Finding Balance in a High-Tech World

Dean: Mr. Sullivan.

Dan: Mr. Jackson, I hope you're well. I am.

Dean: I'm much better than I was last weekend. I was, yeah, out of it. I had the, I mean really, I had like a cold and I, my back was in spasm. It was not good. So I'm a nice recovery week and on the mend. How was your adventures in Arizona? You still in Arizona now?

Dan: No. Got back around 11 o' clock last night to Toronto. That has about a foot of snow and saw that. Yeah, yeah, it's. And it's still snowing. It's still coming down. So we hadn't, we really had nothing for November. December, January. But February seems to be the winter. You know, we, we. It's, it's really snowing. I mean it's continuous, it's not heavy snow, but it's just constant and you know, I kind of like it. And we got home last night and the limousine driver driveway and he said, oh, I hope we can get up your driveway. He, he hadn't, he didn't have previous, he didn't have previous experience. He says, oh my golly, you have heated driveways. And I said, yeah, of course. You know, we've got to be good to our, got to be good to our limousine drivers. You know, we have to, you know, set a standard for driver friendliness and

Dean: anyway, tell you, listen, if you wanted to really be good, you buy the house behind you. So we could keep the driveway going all the way through.

Dan: Yeah, somebody else did and they fixed it up. So I think that's out of the future. That's a, that's out of the, that's out of the. You know, that's not going to happen.

Dean: You can't add that to the compound. Right.

Dan: Yeah, yeah. So anyway, no, regarding Arizona, it was great. We were there for two and a half weeks. So yeah, we had Richard Rossi's conference, which was terrific. Yeah, terrific. Richard does such a great job with this.

Dean: Right. Like, I mean it's so, you know, it's something that he's really like doing it out of his own passionate curiosity himself. You know, that's kind of. Yeah, I think that's a good thing when you can make your own thing.

Dan: Then we did a week at Canyon Ranch in Tucson which was, you know, really terrific and you know, beautiful. I mean just gorgeous weather every day, you know, 75ish. Got up to 80 a little bit, but absolutely clear. Not a cloud in the sky for a week. Didn't see a cloud. And the night sky.

Dean: I was going to ask what's a day in the life of At Canyon Ranch for you.

Dan: I'll have a massage scheduled. I don't, you know, you can go to 50 different things, but I don't. And you know, I read a lot while I'm there. I go for walks and you know, did some gym work and, and then yeah, just take it really easy. You know, I'm read, reading just a terrific set of British navy stories from the novels. These are historic. Historic and they, they're all during the Napoleonic War when Britain was fighting. Great Britain was fighting the French. And it follows, first of all there's about 20 authors who write these terrific books. But the one I'm reading right now, Andrew Wareham is his name and he follows a sea captain from the. When he becomes a midshipman, he becomes a midshipman. That's your first step in being an officer is a midshipman. But, but they start at 9 and 10 years old. So they have 9 and 10 year old boys on board ship, you know and, and they lose a lot of them, you know, because they're in, you know, they're in action during the sea battles and you know they, and they're foolish, you know. 10. Who, who thinks, who thinks about danger when you're 10 years old? You know, trail seaman. He's about 25 now and he's a captain. He's a captain. So in 15 years he's become a captain and, and just terrific. Just, you know, just extraordinarily well written books and you know, but it's just about this one person and then he goes up in terms of skill and responsibility and importance and it becomes rich doing it because they. If you captured a French ship then. Yeah, except for the gold. The gold had to go to the government. To the government. Okay. You know, the British government. But outside of that you could. You auctioned it off and the captain got a set share and then everybody right down to the lowest seamen got. So I went through about three of those in a week. Three, Three now. Wow. And yeah, and that was it. And then I came back and we had our free zone and which worked out, really worked out really well. And you know, you had arranged for

Dean: a. I heard you had arranged for a satellite launch while you were having the reception.

Dan: Yeah, the racket. Racket, yeah. You know, I mean the racket maker is very busy these days rearranging the government, you know. And so yeah, I thought it was kind of him to just take a little bit of time out and send a rocket up during our reception. I thought, you know, you know, kind of a nice touch, you know, and yeah, it went really well. And the, you know, it's mostly parties, you know, our summit. I mean if you, if you, if you take it. If you take the two parties and put them together, they're equal to the amount of time we're doing in the conference. And then the conference has lots of breaks. So. Yeah, I think it was more partying actually. It's Print seven.

Dean: That's.

Dan: Yeah, I mean that's the great seven Print. Enjoy life and have a Good time, you know. Right, right. And then we took a day and then we moved over to Joe because. Joe. Yeah, genius. Genius. Yeah. Joe is such a great. And the new offices look really good.

Dean: He's just going to say I saw Richard Miller told me about the, the big 110 inch televisions or screens on the thing that makes a big difference.

Dan: Well, the big thing he can put. He can comfortably put 100 people in now. Yeah. Because he's knocked out.

Dean: I was. Yeah, I zoomed in a little.

Dan: You're on Friday.

Dean: And yeah, looks like a nice turnout too. It looks like that group's really.

Dan: Yeah, yeah. Seemed I guess about 40, you know, about 40. 40 people. Yeah, yeah. And. And some not there. So it's probably. Total numbers is a bit higher. Yeah, and yeah, and yeah, and yeah, we had one very impressive speaker. The senior editor for Epoch Times was there.

Dean: Epoch Times. I saw that.

Dan: Yeah, yeah. In the afternoon and I didn't really know the background to this story. You know, the background publication. Yeah. And. And I had lunch sitting next to him. A very interesting person, you know, and he's very connected to a lot of people in the new administration, Trump administration. So he was talking about all the different things that he was doing. Yeah. So.

Dean: And I saw that Robert Kennedy was confirmed since last we spoke for the.

Dan: Yeah. And he's good friends with him. The. The editor is good friends with him.

Dean: Yeah.

Dan: And the next one is the FBI director and he's good friends with him. So anyway. Yeah. And Jeff Hayes was there and Jeff was just. Because Jeff had a major, you know, he had a major role in getting Robert Kennedy to the point where he could be And. But I'm enjoying the. For the first time and U.S. history, the government is being audited. Mr. Musk.

Dean: You know, I saw. It was very interesting. I saw something that there was somebody posted up a video from the 90s when Clinton and Gore launched a. There was something. It was called Rego, I think, but reinventing government operations or Something. And it was mirroring all the things that they're saying about Doge, about the finding inefficiency and finding, looking out all those things. So it was really interesting. They were showing the parallels of what was actually, you know, in 90, you know, mid-90s when Clinton and Gore were in.

Dan: Yeah, yeah. Well, they didn't have that. I mean, it would have been an impossible task in the 1990s, but not so today because of, because they can just go in and they can identify every single check that's written, the complete history, you know, and everything. They couldn't do that back in the 90s, you know, so. Right. And probably they weren't the right party to be doing it either. Yeah, so. So anyway, no, I find it very intriguing, and you can tell by the response of the Democrats that there's some stuff there. There's some there. There's some there there. Yeah, I think that I was just reading so far that, you know, they're, they're, they're estimating that it's a, at least a trillion of found money. In other words, that when they go through, they'll find it. Yeah, trillion's a big, you know, I find that an impressive amount of money, actually.

Dean: Yeah, I find that an impressive amount of money. Yeah, that's exactly right.

Dan: Yeah. Yeah, yeah. So, yeah, it's a big change, I think, you know, I, A lot of people who hate Trump are probably wishing that he had actually won in 2020, you know, had to live with COVID for, you know, two and a half, three years, you know, because nobody, almost no government that was in charge when Covid, you know, the three year, two, three, two, two years, I guess two and a half years of COVID they've just been thrown out, you know, all around the world, whoever the government was got thrown out. And so if Trump had won in 2020, you know, he'd be out now, and they'd probably be the Democrats in and everything like that, and they probably wouldn't have Elon Musk taking a look at government spending.

Dean: What's the buzz in Canada now with their impending 51st?

Dan: Yeah, it's nothing. We're in limbo. We're just in limbo because, you know, the government isn't sitting and they're in the middle of a leadership race to replace Trudeau, and that won't happen until March 9th.

Dean: Governor, did you hear, did you hear

Dan: Donald Trump, the state of Canada?

Dean: Yeah, Trudeau's been, he's been calling him Governor Trudeau. It's so disrespectful. It's ridiculous.

Dan: Yeah. The Gulf of America and the State of Canada. State of Canada.

Dean: The last time we spoke.

Dan: Right.

Dean: We've had big changes. We had Governor Trudeau and the Gulf of America. It's officially changed on the Google Maps now. Yeah.

Dan: Apple, too. Apple changed over to Gulf of. Gulf of America. And so did Chevron. And its annual report talked about all of its, you know, deep water. Deep water drilling in the Gulf of America. Yeah. Well, it's interesting. It's interesting. It's interesting how things get named anyway. You know. You know, like there wasn't any act of government that called it the Gulf of Mexico. It's just the first map makers, whoever they were.

Dean: Yeah.

Dan: You know, they just said, well, yeah, we call this the Gulf of Mexico, and it's. It's a done deal. And so my sense is, you know, if the, you know, if Google changes the name, that's an important support for the change.

Dean: Yeah, yeah, absolutely. I mean, it's so funny. I wonder how long now the. It'll take for the street names to change to.

Dan: Well, they're changing, you know, and they're. Yeah. And they're changing the military basis. You know, they had all these military bases in the US that were named after people who, you know, were deemed racist or deemed, you know, not proper that this person's name should be another. So one administration changes him, but the next administration comes back and changes them all back to the original. And Mount McKinley. I always liked Mount McKinley, and then they changed to Mount Denali.

Dean: Oh, is that right? I didn't know that.

Dan: And now it's changed back to Mount McKinley. Okay. Yeah. So Mount McKinley is the tallest North American mountain. Tallest mountain in North. North America. So. Yeah. So anyway, it's really good. Yeah. I've been. I've been toying with a book title. It's not the book I'm writing right now.

Dean: Right.

Dan: But it's the title of the book is Technology is Trying Very Hard to Keep Up With Us. Okay.

Dean: Technology is trying really hard to keep up.

Dan: Yeah. Because people, I think, have bought into it, that we're the ones who are trying to keep up with technology. And I think it creates a lot of stress. I think we're trying to keep up with something that we don't understand. And I think that's a very stressful. I think that's a very stressful attitude.

Dean: Yeah.

Dan: And I just tested it out at Network and I just. What would you think about this? That technology is trying very hard to keep up with us. And they said, wow. Wow? What do you mean? Well, you know, because I said, first of all, it's inferior. Technology is inferior. Because the objective of so many of the researchers in technology is that we'll now have technology that's as smart as humans. So right off the bat, the premise of that is that technology isn't as smart as humans. Okay. So why would we be try. Trying to be keeping up with something that's not as smart as us.

Dean: That's true.

Dan: Yeah. But just from a standpoint, I think probably that you wouldn't be able to measure what's happening one way or the other. One way or the other. You really wouldn't be able to measure, you know, I mean, if you take an individual human being, just one person, and you look at that person's brain, that brain is the most complex system in the world. The human brain has more connections than anything else in the world. So in the universe. Not in the world, but in the universe, it's the most complex. That's just one individual. And then humans can communicate with each other. So it's, you know, say you have 10 human brains. That's 10 times the most complex thing in the world. And they're doing all sorts of things. So my sense is that's the superior thing that, you know, the human brain and individual. Human superior. So I think the makers of technology are trying to keep up with what the human brain is doing, but it's really hard. It's really hard.

Dean: Yeah. This is. I mean. Yeah. I wonder. I just upgraded my chat GPT membership now. I just upgraded to the 200.

Dan: $200. $200 a month? Yeah. And apparently they're feeding you, Dean. They're dating these. First, it's $2. First, it's.

Dean: That's how they get you, Daniel.

Dan: That's $20 a month. Now it's 200. Right. You know, and you're deeper and deeper into it. Then they're gonna say it's 500amonth, you know. Yeah. And then you're into the thousands.

Dean: And that's how they get you. That's what they do.

Dan: That's how they get you. Yeah. You can't back out. You can't back out of Chat GPT once you're in your end.

Dean: So I need the. So now, from what I understand, I got it. And then I've been, you know, recovering here the last couple of weeks, or I was on my. At my event and. And recovery here. So I haven't really spent the time to go deep in it. But from what I understand now they can do projects for you. Like it can call, you know, I just did some test things like can you, you know, see what massage times are available at Hand in Stone for me for today and it goes to the website and logs it can book for you if you wanted it. You know, so I really, I see now like the way forward. It's really just a world of truly just being able to articulate what you want is a big thing. And you know, you had 25 years of just practicing what do you want, you know, in your, your daily practice.

Dan: Journaling.

Dean: Journaling, yeah. And now we're truly like, I think this is one step closer to just being able to like articulate what you want. And it can happen. I mean I see it now on, you know, with the combination of the things that are doing like Claude. A lot of people are using Claude for like creating websites and apps and you know, functional things and then using. Now I think with chat GPT combined with those capabilities, that's really what the $200 a month one kind of gets you is the ability for you to set it on a task and then come back like it'll still work on it while, you know, not. It felt like before. For $20 a month, Charlotte would do whatever you wanted her to do right. In the, in real time while you're there. But you couldn't like assign it a task that is going to be done while you're not there. So man, it's pretty, pretty amazing times what we're, we're coming into here. Being a vision.

Dan: Yeah.

Dean: Is a big, is a big thing.

Dan: Yeah. You know my, I'm just, you know, I'm really, I just work with one, one tool and see how much I can get out of it. And you know, Perplexity is doing a good job giving me alternative copy. Copy ideas. And the thing is that I've got so many thinking tools of my own that I've created over the last that the tools I think are really custom designed for how I go about things. Okay. And, and so see for, for me to kind of learn this new stuff in the time that I would be learning something new, I'd be creating three or four new. I'd be creating three or four new tools.

Dean: Yeah.

Dan: Which are useful in the program. You know, so there's an immediate payoff in the program and then they have IP value as we're discovering they have IP value. So I'm not seeing the return on investment yet. I mean I have team Members who can do the programs, and they're investigating them all the time, and they're getting better. So I can just chat with. I can just send them a fast filter or something like that. That's a tool, fast filter. And then they go and they execute it. And I haven't spent any time learning it. And so I'm really interested in listening to you because you're. I would suspect that you're making advances every day, right? Probably something new every day.

Dean: I'm starting to see. I don't know whether I've shared with you the. We're kind of putting some legs on the VCR formula, kind of putting some, you know, digging a little deeper into how to really define those. The what vision, what capabilities, what reach, how to think about them. And the. What I looked at with vision is thinking of it as a progression from the levels of vision that you can have. So you can start out with the ability to create a hypothesis or have an idea about something. I think that if you did this, that would be a good thing.

Dan: Right.

Dean: This is what you we should do, or this is where I think we should go with this. That's one level. Then from that, then the next level up is that you have proven that is right. That's a good idea. Right. So you've set up an experiment, you've taken some action on that idea, you've gotten some feedback that, yeah, that's good. It's almost like applying the scientific method in a way, right. You create a hypothesis, you set up an experiment, you do it. Now, once you've got proof, then the next level up is to create a protocol for that you could repeat the result that you were able to get one time. And once you've got that protocol now you've got something that can be packaged and protected, that you have. IP is the crown jewel of the vision column that all. Everything should be progressing to that peak of having ip. And once you have a piece of ip, once you have a protocol, an algorithm, a recipe, you know, engineer, whatever. The thing is now it moves into your capability column that you have it now as something that you can package as a result for someone.

Dan: Right.

Dean: So it's been. It's a really interesting thing, I think that progression of kind of, you know, feels up, fill. Feels in line with the make it up, make it real, make it recur kind of progression as well.

Dan: Yeah. Now here's a question, and it's kind of related to this technology is trying really hard to keep up that I started the podcast with this morning, if you looked at yourself, are you using technology so that you can be different, or are you using technology so that you can be the same?

Dean: That's a good question. I think I'm using technology so that. Well, I don't know how to. I don't know how to think about that. I would say, am I using technology so that I can be different? I can't think of an example to say either way. I mean, I'm doing. I'm using technology in many cases to do what I would do if I could count on me to do it. You know, I think that's a thing that, you know, technology is able to do the things that I would do. And I take technology as. You know, I have a broad definition of technology. Right. Like a shovel would be a technology, too. Right. Any kind of tool to do what you would do in an enhanced kind of way. Like if your thing is. If you're trying to dig a swimming pool, you know, you do it by hand, scoop out all the dirt. But somebody realized, hey, if we make a shovel that is similar but bigger, it could scoop that out. And then if we make a backhoe that can, you know, do that thing. So it's doing. I think the answer is probably all technology is to do the same. Faster and bigger.

Dan: Yeah. I just wonder that the. The most dominant force in people's life is really their habits. And. And what. What I feel is there's a set of habits that work. You know, you like they work. And second, secondly, you like doing them. You like doing them, but you're being asked to change. You know, there's sort of this message, a narrative. You're going to have to change and you're going to have to change. And I'm wondering if at a certain stage, people reach a point where they say, okay, I'll use technology, but not to change the way you want me to change, but to stay the way I am.

Dean: That's interesting.

Dan: Yeah.

Dean: I mean, there's probably good arguments for both sides. Right. I think it's. I think technology ultimately, in its best, is to be able to replace your time and effort on doing something to make it easier to do what you need to do. I think about Excel, for instance, you know, using Excel spreadsheets as a way of being able to sort and organize and compute data back, like, to the earliest technologies, you know?

Dan: Yeah. Well, I just feel that, you know, I mean, first of all, very few people are. I would start with myself by saying that I've probably got a massive habit System, you know, that's basically repeats who I am every day, like 90%. And it's comfortable, you know, it's comfortable, you know, and I do it. And therefore, if I am asked to be more productive or I'm asked to be creative, I will only use those technologies that allow me to be productive in a way that I. My habit, daily habits can stay the same. I don't really want to be disrupted.

Dean: Right.

Dan: Yeah, I can see this. You know, with. One of the problems with EVs is that people are really used to going to the gas station. They've got a whole routine, and it isn't just pumping gas. They go in. You know, they go in, they buy some things, you know, and everything like that. And. And it's really a short period of time. I mean, if you wanted to fill up your car, you know, and I was used to it because we had a. You know, in our trip, we had a Beamer. We had the big Beamer. They have a X7 now. The X5 was always. Yeah, now they have an X7. And. And the thing, you know, we had it for two and a half weeks. So about three or four days before we left, we just topped it up. You know, we just. I put enough gas in that would get us back to the airport, you know, when we did it. And, you know, it was like four minutes. You know, it was like four minutes.

Dean: Yeah.

Dan: Where, you know, if you're. I mean, if you do your charging up overnight, there's no problem to it. You know, there's no charging up. But if you're out on a trip and you're getting short on, you know, on power, then. And then it's a lot, you know, where is. Yeah, yeah, yeah.

Dean: I find that same thing. Like, so I, you know, net. I have a charger at my house for my. And so I just plug it in and I never. I don't miss. Well, I never went to the. I never went to the gas station anyway. I would have. Courtney, you know, my assistant would always go. That was one of the things that she would do. But I think about, you know, the things that Courtney would do 10 years ago, like getting gas in my car, taken to the car wash, all that stuff. Going to the grocery store, you know, getting. Going to restaurants to pick up stuff or to take things to the mail. All of the things that were, you know, a lot of that is now replaced with technology in that there's no need to. I don't need to go to the gas station. My car is always Charged and always ready. We have. There's a. There's this big now push of these super convenient car wash things. So for $32 a month, you join this. For $32 a month, you have unlimited car washes. And there's one right on the way to. Or the way home from Honeycomb, the breakfast place that I go to every day so I can just literally swing in. You don't even. You don't get out of your car. You just drive through it. Recognizes your barcode on the thing. You drive right through and off you go, go. And so I always have a super clean car. I use Instacart for the grocery delivery and Uber Eats and seamless. And like you think 10 years ago, one of the things that we had Courtney do was go to. It's funny you say this, right, but technology keeping up with us. This would fit in that category that there was no delivery service for food, aside from pizza and Chinese food. That's what you could get delivered at your house or office, right? So we had Courtney go to every restaurant, like all of our favorite restaurants. She went to every restaurant and got the takeout menu, two copies of it, one. So we had a binder, one at the house and one at the office that had the menus of every restaurant.

Dean: And now all of a sudden, every restaurant was delivery because we would place the order and then Courtney would go and get it and bring it, you know, and so that's what technology kind of replaced 90% of what Courtney was doing. You know, it's really interesting to. To think, you know, pretty soon we'll have the. Remember on Star Trek, they had the Replicators where they would, you know, just, you tell the thing what you want and it would make the food. We're not that far off probably from that.

Dan: Well, where do you see that? I don't see that at all.

Dean: No, I'm saying on in you're seeing now, I don't know if you've ever seen these robotic kitchens that are kitchen robots that, you know, can make anything that you. That you want. And I think it's very interesting that you look at, you know, AI will be able to, you know, assess your inventory in your fridge, and your robots will keep the ingredients stocked, and your AI robot chef will be able to make whatever you want. I mean, basically anything, any. Any packaged protocol, like for recipes or any. Anything that you know how to do is now eligible for someone else to do it, you know, and someone else being a technology, a robot, to be able to do it. But there's no, you still have to be able to. There's still the human element of things. I had a really interesting experience just yesterday is I send out, you know, three emails a week to our subscribers, you know, to all my. On my list of entrepreneurs. And you know, the emails for several years have been derivative of my podcasts, right? Like, so they, I would talk the podcast and then we would get those transcribed. And then I had a writer who would take the transcript and identify, you know, two or three or four key points that we talked about in the podcast and create emails, you know, three to 500 word emails based on those in my voice. And I use air quotes in my voice because it really was my words because I spoke them on the podcast. But she was, you know, compiling and putting them all together and they, you know, I've got a lot of them and we've been, you know, since COVID kind of in syndication with them where they're on a three year rotation kind of thing, you know, so I haven't had to write new emails, but occasionally I will intersperse them in. And so the other day yesterday I sent out an email that I wrote 100% and it was describing the advantages of time travel.

Dean: And I was talking about how in lead generation situations, you know, I mean, if I could say to people, say you own a real estate company and we had the ability to time travel and we could go back two years from today and we're going to leave at midnight. But before we leave, you can go to the MLS and you can print off a list of every house that sold in the last two years. So we can beam back two years armed with a list of every person that sold their house in the last two years. And all you would need to do over that period of time is just concentrate on building a relationship with those people because that's what you're looking for, right? And so I told that whole story and then said, you know, since. And it reminds me, Dan, of your. It's certainty and uncertainty, right? Like if you had certainty that these are the people that are going to sell their house, that you would be, you would have a different approach to your engagement with them. But it wouldn't change the fact that as valuable as you think this list is, armed with this list of everybody that's going to sell their house, that sold their house in the last two years, you'd still have to go through the last two years in real time. And the people who sold their house, you know, teen months later, Were you still had to wait 18 months for them to mature. And I thought, you know, I said that the thing that since we can't time travel backwards, the best thing we could do is plant a time capsule and start generating leads of people who are going to sell their house in the next 100 weeks. And if you had that level of certainty around it, that would be a big thing. Right. So I wrote that email and I talked about the thing, but I've gotten five or six replies to the emails saying, I read a lot of your emails. In my opinion, this is the best one that you've written. Or what an amazing insight. Or this really resonated with me. Or.

Dean: But, you know, it was something that has like 100 of me in it, as opposed to written as a derivative of something that I said. So it's not, I think that human element. I don't know whether it's the energy or whatever.

Dan: Yeah, it's kind of interesting there. Yeah. I think what I'm going to say relates to what you're saying right now. There was just a YouTube. It was YouTube. And it was. Can you tell if it's Bach or not? So what they did is they had an actual recording of Bach. Who wrote it? You know, and then they did an AI version of Light Buck. And then they asked you to listen to both and say which one was Bach and which one was the AI And. And there were six of the six. They gave six samples. And I got it right six times in a row, you know. Oh, wow. And what I was saying is that there's something that the human being has added which is not. It's actually is. And there's a big difference between is. And kind of like. It seems to me that's what you're saying here. Yeah, that. That there's something. It's kind of like Dean Jackson. Or is Dean Jackson there? There's. And my sense is, I think the gulf between those two is permanent.

Dean: That I agree 100%. That's the. You know, there's Jerry Spence, the attorney. He wrote a great book called how to Argue and Win Every Time. And one of the things he said is when we're communicating, one of the things that the receiver. What we're doing as the receiver of communication is we have all these invisible psychic tentacles that are out measuring and testing and looking for authenticity of it. And they can detect what he calls the thin clank of the counterfeit.

Dan: Yes.

Dean: And that's an interesting thing.

Dan: Right.

Dean: Like you. That's very. What was it to you in the Izzet Bach that made you able to pick it out. What can you discern what the.

Dan: Well, I think it was an emotion. I think it was an emotional thing that basically I was moved by the Bach one and I was just intrigued by the other one.

Dean: And that's interesting, right?

Dan: One of them was emotional, but the other one was, you know, I was amazed, saying, is it. You know, I. I don't think so. I don't think. I don't think it is. Where. With the first one, it didn't take long. There was just, you know, that it was maybe five or six bars. And I said, yeah, I think that's back.

Dean: And then it's the twinkle in the eye. Right, that's kind of the thing that is. Yeah, I get it. I think we're onto something with that.

Dan: Yeah. And the. I think it's uniqueness, you know, in other words, here's my feeling is that humans develop new capabilities to deal with technology. I think that we, you know, that our brains are actually transforming as we're surrounded more and more with technology. And it has to do with what's valuable and what's not valuable, and anything that's techno, we immediately say, oh, that doesn't really have any value because it's cheap. It's really cheap. In other words, the technology was created to lower the cost of something. I mean, that's really, you know, I mean, if it were. I mean, if it does what it's supposed to do, it's. It lowers the cost. And there's various costs, there's cost of concentration, there's the cost of time, there's the cost of energy, there's the cost of cost of money and everything else. And so technology will lower the cost in those areas and doing it. But what I find is that what we really treasure in life, things that have a higher cost, that have a higher cost, it takes more of our effort, takes more of our time, it takes, you know, more of our money. And in person, you know, in person is always going to cost. Cost more than automatic or digital. So my sense is, as time goes along, we adjust our, you know, the cost benefit analysis of the experience. Okay. And think about the six who wrote back to you on it, how much their cost was. It really cost them to listen to the real thing. Okay, guys, first of all, they were listening and they were moved. They couldn't be doing something else when they were being moved by your message. Okay? And then they took time out. They took time out to actually construct a Response to you. So the cost, I mean, we use cost as a bad word. You know, there's a high cost or anything, right?

Dean: Yeah.

Dan: But it's actually investment. The investment that the things we're required to invest more are actually more valuable.

Dean: I agree with you. Yeah.

Dan: Yeah.

Dean: So I think that's part of this. That's part of this balance then with the technologies, using the technology. I mean, you know, how do you get that? Yeah, that level.

Dan: Yeah. No, it's really interesting. I think this. There's something about. There's something about things that we're fully engaged with that are more valuable than things that are just done for us in an instant. I don't have the answer to that. It's just an observation.

Dean: No, I don't either. You're right. But the fact is that a lot of these things are, you know, no matter what the advancements happen in technology, in some of these ways, it's. The fact is that life moves at the speed of reality.

Dan: Right.

Dean: Which is, you know, 60 seconds per minute. You know, I mean, that's really the, that's really the thing. And that those, our attention is engaged for 100% of those minutes that we have. And when it's engaged in something, it's not engaged in something else. And when I think what that's, what you're saying is that you've gotten the authentic, like core, you know, full engagement. And it's, it's an interesting thing that I think what AI is doing for bulk things for people is it's allowing them to not have to pay attention to things they don't have to. It's really. It allows everybody to get the Cliff Notes or something. They don't have to read Hamlet. They don't have to read Macbeth. They can scan the Cliff Notes of Macbeth and. But that's not the same experience of seeing.

Dan: No, there's something about engagement I think the word will use as our segue word, namely to pick it up next time. I think there's a real pleasure of being fully engaged.

Dean: I think that's something that is. Because this is an interesting thing. I'm going to throw a couple of things out that we can marinate on for next time because we're just having this conversation about, about Michelin star restaurant experiences that I, I've always been fascinated by that.

Dan: Did you see that the young chef who turned down three star rating? No, he said, I don't want to be rated. I don't want to have a Michelin. Well, and people say, well, of Course you want a Michelin, right? He says no. He says it, it does weird things with what I'm supposed to be and what our restaurant is supposed to be. And he said, I noticed the type of customers that came in were different type of customers. So he said, I don't want to be listed anymore as Michelin.

Dean: That's interesting, but it was fascinating. That is an only. It's a one off, original experience provided by a group of passionate people, you know, doing something only in the moment. There's no leverage.

Dan: Yeah, right.

Dean: And I thought about the same thing. Like a, you know, a performance of live theater in a live, you know, in an environment is a one off, you know, original experience. And I think that's where. Why people who love theater and love doing theater, actors, I mean, who love performing in theaters, because of that authentic and immediate feedback that your engagement really brings. That's very interesting.

Dan: Live. Live and in person. Live, exactly. Yeah, it's interesting. But my sense is that just to kind of have something to think about and, and watch out for. My sense is that there's a sameness that you want to retain to your life. Okay. And. And if you're being pressured to, to change the sameness, you'll look for a technology that frees up the time again so that you can enjoy your sameness. I don't know if I'm getting that across, really.

Dean: No, I understand.

Dan: I think, but it's a bit like, it's a bit like a gyroscope.

Dean: Yeah.

Dan: You want to stay on the true path when you're flying and therefore you need more and more technology. I was noticing we came back in the 787, which is a marvelous airplane for all of Boeing's troubles, the 787 is not one of them. And, you know, it's just that. So we took off, you know, we flew from Phoenix to Toronto and just as we got near, near the. Within about 30 minutes of landing in Toronto, there was just a little bump. And the pilot immediately came out and says, you know, we were in a little bit of a turbulence zone, but it won't last. In about a minute we'll be out of it. And then a minute later, there was no turbulence. It was just about a minute and wasn't real turbulence. It was just a little, you know, that I noticed it. And they have a really unique technology that they've introduced that can transform turbulence into smoothness. You know, that's what I'm interpreting that they do. And. But for the whole flight, you know, I. I didn't even remember us taking off. And when we landed, I said, did we land? Yeah. And she said, yeah, Bev said, we landed. And I said, wow. Yeah. It's just really remarkable. But there's millions and millions of little tech bots that are adjusting it so that the sameness you like, which is namely not turbulence, is maintained. You know, And I think that we do this on a personal level. I think we do this on individual schedule level. We have a, you know, smooth flight. We have an experience of what a smooth flight is for us. And if there's any interruption of that, we want something that takes away the interruption so we can get back to the feeling of that it's a smooth flight.

Dean: Yeah. Agreed. Well, I think we're onto something here.

Dan: I think we are.

Dean: Yeah. Okay.

Dan: Changing to stay the same. Changing to stay the same. Yeah. All righty.

Dean: Constantly changing to stay the same. That's another. That's a good book title right there.

Dan: Yeah. Oh, yeah. All right.

Dean: Okay.

Dan: Okay. Now, next week.

Dean: I know you're gone next week we're

Dan: on our way to Nashville for that's

Dean: what I

Dan: upgrade our lube job. Whatever.

Dean: So two weeks.

Dan: Okay. Two weeks.

Dean: Okay, bye.