Consider this: What’s the result that you’re 100% confident you could create for your prospects?
See, whenever I ask this question, the most common reply I get goes something like this…
“The end result is giving them confidence they can do X, Y and Z.”
This kind of answer is especially common when the person answering has some kind of info-product or a coaching business.
But here’s the thing: Confidence is different than a result.
You can’t measure confidence. You can’t cash it. You can't feed your family with it. And it's not going to pay for your kids’ college.
A result, on the other hand, is something your prospects can measure.
Which means, if you want more people to buy your product or service, you need to start selling results rather than confidence.
That’s why my follow-up question, “What would you do if you only get paid when your client gets the result?" is so important...
Because when you turn the tables and put YOUR money on the line… you’re forced to focus on results, the outcome.
And that’s a good thing. Because not only do you have your client’s best interest at heart…
Now, you also have the opportunity to find a quicker path to get to a result... then just bundling everything up in an online course.
So you start separating what’s really important from all the fluff and fat that’s masquerading as value. And you discover that... if they'd just get out of their way and do this, this and that, they would get the results guaranteed.
And you know what?
You may also discover that getting someone a result is a much simpler thing compared to your typical “10-weeks to online biz” course… And you might fear you won’t be able to charge as much as you charge when you sell an expansive library of collected wisdom.
But remember this: People are willing to pay good money for value.
However, the real value is NOT the heaviest digital pounds of available training for the money…
Real value is the SPEED to get to the result.
And the faster you can get your clients the outcome they want, the more you’ll be able to charge for it.