Thinking About Your Thinking

Dean: Welcome to Cloudlandia. Mr. Sullivan.

Dan: Mr. Jackson. They swiped another hour from us.

Dean: They did. What happened?

Dan: That was the time change last night at 2 o'.

Dean: Clock. Was last night the time change?

Dan: The last night the time.

Dean: No wonder. Okay, there we go. So no wonder.

Dan: But Apple keeps you up to date.

Dean: Okay, so we move forward is what happened. Yeah, I didn't even. Yeah, Apple kept me up to date. I wasn't wondering why no Apple. Yeah. Rolex didn't get the memo. Faith there the who trust Rolex didn't get the memo. I was thinking to my this morning I was looking at the. Looking at the clock on phone and then when I put on my watch, I was like, wait a minute, that says 9. Is it 9 o' clock or 10 o'? Clock? And yeah, so I had no blissfully Dan unaware until you just told me that I lost an hour there.

Dan: Thank God you have friends.

Dean: Is this why we. Is this why people call their senators to complain about.

Dan: Among other things, yes.

Dean: I'm about to write a strongly worded letter.

Dan: Oh, well, I've got one coming to a next Friday, so. So I'll ask.

Dean: Okay, bring it up. Yeah.

Dan: Hey, we've. You know, I know you got a lot of stuff on your plate, but there's something I think you should really zero in here.

Dean: You know, I heard that there's a talk in Florida of getting off the daylight savings thing, but they want to be, you know, the opposite or whatever. We want to keep daylight time all is what it is, I think.

Dan: Yeah. Arizona does that.

Dean: But no, Arizona goes the other way, I guess. Right. Something. I don't know what it seems they don't change. Yeah. Yeah.

Dan: Because you're. You're either. It depends on when you chose to do it on the calendar, whether you did it at a November crossover or you did it at a March crossover. So I think that's the thing. But I like, you know, a lot of web things. Well, why don't we get it uniform? And I say, no, I don't like that. I like quirks. I like quirks. Yeah, I like quirky. I like quirky people and I like quirky things.

Dean: Every state should be on their own march to their own drummer.

Dan: Yeah. The more things that you have have that perky in between you and the surveillance state, the better.

Dean: There you have it. Well, thank you for solving that mystery for me because I just couldn't. It didn't. I just thought, oh, well that's interesting. My watch is exactly an hour and yet it's still running because sometimes if you don't wear the watch, it will stop. I'd have to reset it and put it back on. But there we go, the mystery solved. So that's, you know, that's not going to change in the next 25 years, Dan. That's one of those things that's going to be durable.

Dan: Yeah, yeah, yeah. Because some people will just not change. I mean, they'll have to have. You know, they'll have to have. And I don't think they can. I think the. The 10th amendment to the 10th amendment says any law that's not given to the federal government bonds the state governments. Okay. And that would take. It would take a change to the Constitution to make it a federal thing.

Dean: Yeah, interesting.

Dan: Yeah, yeah. It's very. It's a very interesting. Farsighted. They were back in 1780s. Yeah.

Dean: Yeah. I've really been. This last little period of time here, I've really been thinking about the, you know, I think your idea of thinking, you know, 25 years is a. Is so great because I've been thinking I've been here now, I've been in Florida for 25 years. Moved here in 97. And, you know, I look at what. What's changed in those 25 years, it's even. It's not even the same. I mean, it's a completely different world we're living in here. And I can only imagine what this next five is going to be like. And that was, you know, we were. We did. I got to spend some time with you this week on our free zone connector call. One I was thinking about is how durable the concept of thinking about your thinking is. Yeah, that's not going to change in the next 25 years. It's going to become even more important, I think, in the next 25 years than it even has been.

Dan: That's kind of like the cosmic safe house.

Dean: Yeah, exactly.

Dan: No, I mean, if you're thinking about your thinking, you're doing your best thinking. I mean, it's just automatic best thinking. And the gins that come from it are the best ones, and the actions that come are the best ones. I mean, and the reason is because it's a reflection of you, your unique ability as an individual right at the center. It's like where you're operating according to your unique ability. Because when I'm thinking about my thinking, where I've been bothered by someone else's actions or opinions, when I'm thinking about my thinking, all that stuff just disappear. It just disappeared.

Dean: Yeah. You remove the am I bothered, you

Dan: know, why am I bothering with that stuff? It has nothing to do with, you know, things. I have control over things where I can make, make my progress. Yeah, yeah. You know, I have the book, I'm, you know, I do the quarterly book and there. Yeah, I just. The one for March just came out, which is called Capitalism and everything else where I'm saying there's only two things in the world. There's people who are really good at capitalism and there's everybody else shouting their head off because they're not good at capitalism. And those, Communism, socialism and. But the one for this quarter is called geometry and I put it in quotation marks for staying calm and cool, okay? And there's three rules. And the first rule is everything's made up. Okay? That's the rule.

Dean: Yeah.

Dan: Okay. So if you think about the world, everything's made up, okay. And the second rule is nobody's in charge. The third rule is life's not fair

Dean: if you just gotta go ahead with that.

Dan: And then you just take three of those, you know, it's a triangle, you know, and those are corner points. And you know, a triangle can continually change its configuration, but on the inside it has eight. It has add up to 180 degrees. Okay. So you know, you have, I think it's called lease triangle and it's 90. It's 60. 60 and 60. Okay. And then you have a, you have writing. It's called a medis triangle and it's, it's. Let me see what it is.

Dean: It's.

Dan: Well, it's 90 and then it's 30 and 90. 30 and 60. Okay, that's. Yeah. And, and so the, so the thing about it is that if feel confident is because you're making stuff up and acting on it and you're taking charge and instead of worrying about whether the world's fair or not, you're just creating value that other people enjoy. Okay? If you do those three things, you're going to stay calm and cool regardless of what everybody else is doing. Because I'm being more and more. There's. I must have come across 15 articles in the last about the age of anxiety and rage where people are just responding unthinkingly but over emotionally about what they think the world is doing to them. Don't have any rules for. It's like they think everything's out to get them and the truth is everything doesn't even know they exist.

Dean: Yeah.

Dan: Yeah.

Dean: And so you're seeing all these. Well, you know what they. Someone once told me Your eyes only see and your ears only hear.

Dan: Yeah. Where is that?

Dean: That's.

Dan: What is that on Mount Rush Mar think?

Dean: I think so.

Dan: Oh yeah. I'm gonna get myself a mountainside somewhere.

Dean: Here we go.

Dan: Or just series of, you know, the sides of barns like it used to be Mail Pouch Tobacco and Berman. Yeah. I'll cause more evidence than you can possibly predict.

Dean: Yeah, right, right, right.

Dan: Your eyes only see in your, you know, your eyes only see in your ears only here what your brain is looking. Oh, watch out. Just hits it.

Dean: Oh my goodness. Well, that'll be good about self driving cars, Dan, is people will be free to look out the windows again.

Dan: Yeah. You know the big one there is not a technological one. It's a liability. It's a liability issue.

Dean: Yeah.

Dan: Who's liable? Who's liable if you're sitting in the seat? Yeah, I know.

Dean: Wild, right? I've got that too. It's gonna have to come like, you know my. I just got my new next version of the Tesla and it's you know, I think pretty upgraded from the one I had. But the, you know, the self driving, the full autonomous driving option has a long way to go, you know.

Dan: Yeah.

Dean: I mean it's not going to be as simple.

Dan: I mean, I mean we've had self parking for quite a long time, 10 years. So it does a good job at that. And you know, if it's just you and your car.

Dean: Yeah.

Dan: I think the reality is just go ahead.

Dean: You've had self driving. You've had fully Autonomous driving for 25 years. I've known you 20.

Dan: 20. Yeah, 25 years. Yeah. Fully self driving.

Dean: You've had fully self driving. Phone and voice operated. Pick me up here, take me over here. I'll see you at one o'. Clock. Fully autonomous and you've been ahead of the curve and it's so funny how we're. I thought about that in many ways how looking at this.

Dan: We better explain this, we better explain that somewhere along the line.

Dean: Yeah, yeah. Here I look at the, you know, we're waiting for this self driving but you have really just pushed the accelerator pedal and said what is the outcome that we want? I don't want to drive, I don't want to think about driving. I want to be and just get from where I am to where I want to go and what could I do to do that? And enter your time car service that you use in Toronto that you up and takes you where you want to go, where you want to go there without any involvement from you the only thing you do is get in the car and drive as a passenger to where you want to go. Get right out at exactly the most spot to get out. You don't have to deal with parking or anything. You don't need to worry about directions or traffic or repairs. The feeling, none of it spends zero time on the maintenance of a transportation situation. So I see about some of these things that we're waiting for the technology to get better. You know, that technology catches up. I was thinking about my. I was thinking about where we've come with food. I was doing in my journal just this morning, even a little chart timeline of. I was just putting some benchmark dates along the way. You're looking Forward only at 20, 30, 20 40, 20, 50. Like what? Just kind of looking forward of how things are going to change here. You know, what we can see. And I was thinking about food as one of the things, like all the things can't foresee right now, a thing when we're going to require food to fuel our meat robot that we're walking around in. And I thought about how. So it's to the point now I've been using. There's a company now called Factor 75 and they're one of many meal services that will deliver, you know, chef ready to eat meals for you. Not like, you know, not as option between, you know, some of the ones that bring you the ingredient for the meals and you have to prepare and

Dan: do that, which seems like the worst of both.

Dean: Right, Right. Yes. And then the.

Dan: It always struck me you're getting delivered and then it's raw.

Dean: Oh my God.

Dan: I mean, I mean, I mean, what did you do in your last time to get punished in this time? You know?

Dean: Yeah. And so they've taken out the. They've taken out the grocery shopping and stuff of it. But you still have to clean, you still have to prepare the food. But so these factors.

Dan: Yeah. And then the other thing is you're trapped. You're trapped because you have to make what. What they.

Dean: Right.

Dan: You know. You know, it must be for people who've been in the educational for a long time and lives have been directed. Directed, you know, anyway. But somebody told me about that. Well, you just added to the complexity of my life.

Dean: Absolutely. Yeah. And so the factor 75 meals are. They're delicious, actually. And I would liken them to, you know, the meal on your first class flight in Air Canada.

Dan: Yeah.

Dean: You know, the meals are. Well, they're tasty.

Dan: They're. They're good and perfect. Portions.

Dean: Yes, that's exactly right. So it's everything.

Dan: Yeah. If I, I just ate. If I just ate Air Canada sized meal, I would drop weight. You know, I would drop weight because.

Dean: Yeah.

Dan: And you know, anyway, you know, you look at it and you say that's kind of skimpy, but it's totally satisfying.

Dean: Yeah. These are perfectly like 600 to 700 calories packaged in a meal and delicious in every way and ready when you want in two minutes. And it's amazing to me that it's the. It's that way. So I thought that's pretty interesting. But then I thought again, you know, you. For I don't know how long you've been doing this, but the.

Dan: 20. 20, 20, 22. 22 years. Yeah, yeah.

Dean: You have all of the meals prepared. You have a catering service that delivers.

Dan: Yeah, both meals. Both Chicago. Both Chicago and Toronto.

Dean: Yeah, yeah. And so you don't have, you have not had to think about cooking or any of those things. You guys have the meals. Meals delivered right there. And I thought back in 2002, when I first hired Courtney as our health, our personal assistant thing, she. I had her. One of the first things I had her do because there was no delivery available for in New Haven except for pizza and Chinese food, which you could get. Right. So I had her go and get men use from every restaurant, all the restaurants that we would want to go to. And she put them in two binders. I had a binder at home, a binder at the office, and we had all of a sudden delivery for every restaurant that we wanted to. Because I would just look at the menu, tell Courtney what we wanted, and she would go and get it and deliver it for us. So if we were having dinner, we'd say, okay, we want to have this. And there it was at the time that we wanted kind of like we created our own grubhub and stuff. But now everything. Yeah, you know, now of course we want to see.

Dan: Yeah. And you know, it was zoom. And you know, I remember the week before shut. But you know, we're closing in on it because it's Tuesday of this week. It was March 13th. I was in Chicago and we had. Babs and Kathy Davis were in. In Chicago that day and they were consulting with all the other team leaders that we have and across the system we were seeing 50% cancellation rates for the coming weeks week shops. We were already down 50%. And you know, for, you know, people were worried people, you know, you know, and so when finish in that workshop, not in that workshop, but a weekly, because Covid was becoming a topical issue. Asked me, would you guys ever think about doing ops virtually, you know, where the workshops were? And they didn't even name the medium because nobody.

Dean: Right.

Dan: You know, nobody really even has explored.

Dean: Everybody was sort of. If you ask somebody how can you video conference? It would have been, you know, team or Skype was the other one. Or.

Dan: Yeah.

Dean: Or the B. Mail, you know.

Dan: Yeah. So anyway, and the week previously. So this would have been the six. Somebody says, nah. I said, you know, just. I just can't see it working. I just. Something's really lost. And then a week later, Babs and Kathy tell me that we're closing everything down until June. So this is March, so it's a full quarter. And, you know, and I was tired. And I remember, you know, the plane ride home, I was just pondering because I knew things. Things, you know, I like new things. So my, you know, my mind was kind of, you know, going through the possible universe, you know, And I woke up the next morning and I said, all right, it's Zoom. It is now. Because five years. So I'd started doing podcasts, and some of the podcasts were in Zoom. You know, we were not just talking to each other. Sound. Sound ways. But it was like. And I really liked it. I like. Of all of them, I've done Skype, which I thought sucked. And then there's things. There's other one, you know, which smell of corporate manipulation and. Right. You know, you know, you're on the 105th floor of some global bank and, you know, and, you know, I mean. I mean, I just found them uncomfortable. But I really like the. I like the quality of Zoom and I like the. You know, it was easy. It was really easy. And. Yeah. And then I just threw myself into it. But the big change, Dean, wasn't us. The big change was now there was someone at the other end. Right.

Dean: Right. Yes.

Dan: And eight and six and yeah. It's like one phone is not valuable. Two telephone are really valuable.

Dean: That's all we need.

Dan: Yeah. Metcalfe's law. This is a guy. Sun Systems. I think Metcalf created Sun Systems back in the late 80s, and he has Metcalf that the value of an interconnected electronic network. Okay, so he's being very specific here. You know, it's. Is the number of connections. Okay. So if you have 10 people on the network, it's a hundred. The valuation is a hundred. You have a hundred people, it's ten thousand, you know, and so that's why you get these incredible valuations in the network world. It's because of the connections, you know, the path that you can have. And so I thrived on it. I mean, I just absolutely loved it. I just absolutely loved it. And, and it came to me very quickly that this was not a communication, it was a transportation medium. Yeah. It was a trans, you know, and I treated it as if I'm actually sitting in your, I'm sitting in your study, you know, I'm there. And not only that, I don't have to worry that much about my wardrobe because I only let you see what I want you to see.

Dean: Right from the neck up. I've enjoyed your.

Dan: Yeah. And.

Dean: Yeah. Your black teeth.

Dan: And two days, in two days I switched from the Harry Rosen approach to wardrobe to the Dean Jackson approach to wardrobe.

Dean: Wardrobe. All black long sleeve shirts at all times.

Dan: Yeah, my navy blue.

Dean: Oh, they are navy.

Dan: Yeah, yeah, yeah, they're navy, but dark and blue and blue jeans. You're a khaki guy and I'm a blue.

Dean: That's right, yeah.

Dan: There again, there's a binary situation that exists in the world. And sneakers. We both wear sneakers.

Dean: Yeah.

Dan: Of our choice.

Dean: You wear glasses.

Dan: You know, just going back and sort of taking the whole range of things that we've talked about so far. My always when a new technology comes out is that I find a really smart human who's passionate about using this new technology and I interact with the human.

Dean: So that was kind of my, that was kind of point about the examples of that. Everybody gets so excited about these new technologies, about ChatGPT, about all this AI self driving, all these things that are technology based. But the reality is in many cases we can have already study the outcome of what technology is with just some clear thinking and direction of other humans.

Dan: Yeah, I mean it's who not how it's unique ability. I mean, I mean it's everything. You know, I'm not good at navigating the these things, but other people and they're, you know, they're a lot of them are 40 years younger than me. They're just passionate about it. I mean they're doing it at night, they're doing it on weekends. They get enough of it. Why would I, you know, why would I involve. When they're going to work out all the kinks, I mean they're going to go through versions 1 through 10 and the, you know, the record for technology in the Outlandia as it gets simpler and easier to use because they make their money in volume and numbers and, you know, worldwide connection, we're disproportionately exposed

Dean: to quick start on from a core

Dan: Colby standpoint and coach and you and your business and me and my business and, you know, for listeners who don't know what that means, this is a. A wonderful profile by, created by Kathy Colby, who I just had lunch with about three weeks ago, and she created a profile which you do it online, it takes about 30 minutes. Cost you 50 bucks online. K O L B E. And you just answer a whole bunch of. In this kind of situation, how would you go about it in this sit situation, how would you go about it in this situation? And then it puts it all together. An algorithm puts it all together and it gives you a number, it gives you a formula. And ours, Dean, yours and mine is very close. I'm a 2, 2, 10, 4.

Dean: And you are a 4, 4, 10, 1.

Dan: Yeah, but it's the 10 that's the quick 10. It's the quick start. And it just simply means that where other people will need to get a lot of facts before they'll take action, we just take action. Or they'll need a system put together before they can take action, we just take action. And, and the fourth one, implementer, is whether you can do it in your mind or you have to have hands on, you know, whether you have to, whether you have to have real things. So a lot of people who are really hand tend to want to see this stuff and they want to feel it, they want to touch it and they want to flip it around and everything else. And so I have a five and mine comes out in Earth artwork. I do really good grams and everything, but I could never make a living with that skill. You know, it's a good skill too, but just to push it a little further, you do fact finding and you do follow through creating systems, but not until after you've gone into action.

Dean: Right?

Dan: Yeah. Why would I do research before I've made why would I do research before I've made the decision? Okay, I make the decision. I say, wow, I need to know this. I need to know this. Wow. Wow. I'm missing a lot of the information here, but it's very specific just to the decision that I've just made.

Dean: You know, I wonder if the one is like my one implementer is why, like, I don't generally use the tools themselves. You don't. Like, I don't. I'm not that. Like you're saying, even though you're a five, but you still you're keeping a layer of human between you and ChatGPT,

Dan: you know, computer artists. I mean, you know. Yeah, right. Well, you have, I mean, you with the 90 minute. Yeah. You have a ton of people that, with the, you know, the podcast from that. You have people who do it, you know, I mean, and then you got all the, then you got all the delivery people in celebration who knock on your door. You just need someone who, you just need someone in your house that'll go and open the door and bring the meal to you rather than having to get up.

Dean: You know, what's funny is our friend

Dan: Joel, house staff is still important. House staff is still important, you know.

Dean: Absolutely. Yeah. Yeah. Joel Zadak, coach member in the. You introduced me to his client. Ronnie Chang is a comedian who has a couple of specials on Netflix. And one of them was just that talking about the, you know, the level that we've gone to now. It's not enough that you have people like, bring the food right to your door. We're going to need somebody to go get it from door, duff it in our mouths and move our lips.

Dan: Yeah.

Dean: Like, where are we going?

Dan: Yeah. Well, one of our clients, I think it was. Yeah, we did our first IP Value builder workshop for a new program that I started where entrepreneurs can look at all the creative problem solving they've done since the beginning of their company. And it can now be translated, well, first automatically, it can be translated into copyrights and trademarks, which can be done online. But the third one is patents and patents have real value patents there as well as your house, you know, and, and we have a great team, not team member, but brilliant, you know, entrepreneur in the program. Keegan Caldwell from Boston, who was. Has been the fastest growing IP firm in the United States three years running. But last year, only the fastest IP law firm. IP firm, but actual law firm. He was the fastest growing law firm. And he's got all sorts of really interesting philosophies, strategies, and, you know, and I don't see how any other law firm firm, especially IP law firm, could even think about doing what he's doing because he doesn't charge by the hour, he charges by the project. And it takes balls to do that, I'll tell you. Especially when you're, especially when you're dealing with very complex governmental. I mean, the patent bureau's got 10, you know, so he has to do this. But somebody was saying, you know, around. I pointed out that the two fastest growing industries in the world and have been for probably the last 10 years, number one is information technology, which all of the things we're talking about today rely upon information technology, which gets, you know, which gets better and more interconnected. But the second one is. And, and people said, you mean your kind of coach? And I said, I mean any kind of. I said, you know that because technology does not coach itself.

Dean: Right. Yeah.

Dan: You still need it. You still need a human. You still need a human who is passionate about the technology to explain the technology and make it easy for other human. Humans. I was noticing one thing. I was really quick November 30th, when Chat PT was released to the world. A week later, I went on Google and I said, Chat GPT coaches, of course.

Dean: Now I haven't heard a thing about these since Chat GPT came about.

Dan: Oh, no, no, that's crazy.

Dean: Everything is GPT. And I understand now that kick to

Dan: the corner, kick to the corner, you know, kick to the basement and we're over.

Dean: No currencies. That's all old news. Forget about that.

Dan: That's just a form of. That's just.

Dean: Yeah.

Dan: Crypto is now just the plot lines for new courtroom. Yeah, the courtroom dramas and everything else, you know, and that, you know, that just shows you that, that a technology that's just immediately useful in a million different ways has the absolute edge, you know. Yeah. On people's interest. Yeah. But the thing is I won't, I mean I won't touch it. And I keep talking to my team, I said, have you used Chachi GPT? And, and you know about, you know, they're in their 30s, 20s, 30s and 40s, most of them.

Dean: Yeah.

Dan: And I would say just anecdotally I haven't done, you know, you know, a survey, you know, about 15 of them are. And I said if I have a surprise series of things that I'm looking for and I just write. If I just write out a fast filter, a coach tool and I send it to you, could you take that as the prompts and do something? And they said we'd love to.

Dean: And that's. I think that's really a, that that's a thing. It's such a. I've never seen one in the wild, but I imagine there are people who are people who thrive in this would be fact finder implications implemented. I don't even know.

Dan: Yeah, I'm very pale because they never come up from, they never, they never come up from the.

Dean: Like one of those cave salamanders that never see the light.

Dan: Male, of course, you know.

Dean: Yeah.

Dan: And. And you know, and you know and mom does everything. Yeah, yeah, but, but you know there were 300 in the last three months of the four months of the 12, 20, 22. So just as past the end of last year there were 300,000 staff fired by about the top 10 tech companies. You know the high tech Google and you know Google and Apple and Amazon and Facebook and Twitter. And these are the individuals who are going to become the masters of ChatGPT because they got, they said suddenly they got, they all got a big payout. So the next half year is, you know, the income is there and they can just mast new technology and then they'll go back and create entirely new platforms to destroy the people who fired them.

Dean: Yeah, right, exactly. I wonder, you know I.

Dan: There's no motivation like, there's no motivation like revenge.

Dean: Yeah, right. I wonder. I heard us and I don't have the actual, the sourcing for it, but just telling me about the number Kindle books that have been published on Kindle Amazon, you know, in the last 90 days or first quarter here.

Dan: Yeah.

Dean: Exponentially bigger than the pace that books were being published prior to ChatGPT. There's many people now are hearing book by. From Kindle that are up there. AI book are, you know, the real. That's it's been an amazing uptick in the number of books that are.

Dan: Yeah. In 1994 I wrote a book called the Great Crossover. It was my first book, the Great Crossover. And what I looked at, I went back in history a little bit and I used a particular event in the World in 1975 which was called the Thriller in the Manila. Thriller in Manila. And it was Muhammad Ali and Joe Frazier. And it was the first sporting event in the world that went worldwide because it was by satellite, satellite television. And I said I'm going to use this as the kicking point of the introduction of a new technological world world that going to change everything. And I. 75 to 20, 25. So we're, you know, we're three years, 50 years, two years to two years to go and look what, look, look what's happened since 75 to 20.

Dean: Yeah.

Dan: And including DT GPT. But the other thing I said in that book is that there's been four human earthquakes where humans created something new and it caused a seismic shift in how people related to each other in one was just language. Speaking language. Okay. Yeah. And, and the first humans who kind of got on this must have decimated their other humanoids really fast. And they started, you know, you know they just started this ability to, you Know, to communicate with words. You know, it was just amazing. And then the next one was writing that they were able, and they did it on clay. We know that stuff, basically. And it was mostly. The first part of it was when clay used. It was basically keeping track of numbers, keeping track of, you know, accounts. And, you know, they just like, have eight and a half by 11 pieces an inch thick of, you know, clay inscription. They get the clay while it's soft, and then with a sharp instrument, they. And then they created, you know, the written languages developed out of that. But it'd be like, you're remarkable. An inch thick, made out of clay.

Dean: Yeah.

Dan: And if you want another page, you

Dean: get another page at a time, right? You get another way.

Dan: Yeah. So that was huge. And so whoever got a hold of that just took over and. And then the third one was printing, you know, Gutenberg 55, I think the year is. And that just revolutionized everything. And I said this digital one is the fourth crossover. Okay. And. But what happens is that writing, just being able to write on whatever clay, pyrus, you know, whatever they wrote, just allow very quickly around the world that everybody could acquire language. Okay.

Dean: Yeah.

Dan: Because you could do it over generations and you could do it over. You could teach everybody. And then Gutenberg, when he came along, he took writing and made writing available to everybody. And I think what this bt, you know, the buildup of all the technologies, they allow you to take what Gutenberg did and allow them to do it as an active agent.

Dean: Yeah. Now, remember how hard.

Dan: I mean. I mean, how hard writing a book is for most people.

Dean: Yeah, yeah, absolutely. And how. I wonder, you know, how few. Very easy to see the number of books, you know, published by year.

Dan: I mean, it's a candid. Doing their own amputation.

Dean: Yeah.

Dan: That's more the fear and the difficulty and the pain and the dread, you know. You know, I do one every quarter, so I've done 30. I'm on my 34 and 34 quarter quarters. And people say, well, you. What's it feel like? You've taken all the joy out of it? And I said, I've taken all the how out of it, you know, but I have nine human beings and a lot of technology that this. That pulls this off for me, you know.

Dean: Yeah.

Dan: And because it's not writing the book that's important is that ideas that I have are in book form and they're forcing people in the program. So I think, you know, this is going to be different, but it's going to be the Same as for what happened with itself. Speaking language, writing language, print language. Yeah. There, there will be a similar pattern into how this happens.

Dean: I just think about Dan, what an amazing. Like the fact I love the whole durable formatting. Like, you know, you're using the exact same, you know, chassis for the books. They're all the same size with the same fold up, the same format, the same font, the same color palette. I don't even know what I would call. There's definitely. You say it. You look at a book from 100ft away and you know that's. That's a Dan Sullivan. Yeah. Slightly. We have Lee, bigger, wider than most books. That color palette that you have is cartoon strategic. Coach. Everything about it. 10% help.

Dan: I can tell. Well, I can, you know, I can tell you exactly because we were just comparing Toronto printing to Chicago printing and we've had a Chicago printer now to do.

Dean: Okay.

Dan: Periodically you want to see, you know, you want to see what it. And, and it was. The Toronto was 1000 for the first 5000 books. All, everything in, you know, the setup. See, the same setup every time. When we did the first one, we paid for the setup for everything and we notified them that, look, you say, well, we've got the setup costs. I said, we handled the setup costs on the first one, you know.

Dean: Yeah.

Dan: I mean, did you throw it off? Did you throw, did you throw it all away? You know? Yeah, no, they, they wanted to get a little secret profit in there.

Dean: Yeah, right. Exactly.

Dan: Yeah. Yeah. So anyway, and we have a team at the printer, you know, and, and we even have a print broker. We don't even deal with the printer. We have a print broker who comes to our offices and works with our artists and our, you know, the production manager and the production team and everything like that. And, you know, once you've done three or four times, you're a total master at it.

Dean: Yeah.

Dan: And. And so. Yeah, and. But that, but I couldn't do that after, you know, and you don't know any of that when you're writing your first book. And that's why I think you're 90 minutes. And I said, well, what's this first book that if we go through Dean, what's this first book do? It says it has. Having written a book in past. That's what it is.

Dean: Yeah. Right.

Dan: And that makes the next one 50% easier.

Dean: Yes. Because now you're bringing the technology, the thing that you, you learn the process, the model forward. That's. And that, that's ip, Right. Really. I mean, that's really bad.

Dan: No, it's ip. It's IP figured out.

Dean: Yeah. So that's kind of a. But I just think now, you know, if you, you know, put all of those in a, you know, in a box set, that'd be something to have the first, you know, 50 books when you get to that thing, what that would look like as a real, you know, a collector item. I bought one time, Dan, a box set of the Harry Potter books in a cafe.

Dan: That was a heavy box.

Dean: Yeah. And I keep it on my. I keep it in my office. On the desk. On the. In near my desk. And it's a. I use it as a visual inspiration to show what a time. And it's many billion now, I imagine, but at time what a billion dollars looks like and. Cause I realized that she, you know, J.K. rowling created from her head through her pencil onto pages in cafe, the IP that became worth a billion dollars. She.

Dan: Oh, yeah.

Dean: She withdrew a billion dollars from her brain through her. Well, yeah.

Dan: A billion dollars to her. I mean.

Dean: Yeah, yeah, yeah.

Dan: I mean, I mean, I mean, it's a billion dollars for everybody. Everybody, that's one thing. But when the billion dollars is for you and there's billions more for everybody else, you've done something. You've done something.

Dean: The funny thing was, because I was reading, I was sitting. I remember it so clearly. I was at a Barnes and Noble and I was sitting in the cafe and I was reading an article that said that Jay Rowling had just become the first billionaire woman in the uk Aside from the Queen.

Dan: Yeah, yeah. Well, Queen. The Queen was always a. The top network person. And J.K. rowling, not J.K. rowling, not only was the first female richer than the Queen, she was the first Britain richer than the Queen. Yeah.

Dean: And she.

Dan: I mean, and you know, she's getting. There's all this swamp of the last, you know, getting into, you know, you know, these mud fights over gender and everything like that, and the people throwing the mud. I said, instead of wasting your time on this, why don't you go out and create something that's worth a billion dollars and get it on the right. Get on the right side of it. I said, you guys are like ants crawling up her shoes, you know. I mean. Yeah. And the funny thing about it, even her young actors who she made totally famous, were turning her. Except the evil young boy, Malfoy. The actor who played Malfoy, I forget what. Drago. Dragonfly, I think his name. Yeah, yeah. And he looked like. What was that? Series the Child of the Dead. You know, the. You know, it was the monster, the most science fiction. Science fiction, yeah. The children of the dead, but all blonde with blue eyes and. And he kind of looked like that, you know, and he. But in the stories he arms, he actually becomes a transformed character. And he said, come on, you guys. Yeah. Nobody in the world would know who we are except for this woman, you know?

Dean: Yeah, yeah.

Dan: And he says. He said, I'm going to turn on her now over some, you know, current political issue. And I say, come on, you guys. If I hadn't met her, you know, I hadn't been noticed by the people who were choosing actors for the plays. No. I would have gone through my whole life and nobody would have known me. And now everybody knows me, you know, and. Which is good and bad. But yeah, but yeah, this is part of the cloudland India. This is part of the cloud Thea world. You know, instant mall, instant fryer, instant multiplier. But it can be good instant amplifier, or it can be really bad instant amplifier. And that's. We're not used to living in that kind of world.

Dean: We really are. It's really. I mean, when you really think about the phenomenon of that, that's something that Joe Polish and I had a conversation about when we started. I love marketing. You know, we were saying how. Because it was just these conversations that we were having that nobody was listening in on. We were brainstorming. We had some really good ideas that night. And just thinking of what if people could just listen in on these conversations and.

Dan: Well, that's all we're doing, Dean.

Dean: That's exactly it. That's.

Dan: I mean, we're just, you know, having fun. We're just doing. We're just doing singles conversational tennis.

Dean: Yes, right, Right. That's exactly. Yeah.

Dan: You serve. I. You serve. I come back, you serve. I see.

Dean: You know, that's exactly what it is.

Dan: Yeah, people are in the lot. Yeah. People are in the back for it. And, you know, and I've got a growing number of our clients say, boy, I love the last one. The last one was really great. Just watching what happens over the course of an hour.

Dean: Yes, that's exactly it. And so you think about what would have had to happen before this digital crossover. Like how it wasn't. It's not that long ago that this wouldn't have even been, you know. You know, how to be able to.

Dan: Our lawn hand handwriting would be a lot better than it is today.

Dean: That's true. I bet you're right.

Dan: And you'd know who your mailman is.

Dean: Yeah, that's true. Remember, I think about that I was reading There's a book about daily routines and stuff. I forget what the book was, but it was just basically little summaries of what's known about what, you know, great people through history, what their daily routine was like. And. Yeah, I remember, like, in the hundreds and the, you know, stuff that people. They basically followed this general pattern. People were either like early birds and they got up and.

Dan: Yeah.

Dean: Did their stuff, read the paper, had their tea and then did their work and then took time to do their correspondence. And that was like a part of everybody's day.

Dan: Oh, yeah.

Dean: Getting the letters, I guess. Right. And doing their correspondence. You could imagine. Imagine. You can visualize them sitting at their desk with a, you know, lantern going on and a fire burning and reading their letters and writing with a quill and, you know, inking on the letters, you know. My dearest Dan, I hope this letter finds you well. I've received a correspondence, you know, and going back and forth. Yeah. On the.

Dan: Yeah.

Dean: And now we just take it for, you know, instant. Now we can text somebody right away. You know, something.

Dan: Yeah. Anyway, I've got somebody coming and to talk to me. We're in Chicago today. I said we were in Los Angeles,

Dean: but we're in Chicago next week. You're in Los Angeles?

Dan: Yeah, I'm in Los Angeles. On the way to Los Angeles next week. Right. Anyway, so next week I won't be able.

Dean: Yeah, we missed two in a row, I think, from what I saw on my calendar.

Dan: Yeah. Yeah.

Dean: Okay.

Dan: Anyway, so great talk. I mean, this is great.

Dean: I love it. Always do, Dan.

Dan: Yeah.

Dean: Okay, so lift travels. Hugs to Bab.

Dan: Okay, bye.