The more I talk to different business owners the more I realize how universal 8 Profit Activators really are.
It’s true. Every time I have a conversation with someone, we discover at least two or three new ways to add a new profit center and increase the bottom-line… all stuff they couldn’t see before.
And so far, there’s never been a single case where I’d go, “Ok that’s it, you’ve got me. Breakthrough DNA doesn’t work in your case.” Even if people think that way initially.
For example…
I had a great conversation with a gentleman recently. He’s got an e-commerce in Australia and what he does is selling headsets to businesses.
Now, this gentleman is already doing great. He’s converting at 7%. Which means, 7% of his website visitors become buyers right there on the spot. That’s an amazing conversion rate.
But when we overlay the 8 Profit Activators model on top of it, we realize how much that percentage could be improved.
Think about it: If 7 out of every 100 people who visit your site are ready to buy from you right away…
There’s an even bigger number of prospects in the remaining group of 93 visitors who WILL be ready to buy sometime in the future. But if you don’t give them an option to identify themselves, you have no idea who they are and you’ve lost them forever.
So, how do you fix that? You create an opt-in.
And what’s the best lead magnet for an e-commerce website? A catalog, a pricing guide, a feature guide… or any kind of data comparison about the products you sell.
Because the reality is...
Not a single person who's in the research phase of their buying cycle is going to: 1) Find your site and only your site, 2) get all their information just from your site, and 3) make a buying decision based on what they read then and there.
Nobody buys like that. I don’t buy like that and you don’t buy like that either.
What usually happens is, you research the top two, or three, or more sites. Then you do some comparisons of features and prices. And then, based on what you find, you make a decision. Or present your findings to the person who's making the decision.
And only after you’ve done your research and picked the best option… only then you come back and order.
Now, here’s the best part: Your catalog or pricing guide can kill two birds with one stone...
First, it makes your prospect’s job a little easier and helps them decide better. So, instead of 7%, you get 40 or 50 or even 60% of people to raise their hand and download your guide.
And second, it makes the prospect VISIBLE to you. It gives you a way to reach out and start a conversation with them. Because now, you can send them an email that says...
“Hi Dean, here’s your Headset Pricing Guide that’ll help you pick the best headset that’s right for you. And whenever you're ready, here are three ways we can help you right now…”
You see, when you give people options and clear next steps you make it easier for them to get started with you. Because, in a way, you’re making that decision for them in advance.