At the Academy in Toronto this fall...I shared how I prepared an entire MarketWatch mailing without leaving my comfy chair...and brought one for every person at the Academy.
Here's how I did it.
I called Jennifer (LivingInGeorgetown.com) and I said "Hey Jen, email me over all the new listings in Georgetown in the last 2 weeks.
She did.
I "printed" them as a PDF document.
I called my favorite Georgetown printer, Blake, and I said "Hey Blake, can I email you some PDFs to print?"
"sure" he said.
I went in to the Academy Library...picked up the following documents:
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a MarketWatch cover letter
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a Home Buyer College newsletter
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The Saturday Tour of Homes Flier
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The MarketWatch Envelope
I customized everything using the templates.
I emailed over to Blake the attachments labeled:
PleasePrint100copiesOnCream.pdf (Cover Letter)
PleasePrint100copiesOnYellowPaper.pdf (Tour Of Homes)
PleasePrint100White9x12Envelopes.pdf
PleasePrintAndStaple100SetsOnWhitePaper.pdf (Listings)
PleasePrint100copiesOnPinkPaper.pdf (Home buyer college newsletter)
Then I called him back to make sure they got the files.
"Would you assemble them for me?"
"Sure"
"Can you print labels?"
"sure"
So I sent over the labels, and they printed, sutffed, and labeled all 100 sets, and then he called me up to say he could drop them at the drug store across the street and if I buy the postage there...they'll affix it at the front counter in between customers.
Of course, we were hand delivering them to people at the Academy...but if I were mailing them, it would have been great.
DONE!
Do you think you could mail MarketWatch if it was THAT easy?
I think I spent about 20 minutes on it total.
and just over $100 bucks for all the printing and stuffing.
Postage would have cost me about 85 cents...so I'd be at about $2.00 for the entire thing per person.
Pretty good.