Client Retention
Strategies for keeping clients engaged, getting repeat business, and generating referrals.
50 posts
Groundhog Day
Ever notice the subtle patterns in your daily life? I like to start my day with breakfast at my favorite Honeycomb Bakery. Today, I realized a lot of other p...
Longetivity
Did you know I drive a BMW? In fact, I’m on my sixth or seventh BMW by now. What’s kept me a loyal BMW owner all these years isn’t just the car itself, it’s ...
The Value of Community
People underestimate the value of the community. Most business owners get hung up on the whole idea because they think it's two separate things. They wonder,...
Audience first
Most people start a podcast as a way to generate leads. First, they get an idea of what the podcast will be about. Second, they record an episode or two and ...
Profit Activator 7
People go through life managing daily urgencies. It's how we operate. You have a long list of essential things that need your focus, and you're aware of them...
Mainland Advantage
I do a podcast with Dan Sullivan called "The Joy Of Procrastination." We often discuss society's migration from the "mainland" into "...
Planning To Dominate
Profit Activator One says: Select a single target market at a time and plan to dominate it. When most people hear me talking about that, they don't listen to...
Understanding people
Remember how I always talk about orchestrated referrals and Profit Activator 8 and how that's probably your biggest low-hanging fruit for increasing your bot...
Risk Reversal vs Results
In every business transaction, there's always somebody who has to take a chance. And most people demand their clients take that chance first: "You pay m...
The Tyranny of Convenience
I've recently read an interesting article in The New York Times called The Tyranny of Convenience. The article discusses how convenience always wins. It expl...
Awareness
You hear me talk a lot about syndication, scale-ready algorithms, and how to dominate your industry. But building a huge business might not be everyone's dre...
After Sale ROI
Have a look around at what other businesses are doing in most markets. You'll notice that the majority of them are very front-end loaded. And I mean that the...
Make it Real
One of the most important and profitable things you can do for your business is to identify your unique offering and turn it into a competitive advantage ins...
Provocation
There are many people who, once they discover marketing, fall in love with it and what it can do to their business. What's more, the moment they realize the ...
Cloudlandia
There's never been a better time to be in most types of businesses. From the outside, it may look like technology is making everything redundant. But the opp...
Preemptive Serendipity
There are certain industries that, because of their nature, are having difficulty getting people excited about them. For example Nobody’s looking forward to ...
A Progressive Relationship
Have you ever heard of the company Deluxe? Deluxe is one of those huge companies that operate mostly under the radar. And what they do is they print business...
Rare and Delightful
Let me ask you something… Scroll through your inbox and try to find the last message meant only for you. How long ago was it? You’d be surprised at how few o...
Free Trial FTW
When your business has a very strong After Unit component to it and most of your revenue is from serving clients regularly… then... One of the best assets yo...
Content Curation
One of the components of your Profit Activator 3 is your flagship email. The purpose? To educate and motivate people to get started with you. And sometimes, ...
The Love Letter
One common mistake people make with their 9-word emails is that they jump to the prescription too soon. Here’s a typical 9-word email scenario: “Are you stil...
Showing vs Telling
How do you differentiate your product or service from your competitors? Most people focus on features. Listing everything their products have or do… trying t...
Compelling Before Convincing Pt.2
Here’s the thing about online marketing... You get the best results when: you isolate the work you need to do initially into separate steps, and, you focus o...
Always Open
One classic example of "expense-based" marketing is the launch model. Here, your Profit Activator 2 is your JV partner. You rely heavily on them to...
5-Star Prospects
When you're building your list of prospects... an asset that will appreciate over time… You must have a system of record-keeping and documentation. Something...
Contentimonials
Most people use their podcasts as a tool for lead generation. But in reality… a podcast is a much better lead conversion mechanism, perfect for your Profit A...
What's Coming
I spend a lot of time thinking about the digitization of the future and how that’s all changing everything for us. Every year I attend Peter Diamandis’ event...
About Mom
You hear people talking about how "email is dead" and how "nobody reads email anymore…." But this couldn't be further from the truth. Jus...
9-Word Email Mistakes
For every ten 9-word emails that work, there's one that flops. And usually, it's because of one of these 5 avoidable mistakes… Mistake #1: You make the email...
Conversion Wrestling
When people struggle with lead conversion, it's often because of a straightforward mistake... They take the words "lead conversion" too literally. ...
Pre-programmed for Your Convenience
There's a brilliant campaign from Molson Canadian beer from a few years back. They would run a full-page ad in a woman's magazine… I think it was Cosmo… with...
Social Reward
One of the most common tactics to get referrals I see people use is Contests. And at first glance, it makes a lot of sense. You want to incentivize people, a...
Return on Groceries
Becoming the advocate and trusted advisor to your target market is not only a noble thing to do… It's also the most profitable for both you AND your customer...
Pulse of The Future
Every year I go to Peter Diamandis’ Abundance 360 conference. It’s an exciting event and THE place to be if you’re curious about cutting-edge technology… and...
Plan to Dominate
https://vimeo.com/792943492 Transcript One of the most impactful books that I've read was a book called the p and g 99, and the p and g stands for Proctor an...
Outcome vs Process
If you want people to take action, you have to offer them what I call "cookies". It’s a way to take the initiative and get your prospects into moti...
Vending Machine Wiring
You often hear me talk about vending machines, And how your Before Unit needs to work just like one. A machine that delivers you, clients, every time you ins...
The Appeal-O-Meter
My friend John Carlton created a thinking “device” called The Appeal-O-Meter. And what it does is It helps you discover the appeal of your offer to your pros...
The Dream Pill
https://vimeo.com/793316544 Transcript do you ever remember seeing that commercial? When is a diet pill worth $153 a bottle? You know, that was the number on...
Information Magnets
When your product is a very complex thing, Something that needs a bit of explaining before your prospects can see the real benefit of it, You really need to ...
9-Word
https://vimeo.com/791824078 9 - Word You wanna see something you can try right now that you can get results with today, and you'll be amazed. I call this the...
Gift Card vs Discount
https://vimeo.com/790853311 Transcript One of my favorite things that we've done, the favorite distinction that I've discovered, is the difference in value b...
Secret Psychology of Why People Refer
https://vimeo.com/790819703 One of the most important things to understand about referrals is the secret psychology of why people refer. And it's not what we...
Reverse Conversion Engineering
Do you know what "reverse engineering" means? Here’s the definition of it: Reverse engineering is taking apart an object to see how it works in ord...
Subject Lines
I've been studying emails in great detail lately. I'm getting an inside look at all kinds of businesses in my Email Mastery Case Study program. One of the mo...
Just Buy The Book Dummy
Writing about Soap Opera thinking last week got me thinking about one of the most pleasantly surprising things that ever happened to me. I was fortunate to b...
What People Will Do
Mike Tyson once said, " Everybody’s got a plan until they get punched in the face". He must’ve been talking about business... because that’s exactl...
How 9-Word Emails Fail
I get weekly messages from people telling me about the amazing things that happen when they send a 9-word email, as I describe in the Email Mastery book. Lik...
Auto Metrics with Isaac Partita
Today on the More Cheese Less Whiskers podcast, I want to share a conversation I had with Isaac Partita, who helps car dealers and car consultants to grow th...
How 9-Word Emails Fail
I get messages every week from people telling me about the amazing things that happen when they send a 9-word email like I describe in the Email Mastery book...