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Dean: Mr. Sullivan.

Dan: Mr. Jackson, you've been, you've been holding out on me. You have a secret that you haven't been sharing with me.

Dean: Oh my goodness. Tell me what it is because it's only by accident. We have no secrets.

Dan: Well, when the announcer comes on to say that I was the first person on the super call.

Dean: Okay.

Dan: I was told to wait for the others to actually join the super call. Oh, and I realized for the first time that there's more than one Dean Jackson.

Dean: Oh, that's so funny.

Dan: So this is, this is interesting. Yeah, so there's one Dean Jackson on the call with me now and there's another Dean Jackson doing this and another gene Dean Jackson doing that. So. Oh, very, very interesting.

Dean: Would you. I sent you an article from the New York Times with a link to. If you don't have it now, that's fine, but the website, you know, there was, I mentioned to you a long while ago when I first heard about this. There's a website called this Person does not Exist. And when you go to this Person does not Exist calm, you're met with a full screen photo of a person that does not Exist. It was created by AI from an amalgam of millions of images that it then creates a unique one that does not exist. And there's now a marketplace for these where you can dial in what you're looking for. You can create the attributes, you can create the, you know, eye shape, eye color, eye skin tone, ethnicity, hair, everything that you want, you can create all of it. And you can buy a royalty free ownership of this digital likeness that you could use in, you know, stock photography for your ads, for your. Whatever it is. You know, you can basically. And what was amazing to me was you can buy them one at a time or you can buy a thousand. And I thought what an interesting thing that you could create an army of digital who's that don't exist. You know, I just think like there's so much that we don't even see yet that's going to shape what's happening now. Like I've been looking back on the last 25 years and looking for the vector changes that were unseen earlier on. Like it's kind of funny to me that when I look back at the path of the my, if I take the last 40 years kind of thing that a lot of it seems like everything happened in sort of, you know, four or five year chapters, that the next chapter was sort of unknowable in the beginning of the previous chapter that you know, who knew what this was going to, you know, who knew when I left high school in, in Georgetown and moved to Florida to pursue tennis that, you know, four years later I would meet someone who, you know, gave me an immediate like, sense of insight which sent me back to Toronto on. And started me on my real estate career.

Dean: There's no way for me to have known that when I started out on the path there and then I would never have known that starting in. In, you know, 1998 or 1988 that, you know, by 1997 I would be living in Florida. And you know, there's just. It's really. It's interesting. And even then had no idea that the Internet would be as big as it turned out to be. You know, and so. And the relationships, you know, I think that I was trying to think back when I was first exposed to you and my introduction to you came from. I had a friend and client marketing client, Alan Kearns that was, you know, early on in your. In Strategic Coach. And this would have been in, you know, 94, 95, just prior to when I first joined Strategic Coach. But he owned a company called Talent Lab and they were. They did executive search stuff. He owns a. He owns a company now called Career Joy, but, you know, just a super guy. And that's how I got to. I was exposed to. I came to meet him at one of his. After one of his workshops or meet him at your office after one of his things. And that's when I was first introduced to you and picked up my first cassette and book program of how the Best Get Better.

Dan: Yes.

Dean: And that started the whole path because I introduced that then to Joe Stump and Jerry Ballinger and Terry Hunnefeld. And then we introduced it to Joe Polish and you know, how it all the little scene of things unforeseen, you

Dan: know, but as far as my physical makeup and everything, if I held it pretty constant over.

Dean: You really have, like, I mean, you. You have really stayed in a band of the same. It's been amazing. Have you tracked how much fluctuation has there been in your. In your weight in those, you know, 25 years now?

Dan: Yeah, I'm pretty much. Pretty much in the same range, but yeah, the composition changed. It kind of been the wrong way for a number of years, you know, you know, when you get your body count between muscle, muscle and everything else. So I've done a real effort for the last 10 years. But I would say since COVID started, I really put an emphasis on muscle and I've just been concentrating on. There's one exercise, more than any other exercise that actually does you the most muscle good, and that's squats with weight.

Dean: Because you get the biggest muscles. Yeah, Most. Five.

Dan: Yeah. Well, not only that, but it's the complete coordination of the body because you're. You're kind of using.

Dean: Yeah, yeah.

Dan: You're using a lot of different muscles. You're squatting down, you're picking up the weights and then you're straightening up and virtually, you know, it probably uses the greatest range of muscles and they have to be coordinated with each other so that there's a coordination factor. But. And I'm not. I haven't actually done a test. So there's a thing called the body, what's called Dexa Body Comp. And it's. You lie on a, you know, on a flat bed and a camera comes over you.

Dean: Yes.

Dan: Actually it's like an mri.

Dean: A decade I've done that actually.

Dan: Yeah, it's called DEXA Body Comp and it's pretty well the most accurate one. And I know it's the most accurate one because it's the most expensive one and it requires a. It actually requires a position trained, either super trained technician or requires a physician to do it.

Dean: Yeah.

Dan: So, you know, and so the biggest thing when you get older is muscle loss. And the vast majority of people may have been active when they were children, when they were teenagers, when they were in their 20s, but around 30, people stopped being active in the same way they don't have the range of movement they're not doing, you know, they're not playing games, they're not doing that. And their life kind of gets into just a kind of what they do when they're working, you know, going to work and then what they're doing when they're not working. And so they're not really putting much stress on their body. But gravity doesn't care.

Dean: Right, right.

Dan: You know? Yeah. Gravity just wants you. It knows that it's going to win eventually. It's just how long it's going to take to pull you down into the earth. And. And so I started, and I started with free weights. So there's a weight in each hand. It's not a barbell. It's. So I started on March, in March with £40 in each hand and over the course of an hour, alternating it with elliptical, you know, cardio, muscle cardio and other things. I would do 50 reps with these weights and today I did it with 140 pounds. So I'm up. I'm up 30 pounds in each hand and I'm just about ready to order two 75 pound weights because that would be 150 pounds. And what, what I'm doing, I'm not putting this down as a goal, but I said, I wonder if one day I can get on the scale and see what my weight is. And that day I'm also lifting squats equal to my body weight. So it's sort of a, it's not a serious goal, it's just.

Dean: Right, right.

Dan: I say it's sort of intriguing. I've been moving towards it and. But I feel really, I feel really good, you know, I mean, muscle feels good when you, when you exercise it. And so if you looked at me when you first met me, I would probably look in better shape than when you saw me when you saw me in 1995.

Dean: 94.

Dan: 95. Yeah. And it's not an option when you, you know, at my age, at 76, you don't, it's not really an option. You get up, you do your exercise.

Dean: I mean, right.

Dan: It's not, it's out of the realm of decision or choice now. You know, it's a habit. You get up, you do it. Some days I do less, some days I do more. But I always do something.

Dean: Yeah, yeah.

Dan: And you know, and generally speaking, I'm, I'm really top notch for my age. I mean, and you know, I always say, don't compete with other human beings until you're in your 70s and they're in their 70s and then you've got.

Dean: Right there. I love it. That's.

Dan: 70 year olds are easy.

Dean: Yeah, you're, you're dominating the dojo now that you're 75 plus 76. Yeah, yeah, that's funny.

Dan: Just, just compete within your class. Eight. Yeah, yeah. So. And you know, there's other factors. You know, I'm actively working and actively creating and collaborating and everything like that. And that all plays part of, you know, I want to have the energy to do the things that I enjoy most in the work world, including podcast. Dean Jackson.

Dean: It was one of those, for sure.

Dan: Yeah. Can I tell you something? My cartoonist, Hamish McDonald's been using that, you know, made up person face for about a year and a half now as the model for his cartoons. So what he said is, I don't want to be competing. I don't want to be constantly repeating the same faces from one book to the other. So I'm going to create new people and I'm going to take their faces And I'll make a cartoon of their faces. So every one of his books, these are different cartoon faces which are taken from made up people.

Dean: Yes. I just think, you know, when you look at it now that these made up people that will be able to, you know, plant with an AI that is all of your, all of our thinking, you know, and send it to work to do things with, you know, deep fake all the deep video technology that it can, you know, present itself and speak words that have come from everything you've said or I've said. You know, I just. Wow, there's so much.

Dan: Yeah, it's really interesting because I was talking to Peter Diamandis about that. I did a podcast with Peter and for those new on the call, Peter. Peter has an organization called the X Prize and he's invested in many other high tech companies. But we have a collaboration between his company and strategic coach for a program called Abundance360, which we're now. Well, in December. Will this be year 1020? In December of 2021 was the very first session we did. And we did that in, in Silicon Valley at a, at organization called Singularity University. And then, and we did our first one and it was kind of a made up on the run kind of thing. And then based on the first experience where we had about 50 mostly coach clients or about 35 coach clients there. And so we talked and I said, you know, if I'd had six months to think about this, we could have doubled or tripled the size of the group of people. So we put our heads together, we created the organization and I just wanted it as an extra component strategic Coach that those in, those entrepreneurs in the program who are very interested in the frontiers of high technology and new things were happening would have a structure. But I wouldn't have to create it. Peter would create it and what I would do is that I would market it for him so that a sizable portion of each of the. It's an annual thing for four days and we're just having discussion. And right now, Los Angeles county, where he lives, you can't do a four day live session under any circumstances. So we're looking at that. But other counties you can, you could do it in Orange county, south of Los Angeles county, you could do it north of Los Angeles County. And who knows, you know, who knows what it's going to be? But it's close now. It's usually the end of January. And so I said, well, you know, yeah, you always, during these days you always have to have a Plan B. And I said I would just do the plan B, but even if it were live, it would be half Life. There'd be 180 out of 360 who would be present and there would be 180 that would be virtual.

Dan: And I said, well, we've got a plan for, you know, we've got a plan for 100% virtual, you know, just as a backup. And then there's going to be six modules throughout the year. There will be like a three hour workshop every two months throughout the year. So. Which has been, which has been adapted. Yeah, I enjoy it.

Dean: I mean I've gone, I've gone two or three times and I've been, I've streamed all of the other times, which I find enjoyable. I like that a lot. You know, I really, Well, I went,

Dan: I, I could not tolerate streaming four days in a row for six hours.

Dean: Right.

Dan: You know, I mean, I, you know, I would get a doctor's note that says, I can't do that.

Dean: He's allergic.

Dan: No, no.

Dean: Yeah, yeah.

Dan: Well, it's an add thing, you know.

Dean: Yeah.

Dan: And I, you know, even with, you know, Genius Network, I can do two days, but that third day, you know, the third day, I just can't do it. I'm, I agree.

Dean: Yeah, I get it.

Dan: I'm kind of worn out. I'm kind of worn out. Plus my mind when I'm doing all sorts of things with the value that I've created for the, you know, from the first two days and I'm off and running on new, new things that I want to create.

Dean: Yeah.

Dan: The experience. But I just want to follow through real quick. So Peter is involved for. First of all, he collaborated with Evan Pagan and they created this news source which is called Future Loop.

Dean: Yeah.

Dan: And what it does, it interviews you and then it starts. It has an AI component to AI being a really fast computer that whenever I hear the word AI say really, really fast computer, you know, and it does, does a global search things that you're interested in and then gives you 100 a day. And then you keep fine tuning it saying, well, I like these, didn't like that, more of this, less of that and everything else gradually over a period. So I've signed up for a year to experiment with this. And he's got a, he's got a first in offer, you know, lower price than what he's eventually going to charge. And I'm really interested in it and for what it does to my brain constantly fine tune. It's a bit like Pandora you know, like.

Dean: Yes.

Dan: I mean it's the same thing I've got, you know, on Pandora I have a series of, you know, things that go on for two or three hours where I've done thumbs down on everything I didn't like and thumbs up on everything I did like and as a result of it. But Pandora gets to know me. So if I choose another thing that already have pre nose that I don't like real harsh horns and I don't like music that isn't music. I don't like music that's noise. You know, it's got to have a melody. You know, it's got melody and everything. So I think probably it's the same way with. And these will be articles and so I'll be getting articles back and my mind will, you know, respond to some of them and my mind won't. So I'll use my mind's response and say don't give me any more of that. I'm not interested in that. Give me more of this.

Dean: Mm, yeah, I'm excited about that. I didn't know they were ready to launch now, but I've known about it for a long time. I mean they've been doing it a few years. In terms of like. Yeah, finding you had. Yeah, you know, I think I've been had a couple of people just doing finding for a while. They would find, you know, three or five things a day just posted up.

Dan: But yeah, and then I'm going to share it with the clients, you know, with Strategic coach clients. But I'm only going to share things that support intellectual shortcuts and Strategic Coach.

Dean: Right.

Dan: In other words, if there's some research which tells you why a strategy circle works or why an impact builder works or why for days work and everything else, then I'll give them supporting evidence and we'll see where it goes. But it's going to be interesting me just interacting with the program, you know, I'm interested in seeing. Well, I wiped. Peter says that they're also doing voice now where they will. There's a thing which will take your voice and it'll keep fine tuning so that you other people write something for you. My team for example. And, and then they take the, you know, the written word and they feed it in to my voice things and I say it and it sounds like I'm actually speaking what someone else wrote.

Dean: It's pretty amazing.

Dan: Well, we'll see. I mean it's worth experimenting. I mean we already got something in our house that looks like that and you do too. It's called a mirror.

Dean: Right, Right. Yeah.

Dan: People said, you'll be able to look and you'll be able to see yourself. And I said, yeah, yeah, yeah. I had an early experience of that, I think. First time I thought that was interesting, I was about five years old and it was 1949. It was called a mirror.

Dean: Oh, that's funny.

Dan: And I learned things. I had a better. One side was better than the other and you know. You know, and yeah, but I think there's. Get over your. Get over your acne as fast as you can because it doesn't look good in the mirror.

Dean: Yeah, yeah, the whole. But I think there's a big future for that sort of contextual curation, you know, where you're, you're looking at everything that supports the intellectual shortcuts of the strategic coach environment. And I think that same way about the eight profit activators that, you know, when you've got a context like that and you can set the tone for the master curation, I think that, yeah, that goes a long way.

Dan: Well, you've already tested on hundreds and hundreds of people. You know, I mean, the thing is, I was talking to Ben and Tucker and a little bit with Reed Tracy. He's the, you know, the publisher of Hay House.

Dean: Yeah.

Dan: Book not how, which I think is safely at this point with just ebooks and hard copy is over a hundred thousand. Then you have probably another 25%, which are audible downloads.

Dean: Yeah.

Dan: So probably with just the ebooks, we're at a hundred thousand and then probably another 25,000 that are audible. So we're. That's awesome though. Yeah, yeah. I mean, it's really great. And you know, and I've collected the set.

Dean: I've got all of them. Got a hard copy, audible and Kindle.

Dan: Yeah, yeah. And anyway, they were saying, you know, how instantly the who, not how the thing took. Took off. And you know, we're saying, you know, why was that? And I says, well, first of all, it was a tested idea, you know, and I have a feeling a lot of books, the author comes up with an idea and then develops the idea in secret and then publishes it. It's not really been tested. It's been tested on 22 to 29 year old, mostly white, affluent graduate students who are being paid to take the test, you know.

Dean: Yes.

Dan: And I said, I said, you know, we test on outliers. I said, you know, every. Yours and mine are tested outliers, the clients who sit in on profit activators and On a strategic coach. These are people who are only interested in ideas that can be very quickly implemented and it produces success. Yes, they, they, they move forward. It's an intellectual shortcut. Yes, it's an intellectual shortcut, you know, and I think that's a big difference. And the other thing is I'm not, you know, neither of us are doing it so that then out of publishing success, maybe we can create a program out of this. We've already created the program.

Dean: That's exactly right. Yes.

Dan: That's where the idea came from. So, yeah, the back end has. The back end, if you call it that has existed for years, you know.

Dean: Yes, yes. Yeah, there's some, I mean, and that's, I think that, that I know that when I, when you take now what Future Loop is going to do, when you are looking for things that support those. And also given your preference for discovering things, because we talked about that before, that your, your preference for. You want to discover things. It just feels like having the, you know, contextual curation as a supplement or a jumping off point that you can then explore those threads or along that path. That, that would be an intellectual shortcut, possibly.

Dan: Yeah. Yeah, I think so. And then you get new ideas. I mean, you get.

Dean: Yeah.

Dan: So it's always, you know, going back over stuff I already know has proven to me that it doesn't have a lot of value as generating new ideas.

Dean: Okay.

Dan: So I want some fresh stuff. You know, one I came across, this is, you know, just two day, two days worth of reading on the Internet. And there is a website, that one website I go to, which is free, and it's. You, you have to punch it in on the URL to get it. It's, it's called Eon. So it's a, E, O N E on. Okay. And this. Eon.coma and they updated every, every day. And it's either essays or it's articles. It's essays, articles or it's videos. Videos. And they're free. They're. They're, they're absolutely free. And then they hit you up for money every once in a while. But I'm, I'm just gonna scam. And I said, you're a freeloader. Yeah, Talk to Steve. Steve Jobs.

Dean: Yeah.

Dan: I said, they got billions and they don't seem to have much purpose. So hit them up for some money and. But two articles in two days. And one of them was that in the. Why Europe was so different from the Rest of the World. Why did Europe take off like a Rocket, you know, it was kind of like nothing in terms of world history. And then all of a sudden, 1400s, 1500s, Europe takes off like a rocket. And, you know, everybody's got an idea that they think explains everything. And what I've discovered is that everybody might have an idea that explains one thing. Doesn't explain everything, but it explains one thing. But this author was kind of a really, really interesting thesis, and that is that Christianity, more than any other religion, put an absolute prohibition on marrying relatives. Okay. And this started around the year 1000, that you didn't marry relatives. You didn't. Obviously, you didn't marry. You didn't marry family members, but you didn't marry cousins either. You married strangers. And this went on. So he said that people had to go out and meet new people. Strangers, you know, they had to go out and meet strangers. You could only marry a stranger. Stranger in the sense that it wasn't a member of your family, you know, you couldn't have children. It was, you know, I mean, Biologically, it's totally 100% sensible because you don't get, you know, watering down of genes and you don't.

Dean: Were they marrying family? Up to a thousand.

Dan: Oh, yeah. Well, look, you lived in a village of 200 people, and you didn't, I guess, you know, and it was out in the middle of the forest, and who did you marry?

Dean: Okay. Yeah, yeah.

Dan: And strangers were dangerous.

Dean: Right, right, right.

Dan: Yeah. And nobody had been more than 10 miles from home in their entire lifetime, you know, and that was. That was a dangerous trip. But then all of a sudden, this whole notion of strangers, you know, the meeting of strangers, became a valuable activity. And. And this went on for about three or four centuries. And this has been an absolute prohibition in West. You know, is that you don't. You don't genetically mix with someone in your own, you know, in your own gene pool. You know, you bring in new genes. But. So that's one idea. And the idea to me was that this really contributed enormously to commerce. It increased the possibility of trade. It increased the possibility of new ideas coming somewhere. Just this one prohibition had nothing to do with money. It had nothing to do with, you know, it had nothing to do with commerce or anything, but it had a huge impact on them. So that's one idea. Okay.

Dean: Yes.

Dan: Okay. The other idea was a story, and it's pirates who went back to school. And so in the 14, 1500s, you started getting a big jump in seamanship and the. The boats to go along with it. They started learning all things about the waves, you know, and a lot of it was for warfare. They had, you know, they were trading boats for warfare. And there was this one Pil pirate who injured himself. First of all, he was shot and then he fell from, you know, he was up in the mast and he fell and he broke his arm, but he wasn't captured. And he got back to port and he went to a school of mathematics in France. Okay, he was a French pirate. And. And he started realizing that the key to long term navigation was, you know, trigonometry and understanding angles and understanding and then being aware of where the stars were and that you could do various angles from the stars. And then this became a big rage in the 1500s, 1600, 1700s of everybody who is a seaman that if you knew math, you knew, you know, you knew geometry, you know, you knew trigonometry and you knew the heavens, you knew the star maps and you knew where the planets were going to be. That your promotion, first of all, your success and your promotion was dependent upon trigonometry. And it was just this rage through. And Europe, you know, Europe just has a lot of sea coast and all the countries, with the exception of probably Germany, wasn't a big craze in Germany, but Italy, Spain, Portugal, France, Holland, Denmark and the uk. The UK is totally an island country. It just became a rage that you kids, 6, 7, 8, 9 who wanted to go to sea, first thing they did is they learned math. And then, you know, that went on for a couple of centuries. And then with 1815 is an important year because that was the end of Napoleon. And from that point forward there was, you know, there was no big warfare until the first World War. The biggest war between was the American Civil War. Yeah, it was the American Civil War, which was a land war. It wasn't really a water war.

Dan: And I was just saying how much if you take those two things now, you take the prohibition against marrying family members and you take tens of thousands of sailors crazy about geometry and trigonometry. And then at a certain point that doesn't matter anymore because they've got electronic, they've got mechanical instruments now that do the measuring. So where's all that talent go?

Dean: And what did they wonder where, what do you think that was the seed for then where did that talent go?

Dan: Well, if they couldn't use their math with sailing, but they knew their math, they did it on land based things. So knowing all this surveying. Surveying, no, it went into manufacturing the measurements Precise measurements of things and engineering, you know, engineering and everything else. But it wasn't developed for that purpose. So in other words, it was. Yeah, yeah, it was a strategic byproduct. It, you know, it. But it wasn't happening anywhere else in the world. It just happened this weird thing about the religious prohibition against. I forget that it's called. There's a name, name for it, but it's prohibited that you don't want any mixing of genes from family members. And then the other thing was sailors being passionate about mathematics.

Dean: Yeah.

Dan: You put those two things together and then you have like Gutenberg printing and everything else and all of a sudden these, all these river streams start to merge with each other. So it goes back to the beginning of, you know, beginning what you're saying. The people who invented this thing where you can create people. And I've seen them, they're very realistic.

Dean: Yes.

Dan: People.

Dean: Yeah.

Dan: But you know, it's not such a big deal after we, you say, yeah, yeah, it's created and everything else. But I, you know, when you're out and about, you see hundreds of people who are created and you don't know how

Dean: that's exactly. Real three dimensional people walking around. Yeah, yeah.

Dan: God, I don't know how they, I don't know how they ended up with that one, you know.

Dean: Yeah.

Dan: What was going on? What was, you know, what were they thinking when they created that one.

Dean: Yeah, yeah. But now you can see just in how easy it is to create these digital ones. It opens up a whole new world for how you can imagine that all of these real ones were created, you know.

Dan: Well, I think probably people will play around, you know, they'll mix races, they'll mix this and everything else.

Dean: Yeah.

Dan: And probably does something to their brain that probably all of us are a bit of this, a bit of that. And anybody who claims sort of like racial purity or anything else is.

Dean: I mean they show the things where you can take ethnicity and gender and you can slide the same chassis all the way to the female side and see what that person looks like and then slide it on a gradient all the way to the male side and see the, the same, you know, characteristics or whatever expressed as 100% male.

Dan: Yeah.

Dean: Everything, everything in between. A sort of more feminine looking male or a masculine looking female. And it's, it's pretty, it's pretty fascinating that New York Times, they built this engine for that. It's a really interactive article that I sent you the link to so you'll have fun with it.

Dan: Yeah, well, the, the interesting thing about it is that a company is going through diversity training. Okay? So our client, we have a client who goes workshop in Chicago and he's created this whole program and he's got extensive corporate experience. And, you know, he's African American, but not really. I mean, his father comes from Africa and his mother, you know, his mother, I think his mother is, you know, got a whole bunch of hybrids and he ends up. And, you know, but he's considered black. You know, why is a person who's half white considered black? You know, I mean, that's an interesting thing because Obama, you know, take a look at Obama. Obama, the first black president. I said, yeah, but he's half white. Why do you call it black instead of white? Why do you call him.

Dean: Right.

Dan: Why, why, why is that? And, and, you know, it's, it's, you know, I mean, it's. There's, there's really actually no basis for saying one thing or another except that white, you know, socially, culturally, ethnically, in a certain place is better than being black. But anyway, so anyway, our team really went through a lot of turmoil with the, you know, the riots in the Black Lives Matter. And they said, we want to have diversity training. We said, well, we, we want the person who does it to know something about strategic coach. So, you know, and this person came forward, you know, and he's a great guy. He's born in, he's born in Michigan and, you know, he spent about 10, and he's done well. He's entrepreneur and everything else. And so he had, he had to meet with me and Babs and talk about things before we did go over, but it's going to start in, in February. And, and I told, you know, he says, do you have any problem? I have no problem with it. I said, I don't have a problem with discussing anything. And, and, and I said, but I'll tell you, I've given this a lot of thought over 30 or 40 years. And I said, you know, where it ends up for me? And he says, where? I says unique ability. The only thing that really matters is unique ability. And number two, the only thing that matters beyond unique ability is unique ability, teamwork. And I said, there isn't any other distinction you can make about human beings that's better than those two things.

Dean: Yes, that's, you know, that makes, that makes a lot of sense. That is where it really comes down to, isn't it?

Dan: I mean, yeah, I don't care what color, I don't care what shape I Don't care about anything.

Dean: Right.

Dan: What can you do? What can you do? That's.

Dean: Yes.

Dan: Unique. Like you do. That's unique. And can you put it together with someone else's? You, I mean, can you combine your uniqueness with someone else's to create something entirely new?

Dean: Yeah, because it is. I mean, when you, especially when you're talking about the results economy, you know, when we're talking about creating a, creating value, creating result in, in the economy, in the marketplace, that's really, that's really what it's about, right? Yeah.

Dan: Yeah, but it's really, really interesting. And you know about this. And you know, I, you know, because I, you know, I mean, both of us have moved across borders. We've lived, lived in different cultures and everything and we're largely entrepreneurial. You know, almost our entire adult existence is entrepreneurial.

Dean: Yeah.

Dan: I said the only thing that matters is talent and teamwork, you know.

Dean: Yeah. Yes. Yeah, that's. Well, that's interesting. So what form will the training?

Dan: Well, it's workshop, it's workshops.

Dean: Okay.

Dan: But it'll be, you know, it'll probably be, I mean, it's zoom right now. It'll be Zoom. Zoom workshops. And he's got exercises and everything. And, and you know, people wanted to know is Dan for this or Dan for that? Because they got really, you know, that, you know, at the time of the riots and everything in June and July and you know, and they had a whole series of meetings and then together they put together a letter that we were going to send out to all of our Strategic Coach, You know, and they used the words that the Strategic Coach is an anti racist company. I said, nope, nope, no, I won't, I won't sign off on that. Yeah, no, I said, no, we're an entrepreneurial growth company. And I said, we're not an anti anything. We're an entrepreneurial growth company. And I said, no, no. And there was a real like internal, you know, Dan won't say, I'll sign off on anything else, but I won't sign off on. I said, I looked at the ownership of the company. It's 50%, Dan. It's 50%. Babs. I'm the owner of the world Strategic Coach and we don't agree that you can attach another term to our company. I'm not anti anything. I don't see being anti as a useful concept.

Dean: Right. This is interesting, you know, conversation, because that's, you know, even though it is a unique teamwork, there still has to be someone who has that kind of position to be able to say, no, that's not what we are.

Dan: Yeah. Before we had our associate coaches, we experimented with having licensed coaches for a strategic coach. And these were people who already had some sort of thing going out in the marketplace and we would. And one of them was deeply, you know, committed to Christ. You know, he was a fundamentalist Christian. Okay. And he was in Ohio and he sent out letter that got sent to us and there was a. On the postmark, on the letter was entrepreneurs for Christ.

Dean: Oh, my goodness.

Dan: And we phoned him up and our, you know, our. He was using the Strategic Coach trademark. And on the postmark it said entrepreneurs for Christ. And I said, you got to take that postmark off. And he said, well, this is my belief. And I said, yeah, but it's my company. And I said, we're the 100% owners of that trademark and we will not allow. And you know, you know, I said, and it's not about what you believe in, it's about anything other than that the Strategic Coach logo is not associated with anything else, you know.

Dean: Yeah. Yes.

Dan: And that was the end of the relationship. He broke up the relationship on that. And, you know, and, and everything like that. He says, well, he said, I'm taking a stand here. And I says, well, you know, I said, look at your contract mentions in the contract. It can't be subsumed under anything else. And I, my feeling is you're subsuming it under something else and it creates confusion in the marketplace. Can't be anything confusing on the marketplace about our logo, you know. Yeah. So it's really interesting and I mean, it's, it's, it's interesting that everything tries to merge with everything else. I said, I'm not part of that. You know, we work very hard to create a brand and to have it properly structured and everything else cancel around with it brand.

Dean: I wonder what it's going to be like though, Dan, when you can have, you know, this coach does not exist. When you start thinking about creating these, you know, these AI coaches. I don't, I mean, it feels like that is a possible future here that somebody could teach a workshop, a zoom workshop in the, in the, you know, not, not immediate, but I mean, certainly in the possible future that someone could. In your, in your voice even, or in, you know, some other avatar voice that it creates that.

Dan: Yeah, but, you know, it's a breakthrough and everybody does a straight line projection with it, you know, because of this today, it's got a mix with everything else. I Mean, when something new exists, it is immediately surprised that there's already a lot of things playing in this field. And you know, and so. So my sense is it's interesting, but, you know, it's kind of like a new Christmas toy. Okay. It's like a new Christmas toy. So I grew up on. And I took sticks and poles and everything else and turned them into guns and turned them into weapons. And I created stories around this. I would go into the woods and I'd be Robin Hood and I'd have my. Yes, my pikes and my spears and everything else. And then in Christmas morning, I get a fan dangled new toy gun. And I look at it and I play around with it. But what I found was that it inhibited my imagination. So after two or three days, I was back to my. It was in a corner and my poles. And I went back to my poles, my sticks. Well, you have a lot of poles and sticks that you've transformed into great value. And. And you know. You know, I mean, it's. It's. I understand what you're saying. It's. I was talking to Peter about this and he says, what do you think about someone who looks just like you and sounds just like you, has your knowledge base? What do you think about that?

Dean: Yeah.

Dan: And he says, you. And I said. And he was saying, you could. This person could go out and do this for you. I said, I wouldn't send him out. I would just talk to him.

Dean: Right, right.

Dan: I would spend hours talking to myself.

Dean: Yeah.

Dan: And he said, oh, I hadn't thought about. I said, why would I bother sending him out to talk to other people? I want to talk to him. Yeah.

Dean: That's so funny. Right?

Dan: Yeah. I mean, I had another dean and.

Dean: Yeah.

Dan: You. You were curating the development of this other dean.

Dean: Yeah.

Dan: Wouldn't that be of interest to you? I mean, in trying to get the other dean to learn something? Once you learn something about yourself,

Dean: I wonder. I do think about that because since, you know, since Ray has been recurs while you're building a mind like that whole thing of how do you.

Dan: He thinks. He thinks he is.

Dean: Yeah, yeah, exactly. Right, right, right. But you. You and I talked about this in the past. That I think that what you like. I think about how many hours of audio and video there are of me talking very specifically about the before, during and after unit and the each of the eight profit activators and how that all fits there that I would think that you could get. First of all, Basecamp one would be that An AI that looks like me, sounds like me could on prompting, you could interact with and have it say the things that I would say up to the mo. Everything I've said so far, but I can't. It's not the same then as having the next level of that. Right. Which is what I'm here, what I'm thinking.

Dan: I think you would, by motivating with an up to date, up to yesterday version of Dean Jackson. Yeah. I think you would be immediately motivated to create something that yesterday's version of you doesn't know.

Dean: Yes, exactly. That's what I mean is that I think it would feel good. I would look at it that that would free. Free me up to go forward now because there's a lot of people who are coming into their first exposure to the eight profit activators and to the breakthrough blueprint model and that there's. They could spend and get a lot of value out of a curated interactive experience of everything I know about it. Yeah, yeah, yeah, yeah.

Dan: And there's things that you've created that you've forgotten.

Dean: That's exactly right.

Dan: Yeah, yeah. And you say, oh, yeah, yeah, yeah. I mean, here's the, you know, it's, you know, I was talking. He was fascinated. He had never thought about actually that its main use would be you interacting with it, you know. Yeah, I said. And I said, yeah, I said, I said. Now I said, I've got new people in the program. You know, we have new people in the program and we have. But I would say let's just restrict it to our associate coaches, restricted to our salespeople and restricted to our program advisors because these are the interactive part of our company with, you know, with the clients. And I said I'd be totally. That they have a virtual version of myself and they can ask questions. How do you explain this? You know, what's, you know, what if you got, you know, what's the best way to explain free focus and buffer days? I said, well, this is how it looks like. And according to the, According to Peter, they would constantly ask you questions and you'd be interviewed to add to the greater dimensions of what, you know. And I said, well, that'd be interesting to me. I mean, that'd be interesting. But as you're saying, it would free me up for me too.

Dean: Yes, it would free me up to like, I think if I had. There's so much that, that I have said and that I would, I said a lot when it was sort of newer thinking. Yeah, that's still very Valid. But I don't spend a lot of time talking about it now because I've said so much about it in the past.

Dan: Yeah, yeah. Yeah.

Dean: Wow. I mean, yeah, there's so. Especially if you could take just the transcripts of everything that I've said contextually.

Dan: I mean.

Dean: Yeah.

Dan: Who would you rather spend time with, Dean?

Dean: Yeah.

Dan: Somebody who's gonna argue with you or, you know. You know,

Dean: that's funny. Wouldn't it be funny? We could set up our hour, our AIs to come together and have discussions. We can talk with each other.

Dan: I told Peter he's got twin boys who are 11. I said, why don't you. Why don't you get one of these for each of your kids and then have all four of them getting together?

Dean: Yeah, that's funny.

Dan: Yeah. And I says, I have to tell you, Peter, I think this is going to go someplace else besides, you know, where. Where you think it's going? I think it's going to go someplace else, you know, and especially with COVID How many. I mean, what would Covid have been like if you had a constantly learning version of yourself during this period that you could talk to, you know?

Dean: Yeah. Pretty amazing.

Dan: Yeah. Or any period or any experience. Yeah. I mean.

Dean: Yeah.

Dan: I mean, journaling is a form of this. You know, when you think about journaling, you know, people writing things down and then going back over what they wrote 10 years ago and everything else. But this is, you know, this. This is supercharged. This has got. This is journaling on steroids, you know, on multi dimensional steroids, you know.

Dean: Agreed.

Dan: Yeah. But I think we already. I think we've already done this. I think we already. I think we. You know, this is not brand new. We. We've already simulated this in some fashion with what we had available to us. And the reason why we want to do it is because we liked it in a very primitive form and we'd like it in a more advanced form.

Dean: Yeah, I think you're right. It's all exciting times here in Cloudlandia.

Dan: Now, did you have any notion at five minutes before this call started that we would go not at all. Any of the places we did. Not at all. And that kind of.

Dean: Not at all. But it was quite enjoyable.

Dan: Yeah, me too. Next week.

Dean: Yes, I will be here.

Dan: I will be here.

Dean: Perfect. I will talk to you then.

Dan: Okay, thanks. Bye.

Dean: Thanks, Dan. Bye.