The Hidden Links Between AI and Media Evolution

Dean: Welcome to Cloudlandia. Wow. Mr. Wow.

Dan: Yes.

Dean: Recorded and transcribed it's so good.

Dan: We live in, we're living in increasingly turbulent times.

Dean: That's true. But I'll tell you what the great thing about it is at this particular moment at this particular outpost in the mainland, it's the absolute perfect temperature. The four seasons Valhalla, absolutely like room temperature with a slight breeze, quiet sits

Dan: perfect well at our global domination compound in Toronto we're having a all day combination compound.

Dean: That is true.

Dan: I don't want to own the whole.

Dean: With the steepled fingers.

Dan: I don't want. Yeah, I don't want to own the whole world. I just want all the property next to mine.

Dean: Yeah. I was excited about your idea of getting the house behind you to have that full drive through driveway.

Dan: Yeah. That might bring the Furies down on us. You know. So far we've, we've escaped scrutiny, you know. But anyway. Yeah. Well one thing that I thought would be interesting is kind of a Cloudlandia, that's that Taylor Swift's you know, movie, her tour movie has done, I think worldwide with us has done 150 million in two weeks. And both, I mean it's really.

Dean: And yeah, she's only, she's only playing it, you know, Thursday to Sunday because she's not, she doesn't want kids neglecting homework. So she doesn't. You can't go see it on Monday, Tuesday, Wednesday you can only go see.

Dan: I think she neglected hers and look where she is.

Dean: Exactly. But I think alone brilliant. I mean the fact that tour alone, her live tour was one, you know, one of the biggest tours ever. Now the recording of it, I think she's going to make another billion dollars with it, you know.

Dan: Yeah. But the interesting thing about it is she bypassed Hollywood altogether which is the mainland and they just wanted their 20% for being Hollywood and she just bypassed it. And that comes right after the strike that shut everything down for one of the griefs being of course being live streaming and the other one probably being AI that's replacing a lot of the 80% work in Hollywood. In other words, first draft scripts and everything else can now get done with AI and then you bring in the, you bring in the craftsman to actually, you know, take it the final 20%. Yeah. And these are. Well, definitely.

Dean: I think that's especially true. I think that's especially true Dan. For content, you know, let's call it streaming or television or documentary content. That is book report content. That is like writing a. You know, if we were to Do a documentary about the, you know, evolution of print, starting with Putin or starting with the, you know, the Chinese papyrus, you know, back in 10, 12 or

Dan: whatever, a long time, a long ago

Dean: that I think that that would be the kind of thing where AI would be able to write a script. Research. Write a script. That would be 80% of what you would need to do a compelling documentary about that compared to the creative act of creating something new. You know, I don't know that.

Dan: Yeah, it's really interesting. On a previous episode, I told you about the little experiment I'm doing with converting my chapters of this particular book. So this is my book, number 36 and the 36th quarter, and it's called Everything, Everyone and Everything Grows. That's the name of the book. It's the backstage. It's the backstage description of strategic coach. Since 1989. We put our backstage together and as I was going through. I've been reading a lot of books on Shakespeare and there's something consciousness altering about the speech structure that they used. It wasn't just Shakespeare. It was of the time. It was, you know, around 1600 in Great Britain. It was called iambic pentameter and it was 10 beats per line. Okay. And Mike Koenigs, knowing that I'm interested in this, sent an article which has to do with. They've scientifically proved that iambic pentameter, actually, your heart matches the beats. After you listen to a minute or two somebody doing iambic pentameter, your heartbeat gets in sync with it. The 10 beats. 10 beats, is that right? Yeah, because it's thumb, you know, and. And anyway, so I had. I've got a great team member by the name of Alex Farley. And Alex is from the uk. He lives in Toronto, but he was actually born in Sherwood. Born and grew up in Sherwood Forest, which is an interesting fact. Yeah. Sherwood Forest is a big area and among the trees there's seven little towns. And he was born in one of the towns. And his father actually has. His father actually has a pub that opened in 1604. So.

Dean: And remember, we have. We have someone in Strategic Coach who does those forest getaways.

Dan: Or has Gary Fletcher. He's in Fraser. Yeah, yeah, yeah, yeah. And anyway, so I had him take a chapter. It was on unique ability and unique ability, teamwork. And I had him converted into ambic pentameter. And it was startling to get it back because all the ideas are there, but the ideas are put together in a different way. And it was just. I just found it fascinating. And I said, boy, if I had a really great Shakespearean actor, you know, somebody who could really speak the language and listen to it rather than just, yeah, reading it. So I was talking to Alex about it and I said, my favorite would be Richard Burton, okay? And. And he said, gee, I really wouldn't know how to do that. So we went to Mike Koenix, and Mike knew how to do it. And so Mike gave Alex a couple sites where you could go to and experiment with them. And about two days later, from the time of my request to Alex, I got back Richard Burton. And it was Richard Burton. It was totally Richard Burton. And I've listened. I've listened to it about 15. 15 times, and every time I listen to it, it has a greater impact. And I played it for team members, and the team members say, boy, I'd like to have that to listen to before I go to bed at night, and everything like that. And so I asked him, did it, you know, when you first made the translation, in other words, you had the AI voice? He says, no, it was just. It was just sort of mechanical. And he said, so what I did is I got actual recordings of Richard Burton and I would listen to it and then I would go through and I would change the timing, I would change. And he says, I put in some breath intakes. And he said I would, you know, he says he rushes ahead, then he speeds up and then he does it. It's very unpredictable, what Richard Burton, and he did this also. So it's actually AI times the craftsman, that's the percent plus the human craftsman, you know, because any.

Dan: A human ear, you know, just has infinitely greater sensitivity to how things actually work than they calculated, you know, a mechanical thing, and wouldn't do it, wouldn't deliver it evenly, you know. And Richard Burton, in particular, has a way of making words explode just by saying the word, and then he'll move on.

Dean: Yeah, it's got that kind of filtered delivery too, you know, William Shatner, in a way, like different ways.

Dan: I'd never put William Shatner and Richard.

Dean: No, no.

Dan: Together in my brain. Yeah. But the interesting thing about it, the interesting thing about it was we've done two. Two chapters now, and you could see Alex is getting more inventive and, you know, and he's really getting into the poetry, and it's in rhyme, so with iambic pentameter, you can have it as prose or you can have it as rhyme. And I said, well, since we're going the route of Richard Ritten, I should put it in. But I was struck because I'm only going to use this for backstage with Coach. I'm only going to use this with and the Baron of the Four Seasons, Valhalla. I might talk to the warlord. Talk to the warlord there. I mean, because he's almost backstage anyway. Any. Anyway, but it just does something. But what I'm noticing is changing my writing style as I go forward because I've got that voice in my ear and I'm writing that to sort of meet the voice halfway, you know. Halfway.

Dean: Oh, that's interesting. Yeah.

Dan: That it's an easy pickup. I mean, I can't talk like that. I don't sound like that and everything, but it's how I am doing. My writing has been changing as I've listened. Listening to Richard Burton telling me what it sounds like in Shakespeare's age, Shakespeare's time.

Dean: This is, you know, a couple of things jump out at me, you as you're talking about that and Alex's joy in tinkering and, you know, it's a creative act using. He's using owning technology like a good dog, essentially.

Dan: Right.

Dean: I mean, that's really what he's doing there.

Dan: Yeah.

Dean: It reminded me of, you know, Peter Diamantes talking about these centaurs, you know, the chess masters paired with an AI that they can override or director or, you know, run things by or amplify their calculations or, you know, confirm their hunches. That's a. That's really the way forward, isn't it? I mean, it seems like that's the craftsman.

Dan: Well, what it suggests is that. That if you're a mechanical human being, this new form of mechanical will wipe you out. Okay. Okay. But you're. If you decide to take refuge in being creative, they'll probably just offer you a deal.

Dean: Yeah, I mean, it's an interesting. What's there there a hybrid for this, like a creative machine or a. I mean, there's something here because even the AI is not doing it on its own. Like, you know, some people are going to distance themselves. Like what we've seen Mike Koenigs do is, you know, he's distancing himself as a skilled operator of these new advantages, you know.

Dan: Yeah. You know, it's really interesting. There was an interesting lab test that was done in the Soviet Union before the collapse of the Soviet Union. And it was that they wanted to see if they could turn a fox, turn foxes into dogs, and so they could do it through basically two year generations. You know, in other words, A fox at 2 years old is a fully grown own fox. So you just have a two year from birth till adulthood. And they went through 10 generations where each generation they picked a fox that was more docile. Okay. It didn't have aggressive, it wasn't paranoid, it wasn't, it was sort of friendly and docile. And by the 10th generation, the genetic product GMO had enormous number of dog characteristics. It was friendly, it was, you know, it would come up and it would, you know, it would take dog characteristics. Then they decided to put the dog fox or the fox dog and an actual dog. And they chose it, I think it was a German shepherd. And they put it through a, and this, they had it in the puppy stage. So it was, you know, about six to six to eight months old. And they put it through an obstacle course that they was designed so that the animal couldn't solve it. They would hit a wall where they just couldn't solve it. And it was very interesting that the fox dog, when confronted with the final barrier, just curled up, went feral. He just put, you know, he just went into a, you know, you know, wrapped himself up. He, he was just defeated and he wrapped up. The moment that the dog actually hit the thing, he turned around and he searched out his owner and he says,

Dean: hey buddy, hey buddy, I need your help here.

Dan: Okay, your turn. Yeah. And they said they don't know if they can teach that. They don't know if they can actually, they can genetically.

Dean: Just writing. Funny when you said that I was writing down nature versus nurture, you know, what was it that they change it genetically to modify it. But were they also.

Dan: But they didn't. Domesticated, they couldn't genetically reproduce. The teamwork that's probably part of the inheritance of dogs. In other words, they trace it back 30,000 years since humans domesticated wolves to produce dogs. And that's a lot of generations of canines. And anyway, but it tells me kind of, that's why I wrote the book, you know, owning technology like a great dog is that we've got this 30,000 year experience and the animals do of kind of working out, teamwork with dogs. And certain breeds are better, certain breeds are good for this, certain breeds are good for them. And we've kind of developed kind of a real deep knowledge, you know, and you know, they can do about 150 different tasks at this stage. You know, some of them can, some of them can know a thousand, as much as a thousand words. If you say a word. They know, they know exactly what they Know what it refers to? It's always refers to an object, refers to an act, it refers to an activity. Okay. They're not high on the concept level, you know, and they have a good memory of.

Dean: Have you seen those? There's videos and there's, you know, concepts of people setting up all these, like, you know, buttons on their floor that with our label, that a dog can like push the yellow thing and it says a single word like walk. And so it knows to push that. And when it wants to go for a walk or treat them, it could push treat or. And I wondered about whether that's. I mean, it seems real, but. So you're kind of confirming that, that they're able to build that kind of vocabulary.

Dan: Yeah. There was a professor in, I think, South Carolina, he was near retirement and he was a psychology professor, and he just wanted to see how many words. And he got sort of a border collie type. Border collies are just super smart, you know, and they're super responsive and. And he got the dog to a thousand words of everyday objects. The dog, you could. He knew all the dogs names of all the dogs in the neighborhood. And the dog had a very definite opinion about each one of them, you know, so you said Max. If you said Max, his tail would wag. And if you said Irving, it would go. Doesn't like Irving. First of all, you're right, you know, right off the bat that a dog gets named Irving probably has a difficult environment. Why would you do that? But Fred Feisman, I don't know if you've ever met him, he's a coach, client, probably 15 years, and he's in 10 times. And he was a cowboy in British Columbia for 10 years, where every May he and another cowboy would take out 3,000 head of cattle and move them through elevations of pasture land. So in British Columbia you can have four levels of. Four levels, you know, geological levels. Okay. And that would take them out to the high. The high grazing area and then they would gradually bring them in. And. And so it was Fred, it was a partner and a dog. And I said, if you had to lose one of them, the dog or the partner, which one would you lose? He said, lose the partner. Just me and the dog could take care of all 3,000 because the dog always knew which steer was the lead steer and we'd get the lead steer. He also knew the route. He also knew. Yeah, the route. And plus he checked for predators like wolves, coyotes, bears and everything else. And you know, lions and tigers and bears.

Dean: Oh, my.

Dan: Yeah. Yeah. And so, but it was really interesting. He said a great trail dog is. It's, you know, he says you can't put a price on how good they are, but they're not doing anything more than they were taught. Right.

Dean: Yeah. That's interesting. I just got my. I got a bob with my copy of how to Use Technology Like a Good Dog. How to Own Technology Like Good Dog. So, yeah, I'm looking forward to reading it. I haven't.

Dan: Yeah, it's really about ownership. I mean, it's not a question of owning technology or owning your dog. Do you actually own your life? Yeah. And, you know, it's really about ownership more than it's about dogs or technology. You know, but the big thing is that I think that in learning how to interact with AI, we're going to learn about. Learn a lot about what human intelligence actually is. I think we're going to learn more from this interaction than we've learned from all the psychological studies possible, because it's going to be interactive all the time, what gets the best result, you know, and correspondingly, I mean, we'll have more knowledge about it, but, you know, more knowledge about us will be built into the programming of the AI.

Dean: You seen anything recently that has wowed you or changed your opinion about the usefulness or the future of AI like this? Like, in terms of. Sounds like your Richard Burton experience has shaped some new enthusiasm.

Dan: Well, what I get is that all the breakthroughs will be specific. They'll be individual and specific. So right now, I don't know how many in the first two or three months, you know, plugged into Chat GPT. And then of course, there's hundreds of other. There's other. Hundreds of others, specialized AI. And my sense is that it's transforming the world. But there would be no overview on how that's happening because it's happening in 100 million different situations in a different way. So if anything. So the ability to have an oversight or an overview of this. I think it was impossible on day one. Yeah.

Dean: And, you know, it reminded me of like, as I was kind of reflecting on it is.

Dan: I mean, the use that I'm using of. Who would think of that and.

Dean: Right.

Dan: There wouldn't be anyone else that would even. Well, why would you do that? And I said, I found it kind of neat.

Dean: Yeah. You know, I was looking at it thinking back on, like this as one of the, the major things of the big change of 1975 to 2025, that AI as the platform, I don't know Whether platform is the right word or what it is. Just like television was a. That was the big capability that was brought and started out with, you know, just the ability to, you know, have the three national channels and broadcast things. But in the earliest stages of television, nobody really knew what to do with it. In. In that they were just bringing radio to television. They were reenacting like turn the camera on and do radio theater.

Dan: Yeah, yeah. I mean, I remember the 1950s sort of programs that were kind of dramatic and they'd have the opening of the curtain, they'd have the opening of the curtains, you know, and because they. Wow, they're putting on a show. So what do you do? Well, you. But, yeah, and. But here's the thing that the networks were still networks that were broadly shared. You know, they were in competition with each other, but it was. You were on one network. You were on the network. I think it was. You're on a billion different networks, you know, and each of them, each of the networks is being uniquely custom designed for particular purposes by particular people, you know, and everything like that. And my sense is the whole notion that there's going to be an overarching system like Facebook or something like that, I don't see that happening. I mean, I'm guessing embedding, you know, I'm guessing embedding just like everyone else. But I don't really care how other people are using it. I only care how I'm going to use it.

Dean: Yeah, yeah, yeah, I think that's. And you probably got. You've probably cornered the market on turning thinking tools into Richard Burton Readings of iambic pentameter.

Dan: Yeah, you know, I have one. See if anybody is trailing me. And I haven't picked up on anything so far.

Dean: It's a blue ocean strategy.

Dan: Yeah. The other one we're doing, I don't know if you know Joe Stolte. He's. Joe is the runner of the, you know, the AI newsletter that Evan Pagan and Peter Diamant.

Dean: Yeah, yeah, he was.

Dan: Yeah, yeah. So I met. I met Joe at 100k and he just said what it will do. And so we've been going now I think we've got 12 episodes out and. And they do an interview with you online, you know, thought leadership, other people you like, articles you like and everything else. And then they keep fine tuning what it is that you really want. But our last. We've had. In the last seven episodes, we've had five of them with more than an 80% open rate for the entire issue and then. And we had one. I had one interview. It was a podcast interview with Mike Koenix. We got a 95% open. Open rate. Okay, that's wild. And it takes no work on our part to create the issue, you know, so it gives you the results from your previous issue and then it shows you what the next issue is based on the rates of the last issue. And. But you're learning a lot about what. We're learning a lot about what people really like listening to and what they like, you know, so it's an interesting thing. And he's great to work with. I really like him and his team. So. Yeah, it's called daily dot com. I think it's called daily dot com.

Dean: Okay.

Dan: Yeah, it's a great. Yeah, it's great. And I mean, we'll put out.

Dean: So you like the idea of not having to do anything and it's happening. That's pretty good.

Dan: Well, it's all existing creativity. A lot of it's existing articles. It's existing.

Dean: Yeah.

Dan: So we're repurposing. I mean, we're getting a repurpose out of existing articles and all the content is original content. You know, I love that.

Dean: I'm just realizing that's if we're guessing and betting people's fondness for things that do the things they would like to do, especially if it's things that they would do if they could count on them to do it, you know, that's kind of a. There's a good thing there. We've recently, in my go agent world here, our realtor launched the new real estate accelerator program where we're actually doing. It's a who, not how model of implementing the listing age and lifestyle elements in someone's business. So I've created that framework of the, you know, core five things that people, you know, the bankable results that they can get referrals and multiply their listings, get, convert leads, find buyers, get listings. Those things I've got, you know, for programs and shortcuts and programs for them to do them. And I was having in conversation with Diane, who kind of runs that division with me. She. I was saying, you know, what we've been doing is we've been selling gym memberships essentially to Goagent, where we've got all of the stuff, all the tools, all the ip, everything you need to implement it, and you just come on in and access it and do what you do what you want. And we observe that very few people, you know, actually do the stuff that

Dan: we know this is the secret sauce of gym memberships. 40% never show up. They pay for the whole year and never show up once.

Dean: That's exactly. So we're running that same model and for someone, you know, I like to see people get the results, you know. And so I've been doing these, you know, workshops where I thought, okay, we'll do these implementation workshops where we'll spend, you know, five weeks and we'll do a weekly session on each of the things as like a booster to get you focused on here's what to do kind of thing. And I observed you've done that for a year and realized that improves the, that improves the implementation. But still overwhelmingly people are not able to rally themselves to do the things that. Oh yeah, they know to do. Yeah. And so we decided, well, what if we just did it for them? Right. And I recorded a video, I said, you know, I said, you know, I realized that I would be a really great real estate VA if I, if I came to work for you and did all the things that I know in your business. And I said, I know how to, I've been spending 35 years putting all of these pieces together and I know exactly what to do. And I went through and I outlined here's what I would do. I came into your business because I realized that really we could implement all of it in somebody's business with one synchronous 30 minute, you know, check in at a fixed time with somebody that would then feed, you know, three to five hours of implementation in a week kind of thing for. And I was sharing it that it's like having a personal trainer instead of just a gym membership. You're meeting a personal trainer at the gym. And the difference is that we're going to do the six, the sit ups and you're going to get the six pack.

Dan: That's really how the difference.

Dean: And every single person I've talked to, Dan is on board with this because

Dan: you're selling the reward, we do the setup.

Dean: So you get the six pack.

Dan: No, you're selling the, you're selling the impact without the effort.

Dean: Exactly. Right.

Dan: Yeah.

Dean: That's cool. Yeah.

Dan: Yeah. But you know, there'll still, I bet if you work out your percentages even that people won't go for, you know, because they haven't escaped from fantasy land about who they are and what they want to achieve. You know, one of the things that Peter Diamantis has the six Ds regarding the digital revolution, you know, digitized, deceptive, the demonetization, dematerialization Democratization. Yeah, democratization as the sixth one, I'm saying. Yeah, it's democratization in that the possibility is democratic. The utilization follows the same. The same as anything that 10% will outdo 90%.

Dean: Yeah, I think that's true. You know, there's so many. Everybody. That's a really interesting thing that there's just like, intrude. You know, in. In political democracy, there's opportunity, but not everybody takes advantage of it. Everybody has the opportunity to have a YouTube channel and reach the entire world. But there's only one Mr. Peace.

Dan: Oh, yeah, yeah, yeah. And, you know. And you know, he's number two in the YouTube world. I think I saw somebody who's got more. I don't know who it is, but he's got the last one, I heard, 201 million subscriber followers. 201. Yeah.

Dean: I think he's the number one individual, I think. Yeah, it works.

Dan: Yeah, yeah, yeah, yeah.

Dean: Well, very interesting, you know, good for

Dan: a young guy, you know.

Dean: Yeah, exactly.

Dan: Yeah. You know, he's got a future, this guy.

Dean: He's got places he's there.

Dan: You know, you can tell him almost right away. You can tell him almost. You just get a feel. Anyway, the. But the thing that I'm talking about, you know, I mean, the thing that I'm feeling is that I had a line one day, Peter Diamantes and I were going back and forth, and he was talking about the future this, the future that. And I said, you know what I've noticed about the future? When you get there, it feels normal.

Dean: Yes.

Dan: As a matter of fact, it doesn't arrive until you've normalized it.

Dean: Yeah. Can you say more about that? Because that's. That what led you to.

Dan: Well, we don't like abnormal humans. Don't like abnormal. They like normal. Okay? And if you're asking them to do something new that's different, you have to show them how to go through a normalization process where they get used to it. You know, they get used to it. And that's why I've been noticing high tech. Every company right now has to appoint a chief AI officer. A chief AI officer. Dean, where would this person be? You know? I mean, where would this person. I mean. I mean, do you even have room or space for a chief AI officer? Okay? And I said, now, I said, why don't you just bring in somebody smart who shows your entire team how they particularly and what they're doing can do this or that or this and this, and let them loose you know, and see what comes out of it. And see what comes out of it. Why don't you just have self empowered, you know, self empowered team members, you know, in person or virtual, you know, or remote, and just have them say, you know, where could, what's the 20% that if you could get rid of it but it still needs to get done, what would it be? And then say, well, there's an AI program that can do this. There's an AI program to this. They get that 20% done. They say, well what's the next 20%? And just keep them going for 50 years.

Dean: Yeah. And that, that's what, that's the approach.

Dan: We don't have a chief AI officer, first of all. We don't have anyone who's called chief and we don't have anyone who's called officer because that sounds like head chief, sir. You know, I think the Gestapo had chief something officer, you know, and everything else. I don't like cheap something officer. I just don't like the sound of it.

Dean: That's not good for anybody.

Dan: Oh, you know, right off the bat I get the willies.

Dean: That's funny. Yeah, that's a. So how, what are you doing in that then? Do you have someone whose role is helping the team become.

Dan: No, we brought in, we brought in Evan Ryan. They did a six module course, how to think it through and then he's off and running, you know, and he checks in and you know, with the latest stuff of if they're doing this and they can look at that. We have, you know, we have a already operating system in the company that's called unique ability Teamwork. You know, everybody's in their unique ability and everybody's doing a different aspect of necessary activity in the company and they're all coordinating with each other. So it's virtually impossible for us to have achieve something officer because that's not the right company works.

Dean: Right.

Dan: Not a hierarchy. It's not a hierarchy, it's a network.

Dean: Yeah. Well, that's interesting.

Dan: I mean I'm not even, I'm not even chief. It's just that Dan has certain unique abilities. He's really good at coming up with new stuff. So where do you need, you know, I mean, especially new stuff that's offered to the public and we get paid for it, you know.

Dean: Right.

Dan: So, you know, you know, I'm not a boss in any meaningful way except I'm the one to define what the next projects are. Yeah. But El Hefe, right? Yeah. I think corporations are going to have A real hard time with this. I think anything that's a hierarchy and. Because there's one person at the top and there's a lot of middle people down to the bottom, and I get a sense it's useful at the very top and as you use at the very. But in the middle, I think all those jobs are fair game to get rid of.

Dean: Have you been following Saleem New. Well, not new, but kind of expansion on the exponential organizations like you're seeing.

Dan: Yeah. Spent two days with him and, you know, at 100K because. Yeah. And we were out to dinner on Friday night and we were sitting together and talking about it and. But, you know, the model is. From my standpoint, it's a big organization model. It's not really.

Dean: It's.

Dan: I mean, because you gotta. You got about 13 things that you have to check off and you and I personally, are done after three.

Dean: Right. Yeah. It requires somebody who's like. It almost feels like just a chief financial.

Dan: A chief. That's what I was gonna say.

Dean: Yeah. Yeah. It almost needs to be.

Dan: I mean, I like Saleem's. Saleem's a great guy to talk to, you know, and he's a great thing, but I think he gets the big bucks from the big corporations. I don't think you get the. You know, he doesn't get the money like we get the money at the.

Dean: Not from entrepreneurs. Right.

Dan: We're street level. We're street level.

Dean: Men of the people. Really. Yeah.

Dan: Warehouse street hustlers.

Dean: Oh, my goodness. It's so fun. You know, I get such joy out of that. You know, like the. I've been, you know, I go to a cafe here called Honeycomb Bread Bakers, and they, you know, one. You learn the crowd and the people there was. There used to be a coffee shop called N plus one, which. Yeah, yeah. So I would go there all the time.

Dan: And N plus, that was pre Covid, wasn't it? That was pre Covid.

Dean: And yeah. And during COVID or, you know, hit

Dan: the wall during COVID they never.

Dean: They didn't really recover from that in terms of it being a profitable business. It was attached to their bike shop, which was the main. And the idea. Yeah, the idea was n +1 is the equation for how many coffees should you have, which is N equal the number of coffees you've had today plus one. That's how many coffees you should have. And so I got to know the owners.

Dan: Peter Zion was saying that when you lived on a farm, you had as many children as you could plus one. And somebody asked him, well, what's the plus one for? To know that you've had too many. Same thing with coffee.

Dean: I think, you know, the fun thing is that riding a bicycle is a decidedly mainland adventure. And they serve an area in the 15 mile zone, calling it the bubble, you know.

Dan: And do they have like paths and everything?

Dean: There's bike paths all over Winter Haven. Yeah, lots of great places. But so over coffee a couple of weeks ago, he was asking for some marketing advice, like, think we need to ramp things up. I went through this concept of, you know, the before, the during and the after unit and you know, largest check. And because I asked, you know, what's the best if I could just line people up at your door right now, who would you want? What would. What's the highest margin thing? And it was E bikes is the thing. And yeah, I said, so I have a learning that I've had from, you know, working with. I have a bathroom boutique client in Miami and I've learned from doing this that the, you know, putting a catalog together is a really great lead generator. Right. Objective data is all. Rather than trying to convince people that they should buy a bike let and put their. Because they were running ads that were like, hey, where's the bike shop? Here we are, we're in Winter Haven and you know, bikes are great kind of thing, getting their name out there. And I shared with him the concept of and value of getting their name in here rather than getting your name out there. Let's get the names, let's gather the names of everybody who's interested in E bikes. And I proposed putting together this E bike catalog with them. And so we did that, put out my Facebook, I put up the ads for them and we're generating ebook or E bike catalog downloads for $1.66 each. So said to him, like, you put this in the thing. It's like for, let's just give some room for improvement for our cost of the ads to go up. But let's say that we can get 100 people to metaphorically raise their hand and say, hey, I'm interested in an e Bike for $150. We can get 100 of them to raise their hand. And his average margin on a E bike is around 600 to $700. And so, you know, it doesn't take many of those to engage with and them to buy a bike. It's kind of funny. It's like that I still, I get as much joy out of that as doing Something with a big national company

Dan: that's got, I think the big thing that I'm getting and you know, this is an ongoing Cloudlandia discussion. It's your growing understanding of exactly who you want to talk to and the continual evolution of people knowing exactly who they want to hear, you know, actually. And that bypasses an incredible amount of bureaucracy. You know, I mean if you think about the sheer amount of bureaucracy and my sense is that the current extreme polarization in what's called polarization, you know, political polarization and cultural polarization is that I think that the probably three or four generations who take took the route of high education. So in other words, starting in nursery school, they were competing to get into a great kindergarten, to compete to get into a great, you know, primary school, to get into a great university, to get into it or get into a great high school which got you to the university and the graduate school. That they're imperiled. I think that they're imperiled. On the other hand, a 18 year old who after graduation, with no thought of university at all, takes a 10 week welding certification course is making anywhere between 60 and 100,000 at the end of the. And he's the buyer or she's the buyer. She's the buyer because. And probably, you know, within 10 years they're making a million. They're making a million. And they're bypassing the higher education because the higher education is about abstractions. But AI is about extreme specificity. It's about extreme specificity. And I think that a lot of the uprising on universities and the polarization and the, the cancel culture is they don't want to hear news about anything else except what they've been promised lies at the end of the rainbow, the abstraction rainbow. And it's just a general unsettling, you know, and, and I mean think about it, you were in school from 4 years old to let's say 26 years old and have run up. I mean it costs you an incredible amount if you could pay for it or it costs you an incredible amount and you know, loans and you're a quarter million or 400 quarter million or you're $400,000 in debt when you graduate. Yeah.

Dan: And then you learn that there's a new technology that's just going to make everything you did for the last 22 years irrelevant, including you.

Dean: Yeah, yeah, Right, right, right.

Dan: So my sense is that it's the middle white collar, you know, the whole middle white collar part of the economy that's going to get Clobbered, but not at the high end. People are really creative. Or at the end where people are really handy. You know, where people are really handy, I think that they're completely set with that.

Dean: Even things like, you know, legal associates, like people who are, you know, in big law firms, you know, the first and second year associates all do slaving away in the library looking up case law. Yeah.

Dan: Or contract, you know, I mean, somebody did a test of a particular deed on a particular property in another state that required about inputs from about seven different things, which generally takes about three and a half to four weeks to get the whole three. And the AI program did it in like 15 minutes, start to finish, and it was completely accurate.

Dean: Wow. Pretty amazing, isn't it? I mean, well, like we're living in the future. It's. We're normalizing that.

Dan: Well, you know, we're normalizing that on an individual basis. We're not normalizing it on a group basis.

Dean: Yeah, yeah. I think that it's only the front runners, you mean, that are seeing that.

Dan: No, it is just an alert, curious, responsive, resourceful individual who's got a particular thing in mind. And they found this new way of multiplying their productivity, multiplying their profitability, you know, and, you know, so. Yeah, but see, everybody, I had, I was, we were in Chicago last week and we have a g, you know, general practice. She's an internist and she's our Chicago doorway to any kind of specialty that we need, you know, specialty medicine. And she's going concierge November.

Dean: Oh, nice.

Dan: And, and because we've been with her for about 15 years, you know, and I can tell the, the weight of the disease management industry is weighing down on her. We don't have a healthcare system. What we have is a disease management.

Dean: Right.

Dan: You know, and, and so, and I could tell she was lighter. I mean, she's had this light, energetic feel about her. Welcome to the entrepreneurial world, you know, Welcome. I said, you get paid for what you ask, you know, you get paid for what you ask. And she says, well, you know, I'm really worried about the fact that the people who don't have the access to you. And I said, you were worried about that before. I said 99.9% of you didn't have access to you, you know, before this happened, including you didn't have access to you before this. Now you get access to you. And I said, that's the only change here. And I said, there, but you're going to get pickier and Pickier about who gets to see you and everything. And I said it's just very natural. And she says, yeah, but the whole system, I mean, how. I said, her name's Amy. And I said me, there is no system. The biggest fallacy about fallacy, there are 10 million systems and you're one of them. Now you're one of the, the biggest fallacy. This is industrial thinking from 1900 to 1950, that there's a system, there is no system, you know, and I said there, there are no systems, there's just, there's just connected local neighborhoods.

Dean: So you, what you're saying really reminds me of, of Ray Dalio's, you know, understanding of the market, saying how, you know, the, when we talk about the auto market, what that really is just an aggregate construct of all the individual micro transactions. One person buying one car. And you're saying the same. I feel that same way, that there's no system. The system is just made up of this aggregate of the individual micro transactions between one person with very precise medical need seeking them from one person.

Dan: Yeah, yeah, yeah, yeah. And the, it's like climate, there is no climate. People said, you know, and I said the climate is just a 360 day average of what the temperatures were, you know, and what the precipitation was and what the wind was. Every day being entirely different from the other 364. And in order to get some sense of it, you call it, you average it and we got to have a name for that. So they call it climate. There is no climate. There's just a lot of temperature.

Dean: Right, right.

Dan: There's just a lot of weather. I've only experienced weather I've never experienced. Climate, Climate is this system. Weather is reality. Yeah. So I think the whole notion of systems, I mean, there's some big tools which are being used in common but you know, like the dollar is the reserve currency rate, you know, and, and everything else, but everybody's using dollars differently. They're using dollars for different reasons, you know, and, and, you know, or English, the English language. And there's no uniformity around the world. There's about 100 different versions of English, you know, because it's, it's the one language that you can get along extremely well speaking badly.

Dean: That's funny. Yeah, that's true.

Dan: Can't do that with, can't do that with French, I can tell you. You can't do that with French. Yeah.

Dean: The language of romance. Yeah.

Dan: So what did you get out of this? I mean, we wandered a bit today, which is our favorite activity.

Dean: Absolutely. I think that's fantastic. I hadn't thought about the relationship between the system and the market in that parallel way that Ray Dalio. And I think that really, you know, it does come down to, you know, being able. That's really what it is. Being able to use whatever means to get an outcome for people. You know, I'm bullish about the future here.

Dan: Yeah. Now I'm just trying to think I can do it next week because we're. No, I can't do it next week. I'm on my way to Nashville next week. So I. But I can do it two weeks from now. And I'll be in Buenos Aires, Argentina.

Dean: Okay. I will be here and I will be anxious to hear about your Buenos Aires experience. Will you have had the experience when we talked?

Dan: No.

Dean: Or will you be there?

Dan: We got overnight flight on Saturday.

Dean: Okay.

Dan: Weeks from now. And. And then it starts on Monday. So I'll. This will be the. We're two hours ahead of you. So time wise, Buenos Aires is two hours ahead of where you are in the future. And yeah, all of south. Here's an interesting thing about. You know where London, Ontario is? Of course. Because.

Dean: Yeah.

Dan: Lived halfway there. But anyway, all of South America sits east of London, Ontario.

Dean: Yeah. Wild, right?

Dan: You think it's underneath North America? It isn't. It goes way to the east. Actually. Brazil is only a thousand miles from Africa.

Dean: That's crazy.

Dan: Yeah. Two hour flight. That's great. From Africa to Brazil.

Dean: Yeah. Anyway, well, then I will be here with bells on and I will look forward to it.

Dan: You know What? We're both 10 quick starts. We're both ADD. And that's a prescription for no system.

Dean: That's exactly right. Delightfully so.

Dan: All right.

Dean: Okay.

Dan: Two weeks from now. Two weeks from now.

Dean: Okay.

Dan: Bye.

Dean: Bye.