My friend, Dan Sullivan, came out with a great new book recently. It’s called Who Do You Want To Be A Hero To.
It's one of the most profound books I've ever read. Because the question, “Who do you want to be a hero to," really clarified for me what selecting your single target market, and delivering a dream come true for that audience, is all about...
You see, marketing, sales, providing solutions… the basis for all of that is an exchange between two people for a service or product that’s going to provide some beneficial outcome to the end user in exchange for money.
Or, to put it simply, you’ve got something that somebody finds useful or desirable enough to give you money for it. But, you need to establish what’s the actual market for it before you do the marketing, right?
And here’s the thing…
When you change that initial question about your audience. And you start asking yourself, "Who do you want to be a hero to,” rather than the usual, “Who’s your target market…” that’s going to be a game changer for you.
It’s a different energy. And a higher level of “playing the game”...
Think about it. Just by changing those words, you activate the compassion and patience in you. And in turn, your whole approach to how you’re going to interact with those prospects changes, too.
Because now, your prospect is someone you’re responsible to help. And it becomes a matter of, “Let's give them a hand, boost them along, and help them get the results they want.”
That’s a powerful paradigm shift. It forces you to start focusing on what really matters. Namely, what would be the best thing you could do for somebody...
Namely, what would be the best thing you could do for somebody...
If they would just get out of the way and let you do it.
So let me ask you, who do you want to be a hero to? ;)