The Certainty of the Cloud

Dean: Welcome to Cloudlandia, Mr. Sullivan.

Dan: Mr. Jackson.

Dean: Well, well, well, welcome to Cloudlandia.

Dan: Well, it was a busy week for you. I know you had your, you had your

Dean: breakthrough. Orlando. That's right. The first in person event in six months. So yes, it was good, it was nice to be here.

Dan: So you have to, you have to report back from the front lines.

Dean: Well, it's, it was interesting because we had about 4 fewer people than were booked with some, the, you know, new omicron, some alarm bells into the world and some couple of people were concerned about coming down and getting stuck if there were then international travel bans put on getting back into, into Canada, so chose to stay. But then we had other three other Canadians that were there and got back safely with no problems.

Dan: Well, there's one, there's actually probably more Canadians in Florida than there is in Canada.

Dean: I bet that's true. And why wouldn't there be? Right? I mean just recently, well, well, you just recently got the ability to get out, right? Isn't that something?

Dan: Yeah, well for, yeah, Florida on the east coast and then yeah, you know, you have Arizona, you have Palm Springs, you have, you know, so Canadians are well represented in all these warm spots.

Dean: Do you know what? I was laughing. Gary Halpert once said that, you know, God gave us a sign that when places were suitable to habitate, to live in, he would put palm trees to make it safe, let you know that it's safe to live here. So if you look around and you don't see palm trees keep going south, you're not there yet. I thought that's pretty funny.

Dan: Well, you have, not too far from you, you have Smyrna beach and I was doing a bit of, you know, Internet, Internet jumping this week and it's rated as one of the 20 most dangerous places in the world to swim.

Dean: Is that right?

Dan: Wow. Yeah. Yeah. They have more sharks.

Dean: Wow, that's interesting.

Dan: No, shark sharks travel long distances to have human burgers and in Smyrna beach

Dean: this Michelin rated among the shark.

Dan: Michelin rated. Yeah. But I think it's usually a disappointing experience because humans are mostly bristle,

Dean: Very marbly. Sometimes you get the.

Dan: Yeah, you know, I mean, you're sorry after the first bite, you're sorry, you know, I mean, what are those feels now on Cape Cod now there's an infestation of white sharks, you know, the serious sharks. White sharks are serious sharks.

Dean: Yeah.

Dan: And it's because they have a major sanctuary for seals right up the,

Dean: you

Dan: know, Cape Cod is shaped like an arm you know, an arm and the elbow part of it. And there's a whole sanctuary down there. If you look at it, look at the map. And they go up and down the coast, seals do, and usually in groups anywhere from seven or eight to 20. And you know, it's. There isn't a, there isn't a McDonald's that has a better location for sharks than that one.

Dean: That's funny. Yeah, that is funny. But we had a good time. It was good to be among people, it would say. So we had, we had eight instead of 12. But it was a, you know, it's a full immersion experience which was a. You know, that's the interesting thing that you get in the in person is all the in between stuff, the lunches together,

Dan: conversations after conversations. Yeah, yeah. I mean, we, I was back in for two days this week because we're, you know, there, we're just getting people back in. We're starting the workshops in Toronto and Chicago in January according to the regular schedule. And then we're going to have makeup Zoom calls for those who don't make the trip. You know, so for 10 times we'll have a makeup. Near the end of January, we'll have a makeup workshop on zoom and we'll do the same thing for Free Zone, those who can make it. Yeah. But anyway, it's, you know, I grew up Catholic and I was used to Lent. This is like a lent that never ends.

Dean: Right.

Dan: Yeah. You know, Well,

Dean: I mean,

Dan: I think this latest one is, you know, the Omicron, whatever that means. Yeah. Omicron variant has no deaths attached to it. Yes. In the US and, and I think it's the very, I think it's the variant that completely breaks the government's credibility if they go heavy on their, you know, Matt mandates the back of the mask mandates with this one because nobody's paying any attention to it whatsoever. You know, and, you know, and it gets to the point where they aren't enforcing there, they aren't really enforcing it. So a law, a law that, that is issued but isn't enforced diminishes government credibility. Yeah. Plus none of the government leaders are demonstrating in any way that they're using the mask themselves for their private parties and private functions. You know, last week, governors and presidents and, you know, legislature leaders all over the country are shown being mask free in close distance social events. So it's, it's kind of entered into the ridiculous period

Dean: about the, I'm really torn about the, you know, blocking going on a blackout of all of this stuff in my life here because you know, we've talked about, I live in Florida and we have a lot of hurricanes and in hurricane season. The thing that we have now of course is the, you know, weather forecasting and the hurricane tracking and the projection of the cone of where the possible landings of hurricanes are. And for a week or 10 days before a hurricane is coming, they're tracking it with this cone that gets, you know, the possibilities of where it's going to land are wider. So everything in Florida, you see many of these come and you get the whole state of Florida up on high alert because the whole cone is, covers the state of Florida and then through the Caribbean. Of course they paint the image of the hurricane as this red buzzsaw shaped thing making its way, inching its way up and the imagery of it and the projection of the timeline of everything is, gets people all in a panic and of course the stores get emptied out and you know, everything is, people are concerned about it, but the reality of it is that it's absolutely, you know, beautiful weather up until when the hurricane actually comes. Even when it comes right through it's, it's, you know, eight to 12 hours of blowing and big rain and then you would never know the next morning that the hurricane had even come in terms of the looking up at the sky and. But people lose so much mental focus and energy with this, you know, full of cortisol from the, and adrenaline from the negative anticipation of this. And I was thinking about how omicron and all of these things, all this news, it's just gets people on, on high alert if you really look at your world.

Dan: Yeah, well, the thing about that, I mean on the good side of that observation is the fact that deaths due to weather, environment, depending on which word you want to use, are down 98% since a hundred years ago.

Dean: Okay.

Dan: So if you go back to the 1920s, people used to get killed by hurricanes, you know, and because they didn't have the tracking, they didn't have the warnings and people didn't make preparation. So my sense is that, you know, the scares related to environment don't have any, you know, that the environment's getting worse because of the reasons that the, you know, the environmental activists say is causing. But actually the one statistic that is really an accurate statistic in all countries for the most part are deaths caused by violent storms, floods, tsunamis. You have it, tornadoes. I mean this week there's been over 100 deaths. There's tornadoes north of you in Kentucky and mid Stretch and that. But tornadoes are a lot trickier than hood.

Dean: Yeah. You can't see them coming.

Dan: Well, they can pop up in two or three hours. I mean, it might be just windy and it's a violent storm, but when the funnels come down, then it's turned into the real thing. And that's far less predictable. Far less predictable. And so, you know, I mean, 8 billion people today because things that used to kill humans, you know, animal, vegetable and, you know, weather conditions, we've gotten much more forewarned about these things than as possible. But the mental state that it puts people into, that's another story.

Dean: Yeah, that's what I wonder. Like, so I've been trying to weigh out the, you know, weigh out the, you know, a news diet or media blackout on those kind of things just to see the difference. For me, I've been having been making great strides in, you know, dopamine reduction. I just saw the other day. I'm 20% down over last week on my, you know, phone screen time on my phone due to. Yeah, I've been. I go to a cafe in the morning here and I've been leaving my phone in the car and just noticing what a. What a different level experience, like, you know, two hours of no dopamine, no connection is a much richer experience than two hours with the phone right there. Able to check things or to, you know, keeping with announcements and those kind of things. And so.

Dan: Yeah,

Dean: because I've been thinking about your, you know, you said something while ago. There's nothing out going on out there that's any more important or valuable than what's going on in your own mind right now. Your thoughts are far more fertile, you know, territory than any entertainment thing or anything that's going on.

Dan: Yeah. Oh, yeah, There's. They're more accessible and actionable.

Dean: Yeah, that's what I mean, the things

Dan: that I'm actually talking about. Yeah. You know, I have a file. Well, I do quarterly books and.

Dean: Yeah.

Dan: So I'll just think of an idea. And I said that might be an interesting book. And I've got 30 or 40 titles stockpiled. And before I go into every quarter, you know, I usually have something that's top of mind, but I'll go back and check the list of something I already wrote. Maybe six months ago is a better thing. But I just wrote down a title called Didn't Matter, Won't Matter, in other words. And I said that, that I just go back and I check out in my life things that I really got worked up about or I was worried about. But then when I actually had the experience, it didn't really matter that I should have gotten worked up about it that I shouldn't have got bothered about. Okay, nice. So I said, what kind of things in my history didn't matter? You know, But I was, at the time, I was quite exercised by them. I was, you know, I was kind of worried. I was anxious, whatever the term you want to apply to it, they didn't matter. And I said, so if you. If I take that past experience and apply it to the present and, you know, the foreseeable future, what won't matter? Okay. And there's a very narrow band. I notice the things that really do matter, and they all have to do things I'm doing. And people I know. In other words, people I don't know, it doesn't. It's never really turned out that it bothered me that much afterwards. Right. Okay. So right now, people that I don't know in the future, they won't really matter to me. Okay? And. And people said, well, you don't care about what's happening to people on the other side of the world. And I said, yeah, I would say that's true. I don't really care. And what I mean by that is I don't care about people that I have absolutely no connection to, and there's nothing I can do to actually affect their lives one way or another. So, yeah, I don't really care. And they said, but no, I mean, you really care. I said, no, I don't care. I care about people. I know I've taken all the caring in my tank, right.

Dan: And I've disconnected it from people I don't know and focused it 100% on the people I do know.

Dean: Yes.

Dan: And people said, well, boy, I've never heard anyone who just doesn't care about that. And I said, well, there's a difference between caring and wanting other people to believe that you do care.

Dean: Signaling that you care. Right, exactly.

Dan: Signaling. I see. No, I have not gotten any rewards, and I don't see any future reward for signaling that I care about something I actually don't care about.

Dean: Right, exactly.

Dan: Yeah, so. So, yeah, so it's an interesting thing. And. And yet, you know, the world goes on.

Dean: Yeah, so it is interesting. So this is where I get torn by. This is the, you know, the. The. What comes with the overall awareness of what's going on is the, you know, your eyes only see and your ears only hear what you're looking for. Then I get to pop out and see things that fit the VCR formula and I see the patterns that lead to the thought that even identifies the VCR formula.

Dan: Yeah.

Dean: By being. I mean, have I pay a lot of attention to pop culture, to what. What's going on in the zeitgeist kind of thing?

Dan: Yeah. So one of the things. Yeah, one of the things that.

Dean: Sorry, Dan, you got.

Dan: Yeah, I was just talking. We were in. We started this quarter's workshops not this past week, but the end of the week before. So Thursday, Friday, and I did three last week. So I've had five. Five workshops, four, 10 times in one free zone. And so we were chatting, you know, we were chatting and I think it was a lunchtime break. I was in one of the breakout rooms for lunch and person said, you know, so what's the, you know, the kind of biggest learning that you've gotten out of the COVID period, you know, just since it started? And I said, I think the. The biggest thing is not to react too much to experiences until you've actually had them.

Dean: Yes, that makes a lot of sense because a lot of times

Dan: the reason is I found that my anticipation of things that hasn't actually happened has always been faulty. Tremendously faulty, you know, so, for example, this week I was going through walkthroughs of the workshop rooms. So I went in and the team that does the complete setup for the workshop rooms and because of the demand for people to come back to live workshops in January, several of the workshops are going to have to be at a hotel nearby. So we're using the one in the exhibition. They built a new hotel over the last couple years in the CNE exhibition. So, you know, it's going to be like 70 or 80 people. And according to the rules in Toronto now, we can have more than 36 in our big workshop room where we can actually fit 70, you know, 70, but not under the parent laws. And the same thing is true in Toronto, in Chicago. So we're going to be at the Sheraton, you know, going to be at next to the. Somewhere, you know, close by to the office in Chicago. And so. So I went in and people said, so how you think it's going to go? And I said, I'll tell you after the. After I do the first workshop.

Dean: Yeah, right.

Dan: I said, I'm keeping my anticipation. I'm keeping my anticipation sensors dialed way down. And I said, I. I don't want to be rethinking something that isn't going to happen.

Dean: Right. Exactly. Yeah. That's kind of what I was saying about the. That's like the hurricane situation. If you didn't know it was coming, you just anticipate. You see that it's getting windy. Hey, we should probably head inside here and, you know, get some safe ground that you don't actually experience.

Dan: One of the pizza chains, one of the huge pizza chains, I try and think there was an article written about three or four months that they have. They're the best indicator. And actually the weather service, the government weather services in the United States use its pizza place to get a handle what's going to be necessary for government emergency relief and supplies. Because this pizza place has a better handle on it. And they never close.

Dean: Okay. Waffle House is what you're. I think you're talking about the Waffle House.

Dan: Yeah, Waffle House. Yes, Waffle House. And. And they're known for never closing, Right? Never closing. And they go 24, seven normally, and they just keep up their normal. But they switch to a completely different kind of menu. And, you know, there's a hurricane. Hurricane. And they. They have enormous. They've done enormous standardization so that a person in one Waffle House can go to any other Waffle House in the United States. And there's no difference in the routines and where things are located and what the layout is and, you know, and what procedures are for bad weather. You know, bad weather times. And they were saying what a valuable service it is that this company has arranged things so that vast numbers of people who will never go to a Waffle House are actually benefit. Benefiting from the intelligence service and organization that they put together. Yeah.

Dean: That's amazing.

Dan: Yeah. I love that.

Dean: There's so many great metaphors there, you know, in terms of. Yeah. What you were talking about, the anticipation of something is someone. We can extend it probably by just. Yeah. Yeah. That's some. Yeah, that's a really interesting perspective.

Dan: Yeah. I've been reading over the last two weeks a series of novels by an author by the name of Andrew Watts, W A T S, and they're called the War Planners. And he's trading about six or seven novels about a war that the Chinese launch on the United States. And, you know, you're going through. And there's a great deal of plausibility to the plot. If in fact the country like China, planning this for 10 or 15 years, would be able to put things in place that a more complacent country like the United States, which is just going about its business, but it's not really thinking through what would happen if the weapons that the Chinese used are actually in their advanced stages. And you know, the strategies and it's very plausible. But the thing that I was thinking as I was reading these novels, I'm on number five, I'm just starting number five. And I was saying it's interesting how novelists in the United States and let's say the British, you know, the UK other can publish and get out into the public. A very systematic way of thinking in the guise of a fictional story. And my sense is that would probably not be allowed in China. In other words, there's no Chinese novelists who can, you know, who can actually write a novel where the China is being attacked. And I was saying that it's kind of an advantage to have novelists, even if the situation that they're dramatizing isn't really real, isn't really possible because those novels can be read by the military officials and the political officials. And one of the big things that I hadn't realized, there is a weapon. The Russians have them, the Chinese have them, the US has them, probably the Israelis and a lot of it that are called EMPs. Do you know what EMPs are?

Dean: I don't.

Dan: It's called electromagnetic pulses.

Dean: Oh, right. Okay. Yeah, yeah. If I've heard that. Right.

Dan: And it's like an electron bomb that goes over, goes above and you know, really high above like 50,000ft or 60,000ft that will just try the electronics in an area hundred hundreds of square miles below them, you know, to just take out major metropolitan area and just all the normal electronics just get destroyed. Actually they're not just set back, they're actually destroyed. And I says, well, if that exists, then we're into a. We're into a completely different phase, you know, of warfare.

Dean: Yeah. And you wonder about that. Like I often wonder, Dan, like now this, you know, the impact of. If there was ever an interruption in the, in the cloud, you know.

Dan: Yeah. Because I mean everything that we depend upon daily.

Dean: Yeah.

Dan: For convenience and comfort that would be not available. So. Right. And every time I re. I have to tell you something really funny during I read. I'm on my tech one right now. During these last 10 days, I've made five withdrawals from my ATM just to have cash on hand.

Dean: Right, exactly. Think you're like, okay, better.

Dan: Yeah.

Dean: That's an interesting.

Dan: My tides aren't going to be working, but I got a feeling that cash will still be, you know, they'll still be accepted and be hard to cash

Dean: Your tried to trade your Bitcoin without access to.

Dan: Yeah, yeah. So.

Dean: But it's the international now. Too big to fail in a way. Like has it come where it's very. I mean, with satellite and with everything. Is that actually a viable concern? As I was. Every time I think that thought. I think it's so widespread that between cell towers and satellite links and, you know, cable, telescope, all the different ways that we reach the Internet itself that it would seem. Is it even a viable hypoth or, you know, is it a scenario that could.

Dan: My preference is not to find out.

Dean: Right, exactly. But I just wonder. It is curious. I mean, it's. Maybe it's one of those things.

Dan: The author of the series, Andrew Watts, said that when the war broke out, China. China did this, you know, that the Chinese actually did this above the carrier fleets. So carrier plates are all electronic. You know, the. Yeah, they have dozen to 15 different kinds of boats. But they're all, you know, their systems are all electronic. See, the, you know, the gps, they put out the GPS because they know which satellites actually control the GPS system. And meanwhile, the Chinese had. Had all their. They had built deep tunnels in the mountains and everything else. And so they put crucial equipment and crucial weapons inside the mountains. I mean, it's. It's a complete. You know, it's a novel and that's. It's fiction. But anyway. But it's interesting because my. I bet these books are read at the War College. They're read, you know, in the various military and, you know, the National Security Agency and everything. I bet these books are read avidly, you know, and they're used almost like textbooks. You know, novelists are thinking through scenarios which, you know, which military planners may have not gotten to. And they're thinking.

Dean: Yeah. I meant to ask you, Dan, you know, going forward now, like looking into next year, after we've been kind of uncertain for two years, we're still kind of uncertain going into this year now whether it could go either way.

Dan: Right.

Dean: We could be at the lull or it could be a new omicron revival where now we've got another big curve to flatten. What has changed about the way that you've done looked at your year now? Because I know you're really among anybody. I know you have the most sort of tightly scheduled. I don't tightly. I don't mean that in a battle. I mean proactively scheduled year of anybody I know, even in terms of. To down to podcast recording times. What.

Dan: How.

Dean: What's changed about your Approach to your.

Dan: Well, I think, of course, responding over the last 20 months, we took out a quarter. So when Covid happened at the first part of March, we just took out a quarter and moved everything forward. And so there were no, there was actually no delivery of workshops promised during, during March, April and May of 2020. And what we did is we said we're just shoving everybody's active year ahead by 1/4. So if you were going to renew during the next quarter, that's now postponed until the next quarter. And what we experimented with were two hour workshops just to maintain contact with everybody. In other words, we said we're trying out a new form and we just experimented with two hour sessions, which we had never done before and certainly not on Zoom. And so, you know, by six weeks of doing this, I said, well, an actual workshop is just two and a half, two hour workshops, you know, so I know the form, I know the structure. And so we went back to full schedule of workshops, but in a zoom format, three months. And then we went full. And we'd done full, you know, since June of last year. We, we've maintained the full schedule right up until now. We do about 500 full day workshops every year with all the coaches, you know, all the different cities. And what we're doing now, right, as a point is that we're with just looking at me as the coach and I have, in the year right Now, I have 50, 50, so I'm, I'm about a tenth, I'm about a tenth of the events and I'm probably about a seventh or I have about one. One seventh of the actual clients or customers. In other words, my workshops tend to be bigger than other coaches. And so in every case with a coach that has workshops, we're putting in a backup zoom session for people during the quarter going forward who still choose for one reason or another or are prevented from actually doing their live workshop. So your workshop is still going to be guaranteed, but it's going to be zoom rather than in person. And so going forward, that's how only, you know, it's basically our only, I would say, strategy. So do you have a year ahead?

Dan: I'm always a year ahead with everything that's scheduled. So, you know, our workshops for me are scheduled a year ahead by podcasts. All the other podcasts are scheduled a year ahead. All the workshops, the books and everything else as a year ahead. Because it's predictable. These are predictable activities.

Dean: Yeah, yeah, that's, this is, it's good to see.

Dan: Yeah.

Dean: Now, do you when you say 50 more shows, you have 50 workshop days next year, or is that 200 workshop days?

Dan: No, 50, because it's 13 quarter. These are the full workshops. I see what you're doing. So January, December and January, this is the quarter that I'm in right now. I have, I have 1110 times workshops and two free zone workshops, then just multiplied by four and that's the year I gotcha. Yeah, yeah. And then I have the same number of two hour connector calls, so it's 52 of those. So I have 104 events. But you know, those are. I can have two of those on one day. One in the morning, one in the afternoon. Yeah, right. Anyway, and so we, Yeah, I mean, we'll go forward, you know, we'll go forward with it, but I'm keeping my reactiveness to a very. I'm noticing, I'm keeping my reactive. I'm not, you know, being, being ready for anything that can happen. And the reason is it hasn't happened.

Dean: Right. Well, there you go.

Dan: Yeah. I mean, your Colby profile and my Colby profile are very close to each other and are general temperament. Very close to each other. And it's impossible for me, and I think it's impossible for you to do too much research before reality has happened.

Dean: Right.

Dan: So I have to go in motion first to figure out whether I'm on the right path or not. But I can't think beforehand what is the right path. I said, well, I don't have any, I don't have any experience as actual research. And yeah. And I've certainly spent years making up things that didn't happen. So I've decided not to do that.

Dean: Right, exactly. Huh. And how many questions?

Dan: You want a lot of cat, you want a lot of cash stockpiled? You want a lot of cash stockpiled, in other words.

Dean: Oh, stock.

Dan: Whatever happens, you've got the right to deal with it.

Dean: So that total cash confidence, that's the. Yeah, yeah, yeah. That says a lot. That's absolutely true. That's something.

Dan: Yeah.

Dean: What how you mentioned you got 30 or 40 book ideas there. How many do you have? Well, these are the situation of how you select which one. How many do you have packed up ahead that, you know, this is the

Dan: order kind of thing. Yeah. Not more than the next one. I mean, I've got.

Dean: Okay.

Dan: A growing list to choose from. Yeah. But you know, as I get through halfway through this quarter, I know what the name of the next one is going to be, you know, so we just came out with one that Was distributed starting beginning of December called American Happiness.

Dean: I haven't seen that one yet.

Dan: Yeah, that'll come in your package for your workshop. And the next one, which we're approaching halfway completed in terms of cartoons and text, is called Collaboration Ground Rules. It's just kind of what I picked up about all the different examples of collaboration. And, you know, this seems to work regardless of what it's about. And. Yeah, so keep these things in mind. And then I'm tending towards the next book being not being bothered, you know, which was a workshop. Workshop exercise.

Dean: Yeah.

Dan: You know, it's. The thing is you're bothered. Tell me all the things you're bothered about. Oh, I'm bothered about this. I'm bothered about this, and I'm bothered about this. I said, okay, choose one of them and somebody chooses. Well, I'm bothered about this. Okay, let me just ask you a question. If you weren't bothered by this, what kind of action would you be taking, you know, to do something about the situation? Well, I would do this and this and this if I was foggy. And I said, now, okay, so you've identified sort of the house that you would be doing now, who would be the who's that could actually handle those hows so that you, you. All you have to do is identify the house and who's going to take care of it. And I said, well, we get so and so involved and everything. I said, good. Now let's go back to the thing that bothered you. Having thought through what the action steps are and who's going to take the action steps. Are you still driving? I said, no, I'm not bothered by that at all.

Dean: Yeah.

Dan: So I said, the bother isn't about the thing itself. The bother is that you feel paralyzed or you feel stuck and you don't see any way forward. I think actually what bothers everybody almost about anything is that they don't see any. They don't see any possible effective action or decisions in a situation.

Dean: Yeah, agreed.

Dan: Yeah, yeah.

Dean: And often just even shining a light on it, it's. You're not really concerned about now, but

Dan: there's sort of a button that gets pushed in us when we're bothered that somehow our natural ability to be a problem solver or a strategist gets turned off and we feel really anxious and we feel really bothered when that button is disabled.

Dean: Yes. Yeah, that's. It's interesting how this whole. It's funny because this time of year now, like, you know, we're really faced with, you know, for Me now looking forward that I had this event here. But we ended up with one announcement, 25%. A quarter of the people were dropped out from news or fear of news or some change of something like that. And I started thinking about the rethinking my live event policy, you know, of doing. Knowing that doesn't happen in Cloudlandia, that the virtual events, you know, never happen the way that we. You never run into that issue, you know, it always. The weather's always fine in the cloud. Sorry, one second. Dan. Yeah, just right there. It's fine. Sorry, Delivery here. Dan, I'm in the courtyard. Thank you. Yeah, it was a delivery. And so the, you know, idea of having certainty with the schedule, knowing the virtual ones, you can. I can have certainty on the schedule. No, you know, and knowing that it's going to be fine because I had my at an event in end of February schedule, which is a little bit bigger event for our real estate agents, but where that would be more problematic if you had 25% of a larger group of people not able to make it. That becomes a bigger. That becomes a bigger thing, you know. So I immediately. I switched that I'm just going to do that virtual and I kind of made this decision that we'll do the live events when it's. When we're back to. Everybody's on that. That certainty level again.

Dan: Yeah, the one thing may not be the one thing that we're. Yeah, the one thing that we're not going to do is do hybrids where with the same event we have people in person and also people virtual. It's hundred. You know, it's 100% and I've been in number of events where that happened and it's very distracting. I've noticed the person is running the event. It's very distracting for them and it's disjointed. I've noticed that the kind of the day it's choppy as you go through the day and. And it's weird because the. The person who's the head person, if they're the coach, the, you know, the MC or they're the facilitator, you find them behaving during the day towards one of them. That doesn't make sense with the other one, you know. And I said make them. It's a choice, choose one or the other. But I'd like to get both. And I said, well, yeah, I know, yeah, you know, I'd like to be here, but I'd like to be somewhere else at the same time. I Said, yeah, I thought about that. In 77 years, haven't been able to pull it off.

Dean: That's funny.

Dan: Yeah, yeah, I know. I said, we have all these Willy Wonka dreams, but, you know, that's why we call them fiction.

Dean: Right, Exactly.

Dan: Or fantasy. That's why we call them fantasy. Yeah, yeah, yeah. Because. Yeah, they're kind of titillating, but they're not really, really possible. Yeah. So, I mean, personally, I don't feel that much shortchanged virtually. And we've talked about this, and I'm not, you know, I'm not going to go right to it in great detail, but.

Dean: Right.

Dan: It's not like people say, well, it's not like people are really there. And I said, of course it does feel. It's totally like they're totally there.

Dean: Yeah.

Dan: And, you know, and I said, but I do notice that when I'm in person, there are dimensions of communication that are not there when it's virtual. There's side conversations and, you know, and, you know, you know, op. Focused conversations. And I said, and that's cool. You know, I don't have any problem with that. But I said, on the other hand, with virtual, things happen much more crisply and there isn't these wasted, what I would say transfer moments. When you're transferring from one experience to another, it's just. It's just a click in your back and I really don't have it. I'm flying to New York and Boston for one trip and flying to Scottsdale for another one. Just huge amount of wasted time.

Dean: Yeah. Have you don't come on board with the. With the jet situation or you haven't wrapped your mind around that yet?

Dan: No, because we've, you know, we've just traveled once. I mean, we have a porter who, you know, who meets us at the door and handles all the baggage and everything. So. Yeah, yeah. You know, it's not that, you know, but yeah. When it becomes, you know, I think, you know, when it becomes a big enough thing, I'll look at it again and see if there's an advantage to it. Yeah, right. You know, I mean, I was the one who says. Who said a week before COVID shut down that probably we would never do virtual workshops.

Dean: Yes, exactly.

Dan: So.

Dean: Right. I remember that. Yeah.

Dan: That's. That's how good my grasp of the future is.

Dean: Right. But the good news is that you have the ability to be firm in a position and then on new information, make an adjustment. Yeah, that's. I think that's really the best place to be. Is to be at least heading in a direction.

Dan: Yeah, yeah.

Dean: And committed to it. And really, it change. I mean, it changes the way that you think about things, you know? Yeah,

Dan: yeah.

Dean: Like that's the kind of thing. Because there's a lot of uncertainty as I'm planning my calendar this year, as I'm looking through. Do I start now saying, hey, maybe I'm coming to London or maybe I'm coming to Sydney if everything, you know, I mean, Sydney is still on lockdown right now and London is, you know, they're. Politically, everything is up in the air and the way they're handling all of this. So at this point in the year, even though these things would be, you know, at least six months to nine months from now, it's not probably. It's 50, 50, probably whether that would be viable thing. So in my mind, am I better going in and saying, I'm not doing any international live events this year and maybe next year, you know.

Dan: Yeah, it's kind of. Kind of interest. Interesting. And I think that we've enjoyed conversing over a couple of decades simply because we have a similar approach to where we're public and where we're private, you know, in other words, that what I've noticed, just because you have this very unusual period to bounce things off of that I'm far more public in relationship to my work than I've ever been in my life. I mean, I'm, you know, I'm at them all day. I mean, there's Facebook's going out, there's Twitter's going out, there's YouTube videos going out, there's podcasts going out, and then there's books and everything else. But in my private or personal life, we have a small circle that we interact with on a social basis. And, you know, never was socializer right much, but it's been much more clearly defined during this period. And my feeling is that it's going to stay this way after the restrictions are lifted and you more or less have the choice to go back to how you want to live your life. Yeah, I mean, I thoroughly enjoy spending time by myself.

Dean: Yeah. Marcus Aurelius, That's. I think.

Dan: Did he say, I know, Pascal? They said that the number one reason, the number one cause of people's problems is that they can't spend time for time contentedly with themselves. Something like that, you know. Yeah, yeah, yeah. It was in French anyway, so.

Dean: Right, Exactly.

Dan: Yeah.

Dean: That was just so much. Yeah. I just feel like, wow, this. It's coming up on Two years now. And you know, that's. What are you finding, Dan, with the. Because we're doing the summit in, In February. Yeah, in February. How are you finding reaction so far? People excited.

Dan: People excited.

Dean: Yeah.

Dan: Yeah. And the one thing, you know, Florida is not going to be closed down.

Dean: That is true. Yeah, that is true. Wild West.

Dan: Yeah. Well, you know, the governor just made a stand that this was going to be the position.

Dean: Yeah.

Dan: You know, and, you know, and how people think about that or anything. I said, well, look, they said, well, you know, I'm not certain about this. And I said, well, all the people are certain will be there. So I said, you know, so it's, you know, if you're not certain and your uncertainty is going to extend to while you're being there, it's probably better to be certain about not being there, you know, if it's going to cause an issue. And I said, besides, if you think you're missing something, just add five more years to your lifetime extender and you won't have lost anything.

Dean: That's true. That's exactly right. It's just extended out and what a, what an amazing time to have that opportunity right now too.

Dan: Yeah. Well, certainly health and fitness and knowing the truth about things is certainly a top of mind right now.

Dean: Yes.

Dan: Yeah. Yeah. So we're up to, we're going to go out. Your name is on the list. Is your name on the list of being informed about this?

Dean: About which.

Dan: No. The new program, the Lifetime extender program,

Dean: to be informed about it? Yes.

Dan: No, but what we asked if you want to be first to know about it, your name is. We have.

Dean: Oh, I see.

Dan: What you got about 100. We got about 140. Out of the 200. We're going to have 200. We have about 140 have said. Yeah, definitely. As soon as you're ready, we'll do. So they get the notice a week before anybody else does.

Dean: I gotcha. No, I haven't. I'm not on the list.

Dan: All right,

Dean: there we go.

Dan: Yep. Then you'll find out. But if you tell me you're on the list, then tomorrow you're on the list. But if you don't tell me you're on the list, then you're on the second list.

Dean: The second list.

Dan: Yeah, but we've already, you know, we're already establishing a really great relationship with a organization called Inside Tracker, which I, I think I've explained this in the workshops, but you know, they do a really great first 80%, 43 markers. You know, these are blood test determined markers and the reason why they chose these 43 is that they're all improvable by change of personal lifestyle habits, you know, sleep, food, exercise. And you can improve all 43 of these. Okay. So it doesn't require special procedures or special supplements or special. And then they just coach you on their other things you want to know. Then you're going to have to go deeper with other specialists. But they're just going to do a good first 80% and you know, and everything related, virtually everything related to, you know, blood circulation and cholesterol and, you know, thing is on their list. And then they, they give you a lot of coaching. But I've been really totally impressed with their customer service and the speed of their turn, turnaround and everything. So Babson, I did it. They come to your house, they do the blood test, local blood test service comes, they take the blood and five days later we had our report. And the most has been about 10 days that other people have gone about 10 days. And terrific website. They have a terrific app and you know,

Dean: What was the website?

Dan: Yeah, it's called InsideTracker.com. okay, two words. Inside tracker.com. and tell them what you're with Strategic Coach, because we have a special deal with them if you're Strategic Coach. And we have, we have a code. But I don't have the code code in my head here sitting at home today. So I could, you know, tomorrow we could send you the code if you want to just look out, look into it. Well, you can just go. They have a really great website. So you go to the website. Yeah. And do it. I mean it's very informative. And they've been up for about, since 08 I think, so they're about 13 years. And, and so they were one of the presentations that we saw on the Peter Diamandis VIP trip, Breakthrough Health. And I said, this is a good one. And if you go, they have served an ultimate version which is four times a year and they'll give you your, what's called your inner age. So it's the difference between your chronological age and your.

Dean: Yeah, I remember you had said your inner age is like 63 or something.

Dan: Yeah, well, this one showed me at 60, 68. So it wasn't as good as one that I did. The last one I did was about two years ago. So I may have aged five years.

Dean: Right, right, right.

Dan: Over that time. But it's a useful thing and if you compare it every. And then it says, well, you know, knock off some carbs, you know, get better sleep, do more exercise, and it'll be affected the next time you do it. So the thing I love about it, it's under 3,000. If you get the ultimate version, it's under 3,000 a year. US and it's just a really nice outside reference point. In addition to our discussions about the mindsets of life extension and the mindsets of age reversal, you know. Yeah. So I just, before we go, I. In the 10 times workshop for this quarter, I put in an exercise called what Needs Fixing.

Dean: What Needs fixing? Yes.

Dan: Yeah. So I said, you know, if it is true, and I believe it is, that virtually anything that ails you can be improved over the next five years or so, and that the facilities and the resources and new tricks are going to be available for doing that, then how would you prioritize what gets fixed first, you know?

Dean: Yeah.

Dan: And so I have my knee, which is missing cartilage, and I have reduced flexibility because in the same period when I tore my cartilage is 45 years ago, I also broke both of my Achilles tendons. So I. My flexibility and my. And it affects a lot of things. You know, it affects your desire to exercise, for one thing. And anyway, so I said, I'm going after those first. And then I could get a little bit more coaching on the kind of diet that would give me more energy and everything. So I have a list and everybody in the room put down three things and somebody said, you know, when I first saw this, I. I don't know if I have anything that needs fixing. And then I. I had to remind myself that I can only see in one eye.

Dean: Oh, my goodness.

Dan: Right. See in one night. Hasn't been able to see in one eye for 10 years. And his knees are shot and.

Dean: Right.

Dan: You know, and he's got chronic lower back pain. And yeah, he said, but. But he said, in my mind that was just the price I was paying for being 67 years old.

Dean: Yeah.

Dan: And I said, yeah, well, that's a normal conversation that goes back a hundred million years. Right. But I said, maybe it's possible now not to have that conversation with yourself. To have another conversation.

Dean: Yeah. Isn't that funny? That's the whole. That scan. It's funny that you kind of say that. We're doing a book with. With Dr. Denise Warden. And yeah, she's. We're talking about the six signals. So this six signals your body sends when something isn't right. And that's an interesting.

Dan: I would really like to read that book.

Dean: That's a great title, isn't it? But that's the kind of thing, like what you were just saying, like looking in these categories of your sleep and if they're broad swaths of things, how are you sleeping? How are you pooping? How are you in pain? How's your energy? Are you, you know, I mean this, how's your stomach, your gut feeling? Look at your body, how's your inflammation? There's things that, these are signals that your body's sending that are like directional flags saying, here's something that might need to be fixed. When I hear you say what needs to be fixed, that's kind of. It's that same mindset that it's like,

Dan: well, it's the same thing a lot of people have. First of all, they, they're tired of other people talking about it and so they turn off their own personal signals. And I said, you know, maybe there was a good rationale for, for doing that when there isn't. There wasn't any possibility that these things could be fixed. But now that they are, maybe you can now start paying closer attention.

Dean: At least you can go down the path of doing it. So you'll have the book and then have a scorecard.

Dan: Where is it? Denise? D E N I S E T O N. Doneese.

Dean: Yeah. D O N E S E D

Dan: O N I S E S E. Okay. And then Wagner. Right.

Dean: No, Warden. W O R D E N. Donise Worden.

Dan: Okay.

Dean: Yeah, she's in Genius Network and you may have seen one of her 10 minute talk. But yeah, this whole. But that's the fun, you know, it's, it's a really good starting position.

Dan: Oh sure.

Dean: Start, start with that. What's going on. It gives you an awareness of where you're at right now. And then prioritize what needs to actually what. And there's a lot of domino effect stuff, like we're learning more and more about inflammation and you just get rid of inflammation. So much of the other stuff falls into place.

Dan: Yeah, well, a lot of that all

Dean: comes down to that.

Dan: I've got laughs for, I've gotten laughs for 32 years when I say, you know, how many of you, when you're fatigued, other people choose that to be the time when they get stupid.

Dean: Right. That's true. That's what they choose. That's right.

Dan: Yeah. It doesn't have anything to do with you. But why do they always choose this moment to get really.

Dean: Yeah.

Dan: Non functional? Yeah. Yeah. So anyway, it's just an interesting discussion you know.

Dean: Yeah.

Dan: And, you know, and one guy, you know, we're charging 10,000 for the new program. I mean, somebody said, well, I'm spending about 50,000 a year shortening my life. Maybe I should just take 10,000 of that and put. Put it over on the other side.

Dean: Shortening? What do you mean? Oh, the. Yeah, I get it.

Dan: Yeah. He's that bad. You know, he's doing things that are injuring. You know, it's shortening his life.

Dean: So. Yeah.

Dan: Right. Anyway, but reallocation. Definitely. Definitely. I think that, you know, things are certainly possible that weren't possible five years ago, and that'll be even more true five years from now. So, you know, but only those who have a mindset for taking advantage and utilizing breakthroughs will be interested in them.

Dean: That's right.

Dan: All righty.

Dean: Okay, so we move through an hour.

Dan: We move through an hour very quickly. Yep. Yep.

Dean: Same time next week.

Dan: Same time next week.