Capability Factories

Dean: Welcome to Cloudlandia.

Dan: Well, I. Certainly not. I certainly feel welcome. That's okay.

Dean: I feel like I've never left.

Dan: Yeah, yeah, yeah. Well, it just moves on and on, you know, I, it really does. Yeah. Yeah. Well, I think the, one of the things I've been considering this week is that there was a pent up desire for this, you know, and I think it sort of divides the population into productive and non productive. If you're productive, you want to make it easier, faster, cheaper and bigger result and if you're not productive, you're kind of blindsided by this.

Dean: Yeah, it's really. I mean I've been thinking about the, I've been really kind of thinking about the VCR formula this week, but thinking about how using all as things are advancing, using all of this for more productivity, you know?

Dan: Yes.

Dean: Uh, so you're right. Like it is kind of, if you're, if you want to take advantage of it, there's never been a, a better time. I'm seeing things that are just revealing themselves to me now. Like you start to see patterns. I mentioned Kylie Jenner and the, you know, what fun what fueled that was her capability with that seed labs who does all the stuff. Now I'm seeing this pattern of companies like that, capability, let's call them capability factories who are putting all of the capabilities under one roof and then just partnering with social influencers to tap into their vision and reach and mostly their reach because they're bringing the vision to them. It's unfolding right now. There's a app called Tick Tock which is a. You know, you've seen all in the news. I know you probably haven't been on TikTok itself, but the, it's, it's very popular and there's us, there's a couple of girls that are at the top of the mountain on, on TikTok and there is Charli D' Amelia and Addison Rae, these two girls who have, you know, 60, 70 million followers on TikTok and they put up these videos that are on there and get, you know, 60, 70 million views of a video. So their reach is just tremendous, you know, and these are girls that, that came out of nowhere, like literally have been in this less than a year and all of a sudden, or just over a year now, I guess, and have been sort of, you know, thrust to the top of attention mountain and they're, you know, making $5 million a year as TikTok influencers. And Addison, Addison's putting out following the Kylie Jenner model Putting out a cosmetic line with another factory that does the same kind of thing that that Seed Labs does.

Dan: Yeah, I have a client, I just talked to him on Friday and he is a hedge fund manager here in Toronto and he's been in coach for 29 years. So he started in 1991 and he is tired of stocks, stocks and he's tired of bonds. And what he's focusing on now is portions of live stream music. Right, Okay. I think that's, I think I, I think I may have mentioned him on a previous call, but I. What he and he partners. I mean he's got a partnership with Warner Brothers and you know, because they also share in these live stream, you know.

Dean: Yeah.

Dan: And so, and he's got a first class team now. He went through one team to get his foot in the door in this new field and then he brought in people who are really great at talking to artists. You know, they're really great and they explain. A lot of artists just don't understand the value of what they've created. You know, they create, they create, they create, they create, but they really don't optimize. They don't really, you know, they really don't optimize the value of their creation.

Dean: Yes.

Dan: And anyway, but he had one and without knowing it, it had 4 million, was getting 4 million views on TikTok and his people. He said, could you talk to Warner Brothers and say, you know, that actually there's an income stream here that they're kind of missing. And yeah, and you know, it was just like that. It just got picked up probably, you know, by an influencer or something, said hey, this is really great. And instantly they had 4 million, 4 million views. And so. Well, the big thing is what, what, what is the mindset that goes along with this? I was talking to Peter Diamandis and he's really, he's really struck a mother load with the longevity. Yeah, various longevity. So he put together a 37 minute video where he has 30 longevity innovators, doctors, scientists, technicians, and he, you know, and he just gives a really quick introduction to it about, you know, maybe 60 seconds. And then these individuals each take a minute and talk about what they're doing and it builds what's really interesting. It's like compound interest. You get through 10 and you're sitting there getting, you know, you're kind of really, really in swim. By the time you hit 20, you're saying, oh my God, all this stuff that's happening and it kind of tells you that, you know, if you got something valuable that's great worth for a lot of people to listen to and you select the right medium for getting out to it, it will get around and people will, you know, they'll listen to it and they'll recommend that, you know, One person recommends 10 other people, you know.

Dean: Yes, well it's really, you know, speaking about the spreading like that, the reach, you know, TikTok is kind of getting in on this now where they have partnered with Universal Masters is another group that is one of these capability farms kind of thing for music, independent music producers. And you know, I real found out they have.

Dan: That's an intellect, that's an intellectual shortcut by the way you're saying of Capability Farm. I, I think you should, I think you should actually claim that one.

Dean: I think you're right.

Dan: Capability Farms or Capability Factories, you know. Yeah, I think capability, I think that's an intellectual shortcut.

Dean: Yes, I think you're right. First time I said it was today. Well actually the Capability Farm would go well with the self milking cow, the who, not how to. So yeah, let's deal with that.

Dan: Well, I think, I think it describes two different things. I think Factory is one thing and I think Farm is another.

Dean: Yeah,

Dan: well, you need a witness. If you need a witness, I'm your witness today. Yeah, you were, you were here for

Dean: the birth of it.

Dan: Yeah, I was, I was.

Dean: That's it. Well that happens a lot when you and I are together. We have, we're a catalyst. So the, this Universal Masters group realized the scope of it. They have 400,000 artists, creators and have 5 billion streams a month. 5 billion streams of. So you look at this and it's like, wow, that's. You realize also that it's all, it's ones and zeros. It's almost when you do it in scope like that, it takes the artistry kind of out of it in a way that the artistry is the, that it becomes just lost in the, the sea of it. It's the catalog that makes the difference in whether the ones and zeros are engaged. But what, but TikTok has partnered with them and now they have like formalized kind of distribution so they can with their algorithm kind of steer something to being more popular than something el. Yes. It's funny, you know, but it goes all the way back. Look at the peak year of the music business Pre Digital was 1999 with 14 point something billion dollars. And what drove the music business then was the. There were you know, six major labels who were all owned by holding companies that also owned other things. So you looked at MTV was a television network that was owned by a parent company that also owned Sony Music or these, the labels and would set up a television show called Total Request Live TRL that they would do in Times Square every day. And every teen, every, you know, music lover would turn on trl because pre Internet, this is when TV was the thing and they would play the top songs and wouldn't you know, it, it's all, it's all part of their completely vertical integrated machine. You know, that they would sign the artists, then they would publish the music and promote it on their own with their own content engine that they're also selling advertising on to, you know, the content was an ad for their music and which was a show that they were selling advertising on for, for their products. It's kind of, it's really wild.

Dan: It's interesting because there's, I think that there, you know, the social media, Facebook and you know, Twitter and Google are being bypassed for people's attention. You know, they sort of started this thing that we can make money off people's attention. Attention was almost, you know, it was almost like it was something valuable that could be packaged and sold.

Dean: Yeah, well, it has been. That's been true. But they control the attention in 1999.

Dan: Yeah, yeah. But it's very, very interesting, my experience with zoom since that I use the word productive at the beginning of our talk here. I think that what zoom, for it to be a good experience and for it to be a valuable experience for you, you have to start with some intentionality. In other words. And I've really, really noticed that if you don't know, if you're in a zoom session and you don't know why you're there, it's not going to be a pleasant experience.

Dean: Right.

Dan: Okay. And so I said that, you know, the whole, like the, you know, sort of the economy, if I'm looking at the just what's happened to the economy, I think it's dividing the intentional part, the consciously intentional part of the economy from the non intentional economy. And the non intentional is the non intentional people are people whose attention is up for grabs.

Dean: Yes, I agree with you. I agree with you 100%. That's the thing is that I've been reframing ADD attention deficit disorder as Intention Deficit Disorder. That's really what it, what it comes down to.

Dan: Yeah.

Dean: And I think you're absolutely right. If you don't have intention, then the algorithm is winning. The algorithm is is the AI is feeding you what you. Because it's easy. Once you just tap into the. The matrix there, it will ride you along. You know, it's an endless river.

Dan: Yeah. Because I've been reading lots and lots of articles by, you know, academics of one sort or another or, you know, sociologists or psychologists or whatever they are, and they're really, really predicting doom and destruction. They said, you know, this digital thing now is overwhelming the ability of human beings to, you know, to find. To find their way, to have a sense of internal standards. Internal.

Dean: Yes.

Dan: And I said, well, talk for yourself. I'm reading this article and the person has a doctorate and this and this. And I says, well, talk for yourself. I said, you don't know. You don't know anything that's going on in anyone else else, but clearly you're bothered and you're. You're being overwhelmed. You know, I don't feel overwhelmed. I don't feel overwhelmed, you know.

Dean: Right.

Dan: You know, I mean, I look at something. I said, well, this doesn't fit in with what I'm looking for.

Dean: Right.

Dan: Yeah.

Dean: Yes, that's it. So I think that is coming into this with intelligence.

Dan: You know, it's like literacy. You know, if you think of the print revolution in the 1400s and then, you know, over the next couple of centuries, that it divided the economy between the growing literate and the illiterate. Clearly the literate had a, you know, had a unique advantage regardless of, you know, what your particular occupation was. If you were literate, it means that you could endlessly learn new things about your profession and, you know, and who else was doing it. But if you were illiterate, you were up for grabs.

Dean: Yeah.

Dan: And I think this is another. This is you. I mean, you did sort of the history and two or two or three podcasts again, you know, the.

Dean: Yeah.

Dan: You know, this whole thing of growing, growing connectivity, growing cooperation, growing, growing productivity. Well, there are skill levels that you have to jump to if you're not going to be used as raw material.

Dean: Oh, yeah, Yeah. I mean, it's what, you know, I was talking with Luba last night about this, like, what's happening right now with the election coming up, you know.

Dan: Yeah.

Dean: And why, like, this seems so contentious and so, you know, everybody's fraught and on the edge kind of thing with the whole election. And, you know, we were wondering why, like, why wasn't that like that when, you know, in 2008 or when it went, Obama was. Was coming in? And I realized then that that was there was really not social media the way that it is now in 2008, and it wasn't in 2012. Really, what it is now was only in the last five years or so. And we saw, without even realizing it, how masterfully Donald Trump used the social media in 2016. But now it's very hard to distinguish the truth out of all of the messaging. Now, when we talked about. You've got access to everything that's ever been written or recorded, but you also, at a studio level, now have the ability to create content that is indistinguishable from what we would call and have grown up with as professional packaged content.

Dan: Right.

Dean: Like authentic or real content. So anybody can make a documentary, for instance. Anybody can make a documentary and make it look for all the world like a real. I don't even know the real is the right word for this, but it looks as professional as anything that you would see from a studio putting out. And you can distribute it on the same Internet. And so there's no sort of discerning what is the. There's no kind of such thing as mainstream media now, except it's almost like a phrase that's, you know, a negative phrase. Mainstream media.

Dan: Yeah. Well, I think the. This is where intentionality comes in here. Yeah. Because if you're intentional, you're constantly creating a set of filters, whether this is useful or it's not useful. You know, the truth. The truth is that even unconscious people have filters. You know, in other words, they like. They like this over some. Something else. I mean, the one. The one constant, and this was true 2000 years ago and it's true today, is that the human mind can only concentrate on one thing at a time.

Dean: Yes. Yeah. And that's not gonna. That's not gonna change. That's what. And it is concentrating on something 100% of the time.

Dan: Yeah, that's.

Dean: That was one thing that I realized in thinking about this whole, you know, our intention. It's often it takes a strong intention to override our attentions, you know, constantly getting sucked into the easiest form of attention. What, to pay attention.

Dan: Yeah, I've really noticed it because there's. One of the new occupations in the consulting world is inclusiveness and diversity training, you know, because a lot of the tensions are out there socially. And we had an interview on Zoomcast with somebody that we are going to hire to come in and not to go too deep into the topic, but, You know, he was making a good pitch, and he was talking about saying. And I. And I was thinking I said, you know, he really cares about the thing that he's pitching. I could really, really tell that he really cared about it. But I've never given it any thought, you know, like, I've never given it any thought. And so I've organized my, you know, my basic go to secret of how people get along with each other is for each of them to identify their unique ability and then do some teamwork, you know?

Dean: Yes. Yeah.

Dan: I mean, that's my standard. And I don't care what shape they are. I don't care what size, you know, I don't care what size they are. I don't care what color they are. I don't, I don't care what the. I don't care what their background is. I don't care about any of that. Where's. Where's the unique ability and where's the teamwork possibility? And so I told, I told him that. I said, you know, if what you're doing is valuable for us, I said, at the end of the road, it's all about unique ability and unique ability teamwork. I said, I'm not going to argue with any of your points or any of your material, but I'm telling you that I've spent 40 years thinking this through, and I've realized that anything short of zeroing in on what someone is unique, uniquely good at and how they can create teamwork with others. It's, it's. You're, you're on a sidetrack. You're on, you know, you've gotten off the main road. I think the main road is unique ability. And, you know, these two women that you talked about who have created you, they're the tic tac influence. Yeah. They have unique abilities. The reason why they're at the top, they have some sort of unique ability that they spotted this and, and now they're, they're in a position to, you know, to utilize it in the marketplace.

Dean: Yes.

Dan: Yeah.

Dean: That's something, you know, I wonder if, you know, we're talking now that. That the new. The. What's the right word? Not capability, but the new benchmark or new kind of measurement or things that people are testing things by is now is likability is not being appointed or being. Or the, you know, the old school sort of beauty standards or who were selected to be in the movies or on. Representative of who we put into entertainment and stuff. Right. It's traditionally been. It's been beauty standards and those kind of things. And now, you know what TikTok these Whole. These kids now that they don't have any idea of the traditional celebrity kind of thing. You know, it's everybody. It's just. It's. It's their. Almost their peer group, I guess, or what it is. Right. They're voting because these people are. Are likable.

Dan: Yeah.

Dean: It's interesting.

Dan: Well, I mean, to a certain extent. Dean, can I ask you the question that gaming, you know, online gaming is the largest sport in the world? I mean, by far, yes. You could take all the professional sports leagues and add them together, and it doesn't compare with gaming that's going on. And it almost seems like this is an extension of the same thing now into the general economy, you know, not just a segment of it, but it's like in the general economy now that anybody with intentionality and an understanding of a technology can now create their own, you know, can kind of create their own place in the marketplace. They can. They can create a position, and they can. If they're likable and they know how to cooperate, then that's the magic formula.

Dean: Yes, that's it. I think it's still. I mentioned you talking with Philip every day. We start out with the four referability habits. It's funny. He's got these, you know, and he knows them now. And we're working on him. He's really good at showing up on time. And now we're working on, do what you say you're gonna do and finish what you start.

Dan: You know what it is? The four refer. I call it the four Credibility. I've changed the name from referability to credibility. Credibility is that if you do those four things, you actually aren't noticed on a certain level. You aren't noticed. Taken for Grant. You're taking. Oh, Phillip Phillips. Great. You know, totally dependable. You can count on Philip and everything like that. And if you do the four credibility habits, you are taken for granted in a highly positive way. And a highly positive way. Yes.

Dean: Yeah, I love that.

Dan: And if you break those four rules, you're taking for granted in a highly negative way.

Dean: Yes, it's true. It's true. Yeah, That's. So that's. Those are big. Those are big lessons, you know, And I was really thinking about that. That plus the ability to, you know, to plug your own umbilical cord into your own.

Dan: Into your brain.

Dean: Cash stream.

Dan: Yeah.

Dean: Into your brain. Yeah, that's a better. That's a better place for it.

Dan: Or into somebody else's brain, you know?

Dean: Yeah. But you're right. Like, this whole thing this whole generation right now, and it happens kind of below the surface, but these.

Dan: Well, yeah, it does because it's seen as, you know, trivial or frivolous, you know, but actually great skills are being developed and the yields are bypass. The skills are bypassing the establishment skills, you know. Yeah.

Dean: Yep. The mainstream athletics is really. He doesn't. He wouldn't be able to pick out any baseball players or football players or, you know, traditional sports things. It's all. It's all online gaming now.

Dan: And you, on the other hand, can name every player that was on the 1993 Blue Jays.

Dean: That's exactly right.

Dan: That's funny.

Dean: That's the truth, isn't it? Yeah. No, no, the dynasty years. Right.

Dan: Yeah. Well, I'd go back to the Cleveland Browns of the 1950s and I could. I could tell you half the team right now. I could tell you. Oh, yeah, because these were God. These were gods that.

Dean: Right.

Dan: You know, I mean.

Dean: Yeah, Joe Carter, Dave Winfield, Jesse Garfield, all these.

Dan: Roberto Alomar.

Dean: Yes.

Dan: You know, these were. Yeah. And it's really funny. I mean, it's like there's just a steady stream of athletes who are obviously highly skilled and everything like that, but they just. They just kind of stream through your. You know, they. They come in one side and go out the other.

Dean: But how did they get embedded in our consciousness, Dan, when there was really, at that whole time, 1993, there was only two inputs to our. Three inputs to our brains. We heard about them on the radio, we saw them on TV or we read about them in the newspaper.

Dan: And for once a day, you went live. You went live to the game. So, yeah, there was a live experience and. Yeah, yeah, yeah. Well, you know, this is why, you know, I think older people despair of younger people because their identity with these sort of things and their memory and holding onto memory seems to be crucial, you know, crucial to their meaning in life. And a new generation comes through and they don't pay any attention to what the older generation thinks is important.

Dean: Right. Yeah, this is so. But I think that this whole thing now of being able to, you know, I've been. I'm trying to see, like, how biased I am towards vision on the vision capabilities and reach front, just being a 10. Quick start and being a vision person. But it just seems like that that's the position with the most flexibility, I guess, or the most. But no matter what, if you are. If you have a capability, your. Your ability to find the people who need that capability, you know, tap into them is really.

Dan: Well, you're testing. You're testing, you know, I mean, you're doing a lot of testing. Yeah. Roland Fraser, two or three weeks. Well, he was on Genius Network, Genius 100, you know, the 100K genius. Yeah. And. And he just showed a whole bunch of. He just gave a very, very quick survey of some things that are really interesting for marketing. And he said, there's this platform out of Israel and you just feed all of your content in terms of layouts into it, and it will immediately begin testing in the marketplace which one of them are better than the others. So it will immediately show you the things that are best for you, and then it will show you what the expanded use of the thing that they find most popular in the marketplace. And it's all done through artificial intelligence. There's no individuals looking at this. It's a set of algorithms that have been joined, joined together. And, you know, and then you can write something new and it will go. And it'll take ads apart and put the best headline, the best visual, the best copy points, and I'll put together a new ad. Possibilities for you. Well, that's a capability. That's a capability factory.

Dean: Yes. Yes, it's so. And it's all happening, you know, happens instantly, which is amazing.

Dan: While you're sleeping. I mean. Yeah, it's working for you while you're. While you're sleeping. Yeah. Yeah, it was very interesting. I'm reading. I think I've told you, I'm reading this long 21 book series in the Master and Commander series, about 1800 pirates for you. Yeah. And there was a conversation that the. So there's two characters. There's the ship captain who's kind of bigger than life, and then there's this surgeon who has actually aspired for the British government. And he's a naturalist, like Darwin. So he combines sort of three things and he's got a philosophical bent. And they were talking and it was a question of, you know, that almost all the really, really bad regimes, political regimes that we've seen over the last 200 years, you know, the. The French Revolution, which ended up in the reign of terror with, you know, 50, 60,000 being executed, and then the, you know, the isms that grew up Nazism and socialism and both, you know, both the communism and everything like that, and they have an interesting discussion that they're all based on the notion of the perfectibility of human nature.

Dean: Mm.

Dan: And we will make people perfect, even if we have to kill them to do it.

Dean: Wow. Yeah.

Dan: That's really reason.

Dean: Make it in their memory.

Dan: That's that. Yeah, yeah. In other words. In other words, we will compel you to be perfect according to our formula. And so they're having a discussion and they're kind of saying, you know, it doesn't really work.

Dean: But

Dan: what is improving and expanding is intentional individuals through choice, through their own choice to expand their ability to cooperate with other human beings.

Dean: Yes.

Dan: And my feeling is, I don't know if human nature is any better than it was 2,000 years ago, because individuals are being born today who are homicidal, homicidal murderers, you know, there and everything like that. And that was true 2,000 years ago. And, you know, homicide, homicidal murderers and terrible people are being created today. So in some sense, human nature hasn't really improved. But there's no question that you and I have massive evidence that should an individual choose to be intentional and cooperative, there's almost like endless expansion. That's possible.

Dean: Yes. The free zone frontier.

Dan: Yeah, yeah, yeah. And, you know, I think probably human nature really isn't all that much different than it was. It's just we have more proof that being useful is good.

Dean: Yes. I've been thinking about this, like, looking at formulaic type of things that assign. I've been thinking about what this is going to look like in the future. Right. Like when we get to not bitcoin, but blockchain first, where you can enter into these agreements where everything is already handled and divided in the right way of what are certain percentages? Like, I was thinking about, if you're a visioneer, what is the. What allocation of something? Is the visioneering portion of a complete execution worth? You know,

Dan: it depends on the negotiation.

Dean: Yeah, it does. Right. Like, I think you can.

Dan: Yeah. I mean, they see we already have super intelligence. And I. Howard, you know, Howard, do you. Howard gets him.

Dean: I do, yeah.

Dan: Yeah. Well, he's. Yeah, he's in the free zone and you talk. So he's got artificial intelligence. You know, he uses it for hedge funds and, you know, and it's doing very, very well this year. So, you know, and he's gotten quieter as it's gotten better. You know, he, you know, he's got a good thing going. And anyway, but we were having a conversation one day and I said, you know, I said, everybody talks about super intelligence, you know, like artificial intelligence, and someday there's going to be this overall super intelligence. And I said, well, we've already got that. I said, we've had it right from the beginning. And it's called the pricing mechanism of the marketplace that at any moment something's worth what people are willing to pay for it.

Dean: Yes.

Dan: And that's everything in the world. So there's trillions and trillions of negotiations going on every day without people actually realizing that. But you know, but it's done on an individual basis. Except there's 8 billion of us and you say nah, that's not worth it. No, that's worth it. Oh, this is worth it. That's not worth it. Yes. Oh, I've got something. Would you like to have it? What's my price? My price? Oh, you don't like that price? What would I have to do for you to like that price? So there's this.

Dean: Right.

Dan: Infinite, infinite amount of negotiation that goes on day, day out. Yeah, that's super intelligence. The whole combined thing is super intelligence. And it's kind of like the only intelligence. It's the only intelligence we really need.

Dean: Yes, that's true. And that's. I've been thinking about that in terms of like taking, you know, if you look at reach, part of that is. Can be achieved with capital. You know capital can be either. I mean it's mostly a reach tool. But you look at depends on what position you take, I guess. Right. Like if I, if you come at it from as a capital allocator and you're buying vision and capability and reach kind of thing that there's a. You know, how do you allocate. You know those I was thinking about for like songwriter for instance gets 10% of the. Of the song. Because there's different roles I guess. Right. That gets broken down to.

Dan: Or like there's two things. What is the price now and for how long does that apply? I mean do you get 10 years? Do you get 20 years?

Dean: Right.

Dan: And that's what intellectual property law is based on.

Dean: Yes.

Dan: You, you get this. We will protect your right to have this right. Not forever, but not forever. Yeah, no.

Dean: Yes, yes. Yeah. And that's what's interesting. I think that's, you know, because I look at it really, you know, find my place in this. My unique ability in all of this is to. Is the certainly on the vision side but to put together the capabilities to produce a result in a scale ready algorithm. So it's almost like a think about it in terms of analogs to kind of think about this as is it as an architect or as a engineer who kind of puts together the. These things like I am just aware of these things like figuring out something that is scale ready now puts it into A new. A new. A new category where.

Dan: Yeah.

Dean: Somebody with a different capability can take that and. And scale it, you know, without any further input from me. And that's kind of. That's the thing that's most appealing to me.

Dan: Yeah. Yeah. Well, they. The. Here. Can I tell you where we have a similarity.

Dean: Yeah.

Dan: And what it means is that probably neither of us are ever going to win the really biggest jackpot and we're not going to, you know, create the biggest thing. And the reason is that we're intensely interested in anything that frees us up in the moment.

Dean: Yeah.

Dan: And we'll agree to have something in the moment, but the question is, how long do we have to stick with the agreement? And what I mean by that is, like, if I had passive income, that would guarantee, you know, everything I wanted in the future. But the limitation is I can't create anything new. Then I'm not interested in that. I'm not interested.

Dean: No, exactly.

Dan: I'm not.

Dean: Right.

Dan: And you're not. And you're not either.

Dean: No, that's exactly it. Yeah.

Dan: Like, you could take the eight profit activators and you could, you know, let's run a scenario here. Some big international consulting group. Okay. Like one of the, you know, McKenzie or one of those.

Dean: Yeah.

Dan: Worldwide, they come to you and Dean, they say, we'll give you 10% of everything that we make if we can use the profit activators around the world with all of our corporate clients. Okay. And we'll even mention it. We'll make you. And you would pause if that offer came along. You would pause and say, hmm, wonder what that looks like when it's five years into it. Five years and, you know, and everything like that. Because if I. Have I been bought off? You know, in other words, have I been bought off with this and everything? Like.

Dean: Right.

Dan: Same thing. I mean, I've got. Literally, we've gone through an extensive. And we have 115 registered copyrights on material. And people said, you know, any one of these. Any one of these somebody else could go and make a program out of. And I said, yeah, but. But I don't know if I'd be interested in that.

Dean: Right. Well, what you. You have done a great job of leaving completed programs in your wake that you've replaced yourself with. With associate coaches. That's been the big. That allows you to continue developing. Right. New ideas. Yeah. Like, I am fascinated by the 8 profit.

Dan: Actually.

Dean: I love continuing that. Advancing that.

Dan: Yeah.

Dean: And that. That's what I have not done is leave behind me A wake of people now who are trained and able to. To deliver the apron activators.

Dan: Yeah.

Dean: And we've got so much standardized stuff now, you know.

Dan: Yeah, yeah. Not my, my feeling is that there instead of, you know, you know, what I would do is I say, why have. You know, in your case, I'm looking at it from inside your world and I say, yeah, why. Why haven't I done that? And I think that there's probably a very good reason why you haven't done it. Okay. And in other words, I don't know what the reason is, but I believe there's very good reason why you haven't done that yet. You know, I'm just, I'm just going to use the word. Yeah, well, I haven't.

Dean: Yeah, right.

Dan: Yeah. And you have to remember that at your age, I hadn't really done it yet either.

Dean: Right. You were still. You were coaching. Yeah. You were the coach.

Dan: Yeah.

Dean: Or I mean, the bit. Yeah, still the same. Yeah, I get it.

Dan: Yeah. Yeah. And so, you know, it's really, really interesting. One of the things I've developed, when someone else says something, you know, I don't know why I haven't done that yet. I said, I bet there's a really good reason. You just haven't found the reason yet.

Dean: Yeah, yeah, I agree. I think that's. And a lot of it is probably haven't found or defined the right who's for that yet. The vision. Well, I don't think I've fully articulated the vision yet. I think that's probably where that is. Because the. Out of the vision would come the who. Yeah. Because I do, I can, I can draw up what I haven't done. I think there's a, there's a preparation between make it up and make it real and making it real one time is different than making it real in preparation for making it recur.

Dan: Yeah, yeah, yeah. Well, the other thing is, you know, the more that you are freeing yourself up.

Dean: Yes.

Dan: That becomes the standard by which you judge any future, future investment or future, you know, commitment. And I've got freedom of time, freedom of money, freedom of relationship and freedom, purpose. And I'm checking out all four of them when I'm looking forward. I have, you know, an increasing number of entrepreneurs, entrepreneurs who are in, you know, are in a situation where other people are asking to buy their company. And they said, what do you think? And I said, well, I don't know what you're. I don't, I don't have any opinion on it, but I would ask you to examine why you're doing. If you're considering selling your company while you're doing it. And that is the act of selling your company, does it increase your freedom of time, your freedom of money, your freedom of relationship, and your freedom of purpose? And they'll come back and they say, well, they require me to basically be an employee for the next two years. I said, well, how do you feel? How do you feel about that? And they said, I don't like it.

Dean: Right.

Dan: I said, well, that's. I take that as the truth. You don't like it? Yeah. How big's the check? You know? How big's the check? You know? And they say, not big enough for me to be an employee over the next two years. And I said, right, right. I think you have your answer. Yes. Yeah.

Dean: It is funny, isn't it? They're so. It's such an adventure. It's so much fun when you're, you know, we're talking about, like, really good, fun, intellectual, you know, stimulating puzzles that were. Well, these are, you know, these aren't

Dan: theories that we're discussing here. We're talking about the ability to take action and get extraordinary results. You know, I mean.

Dean: Yes.

Dan: And I think this is what's really put the horror into the academic world, is that they were kind of the curators of whether you got to say anything in, you know, on television or on radio or in the newspaper, and they're, you know, they're. Them being the, you know, I'm going to use the word curator. We will decide whether you have anything that's of worth to be the gatekeeper. Yeah, the gatekeeper. Yeah, they're gatekeepers. And what's happened with the Cloudlandia? Anybody. Anybody wants to create a new gate? You just create a new gate, you know.

Dean: Yeah, yeah. Cloudlandia is free range. That's right.

Dan: It's free range. And I think they're desperate. They're desperate. I think there's a whole establishment, It's a worldwide 20th century establishment that was based on, you know, expertise that was gained through academic. Academic achievement or, you know, industrial achievement, or the industry is. The television industry is established. There's no work around the television industry and the print industry. And all of a sudden, you know, probably 1999 is probably a good year. Ever since 1999, they've just been bypassed and now they're being bypassed that they feel the whole world is falling apart. There's a apocalypse. I've seen the word apocalypse. And I said, nah, you Know, it was like the Civil War. People say it's like a civil war were going to happen. I says, no, no, no, no. Go back and read the history of the Civil war. I said, 600,000 people were killed during the Civil War. I said, there's a lot of hate, there's a lot of violent talk and a lot of violent thoughts. But I don't see. I mean, there's some riots, but these riots, these are amateur riots compared to the riots they've had previously in history.

Dean: Right.

Dan: You don't know. You don't. You don't really. You don't really know what a good riot is. You know, biggest riot in the history of the United states was in 1863, and it was a draft riot in New York City. And it went on for about five days. Burned down massive amounts of, you know, buildings, And I think 6, 700 people were. 6 or 700 people were killed.

Dean: Wow.

Dan: And it was all that. They didn't want to be drafted into the Union army to go off and fight the Civil War. That was what I said. But now, now that's a riot. You can, you know, that's a riot. Yeah. Take it seriously. Take it seriously. I mean, these riots are, you know, I mean, if. If you're. It's your store being burned down, you're taking it very seriously. But this is pretty. Pretty small potato stuff.

Dean: Have you seen Ray Dalio's new book that he's publishing?

Dan: I read articles. I haven't read the book.

Dean: It's a book. I don't know whether the book is out yet. Maybe it is, but he's been publishing chapters on LinkedIn articles about it. But there was one that reminded me of the Absent Superpower or the books that you've been. Peter talking about.

Dan: Peter Zion. Peter. Yeah.

Dean: So he has a whole chart that. That tracks the relative rise and fall of. Of every empire in history, basically.

Dan: Yeah.

Dean: And shows the, you know, tracks them kind of thing. And it's interesting to see the. At the end of it now is the sort of America. So a little bit on the down turn, but China on the big upslope.

Dan: Yeah, yeah. And I think it's just the opposite because the US. The US Empire never meant that the US was controlling other people's land.

Dean: Right.

Dan: It's the first empire where they didn't control land. Yeah. They controlled trade. Yeah. Well, they guaranteed trade. They guaranteed trade. You know, that's. Yeah, yeah. And yeah, I think the China thing, if China is together as a country 10 years from now in its Present form, I'll be surprised. Yeah.

Dean: Well, you heard it here first. Landia exclusive.

Dan: Well, Peter Zion said that there. It's about 4,000 years old that China has had. You know, there's been kind of what you call. And he says, out 300 of those years, out of the 4,000, they've been united as a country. It's not a country that wants to be together, you know, and there's a lot of forces. Like if you go to Shanghai, if you look at map, Shanghai, you know, right on the east coast. You know, it's. It's a port, really, essentially. It's a little bit inland, but it's a port. And then you go to the. It's the Sea of Japan and then you go south and you go right around to Hong Kong. That's a China that could exist on its own. Totally. It's. It has everything. It has manufacturing, shipping and everything like that. Where Beijing is, it's kind of the least important part of the country. You know, they're way up in the north. They don't have very good farmland. They don't. You know, they're inland. They're not equipped and everything else. And there's other areas of China that if they could, they would be independent countries. And my feeling is that the Chinese are doing everything can just to hold it together, because the forces from the outside, you know, are really high. And everybody. Everybody thinks that they've really got their act together. My feeling is they don't sleep well at night.

Dean: Right.

Dan: Yeah.

Dean: Yeah.

Dan: Well, there we go. How do we get. How do we get. How do we get there? I mean, I never know how we

Dean: got there, but it.

Dan: Yeah, of course, of an hour. But I think the. The big thing. Well, Ray, you know, Ray's got a point of view, you know, I mean, the point is, yeah, he's been a mark. He's in a marketplace with, you know, a thousand other people who have, you know, differing points of view and, you know. Yes, yeah, what it. Tension. But there are people. I'm. The person I'm noticing is just getting a lot of blogs and a lot of interviews on YouTube is Peter Thiel. You know, and I. He's really smart. You know, I really enjoy. I really enjoy working with him. And yeah, you know, he's more of the belief of the Peter Zion approach that, yes, America. America is about ready to go into warp drive, but they have a lot of old people who want to keep the US attached to obligations and, you know, all around the planet. And the US just Doesn't want to do that anymore as a country.

Dean: Yeah.

Dan: Yeah. So.

Dean: Well, there we have it.

Dan: But my. What I just said. And probably around $5.25 right now will get you a latte.

Dean: That's exactly right. That sounds like a good idea.

Dan: Yeah.

Dean: Yeah, that sounds like a good idea.

Dan: And fortunately, I'm not making. Making my money based on making predictions about how to world is going to go, you know, just doing it for fun. Well, you know, I can work with entrepreneurs and say what's good for you for the next 90 days, you know?

Dean: Yeah.

Dan: Yeah.

Dean: I love it.

Dan: Well, that was. That was a remarkably quick hour.

Dean: It really was. And I'll be here again next Sunday.

Dan: And I will too. And I'm on a free week. I have a free week coming up and.

Dean: Oh, nice. What are you gonna do?

Dan: Nothing.

Dean: I like that. You gonna stay home?

Dan: Oh, yeah, yeah, yeah, yeah.

Dean: No, I didn't know whether you're going up to the cottage or whatever. That's great.

Dan: So we're growing up for the Thanksgiving weekend.

Dean: Yeah.

Dan: Which is two weekend. Two weekends.

Dean: Nice.

Dan: Yeah. Yeah. But it's certain. It's turning beautiful. All the maples have just popped.

Dean: Yeah.

Dan: Over the last couple days. Just bright red. It's almost like it happens overnight.

Dean: I like that.

Dan: Green. They're green. In the evening, they wake up red.

Dean: I miss that. Yeah.

Dan: Yeah.

Dean: Well, all right, Dan, well, you have a great free week and I will talk to you next time, same place.

Dan: Thank you very much.

Dean: Okay, thanks.

Dan: Bye.

Dean: Bye.