Something just became very clear for me today.
I've been talking (and talking...and talking) about the value of MAIL vs Email for your Bonding business.
Today, I realized that every argument I've ever heard against it has been based on LOGISTICS not LOGIC.
I understand that it takes more effort. It's more complex. It takes more time. It's more difficult to execute. It's easier to automate with email. It costs more money to mail.
All of those are LOGISTICAL arguments.
The ONLY argument that should count, is "does it convert MORE prospects"?
Look at the numbers.
Every instance I've seen of mailing vs emailing converts more prospects and makes more money.
Are you letting LOGISTICS block your ability to see the LOGIC of a proven way for making more money and a higher return on your investment?