In any type of consulting business, there are two types of clients…
The ones where you’re familiar with their line of business, maybe they’re in the same business as you, or the ones you know nothing about.
It’s an important distinction when you think about who your clients will be.
Ask yourself… Do you like the challenge of working with different businesses you haven’t worked with before and figuring out how you can help them?
Or do you prefer to work with a business that you’ve already figured out, and now you can focus on helping them implement your solution?
Let’s say you are a gym owner who focuses on personal training, and you’ve successfully grown your business through repeatable systems, where everything is automated, from lead generation to marketing.
Do you want to work with other personal trainers and help them implement your programs and ‘evil schemes’?
Or…
Do you want to work with an artist, or café owners, or accountants, who need help systemizing their business and marketing their products?
If you’ve already figured out what the problems, challenges, and opportunities of personal training are, 80% of that knowledge is transferrable to other personal trainers.
Now all you have to do is syndicate your solution to other gym owners. Which is much easier as you can demonstrate how you cracked the code.
Which is much easier as you can demonstrate how you cracked the code.
Which is really the key right? People want proven systems to help them succeed.
I’ve used this same model with our real estate agents and building solutions that work for them.
If you can document and systemize your process, you can syndicate the solution to other clients who would benefit from the work you’ve already done.
Now you can spend your time being a coach and teaching others how to use your systems rather than having to reinvent the wheel each time.