencing your. Your D is a lot bigger than your own S, you know, and your dog. Yes.

Dean: Yes.

Dan: And so what. What I'm feeling is that there's a lot of people who are bothered right now. You know, in that exercise I have in coach called not being bothered, and I said they're being bothered, and they're blaming their bother on this and this and this. But the bother may be coming from a completely different place. In other words, that people are bothered about gender inequality or, you know, race inequality or, you know, political inequality and everything else. But I say, I wonder if maybe they're picking these things out because they have to focus their attention on something. But I'm wondering if there's just a big general disruption that's happening as vast numbers of activities are moving to Cloudlandia from the mainland. And they leave behind things that are clearly not as good. They leave behind things that are failing, that are not profitable, not productive, and people are just feeling bothered, but they have to blame it on something that they can see. But the problem is you can't see Cloudlandia unless you're using it.

Dean: Mm. That's. That's true. That's the whole thing. It's like the. Like the fish in water, right? How do you feel about solving it all? How do you feel about water?

Dan: What's water? What's water?

Dean: Exactly. Oh, man. I mean, that's. You know.

Dan: Yeah, I. I was telling, you know, if you. If you really, really want to control the seas, don't. Don't focus on storms, focus on the current.

Dean: That's a smart thing. That's really. I mean, I'm noticing now just the. The. Everything's rushing to, you know, making things as easy as possible. Like, it truly that convenience is. You know, a couple of years ago, when I mentioned to you that. That article that I saw in the New York Times about convenience as the most underrated force, you know, that our desire for it are seeking it. I was looking at Toronto Life website the other day because I was, you know, right now I should be in Toronto, and I was kind of, you know, missing my. My Toronto experience in the summers, and I. So I went to Toronto Life just to see the. What's going on?

Dan: Well, can I. Can I relieve you any. Any kind of tension you might be feeling? There is no light in Toronto.

Dean: Oh, you see, that's it. Oh, that's funny.

Dan: I mean, they just announced that no baseball games will take place in Canada. No. When Major League Baseball comes back, no Major League Baseball will happen in Canada. They just said, well, that's a way of announcing that there's no life in Toronto.

Dean: Right. Wow. One of the articles that I saw, though, and this is one of, like, a trend of them that there are companies now that are putting together everything you need for a. Your backyard barbecue for. They've got every. They just deliver you everything already marinated and for each, a kit. Exactly. With everything that you would need, you know, the buns and the sausage or the ground beef or the steaks or the vegetable kebabs that are already marinated with all the sauces and the spices. Everything that you would need for that. And you start to see it's really getting that way with everything. There's another company that's offering pre packed picnic baskets for you that you could pick up at like, you know, like Pusa Terry's type of, you know, pick up a picnic basket. And you know, that's only one step away now for on Airbnb, somebody having a picnic experience combining the Domino's hotspots idea that they could map out all the best picnic spots in the city and you could, you know, on demand, order up a picnic nick to this spot in the park. And that's kind of a,

Dan: that's.

Dean: I see that as a nice potential app for someone in Toronto to follow through on. But, you know, that's kind of where everything's going is all of these, these collaborations, you know, that allows cooperation between different providers of things to, to deliver the, the result. You just start to see this army of the mainland being. There's just, there's now it's almost like you need air traffic control to see this army of, between Instacart and Grubhub and Doordash and Postmates and you know, Deliveroo and Uber Eats. All these network of people just going around the streets delivering.

Dan: Yeah, well, it's really interesting. It's interesting. The Wall Street Journal yesterday had a article in its business, I have to tell you, talking about mainland things that are still really great is the Saturday edition of the Wall Street Journal. It's the finest newspaper that I've ever seen in my life. And you know, the friend section is always good. You know, it's the news of the day. And they have, they have really well done opinions and really well done columns. But then they have a section on review which is just this marvelous adventure of something that you wouldn't know about. So they were. There was an article about the difference between personality and character. And you know that people are striving to find something that's constant. And this person just gives sort of a history of kind of this difference of that. Another one was the surprise election of Harry Truman in 1948. Nine out of ten of the polling companies, it was in the bag. One of them didn't even do polls for last week because there's no possibility that Truman could get elected. He was the sitting president, but he was, you know, he was predicted to be defeated. And they just give those really, really great. And it's just thing after thing after thing. And there's. They're all really interesting articles. You know, famous authors gives his five best books for a particular of great stories that happened in prison. And then he gives them and I read them. I said, yeah, sounds interesting. Really interesting. But anyway. But the article in their business section yesterday was really, really interesting. What's going to happen to the stores? What's going to happen to the stores? Because a lot of the stores were closing down. Brooks Brothers just went out of business. Brooks Brothers, one of the. And what do you do with the, you know, the Brooks Brothers store, it's right in Yorkville. It's, you know, right on Boyer street, goes through to the back to Yorkville Avenue, you know, and they said, well, the Amazon will just take it over and they'll use it for warehousing. That all these empty stores, the delivery places, the people who deliver things. You better. You order it by Cloudlandia. They would like to have mainland places that are close to you.

Dean: Yeah, that's what I did read that they're taking over malls.

Dan: I'm not saying that Amazon shopping mall. I'm just taking this as an idea. Yeah. And of course, you could have pickup there too, if you wanted to pick up like shop. Shopping malls.

Dean: You could have pickup. Yeah. Yes.

Dan: Yeah. One of the things I've noticed, you know, we're. We're in stage one. I don't know what stage we're in. Canadians have a thing about what stage we're in. I think we're in stage three where you can have a small party. You can have small buddy. You know, like you can people, you know, if you. If they're okay with you, you can have. Not. Can't have more than 20.

Dean: Yeah. Because you're only going to get Covid from strangers. That's the thing. Right. I get it.

Dan: Yeah. Huh. Yeah. Yeah. You know, it's hard. Well, you know, I mean, they're. They're negotiating as, you know, it's ideology negotiating with reality there.

Dean: Right, right.

Dan: And, you know, I'll give you one. I want to take you kind of like you can see this negotiating going on. But the thing that I found was that for. I don't know what the city has done here, but they've given a massive amount more rights to use the sidewalk as an outdoor restaurant. So about half the sidewalk space now is taken up with chairs and seats and umbrellas in restaurants that never had any kind of outdoor.

Dean: Outdoor now have outdoor space.

Dan: Yeah. And fortunately they have a summer that supports that. You know, it's been a great summer for outdoor. Outdoor. But it's really, really interesting. The, you know, would you rent part of a park for a picnic service? You know, like that wonder.

Dean: I think that's a. I think that's a great. I mean I've thought about that as an idea for a long time now.

Dan: It's pop up. You know, you have pop up, pop up picnic.

Dean: Yes, exactly. But imagine you could push a button and you know, in comes a, you know, a table and chairs and a picnic basket and the plates and whatever you need somebody to set it all up for you there to have a. A nice picnic. Or you could have. That could be the deluxe version or you could get a blanket and the things. But whatever you wanted, you could have that or. Yeah, I mean it's, it's. Yeah, it's kind of a. It's such a. There's so much room for innovation now and it moves so quickly. I mean you've seen the, you've seen how the. Everything's evolved. It wasn't too long ago, Dan, that we were talking about the idea of the ghost kitchen, the ghost restaurant. That was like got me by surprised. Nobody knew what that was. Right. That. Wait a minute, you mean they're not. They don't even really exist now that has like fast forward evolved to, you know, now that's like the whole thing. Even that. That Travis Kalnick from Uber is. Is all in on cloud kitchens, you know and they're take. Reconverting storage space into these, you know, this centers of things, moving the food closer to people without all the expense of the, without all the stuff.

Dan: It's just using convenience stores also for delivery and all of that for grocery.

Dean: When I. Yeah. The. The Ice cream. Ice Cream now project. Yeah. With, with Lever Brothers. That whole. That thing of. What a brilliant insight of. Let's just collaborate with people who've got cold storage, cold, you know, freezer. So we can just stock our. Stock our ice cream.

Dan: Well, it's going to be interesting. One of the things that I'm looking to see what happens here is what happens with car traffic. You know, my sense is that vehicle traffic will be the same as it always has been, but it's going to be different vehicles. The composition of what the vehicles. And my sense is that individual personal cars will be down by 30% and commercial vehicles will be. Will fill whatever those vehicles are down, you know, at 30% because people will be at home. You know, 30% of the commuting population will not commute every day. They won't commute every day. And. Yeah, but that'll mean that you've created a vacuum. And that vacuum, my sense will be, will be filled by delivery drivers, you know.

Dean: Yeah, I just. Or automated vehicles, you know, I look at it.

Dan: Yeah, well, yeah, yeah, yeah. But do you see any increase in that? I see absolutely no increase in that.

Dean: They just did another update on. So I have a Tesla, of course, with the full autonomous package. Right. So I have it for when it's available. They just did a update on it now where it will recognize stop signs and traffic lights in beta here. So that's.

Dan: Yeah. I think the problem is, the problem isn't technological, it's legal liability. I think that that's the. Because if there's an accident, is that your fault or is it Tesla's fault?

Dean: Right. Yeah. And I think the, I think that's the thing. They've got to get enough mileage under the way. I constantly. I'm in auto drive mode at all times, basically, you know, whenever I'm going, if I just navigate to where I'm going and it is doing all of the driving, I stop, I stop at the stoplights, I have to make turns, but other than that, I don't have my feet on the pedals. I don't have my. I just have my hands loosely on the steering wheel. But it's doing the driving, you know, and so it's learning and I can already tell I've had it, you know, not quite a year, but I can tell already with each update that it's getting better at the, you know, at a much more natural. Like it's taking the turns and curves and, you know, some, you know, 90 degree curves stuff around on some of the roads that I go on. And it's taking them. It's very confident and smooth in the way that it goes around those. And it's, it's. I'm encouraged by it. You know, I think that's gonna, that's gonna happen. But at the same time, I've really. I, I don't think on average I've been in my car one time a week in the last, you know. Yeah, 90 days. Yeah.

Dan: Yeah. Well, it's like ours. I mean, we have the same model that you do.

Dean: Yeah.

Dan: And in the city, I think Babs has used it three times since March. And we, we went to the cottage, you know, and we go to the. We're going to the cottage. But there's.

Dean: Do you use the auto drive on

Dan: your way to the cottage? No, it's not, it's not legal in Canada. You can't.

Dean: Oh, gotcha, Gotcha.

Dan: Okay. Yeah, it's not legal in Canada. And, and you know, the Canada always uses the US as it's R D lab, you know.

Dean: Right, yeah.

Dan: So they watch and see what. And there aren't that many of them here because the moment that they got rid of the subsidy and the new government came, first of all, it was an Ontario thing more than any, you know, none of the other provinces really had big sales. And when the new premier came in here, he just ditched the. It was like $14,000 subsidy to buy one, you know, and he just ditched it and the sales just dropped off to nothing, you know.

Dean: Oh, wow.

Dan: Yeah, yeah. And there isn't, you know, that's why I'm saying I'm not seeing the critical mass. I know it's possible, but I'm not seeing any. I don't see it written out, written about. I don't see anyone.

Dean: No, I think you're right. Like that's been the two things. If we look back at A360 at Abundance, the things when we first started talking about, you know, self driving cars. How many, how many years has abundance been now? Seven.

Dan: Yeah, we're going into our ninth meeting actually.

Dean: Okay. So I've been for seven. And that is, yeah, that was, you know, a big topic then. And I don't think, I think it's made marginal improvement since then in terms of progress towards a, you know, a self driving future. And VR has been another one of the things that has really been under. Well, under.

Dan: Yeah, I mean, VR as it's presented there, you know, where you'll be in the place and what I'm, I'm, you know, I'm just keeping that in mind when I'm doing the zoom. That zoom is kind of an 80%. That is like 100% good enough. You know, it's kind of like 80%, but. And I don't require that my entire, you know, that we reproduce the Strategic Coach workshop. You know, like you feel like you're in the strategic Coach workshop. I don't think we did that. And I don't, I don't know if that's gonna be a big deal that you have to be there.

Dean: Yeah, no, I don't think so either

Dan: because I think, you know, it's not real. I mean, first of all, you know, it's not Real?

Dean: Yeah, yeah.

Dan: It's like, you know, when I was on the farm, I used to take, you know, tree trunks, you know, tree branches, I turn them into guns and I, you know, and I'd, you know, take all sorts of materials and I'd create my own toys and everything else. And then on Christmas morning I get these great toys and really exciting for about half a day. Then the afternoon I went out and played with my sticks again.

Dean: Right? Yeah, yeah, yeah.

Dan: And this is the perfect. Yeah, it's the perfect thing is I'm not sure that we require that that's complete reproduction.

Dean: Oh, I think you're right. But it's a perfect example of the 80% approach that the, you know, zoom in the gallery mode, in the speaker mode. You know, I think it's just the perfect balance. When you're in gallery mode, you can see everybody. When you've got 10 or 12 people, you can see the whites of their eyes. When you're at four people, it's like you're really sitting across the table from them. And when you put it in speaker mode, it's like you've got the full attention and showing the screen all of those things. I don't think that adding any amount of complexity to get the next level.

Dan: Well, first of all, there's. Yeah, there's just a sheer squeeze. There's just a sheer electricity issue. I mean, to. Yeah, just the mound of electricity you need to reproduce, you know, which. And it's mostly lost on people. You know, one person, gosh, this is really great. But most people. And my feeling is there's a line where it's enough electricity to get the optimum, you know, the optimum satisfactory result, you know.

Dean: Right.

Dan: And yeah, and the other thing, like I've had 50 and 60 person workshops this week and first thing I do as I go on, you know, and then, you know, and as people are. Kathy Davis is my workshop manager for most of them and she'll talk people through and you know, what, what we're going to do. And meanwhile, I'm flipping to the other rooms, you know, I'll split the room number two, see who's there. I'll flip to number three and I write down four or five names. And then when I'm doing general discussion, I'll just say somebody who's on in room three. I'll say, you know, Jack Morris. What do you think about that? You know?

Dean: Right.

Dan: Yeah, kind of. It's kind of funny because Jack Morris isn't on my page, but he pops up Immediately on my page. And. And it took me a while to get used to do a walk around. They call it a walk around. I do.

Dean: Right.

Dan: Walk around and I walk through all and see who's there and everything else. But then I'll pick four or five people to let them know that I'm fully conscious that they're there. You know, everybody love everybody. And it's a little, you know, a little thing that I picked up. I wasn't doing it at the beginning, and now I do it as a matter of course. So I've learned, you know, their zoom tricks. And that's. Yeah, yeah. It's very, very interesting because the big issue here is, I mean, for all this is electricity.

Dean: Mm.

Dan: And here's something that, you know, you have to come to grips with.

Dean: All comes down to the moral case for fossil fuels.

Dan: It all comes down to the moral case for fossil fuels. And who's got almost done. And who's got almost unlimited fossil fuels?

Dean: Mm. Cloudlandia.

Dan: Well, which country.

Dean: Oh, I see what you're saying. Yeah, yeah. The U.S. yeah, that's.

Dan: Yeah. Which means that the U.S. can make this transition to Cloudlandia much more easily. Yeah. And if you looked at it right now, if you took those 360 million Zoom users daily. Zoom users. Who are they? I bet you're going to just see enormous number of them are Americans. I bet if they're not Americans, they're talking to Americans.

Dean: There's Americans involved some way.

Dan: Yeah. Yeah. And so I think it's a thing that Americans, by their DNA, are pretty good at this because they're the most adventuresome consumers on the planet of trying out new things. And.

Dean: Yes.

Dan: And. And the other thing is big spaces. The US US has big distances, you know, to make up for. So if you can't do it with a plane, you got to do it this way.

Dean: Mm. Yeah. And that's.

Dan: But everybody and every.

Dean: It's exactly the same. You know, it's instant travel to even the far.

Dan: Instant travel.

Dean: Cloudlandia.

Dan: Yeah.

Dean: The farthest reaches of Cloudlandia are instantly accessible.

Dan: Yeah.

Dean: That's profound. You know, when you start thinking about that, that's really the. That's time travel.

Dan: Yes, it is. Yeah. Yeah, it is.

Dean: And.

Dan: And it's kind of good enough right now for. It's good enough for dreaming about big things.

Dean: Yes, that's exactly right. There's no friction in Cloudlandia.

Dan: It's good enough to dream about consecutive Tuesdays. Three consecutive Tuesdays. A brand new intellectual capital product that I can Put out.

Dean: Yes, until

Dan: it's good enough for that. And if it's good enough for that, it'll be good. Good enough for the next thing that you think about.

Dean: That's exactly right. I think it's. Yeah, because that's going to be the, you know, an immersive experience that those collective three Tuesday afternoons are going to be more valuable than two full in, you know, compressed days in a local, in a locality. So.

Dan: Yeah, yeah, I was reading about that. In the Second World War, the Germans really focused on superior technology. Like their tanks were the just, you know, the tanks were just incredible and that great tank drivers. So the Americans come into the war, they. They don't have those great technology that they don't have a tank that can match up with the German tanks. So they just came up with this rule. But what the Americans were really good was radio technology. Americans were really radio technology. And so what they did is they say, we'll just, we'll just match what, one of their superior tanks with five. Okay. American tanks, but have superior radio technology. So the five tanks operate as. As if they were a tank. Okay. And that was just five to one. Five to one. Five to one. 5 to 1. The US could produce a million tanks. You know, they had no problem producing the tanks and everything like that. So they got really good at just, you know, kind of snaring a lone Nazi tank. And they would come at it from five different directions and three of the direct, you know, and from behind, they were very vulnerable. Their gasoline tank actually wasn't armored, so the tank would just sneak around in the back and just knock off. You know, they would explode the gasoline tank. All the tank instead. But it's very really interesting. They were good enough and they just thought about it. Well, it's actually operating as a team with five. No, no German tank can match us operating with five. Yeah. So I was just thinking about. That was good enough, you know, it was good enough, you know, and it's good enough technology.

Dean: It's.

Dan: It's an interesting thought. Good enough technology.

Dean: Yeah, I think that's great. The other, like, you know, a lot of this stuff. Any next level of advancement is, as we've often said, the juice is not worth the squeeze. You know, the extra that you're going to get is not worth, you know, looking at the zoom, you know, 3D kind of thing. If it requires putting on an apparatus or wiring multiple cameras or doing anything like that, it's not worth it.

Dan: This is not worth a squeeze. That's.

Dean: That's Right.

Dan: Yeah. But the, the. The. The real issue is electricity. I mean, the, the, the thing that you have to look here, the thing is, how much electricity do you have? And can you keep increasing the amount of electricity without it becoming too expensive? You know, that's really the issue here. So. Yeah, anyway, it's. It's fascinating. Well, you know, we're firmly into welcome to Cloudlandia podcast, and I feel very satisfied by this.

Dean: I do, too. I do, too. This is. There's infinite Runway of opportunities here, so I'll let you know how this, how this goes. I'm gonna launch out today. The.

Dan: Yeah, so if we have someone get in contact with you tomorrow to get ourselves in, who would we do that to? What would we say in the URL?

Dean: So we would send to me. Dean Jackson dot com. Just send me, say, email workshop. That's the one.

Dan: Email workshop.

Dean: Yes.

Dan: Okay.

Dean: I'm excited.

Dan: I'm all over it.

Dean: Good. Well, I will talk to you next time.

Dan: Yeah, it'll be two weeks because I'm at the cottage next and.

Dean: Okay, perfect.

Dan: Cottage is totally a mainland experience.

Dean: Absolutely. One of the joyful mainland experiences, too. Thanks, Dan. I'll talk to you soon.