People usually say to me, “I have a B2B business…” or… “I sell B2C…”
But you know what? No matter what your industry is… engineering, consulting, real estate, whatever… there’s no B2B or B2C. There’s only H2H.
In other words, your business is always "Human to Human."
Because the reality is, the one thing that makes your marketing really work is not how many lead-gen funnels you have... or how hard you’re pouncing your prospects with product launches… or how persuasive your sale scripts are...
The only thing that works is talking to people like normal people talk.
That’s it.
And when you genuinely care about what you’re doing, talking to people like people comes easy. It’s the one lesson I learned very early on.
Want proof?
Look at the very successful entrepreneurs out there. You’ll notice they’ve all made their fortunes in different businesses. But the one thing they all have in common is... they all care.
Tony Hsieh from Delivering Happiness? His whole thing is not about the shoes. It's about caring.
Issy Sharp, the guy who started the Four Seasons? They’ve been the number one hotel brand in the world for years and years and years… But for Issy it’s never been about the hotels. It’s always been about caring. About remembering people's names and what they like.
At the end of the day, it’s not about the hotel, the shoes, the houses, the bathrooms, the roof…
It’s about you caring about the people you’re helping. Because when you care, you’re willing to go that extra mile...
You’re not doing it for the money. You’re doing it for the pure joy of creating an experience people will remember.
And here’s the thing: That’s something most of your competitors are not willing to do...
So that puts you ahead of everyone else.