BreakthroughDNA
The 8 Profit Activators framework for accelerating business growth.
27 posts
Referral DNA
Did you know it's literally in our DNA to refer to things? Just think about how many times throughout the day you're introducing new things to people: movies...
Future-Proof Advantage
When I got my real estate license 30 years ago, the state-of-the-art technology was the thermal fax machine. You know, the one with a big roll of paper you s...
The Dream Come True Experience
Remember the question I always ask? The one that goes, “What would you do if you only got paid when your client gets the result?” The reason why everything s...
Know, Like and Trust
There’s a saying in marketing circles that goes like this: “People do business with people they know, like and trust.” But here’s the problem with that, The ...
A Promise
Too many business owners are hung up on the idea that their lead magnet book must be perfect. And what they normally do is… They spend weeks, months, even ye...
Convenience
I read a book called ' Willpower Doesn’t Work' by Benjamin Hardy recently. And right in the first couple of pages, it says (paraphrasing)… Willpower is for p...
Book Triggers
By now, If you’ve been listening to More Cheese Less Whiskers podcast for long enough… You know very well that a book is the highest converting tool to get p...
Connecting the Dots
You can have any kind of business you want, and you can be passionate about anything you want… but... If you want to turn your thing into a successful ventur...
The Greatest Conversation Starter
By now, you've probably figured out that the only purpose for your flagship email is to be the delivery mechanism for your Super Signature, And you probably ...
The ''After Unit'' Advantage
When you have a B2B service, say, a marketing or lead generation agency for other businesses… The one thing that quickly gets you in a relationship with any ...
Before Unit for Sale
Imagine you’re at a stage where you’ve finally cracked the code of your Before Unit… You know who your target market is in Profit Activator One. You've got a...
New Music
The great thing about 8-Profit Activators is that they apply to ANY kind of business. They are universally present. And they’re happening whether you’re cons...
The ''Giving Hand''
Sometimes it's less expensive to get your prospects started with you than it is to convince them to give you money to get started. This is true no matter wha...
Scorecards
Scorecards are a great conversation starter. They give you a real insight into your prospect's mindset and where they see their opportunities. Which helps yo...
It Starts at the End
Did you notice how when people are just starting out and beginning to think about their marketing, what usually happens is they immediately focus on the ad a...
Emotional Word Palette
One of the biggest stumbling blocks I see people have is choosing the right words to name their cookies, book titles and headlines. There's this expectation ...
One-Click Ordering
The job of your Profit Activator Four is to make it easy for people to get started with you. And a big part of that is separating the decision from the logis...
Opening the Gates
Your Profit Activator 2 is a gateway for prospects to come into your world. People either respond to it and enter your profit Activator 3… or don’t. That’s r...
What to Say
The job of your Profit Activator 3 is to patiently educate and motivate people until they’re ready to buy from you. And the most straightforward way you can ...
Start Here
Everything starts with your Profit Activator 1... your one single target market. Every industry has a whole spectrum of people you could focus on. And it's c...
Conversation Starters
In your Profit Activator 3, you have a list of people who enquired about something. They raised their hand and downloaded your free guide, book, or report. H...
Compelling before Convincing
Have you noticed: whenever you have a product that can potentially help everybody everywhere... Do you find yourself doing a lot of education too soon? And b...
Return on LEADS
When it comes to metrics, I’m like a kid in a candy store, Always looking for ways to monitor more, better things in bigger, better ways. The After Unit is p...
The Horoscope Effect
One of the 8 Profit Activators people usually struggle with the most is… Profit Activator #1. Here’s what it says: Select one single target market at a time....
The Emotional Jet Stream
If you ever find it difficult selling your product, if you feel like nobody seems to care about it, it’s probably because your message about the product is w...
Soap Opera Thinking
I’m sure you’ve heard of Procter and Gamble. The big company that invented and sells almost every product in your home. Most people don’t know about P&G;...
External Blame Shifting
Take any industry. (Service or coaching in particular.) You will notice what normally happens is that you will ask for the money upfront and then deliver the...