Can you think of the last time someone just approached you out of the blue and started a conversation?
I was thinking about it myself, and in my experience it's been pretty rare. I mean maybe a couple of times a month.
This week on the Marketing Monday podcast, my guest is Scott Ginsberg.
You may have seen him on 20/20 recently.
He's been wearing a NameTag 24/7 for more than 2518 days in row now.
All the time.
Even in the shower.
He's got a TATTOO of his nametag on his chest!
Anyway...he get's approached by strangers on average 3 to 5 times a day...who just start conversations with him out of the blue.
He says the NameTag makes anyone more APPROACHABLE.
He's written 4 fantastic books, and has become the world's leading authority on APPROACHABILITY.
Want to see what I mean?
Go to Google.com real quick.
Type in Approachability.
Click "Search"...and just watch what happens.
You'll hardly believe it.
I've never seen anything like it.
Here's the interview I did with him...for YOU.
Click Play to listen. (43 fascinating minutes) or click here for an mp3 and transcript.
PS - When you'r listening to this...just imagine the possibilities if you combine the info from THIS interview with the info from the Podcasts about Orchestrating referrals.