One of the most important and profitable things you can do for your business is to identify your unique offering and turn it into a competitive advantage instead of letting it become a commodity. Sounds obvious, right? But here’s the thing. To turn your idea into an advantage, you first have to make it real. And this is where most entrepreneurs fail. Do you know why? Because most people try to go from idea to total domination in one step. But it doesn’t work that way. And so they crash and burn.
In reality, you must first prove that your idea works on a small scale. That’s what “make it real” means: Proving that it works once, with a unit of one. In one single target market, with that one customer.
And until you’ve done that, until you proved that your idea works once, you can’t start scaling it yet. This means your total focus should be on that proof of concept: To figure out how to do it that one time. Yes, it’s going to be hard work. You’re going to over-invest your time. And over-invest your money. You’re going to be drowning in research, creating the prototype with your sweat and tears.
There’s no real shortcut to all of that. Not if you want to make a recurring system that will withstand time and different markets. That’s the bad news But the good news is: You only need to do it ONCE. After that, you can turn your proof of concept into a system. I call it a scale-ready algorithm. And now, you can clone that algorithm as a business model as many times as you want and deploy it to as many target markets as your heart desires.
And here’s the best part
You don’t have to do any of that scaling yourself unless you want to because you can make it recur simply by setting up the system and finding other people who want to do it for you.