The First 24 Hours
The Certified WoW! Specialist is focused on what I'm going to call the Power Zones -- where little efforts can make a BIG impact.
The first Power Zone is the first 24 hours after they ask for something on your website.
This time is so important because so far, it's the PINNACLE of your relationship.
They have never liked you more than the moment they press submit on your MarketWatch or Home Loan Report form.
Think about it...they've jumped through at least 6 hoops to get to this point.
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They went to the internet to search for real estate info.
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They entered the words "Winter Haven Florida Real Estate" or something very similar.
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They looked at all the options that came up from their search -- and chose YOUR listing to visit.
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They liked what they saw on your website enough to leave their name and email address to get in
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They READ all about your MarketWatch or Home Loan Report offer.
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They filled out the form and pressed submit to ask for your HELP.
Now they wait.
Their excitement about you is at it's peak the moment they press submit...and it slowly declines from there.
The CWS realizes this dynamic and does everything possible to acknowledge that request and connect as quickly as possible.
How quickly can you connect with them?
The quicker the better.
Ask Megan Wachtman from Loveland Colorado. She told us at the Toronto Academy that she is able to connect with 80% of the people who ask for MarketWatch...and many of them she connects with IMMEDIATELY -- while they're still on the website!
There is never anything bad that happens by connecting with people who are still on your website.
Richard Zepeda's done it.
Joe Schumerth has done it.
Fabby has done it.
What would make it possible for you to connect with people quicker?
Would it be someone ELSE doing it?
Would it be getting your requests sent to a Blackberry or Treo phone?
It would be great if you could start measuring your response times -- and see how many people you could "catch" while they're still on your website..within 1 hour...whithin 4 hours...same day...first thing the next day.
Whatever you do to improve the first 24 hours will have an impact on your conversion, because the first step in conversion is connection.
Speed counts.