Did you ever play "King of the Hill" when you were growing up?
Everybody wanted to be King, right. But the only way you could stay on top of the hill was to fight off everybody else who wanted to be King too.
It takes a lot of energy. What if you could be the Master of Your Market and let everyone else fight over the hills?
This is what I'm talking about...
If you're a commercial real estate agent, rather than going after all commercial property in Orange County, California, why not master the 2,000 commercial warehouse properties?
Concerned there isn't enough business in such a small market?
If your mindset is, "Why would I want to give up ALL the other properties just to focus on 2,000?" you'd miss a huge opportunity from being the master of that market.
Here's a different way of looking at it.
If you make $25,000 in commission on every warehouse property. And, let's say there is a 10% turnover which would equal 200 transactions a year. When you do the math, you see you have the potential to make $5 Million dollars from that "little hill" of 2,000 commercial warehouses.
If you make $25,000 in commission on every warehouse property.
Let's assume you'll be selling those commercial warehouses for 10 more years, that's a $50 Million market. Not too shabby!
And the great thing is, it's far easier to become the master of a specific target market than it is to defend the entire hill.
I say, let the would-be kings fight over the hills, and you focus on being the Master of Your Market.